What Headline Media does

Headline Media is a public relations and strategic communications agency founded in 2011 in Tel Aviv, Israel, specializing in technology and innovation clients. The firm was established by former frontline journalists from CNN and ABC News — Mike Bargman, Daphne Algom, and Jon Elkins — and operates on a "journalist-driven" model that prioritizes compelling narratives over broad account acquisition, selectively serving companies with strong technological foundations and category-leadership ambitions.

The agency delivers its offering through seven core service modules: Strategic Messaging & Positioning, Media Relations, Thought Leadership, Speaker Training, Crisis Management, VC Packages, and Marketing Content. There is no software product or proprietary technology platform; the offering is purely human-delivered professional services, with execution capacity of approximately 30 team members drawn from journalism, political communications, military public affairs, and tech PR backgrounds.

The business model is retainer-based professional services revenue targeting four customer segments: high-growth technology startups (primary), venture capital firms, government innovation agencies, and publicly traded technology companies. Notable clients include Wix, Lemonade, Accel, Entrée Capital, Global-e, Bringg, Fabric, Argus Cyber Security, Rapyd, Kaltura, and Israel Aerospace Industries. Distribution operates via direct enterprise sales supplemented by a strong referral network within the Israeli tech ecosystem. In December 2025, Malaysia-listed Catcha Digital Berhad, through its subsidiary iMedia Asia, increased its ownership from 30% to 80%, making Headline Media a majority-owned subsidiary as the centerpiece of an Asian digital media expansion strategy.

Name

Headline Media

Legal name

Headline Media

Website

https://headline.media

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Headline Media is a Tel Aviv-based public relations and strategic communications agency founded in 2011 by former CNN and ABC News journalists, delivering journalist-driven PR services across messaging, media relations, thought leadership, and crisis management to high-growth technology startups, VCs, and publicly traded companies.

Ownership category

akta.pro rank

Product category

Public Relations & Strategic Communications

NAICS

Public Relations Agencies (54182), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Media Relations & Press Office Services (BPAFADAF)

akta.pro secondary industries

Thought Leadership & Executive Visibility (BPAFADAG), Media Relations & Press Office Services (MPAAADAI)

Keywords

• Public relations services
• Strategic communications
• Media relations
• Tech PR agency
• Crisis management communications

Headquarters

HQ city

Tel Aviv

HQ country

Israel

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. PR and Strategic Communications Retainers: Headline Media provides ongoing PR services to clients, likely through retainer arrangements that include strategic messaging, media relations, thought leadership placement, and crisis management support. The firm works with high-growth startups through to publicly traded companies, suggesting a mix of engagement sizes and service tiers.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Headline Media is a B2B public relations and strategic communications agency that partners with high-growth technology companies, VCs, government innovation agencies, and publicly traded firms to secure impactful global media exposure. Founded by former frontline journalists from CNN and ABC News, the firm delivers seven integrated service modules — Strategic Messaging & Positioning, Media Relations, Thought Leadership, Speaker Training, Crisis Management, VC Packages, and Marketing Content — to help technology innovators build market awareness, secure funding, exit or go public, and bolster executive thought leadership.

Product overview

Headline Media is a public relations and strategic communications agency offering a comprehensive suite of services for technology and innovation companies. The agency's offering consists of seven core service modules: Strategic Messaging & Positioning, Media Relations, Thought Leadership, Speaker Training, Crisis Management, VC Packages, and Marketing Content. These services work together to help high-growth startups and established companies build their narrative, achieve market leadership, and secure impactful media exposure globally. The company does not operate a software product; rather, it delivers professional communications services through its team of former journalists.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategic Messaging & Positioning Service that links PR activity to specific business outcomes by designing compelling brand narratives to build market awareness, enhance reputation, and engage target audiences. Intended for founders, CEOs, and communications leaders at high-growth technology companies and publicly traded technology firms.
• Media Relations Media outreach service employing weekly outreach, data-driven insights, and newsjacking tactics to secure impactful media exposure for clients in leading publications such as TechCrunch, Forbes, Bloomberg, CNN, BBC News, and the Financial Times.
• Thought Leadership Service that creates opportunities for founders and executives to share opinions through contributed articles, speaker opportunities at conferences, and podcast appearances.
• Speaker Training Training service equipping executive teams with tools, techniques, and communication strategies for investor pitches, media interviews, and public speaking engagements.
• Crisis Management Communications support service helping companies weather crises by providing tools to react to and recover from adverse situations.
• VC Packages Specialized services for venture capital firms including fund announcements, contributed content placement, podcast appearances, conference speaking, portfolio company support, and co-hosted events.
• Marketing Content Content creation services including company blogs, white papers, case studies, newsletters, social media posts, and video scripts tailored to client marketing goals.

Quantifiable outcome

• Worked with 30+ unicorn companies across various tech verticals
• +2 more outcomes

Named customers23 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• BCW (Burson Cohn & Wolfe): Global communications agency with technology and enterprise practices serving multinational clients. Represents the broad incumbent peer in the communications services space.
• Edelman: World's largest PR firm with deep technology practice serving global brands. Represents the broad incumbent that Headline Media competes against for tech and innovation PR mandates.

Direct peers

• Clarity PR: UK-headquartered tech PR agency with strong presence in the European startup and scale-up ecosystem. Comparable tech specialization and European market overlap with Headline Media's London operations.
• RH Strategic: Washington DC-headquartered PR and public affairs firm specializing in technology, healthcare, and education. Similar boutique-to-mid-tier agency profile serving high-growth and mission-driven clients.
• Walker Sands: Chicago-based PR and digital agency focused on B2B technology companies, with strong venture capital and startup client base. Headline Media mirrors this model but for the Israeli tech ecosystem with global reach.
• Hotwire Global: Global tech-focused PR and communications agency with strong startup and enterprise tech client base. Directly comparable in terms of industry specialization and global service offering.
• Codeword: Tech-focused communications agency serving enterprise B2B and consumer tech brands globally. Similar PR-led business model targeting technology buyers and journalists.
• 5W Public Relations: US-based PR agency with dedicated technology, digital, and consumer practices serving high-growth brands and startups. Comparable tech/startup focus and media relations emphasis.
• W Communications: London-based tech, gaming, and lifestyle PR agency serving innovative brands in the UK and globally. Similar size and focus on tech/innovation PR with media relations emphasis.

Regional players

• Sliced Brand (Israel): Israel-based boutique communications agency serving startup and tech clients in the Israeli ecosystem. Direct regional peer in the same geography with overlapping tech client base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/headline-media

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Headline Media