LaCure Villas

What LaCure Villas does

LaCure Villas, operating under the legal entity LaCure International and headquartered in Toronto, Canada, is a privately held luxury villa rental and travel concierge company founded in 1979 in Jamaica by two brothers with an initial five-villa portfolio. The company's core product is a curated, hand-selected inventory of luxury residences spanning the Caribbean, Europe, North America, Central and South America, Asia, Africa, and Oceania — 819+ villas in the Caribbean region alone, including 50+ properties in St. Barths — each personally inspected to enforce a five-star amenity standard. The technology surface is a standard villa-rental platform (website booking, search/filter, wishlist, instant book, account login) layered with concierge management workflows that coordinate reservations, private transfers, and on-ground logistics.

LaCure generates revenue primarily through commissions on villa bookings from property owners, supplemented by professional-services revenue from concierge offerings such as personalized itinerary design, restaurant reservations, private transfers, villa staffing, and on-the-ground coordination. The Lacure Privilege program adds an exclusive-access layer to private beach clubs, Michelin-starred restaurants, and members-only sporting facilities. Pricing is quote-based and varies materially by property, destination, and season; Caribbean listings published range from approximately $1,100 per night to $24,765 per night for premium estates.

Go-to-market is sales-led and consultative, with dedicated villa consultants and concierge teams engaging clients via phone, live chat, WhatsApp, and email — supported by editorial content through an in-house travel journal, social channels (Instagram, Facebook, LinkedIn, X), Klaviyo email marketing, and earned media coverage in Condé Nast Traveler, Travel Weekly, and other luxury travel publications. The company serves two primary segments: high-net-worth luxury travelers (primary) seeking private villa experiences, and corporate clients requiring executive retreats and incentive programs. Operational presence includes headquarters in Toronto and a full-service on-island team in St. Barths, with additional flagship-destination coverage in Anguilla, South of France, Italy, and Turks & Caicos.

Name

LaCure Villas

Legal name

LaCure International

Website

https://lacurevillas.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

11–50 employees

Short description

LaCure Villas is a Toronto-headquartered, privately held luxury villa rental and concierge company founded in 1979, offering 819+ hand-inspected villas worldwide. It serves high-net-worth leisure travelers and corporate clients with curated properties, dedicated villa consultants, and on-the-ground concierge teams in flagship destinations.

Ownership category

akta.pro rank

Product category

Luxury Vacation Rental and Concierge Services

NAICS

Other Traveler Accommodation (72119), All Other Consumer Goods Rental (532289)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Villas & Luxury Estates (THAMAAAC)

akta.pro secondary industries

Luxury Villa Property Management & Concierge Services (THAMAEAJ), Luxury Beachfront & Waterfront Villas (THAMAEAE)

Keywords

• Luxury villa rentals
• Vacation home booking
• Private concierge services
• Personalized travel itineraries
• High-end villa portfolio

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Villa Rental Commissions: Commission-based revenue from villa property owners for booking their luxury villas to customers. Properties are hand-selected and personally inspected.
2. Concierge Services: Expert concierge services including personalized itinerary design, restaurant reservations, private transfers, villa staffing, and on-the-ground coordination.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

LaCure Villas rents personally inspected, hand-selected luxury villas to high-net-worth travelers across global destinations including the Caribbean, Europe, North America, Asia, Africa, and Oceania, with each booking supported by a dedicated concierge team handling reservations, transfers, staffing, and bespoke itinerary design. The company also operates on-island teams in flagship destinations (St. Barths, Anguilla, South of France, Turks & Caicos) and offers the Lacure Privilege access program to private beach clubs and Michelin-starred venues.

Product overview

Lacure Villas operates as a luxury villa rental and travel concierge platform offering a curated portfolio of hand-selected villas combined with personalized concierge services. The core offering consists of the Luxury Villa Portfolio (individually vetted properties worldwide), Expert Concierge Service (dedicated support for reservations and logistics), and Personalized Itineraries (customized travel experiences). The company has developed flagship destination sub-brands including Lacure St. Barths, each with dedicated local teams providing enhanced services. Additional offerings include The Lacure Privilege access program for exclusive experiences at private clubs and restaurants. The service model positions Lacure as a 'private hotel' combining five-star hotel authenticity with villa exclusivity.

Differentiator

Problem solved

Functional benefit

Brands

• Lacure St Barths: Dedicated St. Barths destination page featuring luxury villas and local concierge services on the island.

Products and services

• Luxury Villa Portfolio A curated collection of hand-selected and personally inspected luxury villas worldwide, each vetted to guarantee five-star hotel amenities, privacy, and exclusivity. Properties span popular destinations and hidden gem locales with pre-arrival inspections ensuring standards are met. Targeted at discerning individual luxury travelers, families, and corporate clients seeking private villa stays in destinations across the Caribbean, Europe, North America, Asia, Africa, and Oceania.
• Expert Concierge Service Dedicated concierge team providing personalized itinerary design, travel logistics coordination, villa staffing, and on-the-ground service for luxury villa guests. Includes restaurant reservations, private transfers, villa staffing, and coordination of local experiences throughout the stay. Available to villa-rental clients across all destinations.
• Personalized Itineraries Customized travel experiences designed around individual client interests, preferences, and pace. Encompasses expeditions, leisure activities, spa treatments, culinary experiences, and specialized services. Built for high-net-worth travelers seeking tailored multi-day plans around their villa stay.
• The Lacure Privilege Exclusive access program providing Lacure guests priority access to private beach clubs, Michelin-starred restaurant reservations, and members-only sporting facilities that are unavailable to the public. Available to clients booking through Lacure's villa and concierge services as a value-add access benefit.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• OneFineStay: OneFineStay is a luxury vacation rental and serviced accommodation brand offering high-end villas and homes with concierge services globally. After its acquisition by Airbnb, it now operates as Airbnb Luxe, directly competing with LaCure's curator-and-concierge model for HNW travelers.
• Mr & Mrs Smith: Mr & Mrs Smith is a curated collection of boutique hotels and luxury villas with an emphasis on expert hotel and villa reviews, member benefits, and bespoke trip design. Like LaCure, it targets affluent travelers seeking vetted, design-forward stays with concierge support.
• Oliver's Travels: Oliver's Travels curates unique, character-filled luxury villas and chateaux across Europe, the Caribbean and beyond with in-house concierge service. Comparable curated villa proposition with concierge attach for affluent leisure travelers.
• Villaway: Villaway is a curated luxury villa rental platform offering high-end properties worldwide with personal concierge services. Operates an agent-and-online hybrid model similar to LaCure's phone/chat/website approach aimed at luxury villa guests.
• Néesio (formerly Haute Retreats): Néesio (formerly Haute Retreats) is a luxury villa rental brand focused on high-end Mediterranean villas with concierge support. Competes with LaCure in European markets such as France, Italy, Greece, and Spain.
• Wimco Villas: Wimco Villas is a Caribbean-focused luxury villa rental agency with deep inventory in St. Barths, Anguilla, and Turks & Caicos combined with on-island concierge teams. Overlaps directly with LaCure's flagship Caribbean destinations and consultative service model.
• Cuvée Luxury Rentals: Cuvée operates a curated portfolio of ultra-luxury villas and residences paired with high-touch private concierge and chef services for HNW clients. Closely comparable on hand-selected inventory plus white-glove service for the top tier of the same market.
• Villas of Distinction: Villas of Distinction is a long-established luxury villa rental specialist offering curated villas across the Caribbean, Europe, and beyond with complimentary concierge services. Closely mirrors LaCure's curated-portfolio-plus-concierge proposition in the same HNW customer base.

Broad incumbents

• Luxury Vacation Rentals by TL Portfolio / Travel + Leisure Villa rentals: Travel + Leisure's villa rental offerings aggregate luxury villa inventory worldwide with concierge add-ons, leveraging strong brand recognition among affluent travelers. Competes in the same discovery-and-curation funnel as LaCure.
• Airbnb Luxe: Airbnb Luxe is Airbnb's luxury tier combining verified luxury listings with a dedicated trip designer service. Operates at massive scale and competes with LaCure for HNW villa travelers, though without LaCure's deep specialist advisor heritage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/luxuryvillas
• LinkedInlinkedin.com/company/lacure
• Instagraminstagram.com/lacurevillas
• Xx.com/LaCUREVillaNews

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LaCure Villas