Alfred Coffee Kitchen
- Company typePrivate
- Founded2013
- HeadquartersLos Angeles, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
Alfred Coffee Kitchen firmographics
Firmographics- Name
- Alfred Coffee Kitchen
- Legal name
- ALFRED
- Website
- https://alfred.la
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Alfred Coffee Kitchen industry classification
Industry- Product category
- Specialty Coffee Shop / Cafe
- NAICS
- Snack and Nonalcoholic Beverage Bars (722515), Coffee and Tea Manufacturing (311920)
- SIC
- Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)
- akta.pro primary industry
- Coffee Chains & Franchise Cafes (THAFADAB)
- akta.pro secondary industries
- Coffee, Espresso & Tea Appliances Retail (CRACADAC), Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI), Specialty Coffee Adjacent Beverage Bars (Chai, Cacao, Alternative Lattes) (THAFAKAH)
Keywords
Where Alfred Coffee Kitchen is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
Alfred Coffee Kitchen business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others
Revenue model
- In-cafe beverage and food sales: Traditional cafe revenue from coffee drinks, matcha beverages, and food items sold at physical locations across Los Angeles and select other cities
- Subscription products: Recurring subscription model for coffee beans, matcha, and syrups delivered on customer-defined schedules with 10% discount
- E-commerce/retail merchandise: Online sales of branded merchandise including drinkware, apparel, brew tools, and packaged goods shipped to customers
- Third-party delivery: Revenue from mobile ordering apps and third-party delivery services including UberEats and Postmates
- Partnership and sleeve collaborations: Revenue and brand exposure from coffee cup sleeve partnerships with brands like FX, and cross-brand collaborations with fashion and lifestyle companies
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Diner Mug - 10-oz classic ceramic diner mug with script logo |
| One time/ perpetual license | Pay-as-you-go | Pint Glass - 16oz glass for iced coffee |
| Subscription | Monthly | Coffee blends - whole bean and ground coffee options |
| Subscription | Monthly | Matcha tins - custom blend from Kyoto, Japan |
| Subscription | Monthly | Flavored syrups for coffee beverages |
| One time/ perpetual license | Pay-as-you-go | Gift set with syrup, coffee, pint glass, and straw set |
| One time/ perpetual license | Pay-as-you-go | Physical gift card valid at all Alfred LA locations |
| One time/ perpetual license | Pay-as-you-go | Brew tools and equipment |
| One time/ perpetual license | Pay-as-you-go | Branded apparel and accessories |
| Subscription | Monthly | Subscription discount tier |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Alfred Coffee Kitchen product offering
Product offeringCore offering
Alfred Coffee Kitchen operates a specialty coffee and matcha cafe chain that sells in-cafe espresso beverages, matcha drinks, and food at 19+ physical locations, primarily across Los Angeles with international outposts in Saudi Arabia and Kuwait. Beyond cafe service, it runs a direct-to-consumer e-commerce shop selling whole-bean and ground coffee, custom Japanese matcha tins, flavored syrups, branded drinkware, apparel, and brew equipment, supported by a recurring subscription program with 10% off retail and a mobile app for order-ahead pickup.
Differentiator
Problem solved
Functional benefit
Brands
- Alfred Gives: Charitable fund dedicated to fostering a culture of generosity, supporting impactful organizations across Los Angeles, prioritizing initiatives that improve children's health and quality of life. 10% of Alfred profits are dedicated to this work.
- Sleeve Partners
Products and services
- In-Cafe Specialty Coffee, Matcha & Food Service Espresso, matcha, chagaccino, and other specialty beverages plus food served at Alfred's 19+ physical cafe locations across Los Angeles, Austin, San Francisco, Riyadh, and Kuwait, for walk-in and app-order customers.
- The Latte Set Gift Set
Quantifiable outcome
- 10% of profits donated to children's health through Alfred Gives program
Companies that use Alfred Coffee Kitchen
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
Alfred Coffee Kitchen technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Alfred Coffee Kitchen partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor and core.
- COSRXminorK-beauty skincare brand partnered with Alfred Coffee for 'Slow Wednesdays' promotional campaign in July 2025, offering free snail mucin skincare products with any drink purchase. Due to overwhelming demand, the promotion expanded from 6 to 11 Alfred Coffee locations across Los Angeles. The collaboration featured limited-edition coffee sleeves, influencer takeovers, and social media promotions.
- FXcoreCurrent sleeve partner for Alfred Coffee cups, featuring collaborative coffee cup sleeve designs as part of ongoing brand partnership program.
- DedcoolminorFragrance brand collaboration with Alfred Coffee featured on partnerships page, representing one of the brand's cross-industry lifestyle partnerships.
- New BalanceminorAthletic footwear brand collaboration with Alfred Coffee, featuring product collaborations and brand cross-promotion.
- PorscheminorLuxury automotive brand partnership with Alfred Coffee, representing high-end lifestyle brand collaboration.
- Café MatchacoreExclusive partnership for custom matcha blend milled in Kyotanabe, Kyoto Prefecture, Japan. Alfred's signature matcha offering with smooth, clean sweetness and delicate floral undertones, available in 40g ($35) and 100g ($80) tins.
- Edward Charles FoundationminorNonprofit 501c3 organization that fiscally sponsors Alfred Gives charitable fund. Alfred dedicates 10% of profits to the fund which supports organizations improving children's health and quality of life in Los Angeles.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Alfred Coffee Kitchen competitors and assessment
Company assessmentRegional players
- Sightglass Coffee: San Francisco specialty coffee roaster and cafe operator with subscription and wholesale. Comparable product portfolio and operational model, though West Coast peer rather than LA-based.
- Go Get Em Tiger: LA-based specialty coffee chain with strong neighborhood presence and direct trade sourcing. Highly comparable location and target customer to Alfred, though smaller footprint.
Direct peers
- Intelligentsia Coffee: Specialty coffee chain with cafes, e-commerce, and subscription. Directly comparable premium third-wave coffee positioning and signature product approach.
- Stumptown Coffee Roasters: Specialty coffee roaster with cafes, subscriptions, and wholesale. Comparable product portfolio and DTC/subscription mix.
- Philz Coffee: Multi-location specialty coffee chain focused on customized drinks, signature blends, and a neighborhood cafe feel. Closely matches Alfred's cafe-format and customization-led positioning.
- Verve Coffee Roasters: Specialty coffee chain with cafes, e-commerce, and subscription — emphasizing single-origin and signature blends. Directly comparable in product portfolio and lifestyle positioning.
- La Colombe Coffee Roasters: Specialty coffee chain combining cafes, wholesale, CPG (draft latte), and DTC. Directly comparable business model and scale.
- Blue Bottle Coffee: Specialty coffee chain with direct-to-consumer cafes, e-commerce, and subscription products. Highly comparable in business model and target customer (premium urban coffee drinker), though backed by Nestlé.
Broad incumbents
- Peet's Coffee: Large-scale specialty coffee chain owned by JAB Holding. Operates a much broader portfolio of cafes, grocery, and DTC, but competes for the same specialty coffee customer as Alfred.
- Starbucks: Global coffee chain with massive scale, mobile app loyalty, and CPG. Indirect competitor for premium end of the same customer base and reference point for mobile ordering economics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Alfred Coffee Kitchen social profiles
Digital presenceAlfred Coffee Kitchen financial estimates
Financial estimateRevenue estimate
Valuation estimate
Alfred Coffee Kitchen leadership team
Management profileNumber of profiles
Profiles3 records
Alfred Coffee Kitchen funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Alfred Coffee Kitchen M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Alfred Coffee Kitchen
What does Alfred Coffee Kitchen do?
Alfred Coffee Kitchen operates a specialty coffee and matcha cafe chain that sells in-cafe espresso beverages, matcha drinks, and food at 19+ physical locations, primarily across Los Angeles with international outposts in Saudi Arabia and Kuwait. Beyond cafe service, it runs a direct-to-consumer e-commerce shop selling whole-bean and ground coffee, custom Japanese matcha tins, flavored syrups, branded drinkware, apparel, and brew equipment, supported by a recurring subscription program with 10% off retail and a mobile app for order-ahead pickup.
Is Alfred Coffee Kitchen a public or private company?
Alfred Coffee Kitchen is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Alfred Coffee Kitchen founded?
Alfred Coffee Kitchen was founded in 2013. It employs 101 to 250 people.
Where is Alfred Coffee Kitchen based?
Alfred Coffee Kitchen is headquartered in Los Angeles, United States, in the North America region.
How does Alfred Coffee Kitchen make money?
Five revenue lines are on record. In-cafe beverage and food sales are the primary driver. The others are subscription products, E-commerce/retail merchandise, third-party delivery and partnership and sleeve collaborations.
Who are Alfred Coffee Kitchen's main competitors?
Regional players on record are Sightglass Coffee and Go Get Em Tiger. Direct peers are Intelligentsia Coffee, Stumptown Coffee Roasters, Philz Coffee, Verve Coffee Roasters, La Colombe Coffee Roasters and Blue Bottle Coffee. Broad incumbents are Peet's Coffee and Starbucks.
Does Alfred Coffee Kitchen have an API?
No public API is recorded for Alfred Coffee Kitchen.
What industry is Alfred Coffee Kitchen in?
Alfred Coffee Kitchen's product category is Specialty Coffee Shop / Cafe. Its primary akta.pro industry code is THAFADAB, Coffee Chains & Franchise Cafes, with a secondary code of CRACADAC, Coffee, Espresso & Tea Appliances Retail. Its NAICS code is 722515 and its SIC code is 5810.