CountryMark
CountryMark is a farmer-owned cooperative founded in 1919 that operates a fully integrated Midwest energy business—upstream crude production, a 38,000 barrel-per-day refinery in Mt. Vernon, Indiana, and distribution to agricultural, commercial, and retail customers across five states via 100+ branded stations and 200+ delivery routes.
- Company typePrivate
- Founded1919
- HeadquartersIndianapolis, United States
- Headcount251–500
- GTM typeB2B
- OfferingHardware or Manufacturing
What CountryMark does
CountryMark is a farmer-owned cooperative, established in 1919 and headquartered in Indianapolis, Indiana, that operates as a fully integrated regional energy company spanning upstream crude production, refining, and downstream distribution. Upstream, the company operates more than 900 oil wells producing approximately 1,100 barrels per day in the Illinois Basin through its subsidiary Countrymark Energy Resources, LLC. Its core asset is a 38,000 barrel-per-day refinery in Mount Vernon, Indiana—owned by subsidiary Countrymark Refining and Logistics, LLC—that produces roughly 330 million gallons of finished fuels annually, including the proprietary Premium Dieselex-4 diesel, TOP TIER-certified PLUS Gasoline in multiple octane grades, biodiesel blends, Diesel Exhaust Fluid, and the Advantage Lubricants line of engine oils, hydraulic fluids, transmission fluids, and greases.
The company makes money primarily through transactional fuel and lubricant sales across three go-to-market channels: company-owned and branded retail fuel stations, a dealer network of more than 100 resellers, and bulk delivery via 200+ tankwagon and transport routes serving agricultural, commercial, and industrial buyers in Indiana, Illinois, Kentucky, Ohio, and Michigan. As a cooperative, CountryMark is owned by 14 member cooperatives in Indiana and Ohio, and it returns profits to member-owners through annual patronage distributions—$52 million was approved for distribution in June 2026 from 2025 earnings. Commercial customers are also served through value-add services: the Voyager Fleet Card (accepted at 320,000+ stations nationally), Price Risk Management contracting, on-site fueling, tank monitoring, and the Total Analysis Program fluid-sampling service. Ownership of the company traces back to 1938 when crude oil was discovered near Mount Vernon, leading to construction of its first refinery in 1940 at 2,000 barrels per day—capacity that has since grown nearly 20-fold.
CountryMark firmographics
Firmographics- Name
- CountryMark
- Legal name
- Countrymark Cooperative Holding Corp.
- Website
- https://countrymark.com
- Company type
- Private
- Founded year
- 1919
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- CountryMark is a farmer-owned cooperative founded in 1919 that operates a fully integrated Midwest energy business—upstream crude production, a 38,000 barrel-per-day refinery in Mt. Vernon, Indiana, and distribution to agricultural, commercial, and retail customers across five states via 100+ branded stations and 200+ delivery routes.
- Ownership category
- akta.pro rank
CountryMark industry classification
Industry- Product category
- Petroleum Refining & Fuel Distribution
- NAICS
- Petroleum Refineries (324110), Petroleum Bulk Stations and Terminals (424710), Petroleum and Petroleum Products Merchant Wholesalers (except Bulk Stations and Terminals) (424720), Fuel Dealers (457210), Pipeline Transportation of Refined Petroleum Products (486910), Petroleum Lubricating Oil and Grease Manufacturing (324191)
- SIC
- Petroleum Refining (2911), Wholesale-Petroleum Bulk Stations & Terminals (5171), Wholesale-Petroleum & Petroleum Products (No Bulk Stations) (5172)
- akta.pro primary industry
- Refinery Offsites, Storage & Loading (Tankage, Truck/Rail/Marine Loading) (EUALAGAK)
- akta.pro secondary industries
- Commercial & Fleet Fueling (Cardlock, On-Site Tanks, Bulk Delivery) (EUALAIAD), Refined Products Pipeline Terminals & Breakout Storage Operations (TLAGABAJ), Unbranded/Spot Fuels Distribution (Rack Sales) (EUALAIAC), Bulk Fuel, Propane & Energy Supply for Farms (Retailer-Operated) (AFABAJAL)
Keywords
Where CountryMark is headquartered
LocationHeadquarters
- HQ city
- Indianapolis
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
CountryMark business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Infrastructure, Personnel, Marketing or Sales
Revenue model
- Fuel and Lubricant Sales: Sale of refined petroleum products including gasoline, diesel, and lubricants through retail stations and commercial dealer network.
- Crude Oil Purchasing: Purchase of crude oil from independent oil producers and operators, refined at company-owned refinery for distribution.
- Patronage Distributions: Annual distributions to cooperative member-owners based on purchase volumes and business activity through the co-op structure.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
CountryMark product offering
Product offeringCore offering
CountryMark is an integrated farmer-owned cooperative that finds, refines, and distributes petroleum products. It operates a 38,000 barrel-per-day refinery in Mt. Vernon, Indiana producing approximately 330 million gallons of finished fuel products annually, including Premium Dieselex-4 diesel, PLUS Gasoline, biodiesel, and DEF, plus the Advantage line of lubricants. Products reach customers through 100+ branded retail stations, a dealer network of more than 100 locations, and 200+ tankwagon and transport delivery routes across Indiana, Illinois, Kentucky, Ohio, and Michigan.
Product overview
CountryMark is a farmer-owned cooperative offering a unified portfolio of fuels and lubricants refined from local crude oil. The core product lines include Premium Dieselex-4 (flagship diesel fuel with ISO Technology), PLUS Gasoline (TOP TIER-certified in multiple octane grades), and Advantage Lubricants (diesel/gasoline engine oils, hydraulic fluids, transmission fluids, greases, and specialty products). These are complemented by commercial services including fuel delivery, on-site fueling, tank monitoring, price risk management, and the Voyager fleet card program. Crude oil operations serve producers and owners in the Illinois Basin. The company operates a 38,000 barrel/day refinery in Mt. Vernon, Indiana, producing 330 million gallons of finished fuel products annually.
Differentiator
Problem solved
Functional benefit
Brands
- Advantage Lubricants: Complete line of high-quality lubricants including diesel engine oils, gasoline engine oils, hydraulic oils, transmission fluids, and greases.
- Premium Dieselex-4
- PLUS Gasoline
- Voyager Fleet Card
Products and services
- Premium Dieselex-4 CountryMark's premium on- and off-road diesel fuel with enhanced detergency, cetane, lubricity, and stability for superior engine performance and protection.
- PLUS Gasoline TOP TIER-certified gasoline available in multiple octane grades (87, 89, 93 PLUS) and ethanol blends, designed for optimal mileage and engine performance.
- Biodiesel Clean-burning biodiesel-blended fuels made from renewable resources like soybean oil, reducing emissions and improving engine lubricity.
- Diesel Exhaust Fluid (DEF) UltraPure API-certified Diesel Exhaust Fluid (32.5% urea, 67.5% demineralized water) for Selective Catalytic Reduction systems to reduce nitrogen oxide emissions.
- Advantage Diesel Engine Oil Full synthetic, synthetic blend, and heavy-duty diesel engine oils formulated to minimize soot-related wear, extend drain intervals, and maximize engine performance.
- Advantage Gasoline Engine Oil Full synthetic and synthetic blend gasoline engine oils available in multiple grades (5W30, 5W20, 10W30, 10W40) for superior engine protection.
- Advantage Tractor Hydraulic Fluid Specially designed hydraulic fluid with anti-rust, anti-foam, and anti-oxidation properties for tractors and off-road equipment.
- Advantage Hydraulic Oil Anti-wear hydraulic oils using API Group II base stocks for industrial and mobile systems, including multi-viscosity zinc-free options.
- Advantage Grease Full lineup of greases including Polyurea, Extreme Tacky, Superior Performance with moly, Multi-Purpose, and Semi-Fluid variants for various applications.
- Advantage Transmission Fluid Transmission fluids for manual, automatic, and heavy-duty equipment including Full Synthetic MT50, TO-4, and ATF options.
- Advantage Gear Oil Full synthetic and multi-purpose GL-5 gear oils for automotive applications, available in multiple SAE grades.
- Advantage Specialty Lubricants Specialty lubricants including bar and chain oil, concrete form oil, heat transfer oil, vacuum pump oil, way lube, and 2-cycle oils.
- Voyager Fleet Card Commercial fleet card accepted at over 320,000 locations nationwide with spending controls, fraud reduction, and monthly reporting features for fleet operators.
- Crude Oil Purchasing and Marketing Crude oil purchasing, marketing, and division order services for operators, producers, and property owners in the Illinois Basin.
- Commercial Fuel Services Services including fuel delivery via tankwagon and transport, on-site fueling, tank monitoring, SPCC compliance support, and fleet card solutions for commercial accounts.
- Price Risk Management Program Contractual fuel pricing program allowing customers to lock in prices, avoid seasonal fluctuations, and better forecast energy expenses.
Companies that use CountryMark
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles4 records
CountryMark technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
CountryMark partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- POETminorIndustry collaboration supporting ethanol and biofuel legislation. CountryMark joins POET and Indiana Ethanol Producers Association in supporting legislation that benefits biofuels infrastructure and corn ethanol markets.
Scale indicators7 records
Recent moves7 records
Expansion highlights5 records
CountryMark competitors and assessment
Company assessmentDirect peers
- CHS Inc. Largest U.S. farmer-owned cooperative with energy operations including refining, propane, and fuel distribution. Closely comparable business model — agricultural cooperative ownership integrated across fuels and ag inputs.
- CVR Energy: Independent downstream operator with refining, renewable diesel, and nitrogen fertilizer businesses. Comparable mid-size independent refiner with emerging renewable diesel exposure paralleling CountryMark's co-processing investment.
- Growmark: Regional Midwestern agricultural cooperative with an Energy Division supplying refined fuels, propane, and lubricants to farmer-members. Most direct structural peer in cooperative fuel distribution and ag-customer base.
- Par Pacific Holdings: Small-to-mid cap independent refiner and marketer operating refineries in Hawaii, Wyoming, and Washington with retail and logistics operations. Comparable small-refiner/marketer profile, though different geographies.
- PBF Energy: Independent petroleum refiner and marketer operating multiple PADD 1 and PADD 2 refineries. Comparable core business of crude refining and wholesale/retail fuel marketing, though at significantly larger scale.
- Casey's General Stores: Midwest-based convenience store and fuel retailer with 2,500+ stores across the region. Comparable downstream retail fuel footprint and Midwest customer base, though a retailer rather than a refiner.
- HF Sinclair: Independent refiner and marketer with PADD 2/4/5 assets and branded fuel marketing under Sinclair, Phillips 66, and 76 brands. Comparable integrated downstream model with emphasis on branded retail and wholesale.
- Delek US Holdings: Independent downstream operator with refining, logistics, and retail fuel marketing concentrated in the Midcontinent/South. Most directly comparable mid-size independent refiner with both branded and unbranded distribution.
- Murphy USA: High-volume, low-cost fuel retailer with 1,750+ stores primarily near Walmart locations. Comparable downstream fuel marketing model and exposure to regional U.S. fuel demand.
Broad incumbents
- Marathon Petroleum: Largest U.S. independent refiner with PADD 2 refining and extensive branded retail. Competes with CountryMark in the Midwest market but at vastly larger scale and with a broader geographic and product footprint.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
CountryMark social profiles
Digital presenceCountryMark financial estimates
Financial estimateRevenue estimate
Valuation estimate
CountryMark leadership team
Management profileNumber of profiles
Profiles12 records
CountryMark subsidiaries and ownership
Company hierarchySubsidiaries2 records
CountryMark funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CountryMark M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CountryMark
What does CountryMark do?
CountryMark is an integrated farmer-owned cooperative that finds, refines, and distributes petroleum products. It operates a 38,000 barrel-per-day refinery in Mt. Vernon, Indiana producing approximately 330 million gallons of finished fuel products annually, including Premium Dieselex-4 diesel, PLUS Gasoline, biodiesel, and DEF, plus the Advantage line of lubricants. Products reach customers through 100+ branded retail stations, a dealer network of more than 100 locations, and 200+ tankwagon and transport delivery routes across Indiana, Illinois, Kentucky, Ohio, and Michigan.
Is CountryMark a public or private company?
CountryMark is a private company. It is classified as management employee owned and is currently operating.
When was CountryMark founded?
CountryMark was founded in 1919. It employs 251 to 500 people.
Where is CountryMark based?
CountryMark is headquartered in Indianapolis, United States, in the North America region.
How does CountryMark make money?
Three revenue lines are on record. Fuel and Lubricant Sales are the primary driver. The others are crude Oil Purchasing and patronage Distributions.
Who are CountryMark's main competitors?
Direct peers on record are CHS Inc., CVR Energy, Growmark, Par Pacific Holdings, PBF Energy, Casey's General Stores, HF Sinclair, Delek US Holdings and Murphy USA. Marathon Petroleum is listed as a broad incumbent.
Does CountryMark have an API?
No public API is recorded for CountryMark.
What industry is CountryMark in?
CountryMark's product category is Petroleum Refining & Fuel Distribution. Its primary akta.pro industry code is EUALAGAK, Refinery Offsites, Storage & Loading (Tankage, Truck/Rail/Marine Loading), with a secondary code of EUALAIAD, Commercial & Fleet Fueling (Cardlock, On-Site Tanks, Bulk Delivery). Its NAICS code is 324110 and its SIC code is 2911.