ClubLink
ClubLink operates nearly 50 owned championship golf courses at 35 locations across Ontario, Quebec, and Florida under tiered membership (Silver, Gold, Platinum, Prestige) with reciprocal network access. A TWC Enterprises Ltd subsidiary, it serves 20,000+ members with daily fee golf, Players Club, resorts, instruction academies, and corporate events.
- Company typePrivate
- Founded1993
- HeadquartersKing City, Canada
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingServices
What ClubLink does
ClubLink Corporation, founded in 1993 and headquartered in King City, Ontario, is a wholly-owned subsidiary of publicly listed TWC Enterprises Ltd (TSX: TWC) and operates the largest network of owned championship golf courses in Canada, with nearly 50 courses at 35 locations spanning Ontario, Quebec, and Florida. The core product is a tiered membership program (Silver, Gold, Platinum, Prestige) that grants reciprocal access across the network, supported by the centralized LinkLine telephone and online tee-time booking system (members may reserve up to five days in advance for up to four players). Complementary product lines include the Players Club pay-as-you-play program, Daily Fee Golf at non-member rates, the Muskoka resort properties (Rocky Crest Golf Resort and Sherwood Inn), the Academies of ClubLink (golf instruction and club fitting operating since 1997), corporate tournaments, weddings and banquets (capacities 120–230 guests across venues), and on-site/online golf retail.
The business model is predominantly subscription-based via annual membership dues (initiation fees can be financed interest-free for up to 10 years, with a 30% upfront-payment discount), augmented by usage-based revenue from daily fee green fees and instruction, and transaction-based revenue from corporate events, tournaments, weddings, and banquets. Go-to-market is sales-led: field-based membership consultants sell tiered memberships at each club; a centralized Member Services call center (1-800-273-5113) handles account management; a dedicated corporate events team ([email protected]) handles tournaments; and resort direct bookings are handled separately for Rocky Crest and Sherwood Inn. Marketing is multi-channel, combining the website and member portal, email/newsletters (The Link News), event marketing, PGA and Maple Leaf Junior Golf Tour sponsorships, social media, and the ClubCorp XLife Play Away partnership that provides global reciprocal access to 300+ clubs for an additional fee.
Financially, TWC Enterprises reports consolidated revenue of CAD 230–246 million for 2023–2025 (most recent disclosure: CAD 246 million) and net income of CAD 57.52 million in 2025, reflecting a mature, profitable operator with a stable 20,000+ member base. Customer segments span affluent individual golfers, corporate event planners, resort guests, and golf students across Canadian and US markets. Recent strategic activity has included the 2021 acquisition of La Bête Golf Club (Mont-Tremblant, Quebec) and a 2022 portfolio repositioning of Eagle Ridge Golf Club to Georgetown Golf Club.
ClubLink firmographics
Firmographics- Name
- ClubLink
- Legal name
- ClubLink Corporation
- Website
- https://clublink.ca
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- ClubLink operates nearly 50 owned championship golf courses at 35 locations across Ontario, Quebec, and Florida under tiered membership (Silver, Gold, Platinum, Prestige) with reciprocal network access. A TWC Enterprises Ltd subsidiary, it serves 20,000+ members with daily fee golf, Players Club, resorts, instruction academies, and corporate events.
- Ownership category
- akta.pro rank
ClubLink industry classification
Industry- Product category
- Golf Club Operations and Resort Hospitality
- NAICS
- Golf Courses and Country Clubs (713910), Fitness and Recreational Sports Centers (713940)
- SIC
- Services-Membership Sports & Recreation Clubs (7997), Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Golf Courses & Golf Facilities (MPAKAEAD)
- akta.pro secondary industries
- Luxury Golf Resorts (THAGACAH), Travel & Services Membership Clubs (Ancillary Services-Led) (CRAEADAK)
Keywords
Where ClubLink is headquartered
LocationHeadquarters
- HQ city
- King City
- HQ country
- Canada
- HQ region
- North America
Offices10 records
Markets served
ClubLink business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain
Revenue model
- Golf Membership Fees: Annual membership dues paid by members at tiered levels (Silver, Gold, Platinum, Prestige). Membership fees (initiation/entrance fees) vary by club and can be financed interest-free for up to 10 years.
- Daily Fee Golf: Revenue from non-members paying green fees at daily fee clubs
- Resort Operations: Revenue from Rocky Crest Golf Resort and Sherwood Inn in Muskoka region, including accommodations, dining, and golf
- Corporate Events and Tournaments: Revenue from hosting golf tournaments, corporate events, weddings, meetings, and banquets across club venues
- Golf Instruction and Academy Programs: Revenue from golf lessons, academy programs, junior camps, and club fitting services
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Silver Club membership with access to Silver, Gold and Daily Fee Clubs |
| Subscription | Annual | Gold Club membership with access to Silver, Gold, Platinum and Daily Fee Clubs |
| Subscription | Annual | Platinum and Prestige Club membership with full access to all ClubLink Member Clubs |
| Unit Pricing | Pay-as-you-go | Daily Fee Guest Rates at RattleSnake Point Golf Club |
| Unit Pricing | Pay-as-you-go | Golf Instruction Private Lessons at RattleSnake Point |
| Subscription | Annual | Annual dues payment plans |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
ClubLink product offering
Product offeringCore offering
ClubLink owns and operates nearly 50 championship golf courses and resort properties across Ontario, Quebec, and Florida. The company runs a tiered membership program (Silver, Gold, Platinum, and Prestige tiers) that provides reciprocal access to its network of courses, alongside daily fee golf, resort accommodations, golf instruction through its Academies, and corporate event and tournament hosting.
Product overview
ClubLink is a golf club operator offering a portfolio of nearly 50 championship golf courses and resorts across Ontario, Quebec, and Florida. The core product is tiered membership (Silver, Gold, Platinum, Prestige) providing reciprocal access across the network. Supporting offerings include the Players Club pay-as-you-play program, Daily Fee Golf access, Muskoka Resorts (Rocky Crest and Sherwood Inn), the Academies of ClubLink for golf instruction, Golf Tournament hosting, Meetings & Banquets venues, LinkLine Online Booking system, and ClubLink Golf Shops. The company serves over 20,000 members through member clubs, daily fee clubs, and resort properties.
Differentiator
Problem solved
Functional benefit
Brands
- Players Club: Golf membership program offering access to ClubLink courses with various benefits
- Rocky Crest Golf Resort
- Sherwood Inn
- The Academies of ClubLink
- LinkLine
- ClubLink Life
Products and services
- ClubLink Membership Program
- Players Club
- Daily Fee Golf
- Muskoka Resorts (Rocky Crest Golf Resort and Sherwood Inn)
- Academies of ClubLink
- Golf Tournaments and Corporate Events
- LinkLine Online Booking
- ClubLink Golf Shops
Quantifiable outcome
- More than 20,000 golfers have chosen ClubLink as their membership club
- +1 more outcomes
Companies that use ClubLink
Customer profileSegments4 records
Ideal customer profiles3 records
ClubLink technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
ClubLink partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- ClubCorp (XLife Play Away)coreClubLink members gain exclusive access to ClubCorp's XLife Play Away program, providing complimentary green fees and access to more than 300 courses in the USA and around the world for an additional annual fee. This partnership significantly extends ClubLink's global golf network reach.
- Maple Leaf Junior Golf TourcoreClubLink signed as a major partner with the Maple Leaf Junior Golf Tour, hosting MJT ClubLink Series events at ClubLink facilities. This partnership provides junior golfers with competitive playing opportunities at ClubLink clubs while building relationships with future members.
- Halton Signs Ltd.minorPreferred partner for event signage needs including flying banners, hole signs, welcome banners, easel signs, and tee markers for golf tournaments.
- Silent Auction CompanyminorNo-risk/no-cost service for charity auctions at ClubLink tournaments, providing unique auction items and including donated items from organizations.
- Hole-in-One ETCminorProvides hole-in-one contest insurance and prizes ranging from $5,000 to $1 million for tournament events at ClubLink venues.
- ACE Tournament ServicesminorGolf tournament services provider offering wireless scoring, tournament web portals, custom cart signs, photography, and banquet presentation services.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
ClubLink competitors and assessment
Company assessmentMarket position
Strengths5 records
Weaknesses3 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
ClubLink social profiles
Digital presenceClubLink compliance and trust
Trust signalCompliance2 records
ClubLink financial estimates
Financial estimateRevenue estimate
Valuation estimate
ClubLink leadership team
Management profileNumber of profiles
ClubLink subsidiaries and ownership
Company hierarchySubsidiaries4 records
ClubLink funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ClubLink M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ClubLink
What does ClubLink do?
ClubLink owns and operates nearly 50 championship golf courses and resort properties across Ontario, Quebec, and Florida. The company runs a tiered membership program (Silver, Gold, Platinum, and Prestige tiers) that provides reciprocal access to its network of courses, alongside daily fee golf, resort accommodations, golf instruction through its Academies, and corporate event and tournament hosting.
Is ClubLink a public or private company?
ClubLink is a private company. It is classified as corporate owned and is currently operating.
When was ClubLink founded?
ClubLink was founded in 1993. It employs 1,001 to 5,000 people.
Where is ClubLink based?
ClubLink is headquartered in King City, Canada, in the North America region.
How does ClubLink make money?
Five revenue lines are on record. Golf Membership Fees are the primary driver. The others are daily Fee Golf, resort Operations, corporate Events and Tournaments and golf Instruction and Academy Programs.
Does ClubLink have an API?
No public API is recorded for ClubLink.
What industry is ClubLink in?
ClubLink's product category is Golf Club Operations and Resort Hospitality. Its primary akta.pro industry code is MPAKAEAD, Golf Courses & Golf Facilities, with a secondary code of THAGACAH, Luxury Golf Resorts. Its NAICS code is 713910 and its SIC code is 7997.