iMedia

What iMedia does

iMedia (legal entity: iMedia Asia Sdn Bhd) is a Malaysian digital-first 360° media company headquartered in Petaling Jaya, operating as the primary digital media subsidiary of publicly listed Catcha Digital Berhad. The company operates an integrated media platform spanning owned local-language digital publishing brands (BeautifulNara, WeirdKaya, OhMedia, Goody25, Moretify, The Reporter, TechNave), influencer marketing via the ITTIFY agency, performance marketing with CRM, digital-out-of-home (DOOH) advertising across Klang Valley and Penang hotspots, experiential events (Tastefully Expo, Health & Beauty Expo, PCF), and content/video production through iCanvas and Frame Motion Studio. The portfolio was assembled primarily through acquisitions between 2020 and 2025, including Favful (beauty e-commerce), TechNave (consumer tech media), and Headline Media (now 80% owned), creating a roll-up of Malaysian digital media assets under one corporate umbrella.

iMedia serves enterprise and mid-market brand clients in FMCG, telecommunications, and property sectors, with a direct sales force of Senior Account Managers handling enterprise relationships and Key Account Managers covering mid-market accounts. Revenue is generated through six streams: advertising across owned digital publishing platforms, professional services fees from influencer marketing and content/video production, managed services for performance marketing, media placement fees from DOOH, and sponsorship plus booth rental income from consumer events. Pricing follows a quote-based B2B model with custom solutions tailored to campaign scope, platform mix, influencer selection, and duration, with multi-year contract cadence indicating enterprise-level deal structures. No pricing is publicly disclosed.

The company employs 11-50 staff led by CEO Voon Tze Khay, CFO Jacky Tee, and COO Loh Ken Wei, with a broader team covering strategy, integration, and general management across the portfolio brands. Revenue figures are not publicly disclosed; the available data signals include a MYR 4 million stake-acquisition transaction and a MYR 6.13 million sibling acquisition (TechNave) by the parent group, plus a reported sixfold net profit increase at Headline Media within a year preceding its acquisition. There are no disclosed AI/ML capabilities, patents, certifications, or external funding rounds for iMedia specifically — capital is supplied through its parent Catcha Digital Berhad's public listing and acquisition activity.

Name

iMedia

Legal name

iMedia Asia Sdn Bhd

Website

https://imediaasia.co

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

iMedia is a Malaysian digital media group operating owned local-language publishing brands, influencer marketing (ITTIFY), DOOH advertising, performance marketing, and consumer events, serving enterprise and mid-market brand clients in FMCG, telecommunications, and property sectors as a subsidiary of Catcha Digital Berhad.

Ownership category

akta.pro rank

Product category

Digital Media Services

NAICS

Advertising Agencies (541810), Broadcasting and Content Providers (516)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Integrated Advertising (Brand + Performance + Media) (BPAFAAAA)

akta.pro secondary industries

Brand Activations & Experiential Campaign Design (MPAAAGAA), Experiential OOH & Ambient Media (Guerilla, Pop-Ups) (MPAAAKAH), Personalization, Testing & Conversion Rate Optimization (CRO) (BPAFAFAG)

Keywords

• Digital media advertising
• Influencer marketing
• Content publishing
• Performance marketing
• Digital out-of-home

Headquarters

HQ city

Petaling Jaya

HQ country

Malaysia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Digital Publishing & Advertising: Revenue from advertising across Malaysia's leading local-language platforms including BeautifulNara, Weirdkaya, OhMedia, and other portfolio brands. Delivers content marketing that connects with real audiences.
2. Influencer Marketing Services: KOL solutions and influencer marketing campaigns from awareness to conversion, managed through ITTIFY agency. Revenue from campaign management fees and influencer coordination.
3. Performance Marketing & CRM: Full-funnel digital campaigns with data-driven targeting and automation. Revenue from campaign fees and managed services.
4. Digital-Out-of-Home Media: DOOH advertising network across Klang Valley and Penang hotspots. Revenue from media placement fees.
5. Experiential Consumer Events: Organizing and hosting expos and brand events including Tastefully Expo, Health & Beauty Expo, and PCF events. Revenue from sponsorship, booth rentals, and event management fees.
6. Content & Video Production: Social-first content and video production services for brands. Revenue from creative services fees.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

iMedia is a Malaysian digital-first 360° media company that sells integrated media and advertising solutions spanning local-language content publishing, influencer marketing (ITTIFY), social media management, performance marketing with CRM, digital-out-of-home (DOOH) advertising, experiential consumer events, and social-first content/video production. Its primary buyers are enterprise and mid-market brand clients in Malaysia (FMCG, telco, property) who need full-funnel campaigns from awareness to conversion delivered through one group.

Product overview

iMedia is a digital-first 360° media company and part of Catcha Digital Berhad. The company operates an integrated platform combining digital publishing (through media brands like BeautifulNara, WeirdKaya, OhMedia, Goody25, TechNave, Moretify, The Reporter), influencer marketing (via ITTIFY), social media management, performance marketing with CRM, digital-out-of-home (DOOH) advertising, experiential consumer events (Tastefully Expo), and content/video production (iCanvas, Frame Motion Studio). The portfolio includes acquired brands like Favful and represents a unified ecosystem where content, influencers, and events connect online impact with offline experiences.

Differentiator

Problem solved

Functional benefit

Brands

• iCanvas: Creative studio under iMedia Asia Group specializing in social media content creation
• ITTIFY

Products and services

• Digital Publishing and Social Media Advertising Advertising and content marketing across Malaysia's leading local-language digital publishing platforms including BeautifulNara, WeirdKaya, OhMedia, Goody25, Moretify, The Reporter, and TechNave, sold to brand advertisers seeking authentic audience reach in vernacular content verticals.
• ITTIFY Influencer Marketing Agency KOL solutions built around brand business goals from awareness to conversion, with a results-first approach, delivered to enterprise and mid-market advertisers through iMedia's dedicated influencer marketing division ITTIFY.
• Digital-Out-of-Home (DOOH) Advertising Strategic network of high-impact digital screens across Klang Valley and Penang's key hotspots, sold as targeted out-of-home advertising inventory to brand advertisers complementing their digital campaigns.
• Performance Marketing and CRM Full-funnel digital campaigns powered by data, automation, and personalised customer engagement tools, sold to brand advertisers seeking measurable performance outcomes across paid digital channels.
• Experiential Consumer Events From intimate brand moments to large-scale expos such as Tastefully Expo, Health & Beauty Expo, and PCF (Passionately Car-Free), immersive live experiences sold to brand partners via sponsorships, booth rentals, and event management fees.
• Content and Video Production (iCanvas, Frame Motion Studio) Social-first content and videos crafted through creative studio brands iCanvas and Frame Motion Studio, sold to brand advertisers needing content assets to fuel engagement and influencer campaigns.
• Frame Motion Studio Video Production Video production studio operating as a standalone creative brand within iMedia's portfolio, producing branded video content for advertisers and influencer campaigns.

Quantifiable outcome

• Accelerated revenue growth in influencer marketing and branded content through acquisition integration
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Headline MediacoreStrategic or Co-development Partner · 23 December 2025Catcha Digital's subsidiary iMedia Asia increased its stake in Headline Media from 30% to 80% after acquiring an additional 50% equity interest for MYR 4 million. The transaction followed significant profit growth at Headline Media, with net profit increasing over sixfold within a year.
• Lovelife Technologies (Favful)coreStrategic or Co-development Partner · 5 July 2021iMedia acquired 100% ownership of Lovelife Technologies, owner of online beauty store Favful. The acquisition marked iMedia's entry into social commerce, integrating Favful's social media assets into iMedia's ecosystem and expanding its influencer marketing capabilities. The deal was intended to accelerate revenue growth in influencer marketing and branded content units.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/iMediaAsia
• LinkedInlinkedin.com/company/imediaasia

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A4 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about iMedia