betzemeier automotive software

What betzemeier automotive software does

betzemeier automotive software GmbH & Co. KG is a privately held German software vendor headquartered in Minden-Dankersen (registered in Bad Oeynhausen) that develops Dealer Management System (DMS) software and related specialist modules for car dealerships and automotive workshops. The company has operated continuously since 1989 and is led by Managing Directors Clemens Betzemeier and Silke Wolter. It is part of a wider betzemeier Group that also includes the wholly-owned brands audaris, HRF, and Midata Service GmbH (acquired April 2026), collectively marketed as offering the broadest product range in the German market for software serving Autohäuser and Kfz-Werkstätten.

The core product is the werwiso DMS, a modular platform covering master data, order processing, inventory control, parts catalogs, and native manufacturer interfaces to 16+ OEMs, with a lighter werwismart variant for smaller operations. Around the core, betzemeier offers a suite of plug-and-play specialist modules: werwiplan for workshop appointment planning, werwisales as a CRM and sales assistant, werwitime for order-related time tracking, the Ankaufnavigator purchasing tool, Check Advisor vehicle inspection, mobile service reception, online appointment booking, vehicle valuation, financial and payroll accounting, an online payment module, dealership websites, digital marketing, and B2B sales solutions. Solutions interoperate via API interfaces and can be deployed together or modularly on top of an existing DMS in either Windows or cloud environments. Marketing content emphasizes ease of use, interface-driven integration, a broad product spectrum, and continuous technological modernization.

The business model is a mix of one-time software licensing (purchase or rental) and recurring annual software maintenance and hotline subscriptions billed semi-annually in advance under minimum 36-month contracts that auto-renew annually absent 3 months' notice, with additional revenue from training and installation services. Pricing is not publicly disclosed; license fees scale by workplace count, branches, brand licenses, modules, and interfaces. Distribution is predominantly direct sales within Germany, augmented by inside-sales online product presentations, HubSpot-driven marketing automation, and a strong presence at OEM dealer conferences (Ford, VW Group, Skoda, Seat/Cupra, Renault/Dacia). The company reports an installed base of more than 3,000 dealership operations and is certified to VdS 10000 for information security management.

Name

betzemeier automotive software

Legal name

betzemeier automotive software GmbH & Co. KG

Website

https://betzemeier.de

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

1–10 employees

Short description

betzemeier automotive software is a German vendor of modular Dealer Management System (DMS) software and workshop planning modules, serving more than 3,000 auto dealerships and Kfz-Werkstätten in the DACH region through its werwiso, werwismart, werwiplan, werwisales, and werwitime product lines.

Ownership category

akta.pro rank

Product category

Dealer Management Systems (Automotive Software)

NAICS

Custom Computer Programming Services (541511)

akta.pro primary industry

Enterprise Application License Advisory, Vendor Management & Optimization (BPAEAGAO)

Keywords

• Dealer management software
• Automotive DMS solutions
• Workshop management software
• Automotive retail software
• OEM dealer reporting

Headquarters

HQ city

Minden

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Software Licensing: Perpetual or rental software licensing with annual license renewal required. Customers can choose between purchasing or renting software. License fees based on number of workplace licenses, branches, brand licenses, modules, and interfaces.
2. Software Maintenance and Hotline: Annual software maintenance including latest program versions, documentation updates, and telephone support (up to 15 minutes per month). Costs payable semi-annually in advance. Minimum contract term of 36 months, automatically extending by 12 months unless terminated with 3 months notice.
3. Training Services: On-site or remote training for product implementation and usage.
4. Installation Services: Software installation services when contractually included. Customer responsible for hardware and software prerequisites.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

betzemeier automotive software GmbH & Co. KG develops and sells dealer management system (DMS) software for automotive retailers, workshops, and importers, with two core platforms: werwiso (full-service DMS for larger dealerships) and werwismart (DMS for small and medium-sized dealerships). The portfolio also includes add-on solutions such as werwiplan workshop planning, werwisales customer relationship management, werwitime time tracking, Ankaufnavigator for vehicle procurement, and Check Advisor for vehicle inspection, plus digital marketing and OEM reporting services.

Product overview

betzemeier automotive software offers a modular dealer management system (DMS) portfolio for car dealerships and auto workshops. The core platform is werwiso (for medium to large dealerships) and werwismart (for smaller operations), providing master data management, order processing, inventory control, and OEM connectivity. The product suite includes integrated add-on modules: werwisales (CRM and vehicle management), werwiplan (workshop appointment scheduling), werwitime (time tracking), plus standalone department solutions for service (workshop planning, mobile reception, online appointments), sales (vehicle management, lead management, vehicle valuation, purchasing tool), marketing (dealership websites, digital marketing, B2B sales), and administration (financial accounting, payroll, payment processing). Solutions can be deployed together as a full system or modularly alongside existing DMS infrastructure.

Differentiator

Problem solved

Functional benefit

Brands

• werwiso: Dealer Management System (DMS) for car dealerships and workshops.
• werwismart
• werwisales
• werwiplan
• werwitime

Products and services

• werwiso Comprehensive dealer management system (DMS) software aimed at full-service automotive dealerships and dealer groups, providing integrated workflows for vehicle sales, workshop/service operations, parts management, financial accounting, OEM reporting, and customer relationship management.
• werwismart Lighter-weight dealer management system software designed for small and medium-sized automotive operations (e.g., independent workshops, smaller used-car dealers, branded service partners), covering core workshop and sales workflows in a more accessible package than werwiso.
• werwiplan Workshop planning and scheduling module for automotive dealerships and service operations, supporting resource/capacity planning, appointment scheduling, and efficient workshop order management.
• werwisales Customer relationship management (CRM) software designed for automotive retail sales, supporting lead and opportunity management, quotation handling, and customer follow-up for new- and used-vehicle sales.
• werwitime Time-tracking solution for dealership and workshop staff, capturing working hours tied to service orders and projects to support internal costing, payroll, and productivity analysis.
• Ankaufnavigator Standalone vehicle procurement and appraisal tool that supports automotive dealers in sourcing, evaluating, and pricing vehicles (typically used vehicles) for their inventory through structured workflows.
• Check Advisor Tool supporting structured vehicle inspection and documentation processes, used by dealerships and workshops to record, standardize, and review vehicle check results during intake, appraisal, or handover.

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• hellomateocoreTechnology or Integration · 27 May 2026Partnership to integrate modern messenger communication (WhatsApp and similar) directly into dealership processes. Goal is to bundle communication channels, reduce manual processes, and further automate digital workflows in dealerships. Messaging hub integration brings communication channels closer to existing DMS and CRM systems where customer inquiries, service processes, and sales activities are managed daily.
• Zukunftswerkstatt 4.0minorStrategic or Co-development PartnerInnovation network for automotive industry. Betzemeier participates in partner events and collaborative initiatives. Event held at Esslingen celebrating 5-year anniversary with speed-dating formats, spotlight sessions, and keynotes on industry trends.
• Volkswagen GruppecoreChannel Partner/ Reseller/ DistributorParticipated in Autohaus Expertengremium 2026 at VELTINS-Arena on Schalke, discussing efficient processes, digital solutions, and customer value with decision-makers. Expert dialogue on innovative approaches and future of DMS for VW Group partner operations.
• Ford Partner Verband e.V.coreChannel Partner/ Reseller/ DistributorOn tour with Ford Partner Verband e.V. and FHD GmbH at regional autumn conferences 2025. Also participated as exhibitor at Ford Händlertagung to present software solutions and engage directly with dealers.
• Skoda Auto DeutschlandcoreChannel Partner/ Reseller/ DistributorParticipated in Skoda Händlertagung to engage with Skoda dealers and present software solutions for the brand.
• Seat/CupracoreChannel Partner/ Reseller/ DistributorParticipated in Seat/Cupra dealer conferences (CSPV) to present software solutions and engage with brand dealers.
• Renault/DaciacoreChannel Partner/ Reseller/ DistributorParticipated in Renault/Dacia dealer conferences to engage with brand dealers and present software solutions.
• TECHNO Einkauf (Autohauskooperation)minorChannel Partner/ Reseller/ DistributorAuto dealership buying cooperative. Betzemeier exhibited at TECHNO EXPO Messe in Hamburg, which is organized by TECHNO Einkauf.
• Charlotte-Betzemeier-StiftungminorOthersCompany foundation supporting charitable causes including donations to Diakonie Stiftung Salem for disadvantaged people. Annual Christmas charity initiatives.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• CDK Global: One of the largest global dealer management system providers serving automotive dealerships with DMS, CRM, F&I, and fixed operations solutions. Comparable as a vertical software vendor to car dealers but with materially larger scale and broader portfolio than betzemeier.
• Cox Automotive: Parent of Dealertrack, DealerSocket, Autotrader, Kelley Blue Book, and Manheim. Overlaps with betzemeier in DMS, CRM, and dealer digital marketing, but operates globally with a much broader automotive services portfolio beyond dealership software.
• Sage Automotive (formerly Loco-Soft): Acquired Loco-Soft, a direct German automotive DMS competitor, and now sells dealership software under the broader Sage business software umbrella. Direct overlap with betzemeier in German DMS, now backed by a global enterprise software incumbent.
• Reynolds and Reynolds: Established US-based DMS and document management provider for automotive retailers. Comparable core dealership software product (DMS, F&I, forms, CRM) but concentrated in North America with broader product portfolio.
• PBS Systems: North American DMS provider serving automotive, RV, marine, and powersports dealers. Comparable vertical software approach with DMS, CRM, and dealer accounting modules, operating primarily outside betzemeier's German footprint.
• Dominion Dealer Solutions: US-based automotive dealer software provider offering DMS, CRM, dealer websites, and digital marketing. Comparable product scope to betzemeier's combined DMS-plus-add-on strategy but focused on the North American market.

Direct peers

• CIMA Systemhaus: German-headquartered automotive software vendor providing DMS and dealer management solutions to car dealerships and workshops in Germany, Austria, and Switzerland. Most direct head-to-head competitor to betzemeier in the German market.
• incadea: Global dealer management system provider specializing in automotive retail software for franchises and independent dealers. Comparable core DMS offering with international footprint and OEM-aligned dealer solutions similar to betzemeier's vertical scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCpM5Nqj5IH6kL-4iXPx2t6g
• Facebookfacebook.com/betzemeier
• LinkedInlinkedin.com/company/betzemeier
• Instagraminstagram.com/betzemeier

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about betzemeier automotive software