Sydney Roosters

Professional Sports Clubroosters.com.au

Company typePrivate
Founded1908
HeadquartersMoore Park, Australia
Headcount51–100
GTM typeB2C
OfferingServices

Sydney Roosters firmographics

Firmographics

Name: Sydney Roosters
Legal name: Eastern Suburbs District Rugby League Football Club
Website: https://roosters.com.au
Company type: Private
Founded year: 1908
Operating status: Operating
Headcount range: 51–100 employees
Ownership category
akta.pro rank

Sydney Roosters industry classification

Industry

Product category: Professional Sports Club
NAICS: Fitness and Recreational Sports Centers (713940)
SIC: Services-Membership Sports & Recreation Clubs (7997)
akta.pro primary industry: Rugby (Union & League) Leagues (MPAKAAAG)

Keywords

Professional rugby league
Rugby league club
Sports memberships
Match day hospitality
Sports merchandise

Where Sydney Roosters is headquartered

Location

Headquarters

HQ city: Moore Park
HQ country: Australia
HQ region: Oceania

Offices1 record

Markets served

Sydney Roosters business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

Ticket Sales: Revenue from match-day ticket sales through Ticketmaster for NRL and NRLW games at Allianz Stadium and various venues across Australia.
Membership Programs: Annual and seasonal memberships offering access to home games, exclusive content, and member benefits.
Merchandise Sales: Online merchandise store selling jerseys, apparel, and memorabilia through the official shop.
Corporate Sponsorship: Partnerships with major sponsors including BYD (major automotive partner), platinum partners, and premier partners generating revenue through branding, hospitality, and activation rights.
Hospitality and Corporate Events: Corporate hospitality packages, venue hire, and corporate event hosting through roosterscorporate.com.au.
Broadcasting Rights: Revenue from NRL broadcasting rights shared among member clubs as part of the National Rugby League competition structure.

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Sydney Roosters product offering

Product offering

Core offering

The Sydney Roosters are a professional rugby league club competing in the NRL (men's) and NRLW (women's) competitions, selling memberships, match day tickets, corporate hospitality packages, and team merchandise to fans and corporate partners. As a member-owned organization through Eastern Suburbs District Rugby League Football Club Limited, the club generates revenue across ticketing, memberships, hospitality, retail merchandise, and sponsorship channels.

Product overview

Sydney Roosters is a professional rugby league football club competing in the NRL Telstra Premiership and NRL Women's Premiership. The club operates as a unified offering comprising core team participation in both competitions, supplemented by membership programs, corporate hospitality packages, an online merchandise shop, and the Sydney Roosters Foundation for community initiatives. The club also maintains extensive historical archives and provides match day experiences at Allianz Stadium.

Differentiator

Problem solved

Functional benefit

Brands

Sydney Roosters Foundation: The official charitable foundation of the Sydney Roosters supporting four pillars: Our People, Our Future, Our Community, and Our History.

Products and services

NRL Membership Program Annual membership program for fans of the Sydney Roosters men's NRL team, providing ticket access, member benefits, and entitlements for the NRL season at Allianz Stadium.
NRLW Membership Program Membership program for fans of the Sydney Roosters women's NRLW team, providing access and benefits for the women's season.
Match Day Tickets Individual and group tickets to Sydney Roosters NRL and NRLW home matches at Allianz Stadium, Moore Park.
Corporate Hospitality Premium hospitality packages including corporate boxes, suites, and match day experiences for corporate clients and partners at Allianz Stadium.
Team Merchandise Official Sydney Roosters apparel, jerseys, and supporter merchandise sold to fans through the club's online store and retail channels.

Quantifiable outcome

82-12 victory over Cowboys in Round 22 2026 - highest scoring NRL performance since 1935
+2 more outcomes

Companies that use Sydney Roosters

Customer profile

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Sydney Roosters technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Sydney Roosters partnerships and signals

Strategic signal

Partnerships

Seven partnerships are on record, tiered minor, core, major, premier and platinum.

Invictus AustraliaminorOthers · 2 June 2026Sydney Roosters partnered with Invictus Australia to support wounded veterans and service personnel through sports programs and community engagement.
WARDcoreStrategic or Co-development Partner · 1 January 2018WARD has been an integral support partner of the Sydney Roosters Reconciliation Action Plan, community initiatives, and female Rugby League pathways since 2018. Partnership focuses on Indigenous reconciliation and women's sport development.
BYDmajorOthersBYD is the Major Partner of the Sydney Roosters, serving as the automotive sponsor with navigation sponsorship rights. BYD branding appears across club assets including the official website navigation and match-day activations.
Kari FoundationpremierGTM or Marketing PartnerKari Foundation is a Premier Partner presenting the 2026 Indigenous Round and First Nations jersey. The partnership includes match-day sponsorship and cultural celebration events supporting First Nations communities.
Easts GroupplatinumStrategic or Co-development PartnerEasts Group is a Platinum Partner and league club supporter, providing community and sporting facilities support alongside branding exposure.
Friendly PlumbingminorGTM or Marketing PartnerPartnership with Friendly Plumbing, owned by former Roosters player Jake Friend, supporting the annual Forever Roosters Day celebration. Includes promotional offers and competition for open-air box at final home game.
Family of LeagueminorOthersFamily of League Foundation partnership supporting men, women and children of rugby league through welfare and support programs.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Sydney Roosters competitors and assessment

Company assessment

Direct peers

Brisbane Broncos: One of the NRL's largest membership bases and a comparable high-revenue club. Direct competitor for national sponsors and broadcast audience share.
Melbourne Storm: Historic NRL powerhouse and recent Grand Final opponent of the Roosters. Competes in the same rugby league competition for premierships, talent, and national sponsorship dollars.
Newcastle Knights: Regional NRL club with comparable structure of memberships, hospitality, and community programs. Direct competitor in NRL/NRLW development pathways.
New Zealand Warriors: NRL club competing in the same premiership with a trans-Tasman footprint. Comparable business model around memberships, ticketing, and sponsorship.
Manly Warringah Sea Eagles: Northern Sydney NRL club; shared metropolitan rival with comparable membership, ticketing, and community program structures.
South Sydney Rabbitohs: Sydney-based NRL rival with comparable heritage, membership scale, and corporate sponsorship base. Most direct head-to-head competitor in the Sydney market.
Penrith Panthers: Fellow NRL Telstra Premiership club and the current ladder leader ahead of the Roosters. Direct competitor for players, fans, sponsors, and broadcast prominence in the same rugby league competition.
Canterbury-Bankstown Bulldogs: Sydney NRL club competing in the same Telstra Premiership. Comparable business model around memberships, ticketing, and corporate partnerships.

Regional players

Sydney Swans (AFL): Major Sydney-based professional sports franchise competing in the AFL. Competes with the Roosters for Sydney fans, corporate sponsors, and match-day entertainment share.
Wigan Warriors: Historic English Super League rugby league club with comparable heritage-based membership and merchandise model. Benchmark for international rugby league economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Sydney Roosters financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Sydney Roosters leadership team

Management profile

Number of profiles

Profiles2 records

Sydney Roosters funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Sydney Roosters M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sydney Roosters

What does Sydney Roosters do?

Is Sydney Roosters a public or private company?

Sydney Roosters is a private company. It is classified as unknown and is currently operating.

When was Sydney Roosters founded?

Sydney Roosters was founded in 1908. It employs 51 to 100 people.

Where is Sydney Roosters based?

Sydney Roosters is headquartered in Moore Park, Australia, in the Oceania region.

How does Sydney Roosters make money?

Six revenue lines are on record. Ticket Sales are the primary driver. The others are membership Programs, merchandise Sales, corporate Sponsorship, hospitality and Corporate Events and broadcasting Rights.

Who are Sydney Roosters's main competitors?

Direct peers on record are Brisbane Broncos, Melbourne Storm, Newcastle Knights, New Zealand Warriors, Manly Warringah Sea Eagles, South Sydney Rabbitohs, Penrith Panthers and Canterbury-Bankstown Bulldogs. Regional players are Sydney Swans (AFL) and Wigan Warriors.

Does Sydney Roosters have an API?

No public API is recorded for Sydney Roosters.

What industry is Sydney Roosters in?

Sydney Roosters's product category is Professional Sports Club. Its primary akta.pro industry code is MPAKAAAG, Rugby (Union & League) Leagues. Its NAICS code is 713940 and its SIC code is 7997.