What WIMCO Villas does

WIMCO Villas, legally operating as Wimco St Barth Properties, is a privately held luxury Caribbean villa rental company headquartered in Newport, Rhode Island with an on-island operations office in Saint Jean, St. Barthélemy. Founded circa 1986, the company curates a portfolio of more than 650 private villas across St. Barthelemy, Anguilla, Turks & Caicos, St. Martin, and Private Islands (including Moskito Island), with inventory organized into named sub-brand collections such as The Only Collection, Special Reserve, Rockstar Retreats, Beachfront Villas, Family Reunions, and Villas with Staff. The technology platform centers on a villa rental marketplace on wimco.com with destination pages, property search/filter tools, and an Aidaptive-powered recommendation engine, supplemented by a dedicated travel-advisor portal.

WIMCO serves discerning luxury travelers — multi-generational families, couples and honeymooners, and celebrity/high-net-worth guests — through a hybrid go-to-market combining direct villa specialist consultations (phone and web inquiry) with self-serve website search and a third-party travel-advisor channel. Ancillary concierge services include private chef, yacht and air charter bookings, restaurant and activity reservations, and 24/7 on-island support. The company is part of the Nocturne Luxury Villas family, alongside its wholly-owned sister brand Grand Cayman Villas & Condos, and holds VRMA accreditation.

Revenue is generated primarily through commission on villa bookings (transaction fees on rental value) plus ancillary fees from concierge and travel services such as private chefs, yacht charters, airport transfers, and activity reservations. Pricing is quote-based, varying by property, season, and length of stay, with peak Caribbean season (November through June) and December holiday stays commanding premium rates and often requiring 6+ months advance booking.

Name

WIMCO Villas

Legal name

Wimco St Barth Properties

Website

https://wimco.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

101–250 employees

Short description

WIMCO Villas is a privately held luxury Caribbean villa rental company curating 650+ private villas across St. Barthelemy, Anguilla, Turks & Caicos, St. Martin, and Private Islands, serving affluent multi-generational families, couples, and high-net-worth travelers with concierge-supported bookings.

Ownership category

akta.pro rank

Product category

Luxury Vacation Rentals

NAICS

All Other Traveler Accommodation (721199), Other Traveler Accommodation (72119)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Luxury Villa Property Management & Concierge Services (THAMAEAJ)

akta.pro secondary industries

Beachfront & Island Luxury Resorts (THAGACAA), Luxury Villas & Residences Resorts (THAGACAM), Cruise Yacht Charters (Private Crewed) (THAEADAG)

Keywords

• Luxury villa rentals
• Caribbean vacation rentals
• Private villa bookings
• Vacation concierge services
• St. Barthelemy villas

Headquarters

HQ city

Newport

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Villa Rental Commission: WIMCO earns commission on each villa booking made through their platform. The company acts as an intermediary between villa owners and renters, providing marketing, booking facilitation, and concierge services in exchange for a percentage of the rental fee.
2. Concierge and Travel Services: Additional revenue streams include booking fees for ancillary services such as private chefs, yacht charters, airport transfers, activity reservations, and other travel arrangements made on behalf of clients.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

WIMCO Villas is a luxury villa rental intermediary that curates and markets a portfolio of 650+ private Caribbean villas across St. Barthelemy, Anguilla, Turks & Caicos, St. Martin, and Private Islands, facilitating bookings between villa owners and travelers. The booking includes personalized concierge services covering flights, transfers, private chefs, yacht charters, and on-island support, with clients able to engage via full-service villa specialists or self-serve website search.

Product overview

WIMCO Villas (WIMCO St. Barth Properties) operates as a luxury villa rental platform under the Nocturne Luxury Villas family. The core offering is a portfolio of 650+ private villa rentals across Caribbean destinations including St. Barthelemy, Anguilla, Turks & Caicos, St. Martin, and Private Islands. The platform provides two service approaches: a full-service approach where villa specialists assist with planning, and a website search for self-service booking. Included with bookings is personalized concierge service covering flight reservations, rental cars, activities, and dining arrangements. The portfolio is organized into curated sub-brands including The Only Collection, Special Reserve, Rockstar Retreats, Beachfront Villas, Family Reunions, and Villas with Staff. Additional sister brands include Grand Cayman Villas & Condos under the Nocturne Luxury Villas umbrella.

Differentiator

Problem solved

Functional benefit

Brands

• Grand Cayman Villas & Condos: Sister brand offering luxury villa and condo rentals in Grand Cayman, part of the Nocturne Luxury Villas family
• Nocturne Luxury Villas
• The Only Collection
• Special Reserve

Products and services

• WIMCO Luxury Villa Rentals Luxury Caribbean villa rental service offering private villa rentals across St. Barthelemy, Anguilla, Turks & Caicos, St. Martin, and Private Islands. The portfolio includes 650+ first-class villas ranging from 1-10 bedrooms, targeted at high-net-worth travelers, multi-generational families, couples, and groups seeking private luxury accommodations.
• Concierge Services Personalized concierge service bundled with villa bookings, offering flight reservations, rental car booking, activity planning, restaurant reservations, private chef arrangements, and 24/7 on-island support for villa guests across Caribbean destinations.
• Travel Services Additional travel services including air booking, private charters, yacht charters, and travel insurance to complement villa rentals, providing end-to-end trip planning support for guests booking Caribbean villas.
• Grand Cayman Villas & Condos Sister brand operated as part of the Nocturne Luxury Villas family, offering private oceanfront estates and beachfront retreats in Grand Cayman. Operates as a wholly-owned subsidiary extending WIMCO's service capabilities beyond its core Caribbean islands.

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Grand Cayman Villas & CondosminorStrategic or Co-development PartnerGrand Cayman Villas & Condos is a sister brand operated under the Nocturne Luxury Villas family. It offers luxury villa and condo rentals in Grand Cayman, extending WIMCO's service capabilities beyond the Caribbean islands covered by WIMCO St. Barth Properties.
• Nocturne Luxury VillascoreStrategic or Co-development PartnerWIMCO St. Barth Properties is part of the Nocturne Luxury Villas family, a collection of luxury villa rental brands. This affiliation provides shared resources, brand positioning, and operational synergies across multiple Caribbean villa rental operations.
• Travel Advisors NetworkcoreChannel Partner/ Reseller/ DistributorWIMCO maintains partnerships with travel advisors and agents who refer clients seeking luxury villa rentals. The company provides a dedicated travel agents portal and partner resources to facilitate bookings.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Onefinestay: Onefinestay is a curated luxury vacation rental brand (part of Accor) offering high-end villas, homes, and chalets with concierge services. It targets the same UHNW and luxury family traveler segment as WIMCO, though with broader geographic focus.
• Haute Retreats: Haute Retreats is a luxury villa rental agency offering curated properties in the Caribbean, Mediterranean, and other premium destinations with personalized concierge services. Overlaps directly with WIMCO in Caribbean villa bookings.
• Villaway: Villaway is a luxury vacation rental platform offering vetted villas and chalets globally with concierge support. It competes directly with WIMCO in the high-end villa market, particularly for travelers searching across multiple regions.
• Villas of Distinction: Villas of Distinction is a luxury villa rental agency with a sizable Caribbean portfolio and full concierge services. It competes with WIMCO directly for villa bookings in St. Barth, Turks & Caicos, and other Caribbean islands.
• Oliver's Travels: Oliver's Travels is a luxury villa rental agency with curated properties across Europe and the tropics, offering concierge service similar to WIMCO. It targets the same affluent family and group traveler segment with comparable booking values.
• Plum Guide: Plum Guide is a curated luxury vacation rental platform with rigorous home vetting and a 'Tested' quality standard. Like WIMCO, it serves affluent travelers seeking vetted high-end homes, and overlaps directly in the Caribbean villa segment while also operating across Europe.
• Rental Escapes: Rental Escapes is a luxury villa rental agency specializing in Caribbean and other tropical destinations with a curated portfolio and concierge service model closely paralleling WIMCO's approach. It is among the most direct Caribbean-focused competitors.

Broad incumbents

• Vrbo: Vrbo is a mass-market vacation rental platform with a growing luxury tier (Vrbo Luxe) that overlaps with WIMCO's villa offerings. As a scaled platform, it represents broad-incumbent competitive pressure rather than direct Caribbean specialization.
• Airbnb Luxe: Airbnb Luxe is Airbnb's curated luxury tier offering high-end vacation rentals globally with trip designer services. It is the most direct scaled competitor to WIMCO in luxury villa bookings, though it competes across all geographies rather than specializing in the Caribbean.

Regional players

• Sibarth Real Estate: Sibarth is a long-established St. Barth real estate and villa rental agency with deep local relationships and on-island presence. It is one of WIMCO's most direct St. Barth competitors, offering comparable villa inventory and concierge services within the same island geography.

Market position

Strengths5 records

Weaknesses3 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/wimcovillas
• Xx.com/wimcovillas
• Facebookfacebook.com/wimcovillas
• LinkedInlinkedin.com/company/wimco

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WIMCO Villas