TECHNO-EINKAUF GmbH

Name

TECHNO-EINKAUF GmbH

Legal name

TECHNO-EINKAUF GMBH

Website

https://techno-kooperation.de

Company type

Private

Founded year

1970

Operating status

Operating

Ownership category

akta.pro rank

Product category

Automotive Dealer Cooperative Services

NAICS

Motor Vehicle Supplies and New Parts Merchant Wholesalers (423120), Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312), Management of Companies and Enterprises (551)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013), Services-Membership Organizations (8600)

akta.pro primary industry

Automotive Parts, Tires & Workshop Supplies Marketplaces (CRAFAHAD)

akta.pro secondary industry

Specialty Membership Clubs (Category-Focused) (CRAEADAI)

Keywords

• Automotive dealer cooperation
• Collective parts procurement
• Dealer e-procurement platform
• White-label automotive ecommerce
• Dealer network services

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Membership/Cooperative Fees: As a cooperative (Wirtschaftliche Interessengemeinschaft) of car dealership groups, TECHNO generates revenue through membership/shareholder fees paid by its ~160 member groups. Members pay to access collective purchasing conditions, technology platforms, and the supplier network.
2. Supplier Partner Program & Transaction Revenue: TECHNO earns revenue from supplier and service partners who gain access to the network of 2,100+ car dealership locations and ~155 dealership groups. Suppliers pay for placement in TIBS ONLINE, T»EXPO event presence, and marketing in the TECHNO Magazin. Volume-based rebates and negotiated supplier commissions also contribute to revenue.
3. Technology Platform Licensing: Revenue from licensing technology solutions (WeP White-Label e-Commerce, GeP E-Procurement, TIBS ONLINE) to member dealership groups. The WeP solution is described as having transparent monthly license costs independent of revenue.
4. Insurance Services (TVD): TECHNO Versicherungs-Dienst (TVD) earns commissions from the NÜRNBERGER insurance partnership, offering vehicle and other insurance products to dealership customers and employees.

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

TECHNO-EINKAUF GmbH operates a cooperative platform for Germany's brand-bound car dealerships, bundling collective purchasing power across 270 supplier partners with proprietary technology platforms (TIBS ONLINE ordering, GeP e-procurement, WeP white-label e-commerce), own-brand tires (ESA+TECAR), insurance intermediation (TVD with NÜRNBERGER), damage management (autoclaim), rental software (MOTORENT), and consulting services. The cooperative serves ~160 shareholder dealership groups operating 2,100+ locations nationwide, enabling them to access negotiated supplier conditions, digital procurement workflows, and shared service infrastructure that individual dealerships could not obtain independently.

Product overview

TECHNO-EINKAUF GmbH operates as a platform-plus-modules architecture serving Germany's largest network of brand-bound car dealerships. The core offerings include GeP (Gesellschafter E-Procurement) for centralized purchasing across dealership groups, WeP (White-Label e-Commerce Plattform) for B2C online shops with Service Navigator add-on, and TIBS ONLINE as the central ordering platform connecting 2,141 dealerships with 270 supplier partners. Additional modules cover OT REGIO (original parts marketing to independent workshops), ESA+TECAR tires (own brand), autoclaim (digital damage management), TVD (insurance services with NÜRNBERGER partnership), MOTORENT (rental software), and WIBS ONLINE (condition sharing to partner dealerships). The recent Consulting-Solutions Leistungsfeld provides specialized advisory services. The portfolio spans procurement, e-commerce, sales systems, insurance, and mobility services for approximately 160 shareholders managing 2,100 dealership locations.

Differentiator

Problem solved

Functional benefit

Brands

• ESA+TECAR Reifen: TECHNO's private label tire brand, produced by one of the world's largest tire manufacturers with extended warranty coverage.
• GeP – Gesellschafter E-Procurement
• WeP – White-Label e-Commerce Plattform
• TIBS ONLINE
• autoclaim
• OT REGIO

Products and services

• GeP – Gesellschafter E-Procurement Digital procurement portal for car dealership groups that centralizes purchasing processes, supplier management, approval workflows, and invoice automation across multiple locations and users. Targeted at TECHNO shareholder dealership groups.
• WeP – White-Label e-Commerce Plattform Modular B2C online shop system for car dealerships that integrates as a subdomain into existing websites, with DSGVO compliance, customizable branding, and optional Service Navigator for workshop bookings. Powered by AUTOTEILE PLUS SERVICE (APS).
• TIBS ONLINE Central TECHNO ordering platform through which member dealerships place orders with supplier partners at negotiated favorable conditions across 1M+ products. Connects 2,141 car dealership locations with 270 supplier partners.
• OT REGIO Original parts marketing concept that enables TECHNO shareholder dealerships to sell original parts, used goods, and trading items to independent workshops in their region.
• ESA+TECAR Reifen TECHNO's exclusive own-brand tire line produced by TECAR INTERNATIONAL (one of the world's largest tire manufacturers), with extended 3-year TECAR REIFENGARANTIE warranty versus the standard 2 years. Exclusively available to TECHNO shareholders.
• autoclaim Digital damage management platform that brings all parties involved in damage cases (adjusters, lawyers, dealerships) together on one online platform, structuring and accelerating the claims handling process. Integrated with VERKEHRSRECHTSPARTNER for legal support.
• TECHNO Versicherungs-Dienst (TVD) Insurance intermediary service offering target-group-specific insurance solutions for customers and employees, built on a 45-year cooperation with NÜRNBERGER Versicherung. Offers vehicle, household, liability, and employee insurance products.
• MOTORENT Rental software system that reduces administrative effort for vehicle rental and damage management, with three individual modules oriented to specific dealership needs.
• WIBS ONLINE Central online shop allowing TECHNO shareholder groups to pass their negotiated TECHNO conditions and market advantages for spare parts, workshop supplies, office materials, multimedia products, accessories, and more to their own affiliated dealership partners.
• Consulting-Solutions Specialized consulting and advisory services delivered through a curated network of consulting partners, addressing complex, individualized topics for TECHNO shareholder dealership groups that fall outside standard product and service offerings (process optimization, IT integration, self-marketing, executive-level advisory).

Quantifiable outcome

• Members achieve 'nachhaltige Kostenreduzierungen' (sustainable cost reductions) and 'nachweisbare prozessuale Vorteile' (demonstrable process advantages) in purchasing and sales.
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature6 records

Partnerships

Six partnerships are on record, tiered core and minor.

• NÜRNBERGER VersicherungcoreStrategic or Co-development Partner45-year successful insurance partnership. The TECHNO Versicherungs-Dienst (TVD) uses this partnership to offer vehicle insurance, household insurance, liability, and employee insurance products to dealership customers and staff. This is one of TECHNO's longest-standing strategic relationships.
• TECAR INTERNATIONALcoreStrategic or Co-development PartnerTECHNO is a shareholder (Gesellschafter) of TECAR INTERNATIONAL. TECAR produces the ESA+TECAR proprietary tire brand, which is exclusively distributed through TECHNO members. The tire brand comes with a TECAR REIFENGARANTIE (extended warranty — 3 years instead of standard 2 years).
• 270 Supplier Partners (Lieferanten-Partner)coreOthers270 supplier and service partners provide products across categories: tires, vehicle electrics, spare parts, accessories, consumables, workshop equipment, IT hardware, car audio, camping, operating equipment, E-mobility solutions, and more. Partners gain access to 2,100+ car dealership locations and 160 dealership groups through TIBS ONLINE. Named key partners include Shell, Goodyear, Continental, Pioneer, Liqui Moly, SONAX, and others.
• WGW Rechtsanwälte (Law Firm)minorStrategic or Co-development PartnerTECHNO collaborates with WGW Rechtsanwälte on the 'FOKUS RECHT & GESETZ' special edition magazine, addressing legal topics relevant to car dealerships (AI in marketing, IT contracts, Barrierefreiheitsstärkungsgesetz). The law firm also provides consulting services to TECHNO shareholders.
• AUTOTEILE PLUS SERVICE (APS)coreTechnology or IntegrationThe WeP White-Label e-Commerce Plattform is powered by AUTOTEILE PLUS SERVICE. This platform integration enables the white-label B2C shop solution offered to TECHNO member dealerships.
• CleanguideminorStrategic or Co-development PartnerFeatured in TECHNO MAGAZIN 01/2026 as a Consulting Solutions partner that helped Alphartis optimize building management processes.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• WM SE (Wessels+Müller): Major German automotive parts wholesaler with broad multi-brand parts distribution to workshops and dealers — directly comparable to the wholesale auto parts distribution that flows through TECHNO's TIBS ONLINE platform.
• PV Automotive: German automotive parts wholesaler serving workshops and dealers with broad catalog and same-day delivery — directly comparable to TECHNO's auto parts wholesale and supplier distribution role in Germany.
• GROUP_AUTO International: International cooperative of automotive aftermarket distributors and workshops with shared procurement and supplier programs — operates the same membership/purchasing-cooperative model as TECHNO but serves independent aftermarket rather than brand-bound dealers.
• Emil Frey Group: One of Europe's largest privately-held automotive retail and distribution groups, operating extensive franchised dealer networks across multiple countries with centralized procurement and supplier partnerships — structurally similar to TECHNO's network-of-dealer-groups model.
• Alliance Automotive Group: Pan-European distributor of automotive aftermarket parts serving workshops and service centers through a network of local distributors — comparable to the OT REGIO and TIBS ONLINE distribution role TECHNO plays for its members.

Broad incumbents

• Cox Automotive: Global provider of automotive services and marketplaces including dealer software, remarketing, and parts — broader incumbent with overlapping capabilities in dealer technology and parts marketplaces versus TECHNO's TIBS ONLINE, GeP, and WeP platforms.
• LKQ Corporation: Global distributor of aftermarket automotive parts and a major broad-line player in the European auto parts market — overlaps with TECHNO's parts distribution but at much larger international scale and without the cooperative/dealer-group structure.

Emerging players

• Autodoc: Large European online auto parts retailer and marketplace — competes with TECHNO's WeP and OT REGIO on B2C/B2B parts commerce with broader catalog and direct-to-consumer reach.
• Coparts Europe: Online vehicle auction and parts marketplace with significant European presence — overlaps with TECHNO's autoclaim damage-management and OT REGIO used-parts offerings through digital marketplace infrastructure.

Others

• Robert Bosch (Automotive Aftermarket division): Major global automotive parts and workshop equipment supplier — relevant peer because Bosch is both a TECHNO supplier partner via TIBS ONLINE and a broader incumbent shaping aftermarket parts distribution to dealers and workshops.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/techno-einkauf-gmbh

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TECHNO-EINKAUF GmbH