Sydney Roosters
- Company typePrivate
- Founded1908
- HeadquartersMoore Park, Australia
- Headcount51–100
- GTM typeB2C
- OfferingServices
Sydney Roosters firmographics
Firmographics- Name
- Sydney Roosters
- Legal name
- Eastern Suburbs District Rugby League Football Club
- Website
- https://roosters.com.au
- Company type
- Private
- Founded year
- 1908
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Sydney Roosters industry classification
Industry- Product category
- Professional Sports Club
- NAICS
- Fitness and Recreational Sports Centers (713940)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Rugby (Union & League) Leagues (MPAKAAAG)
Keywords
Where Sydney Roosters is headquartered
LocationHeadquarters
- HQ city
- Moore Park
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Sydney Roosters business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Ticket Sales: Revenue from match-day ticket sales through Ticketmaster for NRL and NRLW games at Allianz Stadium and various venues across Australia.
- Membership Programs: Annual and seasonal memberships offering access to home games, exclusive content, and member benefits.
- Merchandise Sales: Online merchandise store selling jerseys, apparel, and memorabilia through the official shop.
- Corporate Sponsorship: Partnerships with major sponsors including BYD (major automotive partner), platinum partners, and premier partners generating revenue through branding, hospitality, and activation rights.
- Hospitality and Corporate Events: Corporate hospitality packages, venue hire, and corporate event hosting through roosterscorporate.com.au.
- Broadcasting Rights: Revenue from NRL broadcasting rights shared among member clubs as part of the National Rugby League competition structure.
Go-to-market motion1 record
Distribution channels6 records
Marketing channels7 records
Sydney Roosters product offering
Product offeringCore offering
The Sydney Roosters are a professional rugby league club competing in the NRL (men's) and NRLW (women's) competitions, selling memberships, match day tickets, corporate hospitality packages, and team merchandise to fans and corporate partners. As a member-owned organization through Eastern Suburbs District Rugby League Football Club Limited, the club generates revenue across ticketing, memberships, hospitality, retail merchandise, and sponsorship channels.
Product overview
Sydney Roosters is a professional rugby league football club competing in the NRL Telstra Premiership and NRL Women's Premiership. The club operates as a unified offering comprising core team participation in both competitions, supplemented by membership programs, corporate hospitality packages, an online merchandise shop, and the Sydney Roosters Foundation for community initiatives. The club also maintains extensive historical archives and provides match day experiences at Allianz Stadium.
Differentiator
Problem solved
Functional benefit
Brands
- Sydney Roosters Foundation: The official charitable foundation of the Sydney Roosters supporting four pillars: Our People, Our Future, Our Community, and Our History.
Products and services
- NRL Membership Program Annual membership program for fans of the Sydney Roosters men's NRL team, providing ticket access, member benefits, and entitlements for the NRL season at Allianz Stadium.
- NRLW Membership Program Membership program for fans of the Sydney Roosters women's NRLW team, providing access and benefits for the women's season.
- Match Day Tickets Individual and group tickets to Sydney Roosters NRL and NRLW home matches at Allianz Stadium, Moore Park.
- Corporate Hospitality Premium hospitality packages including corporate boxes, suites, and match day experiences for corporate clients and partners at Allianz Stadium.
- Team Merchandise Official Sydney Roosters apparel, jerseys, and supporter merchandise sold to fans through the club's online store and retail channels.
Quantifiable outcome
- 82-12 victory over Cowboys in Round 22 2026 - highest scoring NRL performance since 1935
- +2 more outcomes
Companies that use Sydney Roosters
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles2 records
Sydney Roosters technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Sydney Roosters partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor, core, major, premier and platinum.
- Invictus AustraliaminorSydney Roosters partnered with Invictus Australia to support wounded veterans and service personnel through sports programs and community engagement.
- WARDcoreWARD has been an integral support partner of the Sydney Roosters Reconciliation Action Plan, community initiatives, and female Rugby League pathways since 2018. Partnership focuses on Indigenous reconciliation and women's sport development.
- BYDmajorBYD is the Major Partner of the Sydney Roosters, serving as the automotive sponsor with navigation sponsorship rights. BYD branding appears across club assets including the official website navigation and match-day activations.
- Kari FoundationpremierKari Foundation is a Premier Partner presenting the 2026 Indigenous Round and First Nations jersey. The partnership includes match-day sponsorship and cultural celebration events supporting First Nations communities.
- Easts GroupplatinumEasts Group is a Platinum Partner and league club supporter, providing community and sporting facilities support alongside branding exposure.
- Friendly PlumbingminorPartnership with Friendly Plumbing, owned by former Roosters player Jake Friend, supporting the annual Forever Roosters Day celebration. Includes promotional offers and competition for open-air box at final home game.
- Family of LeagueminorFamily of League Foundation partnership supporting men, women and children of rugby league through welfare and support programs.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Sydney Roosters competitors and assessment
Company assessmentDirect peers
- Brisbane Broncos: One of the NRL's largest membership bases and a comparable high-revenue club. Direct competitor for national sponsors and broadcast audience share.
- Melbourne Storm: Historic NRL powerhouse and recent Grand Final opponent of the Roosters. Competes in the same rugby league competition for premierships, talent, and national sponsorship dollars.
- Newcastle Knights: Regional NRL club with comparable structure of memberships, hospitality, and community programs. Direct competitor in NRL/NRLW development pathways.
- New Zealand Warriors: NRL club competing in the same premiership with a trans-Tasman footprint. Comparable business model around memberships, ticketing, and sponsorship.
- Manly Warringah Sea Eagles: Northern Sydney NRL club; shared metropolitan rival with comparable membership, ticketing, and community program structures.
- South Sydney Rabbitohs: Sydney-based NRL rival with comparable heritage, membership scale, and corporate sponsorship base. Most direct head-to-head competitor in the Sydney market.
- Penrith Panthers: Fellow NRL Telstra Premiership club and the current ladder leader ahead of the Roosters. Direct competitor for players, fans, sponsors, and broadcast prominence in the same rugby league competition.
- Canterbury-Bankstown Bulldogs: Sydney NRL club competing in the same Telstra Premiership. Comparable business model around memberships, ticketing, and corporate partnerships.
Regional players
- Sydney Swans (AFL): Major Sydney-based professional sports franchise competing in the AFL. Competes with the Roosters for Sydney fans, corporate sponsors, and match-day entertainment share.
- Wigan Warriors: Historic English Super League rugby league club with comparable heritage-based membership and merchandise model. Benchmark for international rugby league economics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Sydney Roosters social profiles
Digital presenceSydney Roosters financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sydney Roosters leadership team
Management profileNumber of profiles
Profiles2 records
Sydney Roosters funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sydney Roosters M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sydney Roosters
What does Sydney Roosters do?
The Sydney Roosters are a professional rugby league club competing in the NRL (men's) and NRLW (women's) competitions, selling memberships, match day tickets, corporate hospitality packages, and team merchandise to fans and corporate partners. As a member-owned organization through Eastern Suburbs District Rugby League Football Club Limited, the club generates revenue across ticketing, memberships, hospitality, retail merchandise, and sponsorship channels.
Is Sydney Roosters a public or private company?
Sydney Roosters is a private company. It is classified as unknown and is currently operating.
When was Sydney Roosters founded?
Sydney Roosters was founded in 1908. It employs 51 to 100 people.
Where is Sydney Roosters based?
Sydney Roosters is headquartered in Moore Park, Australia, in the Oceania region.
How does Sydney Roosters make money?
Six revenue lines are on record. Ticket Sales are the primary driver. The others are membership Programs, merchandise Sales, corporate Sponsorship, hospitality and Corporate Events and broadcasting Rights.
Who are Sydney Roosters's main competitors?
Direct peers on record are Brisbane Broncos, Melbourne Storm, Newcastle Knights, New Zealand Warriors, Manly Warringah Sea Eagles, South Sydney Rabbitohs, Penrith Panthers and Canterbury-Bankstown Bulldogs. Regional players are Sydney Swans (AFL) and Wigan Warriors.
Does Sydney Roosters have an API?
No public API is recorded for Sydney Roosters.
What industry is Sydney Roosters in?
Sydney Roosters's product category is Professional Sports Club. Its primary akta.pro industry code is MPAKAAAG, Rugby (Union & League) Leagues. Its NAICS code is 713940 and its SIC code is 7997.