Media Experts
Media Experts is a Canadian full-service media agency founded in 1981, planning and buying advertising across digital, traditional, and experiential channels for major Canadian enterprise brands. The firm is a wholly-owned subsidiary of IPG Mediabrands and operates from Montreal, Toronto, and Vancouver with ~180 employees.
- Company typePrivate
- Founded1981
- HeadquartersMontreal, Canada
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Media Experts does
Media Experts is a Canadian full-service media agency founded in 1981 and headquartered in Montreal, operating three offices across Montreal, Toronto, and Vancouver with approximately 180 employees. The agency plans and buys advertising for major Canadian enterprise brands across digital (social, search, programmatic, CTV), traditional (TV, OOH, radio, print), and experiential channels, serving clients in financial services, telecommunications, automotive, retail, food and beverage, government, and pharmaceuticals. Its core revenue is generated through client retainers, media buying commissions, and negotiated professional-services fees with enterprise customers, supplemented by pro bono work for non-profits.
The agency's service offering is built around media planning, media buying, and audience development, supported by proprietary and network-sourced technology including Data Clean Room Services, High-Value Audiences (HVAs) for custom segmentation, the Marketing Intelligence Engine (MIE) for cross-channel measurement, and programmatic advertising capabilities. Media Experts also holds Meta Media Certified status and was the first agency globally to complete Invoca's certification. The technical stack relies heavily on access to IPG Mediabrands' global Kinesso platform and partner-platform certifications rather than independently developed AI or data infrastructure.
Media Experts is the legal entity Media Experts IPG Inc., a wholly-owned subsidiary of IPG (Interpublic Group, NYSE: IPG), operating as part of the IPG Mediabrands network. This provides global tool access, scale, and institutional backing while the agency retains a locally focused Canadian brand identity. Under CEO Karel Wegert (appointed May 2023) and CSO Nish Shah, the agency executed a 2023 brand transformation and has won notable accounts including L'Oréal Canada's 39-brand mandate, Netflix, Export Development Canada, and Specsavers, while maintaining long-tenure clients such as Bell, WestJet, and Pizza Pizza.
Media Experts firmographics
Firmographics- Name
- Media Experts
- Legal name
- Media Experts IPG Inc.
- Website
- https://mediaexperts.com
- Company type
- Private
- Founded year
- 1981
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Media Experts is a Canadian full-service media agency founded in 1981, planning and buying advertising across digital, traditional, and experiential channels for major Canadian enterprise brands. The firm is a wholly-owned subsidiary of IPG Mediabrands and operates from Montreal, Toronto, and Vancouver with ~180 employees.
- Ownership category
- akta.pro rank
Media Experts industry classification
Industry- Product category
- Media Agency Services
- NAICS
- Media Buying Agencies (54183), Media Buying Agencies (541830)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Full-Service Media Planning & Buying (MPAAABAA)
- akta.pro secondary industries
- Media & Audience Measurement Analytics (BPAHALAO), Audience Measurement & Media Research (Ratings, Attribution, Media Mix Insights) (MPAAALAM)
Keywords
Where Media Experts is headquartered
LocationHeadquarters
- HQ city
- Montreal
- HQ country
- Canada
- HQ region
- North America
Offices3 records
Markets served
Media Experts business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Others
Revenue model
- Media Planning and Buying Services: Media Experts generates revenue as a media agency by planning and buying advertising across all media channels for major Canadian brands. Revenue is derived from client retainers, media buying commissions, and fees for strategic planning services. Services span digital (social, search, programmatic, CTV), traditional (TV, OOH, radio, print), and activation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise media services retainer |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels8 records
Media Experts product offering
Product offeringCore offering
Media Experts is a full-service media agency that plans and buys advertising across all media channels for major Canadian brands. The agency's core offering spans strategic media planning, media buying across digital (social, search, programmatic, CTV), traditional (TV, OOH, radio, print), and experiential activation channels, plus specialized data services (Data Clean Rooms, High-Value Audiences) leveraged from the IPG Mediabrands network (Kinesso, MIE).
Product overview
Media Experts is a Canadian media agency offering integrated media planning and buying services across all channels. The core offering consists of strategic media planning and media buying, supported by specialized modules including programmatic advertising, social media advertising, search marketing, out-of-home advertising, and broadcast/CTV services. The agency also offers proprietary data solutions including Data Clean Room Services and High-Value Audiences (HVAs) for audience targeting, and uses internal tools like the Marketing Intelligence Engine (MIE) for cross-channel insights. As part of the IPG Mediabrands network, the agency serves major Canadian brands across diverse sectors including financial services, telecommunications, retail, automotive, and healthcare.
Differentiator
Problem solved
Functional benefit
Products and services
- Media Planning and Strategy Data-driven media planning services that design effective, hard-working media strategies across all media channels to drive brand engagement and deliver business results for major Canadian brands.
- Media Buying Strategic media buying services across digital (social, search, programmatic, CTV), traditional (TV, OOH, radio, print), and experiential activation channels for major Canadian brands.
- Data Clean Room Services Privacy-safe data collaboration infrastructure enabling audience building, segmentation, retail data aggregation, cross-channel attribution, and customer lifetime value analysis for enterprise brand clients.
- High-Value Audiences (HVAs) Custom audience development solution that allows advertisers to build and activate unique, self-defined audience segments across channels rather than relying on pre-defined platform segments.
Quantifiable outcome
- 38.2% increase in Bell Fibe subscriptions (highest Q2 growth in 15 years) from Bell Fast Lane campaign
- +5 more outcomes
Companies that use Media Experts
Customer profileNamed customers20 records
Segments3 records
Ideal customer profiles2 records
Media Experts technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability9 records
Feature3 records
Media Experts partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- IPG MediabrandsflagshipIPG Mediabrands is the global network holding company of Media Experts. As a division of IPG Mediabrands, Media Experts has access to global tools including Kinesso's audience development platform, the Marketing Intelligence Engine (MIE), and High-Value Audiences capabilities. The relationship provides scale, global best practices, and institutional backing while allowing Media Experts to operate with local Canadian expertise.
Scale indicators9 records
Recent moves9 records
Expansion highlights5 records
Media Experts competitors and assessment
Company assessmentDirect peers
- UM Canada: IPG Mediabrands sister agency operating in Canada. Directly comparable as an IPG-network media agency with similar global tooling and enterprise brand focus.
- Starcom Canada: Publicis media agency in Canada. A direct competitor for major Canadian brand mandates, with overlapping capabilities in audience targeting, programmatic, and cross-channel measurement.
- Wavemaker Canada: WPP media agency operating in Canada. Competes directly with Media Experts on enterprise media mandates, with particular strength in data-driven planning and activation.
- Initiative Canada: Sister IPG Mediabrands media agency operating in Canada. Directly comparable as a competing IPG-network media agency serving Canadian enterprise brands with similar full-service planning and buying capabilities.
- PHD Canada: Omnicom media agency operating in Canada. A direct peer competing for the same enterprise RFPs with comparable full-service planning, buying, and data-driven audience targeting offerings.
- Havas Media Canada: Havas media agency in Canada. Direct peer competing for similar enterprise Canadian brand mandates with comparable full-service media planning and buying offerings.
- OMD Canada: Omnicom's flagship media agency in Canada. Directly competes with Media Experts for major Canadian brand AOR mandates across all channels, including digital, broadcast, and OOH.
- Zenith Canada: Publicis media agency operating in Canada. Competes head-to-head with Media Experts on enterprise media planning and buying, with comparable data, programmatic, and analytics capabilities.
- Carat Canada: Dentsu's flagship media agency in Canada. Direct competitor for enterprise media planning and buying, serving similar Canadian brand verticals with comparable data-driven offerings.
Broad incumbents
- GroupM Canada: WPP's media investment holding company in Canada encompassing Wavemaker, Mindshare, and Essence. A broader incumbent competitor that competes with Media Experts across the full spectrum of enterprise media services.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Media Experts social profiles
Digital presenceMedia Experts compliance and trust
Trust signalCompliance1 record
Media Experts financial estimates
Financial estimateRevenue estimate
Valuation estimate
Media Experts leadership team
Management profileNumber of profiles
Profiles3 records
Media Experts funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Media Experts M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Media Experts
What does Media Experts do?
Media Experts is a full-service media agency that plans and buys advertising across all media channels for major Canadian brands. The agency's core offering spans strategic media planning, media buying across digital (social, search, programmatic, CTV), traditional (TV, OOH, radio, print), and experiential activation channels, plus specialized data services (Data Clean Rooms, High-Value Audiences) leveraged from the IPG Mediabrands network (Kinesso, MIE).
Is Media Experts a public or private company?
Media Experts is a private company. It is classified as corporate owned and is currently operating.
When was Media Experts founded?
Media Experts was founded in 1981. It employs 101 to 250 people.
Where is Media Experts based?
Media Experts is headquartered in Montreal, Canada, in the North America region.
How does Media Experts make money?
One revenue line is on record: media Planning and Buying Services.
Who are Media Experts's main competitors?
Direct peers on record are UM Canada, Starcom Canada, Wavemaker Canada, Initiative Canada, PHD Canada, Havas Media Canada, OMD Canada, Zenith Canada and Carat Canada. GroupM Canada is listed as a broad incumbent.
Does Media Experts have an API?
No public API is recorded for Media Experts.
What industry is Media Experts in?
Media Experts's product category is Media Agency Services. Its primary akta.pro industry code is MPAAABAA, Full-Service Media Planning & Buying, with a secondary code of BPAHALAO, Media & Audience Measurement Analytics. Its NAICS code is 54183 and its SIC code is 7311.