Athenix Body Sculpting Institute

What Athenix Body Sculpting Institute does

Athēnix Advanced Plastic Surgery & Aesthetic Centers, doing business as Athenix Body Sculpting Institute, is a private multi-location plastic surgery and medical aesthetics practice founded in 2010 and operated under the parent entity Northwest Surgical Development Company, Inc. The practice runs six centers across the West Coast — Scottsdale (AZ), Fresno, Irvine, Pasadena, Brentwood (CA), and Bellevue (WA) — staffed by nine board-certified or certified surgeons, including two Chief Medical Officers (Dr. Gavin Dry and Dr. Justin Perez), with additional surgical and aesthetic providers.

The service catalog is structured in two layers. The surgical core comprises face procedures (facelift, rhinoplasty, blepharoplasty, FaceTite, lip lift, etc.), breast procedures (augmentation, lift, reduction, revision, explant, Motiva implants), and body procedures (liposuction, tummy tuck, mommy makeover, body lift, arm/thigh lift, BodyTite, BBL, fat transfer). The non-surgical Aesthetic Centers layer wraps injectables (BOTOX, Dysport, Jeuveau, Xeomin, Daxxify, Juvéderm, Restylane, Radiesse, Sculptra, RHA), energy-based skin treatments (Morpheus8, Vivace, Thermage FLX, Sciton, Venus Legacy, Clear+Brilliant), medical facials (HydraFacial, SkinPen, chemical peels), and a Medical Weight Loss program using injectable weight-loss medications.

Commercially, Athenix is a direct-to-consumer, cash-pay aesthetic practice with fully customized procedure pricing (no published list), supported by patient financing partnerships with CareCredit, PatientFi, and Alphaeon offering 12-60 month installment plans. Patient acquisition relies on a multi-channel mix: national earned media (Access Hollywood, People, Vogue, Elle, Bravo, Playboy, Maxim, Good Morning America), Instagram and TikTok presence, influencer tie-ins (e.g., Biggest Loser personalities), referrals, and SEO. All six surgical centers are AAAHC-accredited, and lead surgeons carry repeated Castle Connolly, Newsweek "America's Best Plastic Surgeons," and regional "Top Doctor" recognitions. Revenue and any institutional ownership are not publicly disclosed.

Name

Athenix Body Sculpting Institute

Legal name

Northwest Surgical Development Company, Inc.

Website

https://athenixbody.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

101–250 employees

Short description

Athenix Body Sculpting Institute is a private multi-location plastic surgery and aesthetic practice operating six West Coast centers across Arizona, California, and Washington, offering surgical body contouring, breast and face procedures, and non-surgical aesthetic and medical weight-loss services to individual cash-pay patients.

Ownership category

akta.pro rank

Product category

Plastic Surgery Services

akta.pro primary industry

Plastics / Cosmetic & Dermatologic Surgery Centers (HLAFAIAK)

akta.pro secondary industry

Cosmetic Dermatology (Aesthetic Injectables) (HLAKACAE)

Keywords

• Plastic surgery services
• Body contouring procedures
• Cosmetic surgery practice
• Aesthetic medical treatments
• Non-surgical aesthetics

Headquarters

HQ city

Beaverton

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Surgical Procedures: One-time surgical procedures including body contouring, breast procedures, facial procedures, and mommy makeovers. Revenue recognized upon procedure completion. Customized pricing based on individual anatomy and procedure scope.
2. Non-Surgical Aesthetic Treatments: Injectables (BOTOX, Dysport, Jeuveau, Xeomin, Daxxify), dermal fillers (Juvéderm, Restylane, Radiesse, Sculptra, RHA Collection), and skin treatments (HydraFacial, microneedling, chemical peels, laser treatments). Typically one-time or periodic treatments.
3. Consultation Fees: Consult fees apply for select providers. Initial consultations assess patient goals, discuss options, and develop personalized treatment plans.
4. Financing Programs: Partnership with CareCredit, PatientFi, and Alphaeon to provide patient financing options, enabling monthly payment plans for procedures.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels9 records

Core offering

Athenix Body Sculpting Institute operates a multi-location plastic surgery and medical aesthetics practice delivering surgical and non-surgical body sculpting and facial rejuvenation procedures. The practice offers face, breast, and body surgical procedures alongside an Aesthetic Centers division providing injectables, skin rejuvenation, and wellness treatments across six West Coast centers.

Product overview

Athenix Advanced Plastic Surgery & Aesthetic Centers operates as a multi-location plastic surgery and medical spa practice offering surgical and non-surgical aesthetic procedures. The core offerings consist of surgical procedures organized into Face, Breast, and Body categories, complemented by an Aesthetic Centers division that provides non-surgical treatments. Surgical offerings include facial procedures (blepharoplasty, facelift, rhinoplasty), breast procedures (augmentation, lift, reduction), and body procedures (liposuction, tummy tuck, mommy makeover, body lifts). The Aesthetic Centers division offers injectable treatments (wrinkle relaxers and dermal fillers), skin rejuvenation technologies (lasers, radiofrequency, microneedling), and wellness services (IV therapy, medical facials). Weight loss injections are also available as a separate service line.

Differentiator

Problem solved

Functional benefit

Products and services

• Face Procedures Surgical facial procedures including blepharoplasty, brow lift, buccal fat removal, cheek implants, chin and neck liposuction, chin implants, facelift, FaceTite, facial fat transfer, lip lift, mini facelift, neck lift, otoplasty, and rhinoplasty tailored to individual patient needs.
• Breast Procedures Breast enhancement procedures including augmentation, lift, Motiva breast implants, reduction, revision, capsulectomy, implant explant, implant exchange, male breast reduction, and nipple/areola reduction and repair.
• Body Procedures Body contouring and sculpting procedures including body lift, non-surgical body contouring, arm lift, axilla lift, BodyTite, Brazilian butt lift, fat transfer, labiaplasty, liposuction, lipoma removal, mommy makeover, thigh lift, and tummy tuck.
• Weight Loss Injections Medical weight loss program using injectable medications to support patient weight management goals.
• Wrinkle Relaxers Non-surgical injectable treatments including BOTOX, Daxxify, Dysport, Jeuveau, and Xeomin for reducing wrinkles and fine lines.
• Dermal Fillers Injectable filler treatments including Juvéderm, Prevelle, Radiesse, Restylane, RHA Collection, and Sculptra for volume restoration and facial enhancement.
• Fat and Cellulite Reduction Non-surgical body contouring treatments including Kybella, Morpheus8 Body, and Venus Legacy for reducing fat and improving skin texture.
• Skin Tightening and Rejuvenation Non-surgical skin treatments including Clear + Brilliant Touch, lasers and radiofrequency, Morpheus8 Face, Sciton Devices, and Thermage FLX for skin tightening and anti-aging.
• Medical Facials and Wellness Aesthetic treatments including chemical peels, dermaplane, HydraFacial, SkinPen microneedling, Vivace fractional microneedle RF, and IV hydration therapy.

Quantifiable outcome

• Over 25 years of surgical experience for CMO Dr. Gavin Dry with thousands of procedures performed
• +2 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Sono Bello: Largest US body-contouring chain with 80+ centers, offering laser lipo and similar surgical aesthetic procedures. Most direct competitor given overlapping West Coast presence and shared focus on body sculpting.
• Ideal Image: National aesthetics chain offering Botox, fillers, laser hair removal, and body contouring across 150+ locations. Comparable direct-to-consumer multi-location aesthetic services model.
• LaserAway: Largest US laser hair removal and aesthetic medspa chain with 70+ locations, including strong California presence. Comparable multi-location aesthetic services model with similar target demographic.
• SkinSpirit: Premium medical spa and aesthetics brand with multiple West Coast locations offering injectables, lasers, and skin treatments. Direct competitor for the non-surgical Aesthetic Centers revenue stream.
• Westlake Dermatology & Cosmetic Surgery: Multi-location dermatology and cosmetic surgery practice across Texas with 20+ locations offering surgical and non-surgical aesthetic services. Comparable multi-state physician-led model.
• Marina Plastic Surgery: Los Angeles-area plastic surgery practice now operating as 'Marina Plastic Surgery by Athēnix.' Effectively an affiliated brand within the Athēnix network, directly comparable in service mix and market.

Emerging players

• Reflections Center for Cosmetic Medicine: Multi-specialty cosmetic medicine practice in New Jersey offering surgical and non-surgical aesthetic services. Comparable integrated surgical + medspa model at smaller scale.
• Body by Ravi Plastic Surgery & Aesthetics: Houston-based plastic surgery practice specializing in body contouring and mommy makeovers with an in-house medspa. Comparable integrated model at a single high-volume center.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/athenixbody
• Xx.com/AthenixBody
• Facebookfacebook.com/athenixbody
• LinkedInlinkedin.com/company/athenixbodysculpting

Compliance19 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Athenix Body Sculpting Institute