What Matcha Cafe Bali does

Matcha Cafe Bali operates as Matchakin, a premium Japanese matcha brand run by Zen Brothers Trading LLP, a UK-registered limited liability partnership founded in 2017. The company sources shade-grown tencha directly from small, JAS-certified organic farms in regions such as Uji, Kyoto, and Kagoshima, and processes it through traditional methods — careful steaming, de-stemming, and stone-grinding — into a tiered product portfolio spanning Eco Ceremonial, Master Ceremonial, Supreme Ceremonial, and Premium Culinary grades, packaged in vacuum-sealed tins and pouches with cold shipping to preserve freshness. The line is extended by traditional preparation accessories (Chasen bamboo whisks, Chashaku scoops, Chawan bowls, whisk holders), curated bundles (Ceremonial Experience, Everyday Ritual, Expert Toolkit, Festive Kit), electronic gift cards, and limited-edition organic cotton apparel.

The business is structured around two go-to-market motions. The primary channel is direct-to-consumer e-commerce on a multi-currency, multi-language Shopify storefront (English, German, French, Italian) that ships from a Milan warehouse to European and US customers, with free EU shipping on orders above €50. Unit prices range from $7 for accessories to $56 for Supreme 30g tins, with bundles priced between $58 and $107. The secondary channel is B2B wholesale via the Faire marketplace and direct email ordering ([email protected]), targeting cafes, restaurants, and specialty retail shops for resale or commercial use. Brand demand generation is content-led, combining an educational blog and recipe journal, an email newsletter, and active Instagram and Facebook accounts (@matchakin). The company is founder-led (Matteo Larghi cited as founder) and shows no disclosed external funding, with operations spanning approximately 11–50 employees across a registered London office and a Milan logistics hub.

Name

Matcha Cafe Bali

Legal name

Zen Brothers Trading LLP

Website

https://matchacafebali.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Matchakin (Matcha Cafe Bali / Zen Brothers Trading LLP) is a UK-registered DTC brand that sources, grades, and ships premium JAS-certified Japanese ceremonial matcha and traditional preparation accessories to consumers across Europe and the US via Shopify, and to cafes and retailers via Faire wholesale.

Ownership category

akta.pro rank

Product category

Specialty Tea Retail

NAICS

Coffee and Tea Manufacturing (311920), Other Specialty Food Retailers (44529)

SIC

Miscellaneous Food Preparations & Kindred Products (2090), Food And Kindred Products (2000)

akta.pro primary industry

Tea Blending & Flavoring (AFAFADAG)

akta.pro secondary industry

Specialty Coffee & Tea (Single-Origin, Micro-lot, Premium) Processing (AFAFADAJ)

Keywords

• Matcha tea products
• Ceremonial grade matcha
• Matcha accessories
• Organic japanese tea
• Matcha preparation tools

Headquarters

HQ city

Covent Garden

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct E-commerce Product Sales: Direct-to-consumer sales of matcha tea products and accessories through their Shopify e-commerce platform. One-time purchase model with various product bundles and accessories.
2. Wholesale B2B: B2B wholesale channel for cafes, restaurants, and retail shops to purchase matcha products for resale or commercial use.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Matchakin sources and retails organic Japanese matcha teas across multiple quality grades (Eco, Master, and Supreme ceremonial, plus a Premium Culinary grade), packaged in tins, pouches, and bulk formats. The offering is complemented by traditional matcha preparation accessories including bamboo whisks (chasen), bamboo scoops (chashaku), ceramic matcha bowls (chawan), whisk holders, curated gift bundles, electronic gift cards, and limited-edition organic cotton apparel.

Product overview

Matchakin offers a focused product portfolio centered on premium Japanese ceremonial and culinary matcha teas, complemented by traditional matcha preparation accessories. The core offering consists of four matcha grades (Eco Ceremonial, Master Ceremonial, Supreme Ceremonial, and Premium Culinary) available in various sizes, supplemented by curated bundles (Ceremonial Experience, Everyday Ritual, Expert Toolkit, Festive Kit) that combine multiple products. The accessories line includes essential matcha preparation tools (Chasen bamboo whisk, Chashaku bamboo scoop, Chawan matcha bowls with and without spout, and whisk holder). Additional merchandise includes organic cotton t-shirts and gift cards. The architecture is single-brand with bundled offerings for discovery and gifting purposes.

Differentiator

Problem solved

Functional benefit

Products and services

• Eco Ceremonial Matcha Entry-level organic JAS-certified ceremonial grade matcha from Japan, available in 30g tin, 50g pouch, and 1kg bulk pack sizes. Crafted for cafes, bars, and quality teas and lattes with a smooth, balanced flavor profile.
• Master Ceremonial Matcha Premium ceremonial grade matcha positioned above Eco grade, made from first-harvest Okumidori cultivar with pronounced umami and low astringency. Available in 30g tin and 50g pouch formats.
• Supreme Ceremonial Matcha Pinnacle grade ceremonial matcha crafted from rare first-flush Okumidori cultivar leaves, stone-ground to preserve delicate flavor and vibrant green color. Sold in 30g tin format.
• Premium Culinary Matcha JAS-certified organic matcha from Yabukita cultivar with a 7-10 day shade period, designed for cooking, baking, smoothies, and creative culinary applications. Sold in 50g pouch format.
• Matchakin Ceremonial Experience Bundle Discovery bundle pairing Supreme, Master, and Eco ceremonial matcha grades so customers can experience the full spectrum of matcha quality and flavors. Priced at $107 (14% off $125 value).
• Matchakin Everyday Ritual Bundle Daily-use bundle including Premium Culinary 50g, Eco Ceremonial 50g, and Master Ceremonial 50g pouches for a versatile matcha ritual. Priced at $105 (15% off $123 value).
• Matchakin Expert Toolkit Bundle Comprehensive accessories set for matcha enthusiasts including Bamboo Whisk (Chasen), Ceramic Holder, Bamboo Spoon (Chashaku), and Matcha Bowl (Chawan). Priced at $58 (17% off $70 value).
• Matchakin Festive Kit Bundle Gift-oriented set bundling a 30g tin of Master Ceremonial Matcha with a traditional Bamboo Whisk and a Matchakin Chawan matcha bowl. Priced at $76 (17% off $92 value).
• Chasen Bamboo Whisk Traditional bamboo whisk with 100 prongs for preparing matcha, producing smooth and frothy consistency. Packaged in eco-sustainable packaging with Matchakin logo engraving. Priced at $18.
• Chasen Kusenaoshi Whisk Holder Ceramic whisk holder designed to help the bamboo chasen dry faster and maintain its shape, prolonging the life of the whisk. Priced at $11.
• Chashaku Bamboo Scoop Handmade bamboo spoon for measuring matcha powder; one scoop equals approximately 1g of matcha, the standard serving size for a matcha drink. Priced at $7.
• Chawan Matcha Bowl Handmade ceramic matcha bowl with wide base and high sides suited to the proper whisking motion. White glazed finish, dimensions 11.5cm x 7cm. Priced at $35.
• Matchakin Matcha Chawan Bowl with Spout Exclusive Matchakin-designed high-quality ceramic matcha bowl featuring a practical spout for easy pouring, combining a modern aesthetic with functional design. Priced at $33.
• Matchakin Gift Card Electronic gift cards available in €25, €50, and €100 denominations, delivered electronically for gifting matcha products to others.
• Matchakin Smiley T-Shirt Limited-edition unisex t-shirt made from 100% organic cotton (150gsm combed jersey) with chest and back digital prints. Priced at $29.
• Matchakin Tins T-Shirt Limited-edition unisex t-shirt with Matchakin tins design, made from 100% organic cotton with a loose fit and digital prints. Priced at $29.

Quantifiable outcome

• 137 times more antioxidants than traditional green tea
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• ShopifycoreTechnology or IntegrationE-commerce platform powering Matchakin's online store. Shopify enables the online shopping experience, payment processing, and order management. The Privacy Policy notes that Shopify collects and processes personal information to provide and improve services.
• FairecoreChannel Partner/ Reseller/ DistributorWholesale marketplace platform where Matchakin lists products for B2B customers including cafes, restaurants, and retail shops to purchase wholesale matcha.
• Japanese Organic Tea FarmscoreStrategic or Co-development PartnerDirect sourcing partnerships with small traditional organic tea farms in Japan. All matcha is JAS certified organic. Farms are primarily located in regions like Uji, Kyoto, and Kagoshima. Company maintains close relationships with partner farmers and sources in small batches with full transparency.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Encha: Organic Japanese ceremonial matcha brand sold directly to Western consumers via e-commerce. Overlaps on product range, JAS-equivalent organic sourcing, and D2C distribution model targeting health/wellness consumers.
• Mizuba Tea Co. Single-origin premium Japanese matcha brand with strong farm-direct sourcing narrative. Same artisanal small-batch Japanese matcha positioning with similar direct-to-consumer e-commerce operating model.
• Ippodo Tea: Heritage Japanese tea house selling premium matcha and loose-leaf teas globally with multi-tier ceremonial grades. Comparable as a direct competitor in premium ceremonial matcha with strong brand provenance and similar D2C model.
• Tenzo Tea: Pure leaf matcha brand with strong DTC e-commerce presence and foodservice distribution. Comparable in product mix (culinary and ceremonial matcha), B2B plus DTC channels, and marketing-led brand storytelling.
• DoMatcha: Japanese matcha brand offering culinary and ceremonial grades for both consumers and cafes. Closely comparable in B2B foodservice/direct split, Japanese-origin sourcing, and multi-tier product structure.
• Naoki Matcha: Premium Japanese matcha brand offering ceremonial and culinary grades with farm-direct sourcing. Closely comparable in product grade structure, JAS-quality positioning, and D2C e-commerce model.
• Jade Leaf Matcha: Premium Japanese matcha brand with multi-tier grades (ceremonial, culinary, organic) sold via Shopify D2C. Comparable matcha category, similar tiered pricing structure, and D2C/wholesale GTM.

Broad incumbents

• Marukyu Koyamaen: Historic Japanese matcha and tea producer with multiple ceremonial grades. Comparable product authenticity and grade tiering, but operates as a legacy Japanese producer with broader wholesale reach rather than a DTC brand.
• Teapigs: Premium UK-based tea brand with matcha in the assortment plus broader tea and infusion range. Operates in the same premium-tea D2C space and UK/EU geographies, but matcha is one of many SKUs rather than the focus.
• Aiya: One of the largest Japanese matcha producers, supplying both B2B (foodservice, manufacturers) and consumer branded products. Comparable category leadership but operates at much larger scale and across a broader product portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/matchacafebali
• Instagraminstagram.com/matchakin
• Xx.com/matchacafebali
• LinkedInlinkedin.com/company/matcha-cafe-bali

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Matcha Cafe Bali