Finlandia Vodka

Name

Finlandia Vodka

Legal name

Finlandia Vodka Ltd

Website

https://finlandia.com

Company type

Private

Founded year

1888

Operating status

Operating

Headcount range

11–50 employees

Short description

Finlandia Vodka is a Finnish premium vodka brand owned by Coca-Cola HBC AG, producing vodka at the Rajamäki distillery since 1888 from Finnish barley and glacial spring water, and selling a portfolio of unflavored, flavored, and botanical SKUs through retail and e-commerce channels to legal-drinking-age consumers globally.

Ownership category

akta.pro rank

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Spirits Product Sales: Finlandia Vodka generates revenue through the sale of its vodka products including Finlandia Classic (40% ABV), Finlandia Flavoured Vodkas (37.5% ABV), and Finlandia Vodka Specialty/Botanicals (30% ABV). Products are sold in various sizes (500ml, 700ml, 1l, 1.75l) through retail and e-commerce channels globally.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels7 records

Core offering

Finlandia Vodka produces and sells premium vodka and flavored/botanical vodka variants at the Rajamäki distillery in Finland, using glacial spring water, Finnish six-row barley, and a 200+ step distillation process. The portfolio includes Finlandia Classic (40% ABV), ten flavored vodkas such as Redberry, Mango, Coconut, Lime, Cranberry, Blackcurrant, Grapefruit, and Raspberry (37.5% ABV), two botanical expressions at 30% ABV, and the 101-proof travel retail variant. The brand sells through global retail and e-commerce partners within the Coca-Cola HBC distribution network.

Product overview

Finlandia Vodka is a premium spirits brand offering a portfolio of vodkas centered on its flagship Finlandia Classic (40% ABV) alongside ten flavored vodkas (37.5% ABV) including Redberry, Mango, Coconut, Lime, Cranberry, Blackcurrant, Grapefruit, and Raspberry, plus a 101-proof high-strength variant. The portfolio also includes two Botanical expressions (Cucumber & Mint and Wildberry & Rose) at 30% ABV. The brand emphasizes its Finnish heritage, using glacial spring water from Rajamäki, golden Suomi barley, and the natural phenomenon of the midnight sun to create a silky-smooth taste profile. Finlandia supports its product range with cocktail recipes developed by in-house mixologists.

Differentiator

Problem solved

Functional benefit

Brands

• Finlandia Classic: The staple vodka - dry, light and easy on the tongue, made with Finnish barley and pure glacial water.
• Finlandia Redberry
• Finlandia Mango
• Finlandia Coconut
• Finlandia Lime
• Finlandia Cranberry
• Finlandia Blackcurrant
• Finlandia Grapefruit
• Finlandia Raspberry
• Finlandia 101

Products and services

• Finlandia Classic The flagship unflavored Finlandia vodka at 40% ABV, dry and light with a silky-smooth taste, made from Finnish six-row barley, glacial spring water from Rajamäki, and produced under the midnight sun. Sold in 500ml, 700ml, 1l, and 1.75l sizes through global retail and e-commerce partners.
• Finlandia Redberry Flavored vodka at 37.5% ABV with bold cranberry notes and hints of vanilla spice, blending Finlandia Classic with redberry infusion. Available in 500ml and 700ml sizes.
• Finlandia Mango Flavored vodka at 37.5% ABV featuring sweet mango and peach flavors with a honeyed tropical aroma. Available in 500ml and 700ml sizes.
• Finlandia Coconut Flavored vodka at 37.5% ABV with rich coconut taste and butterscotch accents layered on the Finlandia base. Available in 500ml and 700ml sizes.
• Finlandia Lime Flavored vodka at 37.5% ABV combining citrus lime aroma with subtle honey sweetness for a warm character. Available in 500ml and 700ml sizes.
• Finlandia Cranberry Flavored vodka at 37.5% ABV with spicy notes of raisin, ginger, and vanilla, finishing with a warm, peppery cranberry aftertaste. Available in 500ml and 700ml sizes.
• Finlandia Blackcurrant Flavored vodka at 37.5% ABV with smooth, tart blackcurrant flavor, hints of pepper, and lingering warmth. Available in 500ml and 700ml sizes.
• Finlandia Grapefruit Flavored vodka at 37.5% ABV featuring nose-tingling coolness of squeezed grapefruit over the smooth Finlandia base. Available in 500ml and 700ml sizes.
• Finlandia Raspberry Flavored vodka at 37.5% ABV where raspberry matches the smooth crispness of Finlandia to create a sweet fruit blend with hints of chocolate. Available in 500ml and 700ml sizes.
• Finlandia 101 101-proof travel-retail-exclusive vodka made from golden Suomi barley and pure glacial spring water filtered by glacial moraine, marketed at higher ABV than the core Classic.
• Finlandia Cucumber & Mint Botanical vodka infusion at 30% ABV featuring cucumber and mint flavors, positioned as a lower-alcohol specialty spirit in the Finlandia portfolio. Available in 500ml and 700ml sizes.
• Finlandia Wildberry & Rose Botanical vodka infusion at 30% ABV with wildberry and rose flavors, positioned as a lower-alcohol specialty spirit in the Finlandia portfolio. Available in 500ml and 700ml sizes.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Coca-Cola HBCcoreOthersFinlandia Vodka Ltd. is a member of the Coca-Cola HBC group of companies, the ultimate holding company of which is Coca-Cola HBC AG (registered in Switzerland). Coca-Cola HBC handles distribution, marketing, and operational management of the Finlandia Vodka brand globally.

Scale indicators1 record

Recent moves3 records

Expansion highlights6 records

Direct peers

• Smirnoff: Smirnoff, owned by Diageo, is one of the world's best-selling vodka brands with an extensive flavor portfolio and global distribution. It competes head-to-head with Finlandia across mainstream and flavored vodka SKUs in retail and on-premise channels.
• Grey Goose: Grey Goose is a super-premium vodka owned by Bacardi, made in France using regional inputs (Picardie wheat and spring water). It is a direct super-premium competitor to Finlandia's Classic and 101 variants.
• Ketel One: Ketel One is a Dutch premium vodka owned by Diageo, made from 100% wheat in a copper pot still. It targets the same premium on-premise and at-home consumer that Finlandia serves, and competes for the same retail and bar listings.
• Absolut Vodka: Absolut is a globally distributed premium vodka brand owned by Pernod Ricard, made in Sweden with a strong provenance and heritage narrative. It is the closest direct competitor to Finlandia in the premium vodka tier, sharing similar product positioning, channel mix, and consumer demographic.
• Tito's Handmade Vodka: Tito's is the largest premium vodka in the United States by volume, made in Texas from corn. It is a fast-growing direct competitor to Finlandia, particularly in North American retail, sharing a craft/heritage narrative.
• Belvedere Vodka: Belvedere is a Polish super-premium rye vodka owned by LVMH/Moët Hennessy. It competes with Finlandia in the premium tier, particularly across Europe, and shares a similar provenance-led, single-ingredient positioning.
• SKYY Vodka: SKYY is an American vodka owned by Campari Group, with an extensive flavored line and broad on-premise distribution. It competes with Finlandia's flavored portfolio in the US and select international markets.
• Stolichnaya (Stoli Group): Stolichnaya is a Russian-heritage premium vodka brand, currently produced in Latvia and distributed by the Stoli Group. It competes with Finlandia across multiple European and US markets, particularly on the strength of its flavor portfolio.

Emerging players

• Reyka Vodka: Reyka is an Icelandic small-batch vodka owned by Diageo, positioned on pristine Icelandic water and glacier-filtered inputs. Its provenance-led, single-origin positioning is directly comparable to Finlandia's glacial-moraine story.

Regional players

• Wyborowa: Wyborowa is a Polish rye vodka owned by Pernod Ricard, primarily distributed across Central and Eastern Europe. It competes with Finlandia directly in the Polish, Czech, Hungarian, and Romanian markets where Finlandia has explicit retail and e-commerce presence.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/VodkaOfFinland
• YouTubeyoutube.com/channel/UC2Pt1ieKqyr5L4hd8MJz2ZQ
• Facebookfacebook.com/finlandiavodka
• Instagraminstagram.com/finlandia_vodka
• LinkedInlinkedin.com/company/finlandia-vodka-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Finlandia Vodka