Solidea Capital

What Solidea Capital does

Solidea Capital is a New York-based venture advisory firm co-founded by Eric Baum and David Kaufman, operating since 2006 from 299 Broadway, 12th Floor. The firm partners with early-stage and growth-stage companies, providing strategic guidance through a suite of service modules including Product Market Fit, Trajectory Management, Marketplace Validation, Organizational Development, and Capitalization & Advisory Support. Rather than charging fees, Solidea earns equity that vests over time in portfolio companies, aligning its returns with founder outcomes.

The firm delivers advisory services through 90-day sprints focused on distinct business themes, supported by senior advisors with prior operating and exit experience (Club Caddie acquired by Jonas Software, Golfler acquired by Supreme Golf, Dubset now Pex). Solidea is part of a family of companies that includes Acquis Consulting Group (strategy and technology implementation) and SSI Strategy (life sciences consulting), enabling cross-functional support beyond a traditional advisory mandate. The firm maintains a notable regional focus on Detroit and the Midwest ecosystem, sponsoring Detroit Startup Week and counting Rivet Work among its marquee Detroit investments.

Solidea's portfolio spans 50+ companies across healthcare, technology, travel, sports, logistics, golf, and music, with named holdings including Alerje, Tripkicks, Preventia, FreightRoll, Club Caddie, and Dubset Media Holdings. The firm distributes services through direct, founder-led engagement with custom equity-based contracts, supported by content marketing, LinkedIn presence, and ecosystem events. Revenue is not publicly disclosed and the firm takes an equity-based rather than fee-based model, making realized returns event-driven by portfolio company exits.

Name

Solidea Capital

Legal name

Solidea Capital

Website

https://solideacapital.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Solidea Capital is a New York-based venture advisory firm that partners with early-stage and growth-stage founders, earning equity in exchange for strategic guidance across product-market fit, trajectory management, marketplace validation, organizational development, and capital advisory services.

Ownership category

akta.pro rank

Product category

Venture Advisory Services

NAICS

Portfolio Management and Investment Advice (523940), Miscellaneous Financial Investment Activities (523999)

SIC

Investment Advice (6282), Investors, Nec (6799)

akta.pro industry

PRIMARYFSAEAGAC

Capital Raising Advisory (Equity & Equity-Linked)

Financial & Insurance/Financial Advisory, Brokerage & Intermediation/M&A Advisory & Corporate Finance

SECONDARYBPAHADAG

Capital Raising Advisory (Debt/Equity/Private Capital)

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Strategy & Corporate Finance Advisory

Keywords

• Venture advisory services
• Growth equity investment
• Startup strategic consulting
• Portfolio company advisory
• Trajectory management services

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Equity-Based Advisory Services: Solidea earns equity that vests over time in exchange for strategic guidance and advisory services provided to portfolio companies. The firm operates on an equity-based investment model where they only win when the companies they invest in win.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Solidea Capital is a venture advisory firm that provides strategic guidance and equity-based support to early-stage and growth-stage companies. Rather than deploying traditional venture capital, the firm earns equity that vests over time in exchange for hands-on advisory across capital strategy, governance, organizational development, data-driven customer acquisition, marketplace validation, and investor narrative development. Deliverables are organized into service modules (Trajectory Management, Storytelling, Marketplace Validation, Capitalization & Advisory, Organizational Development) and executed through 90-day sprint cycles with senior advisors.

Product overview

Solidea Capital is a venture advisory firm that provides strategic guidance and advisory services to growing companies. Rather than offering a single unified product, Solidea delivers a comprehensive suite of advisory service modules including Product Market Fit, Trajectory Management, Marketplace Validation, Organizational Development, and Capitalization & Advisory Support. The firm also leverages sister companies SSI Strategy and Acquis Consulting Group to provide specialized expertise in life sciences consulting and strategy/technology implementation respectively.

Differentiator

Problem solved

Functional benefit

Products and services

• Venture Advisory Services Equity-based strategic guidance and advisory program for early-stage and growth-stage startup founders, covering capital strategy, data-driven customer acquisition, governance, organizational development, and investor narrative development. Delivered through custom contracts with 90-day sprint cycles.

Quantifiable outcome

• Alerje achieved 3rd place at Accelerate MI competition, winning $65,000 in investment capital
• +2 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core, flagship and minor.

• Acquis Consulting GroupcoreStrategic or Co-development PartnerAcquis is a boutique consulting firm specializing in strategy and technology implementation. It is an affiliate company of Solidea Capital, with Eric Baum serving as Managing Director of both firms. The partnership provides clients with dynamic strategic and operational consulting support.
• SSI StrategycoreStrategic or Co-development PartnerSSI Strategy is a boutique management consulting firm supporting Medical Affairs, Pharmacovigilance, and Clinical Development functions within Life Science companies. Part of the Solidea family of companies providing specialized expertise to portfolio companies.
• DeveloperTownflagshipStrategic or Co-development PartnerDeveloperTown is a partner in building a thriving ecosystem in the Midwest. Mike Kelly, Partner at DeveloperTown, has had two exits in three years with Solidea's help. The collaboration focuses on providing equitable access to resources and talent in the Midwest ecosystem.
• Young Presidents OrganizationminorOthersDavid Kaufman is an active member, providing access to a global network of young business leaders.
• American Cancer Society Leadership BoardminorOthersDavid Kaufman serves as Chairman of the Manhattan American Cancer Society Leadership Board.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Lerer Hippeau: New York City-based early-stage venture capital firm. Comparable to Solidea in geography (NYC base) and focus on early-stage consumer and enterprise software, though Lerer Hippeau operates as a traditional fund rather than equity-for-advisory.
• BBG Ventures: New York-based early-stage VC focused on diverse founders. Comparable to Solidea in NYC geography and commitment to diverse founder advocacy, though BBG operates as a traditional institutional fund.

Broad incumbents

• Antler: Global early-stage venture firm that supports founders from ideation through seed. Comparable to Solidea in providing intensive founder support and equity investment, though at much larger global scale.
• Techstars: Global accelerator providing mentorship-driven programs and equity investment in exchange for participation. Comparable to Solidea in the equity-for-services model, but at significantly larger scale and brand recognition.

Direct peers

• Village Capital: Non-profit venture support organization that identifies, trains, and invests in early-stage entrepreneurs. Comparable to Solidea in providing structured founder support with equity exposure, especially in underserved markets.
• gener8tor: Midwest-focused accelerator and venture fund with a similar geography-overlap to Solidea's Detroit/Midwest focus. Provides equity investment and intensive mentorship sprints to early-stage founders, comparable in structure and scale.
• New York Angels: Active early-stage investment network where Solidea co-founder David Kaufman is a member. Provides deal flow, co-investment, and network resources, comparable to Solidea's angel-style equity investment approach.
• SSI Strategy: Sister company under the Solidea family of companies, providing Life Sciences Medical Affairs consulting. Shares the equity-aligned family-of-companies model and provides specialized expertise to portfolio companies in healthcare.
• Dreamit Ventures: Venture advisory and accelerator that combines equity investment with structured growth support for early-stage companies. Comparable to Solidea in providing hands-on strategic guidance plus equity exposure to founders.
• Acquis Consulting Group: Sister company under shared family of companies with co-founder Eric Baum as Managing Director of both firms. Provides strategy and technology implementation consulting, sharing clients and resources with Solidea's venture advisory practice.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/solidea
• LinkedInlinkedin.com/company/solidea-capital

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Solidea Capital