SilverTours
SilverTours operates billiger-mietwagen.de, Germany's leading car rental price comparison platform, aggregating offers from 150+ providers across 170,000 stations worldwide. The Freiburg-based company serves consumers via its website, mobile app, and phone support.
- Company typePrivate
- Founded2003
- HeadquartersFreiburg, Germany
- Headcount101–250
- GTM typeB2C
- OfferingDigital Commerce or Content
What SilverTours does
SilverTours operates billiger-mietwagen.de, a German-language consumer meta-search platform that aggregates rental car offers from over 150 providers across approximately 170,000 stations worldwide. The product is built as a web-based price and feature comparison engine (pickup location, dates, times, driver age) that ranks offers across vehicle categories including Kleinwagen, Kompaktklasse, Mittelklasse, Kombi, SUV, Familienwagen/Vans, Oberklasse, Sportwagen, and 7-/9-seaters, and additionally serves a Transporter-Vermietung sub-product for vans and trucks up to and above 3.5 tons. The platform is complemented by a branded mobile app (iOS/Android) with exclusive app-only discounts, destination-specific landing pages (e.g., Mallorca, USA, Spain, Portugal, Iceland), an insurance comparison overlay, and a newsletter-driven voucher/cashback scheme (€20 Gutschein). Customer support is delivered by phone (0221-567 999 11, 08:00-20:00 Mon-Sun) and an online help center; the company reports servicing over 2 million customers with 437,527 reviews averaging 4.5/5 and a 4.3 TrustScore across 73,806 Trustpilot reviews.
The legal operating entity is FLOYT Mobility GmbH, a privately held German private limited company headquartered in Freiburg with 101-250 employees. The company is privately held with no parent entity disclosed, no public ticker, no funding rounds disclosed, and no management team biographies beyond the senior leadership list (CTO, Managing Director & COO, Head of Development & Operations, Product Owner). Operating geographies span Germany (primary), other European markets (Spain, Portugal, Iceland, Austria, Switzerland), the USA, South Africa, Costa Rica, and Australia; technical integrations, APIs, and SDKs are not publicly documented.
The commercial model is a consumer-facing lead-generation/affiliate funnel: users compare rental offers on the platform and are directed to the booking provider, generating commission or referral revenue. Auxiliary revenue/retention mechanics include voucher-driven email acquisition, insurance upsell cross-sells, and app-exclusive discounts to push mobile booking mix. Marketing and distribution rely heavily on organic SEO and destination-page content rather than disclosed paid acquisition; social presence is limited to Facebook and Instagram. The product is positioned on free cancellation (up to 24 hours pre-pickup by phone, 36 hours online), German-language phone-based expert support, and breadth of supplier choice (150+) as primary differentiators.
SilverTours firmographics
Firmographics- Name
- SilverTours
- Legal name
- FLOYT Mobility GmbH
- Website
- https://billiger-mietwagen.de
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- SilverTours operates billiger-mietwagen.de, Germany's leading car rental price comparison platform, aggregating offers from 150+ providers across 170,000 stations worldwide. The Freiburg-based company serves consumers via its website, mobile app, and phone support.
- Ownership category
- akta.pro rank
SilverTours industry classification
Industry- Product category
- Travel and car rental comparison
- NAICS
- Passenger Car Rental (532111), Travel Agencies (561510)
- SIC
- Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro primary industry
- Car Rental & Ground Mobility Aggregators (THAKAAAJ)
- akta.pro secondary industry
- Car Rental & Mobility Content Aggregators & APIs (THALAJAG)
Keywords
Where SilverTours is headquartered
LocationHeadquarters
- HQ city
- Freiburg
- HQ country
- Germany
- HQ region
- Europe
Markets served
SilverTours business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure, Others
SilverTours product offering
Product offeringCore offering
SilverTours operates billiger-mietwagen.de, a meta-search car rental comparison portal that aggregates rental offers from more than 150 providers across 170,000 stations worldwide, allowing consumers to compare prices, vehicle categories, and insurance options and book rentals through a single online interface. The service spans leisure and business travelers, includes a dedicated mobile application with exclusive app discounts, and extends to specialized transporter and truck rental categories in addition to passenger vehicles.
Product overview
SilverTours operates billiger-mietwagen.de as a meta-search car rental comparison platform (aggregator) that compares prices and offerings from over 150 car rental providers worldwide. The core product is the website platform at billiger-mietwagen.de, complemented by a dedicated mobile app offering exclusive discounts. The service portfolio includes specialized sub-products for transporter/truck rentals (Transporter-Vermietung), various vehicle categories (Kleinwagen, Kombi, SUV, Sportwagen, 7/9-seaters, etc.), destination-specific booking pages (Mallorca, USA, Spain), and insurance comparison services. Additional services include a newsletter with voucher codes and phone-based customer support. The company, operated by FLOYT Mobility GmbH, serves over 2 million customers with a 4.5/5 rating from 437,527 reviews.
Differentiator
Problem solved
Functional benefit
Products and services
- billiger-mietwagen.de Website & Platform
Companies that use SilverTours
Customer profileIdeal customer profiles2 records
SilverTours technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
SilverTours partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights5 records
SilverTours competitors and assessment
Company assessmentBroad incumbents
- Check24: Germany's largest multi-vertical price-comparison portal, including a car rental comparison product that competes directly with billiger-mietwagen.de in the German consumer market.
- Kayak: Operated by Booking Holdings, Kayak is a multi-category metasearch engine that includes car rental price comparison, overlapping with SilverTours' core proposition at a global scale.
- Sixt: Major European car rental supplier whose direct booking platform competes with aggregators by promoting direct bookings and loyalty pricing, putting pressure on SilverTours' supplier economics.
Direct peers
- DiscoverCars: International car rental comparison and booking platform focused on transparent pricing and wide geographic coverage, directly competing for the same global leisure rental demand.
- CHECK24 Vergleichsportal: Underlying tech platform of Check24's rental comparison, providing a like-for-like German metasearch experience with comparable category breadth and conversion mechanics.
- Rentalcars.com: Booking Holdings-owned global car rental aggregator offering price comparison and booking across thousands of locations, the most direct international comparable to billiger-mietwagen.de.
- Sunny Cars: European car rental broker offering all-inclusive pricing with insurance; a direct competitor in the German market and is even featured as a partner supplier on billiger-mietwagen.de.
- Billiger-mietwagen.de (FLOYT Mobility): The parent entity FLOYT Mobility GmbH also operates adjacent mobility products under the same brand, providing internal comparable scope for vertical extension and cross-product benchmarking.
- Auto Europe: Specialist car rental broker/aggregator active in Europe and internationally with comparable comparison, broker model, and multi-supplier pricing display.
Emerging players
- Holiday Autos: Long-standing European-focused car rental broker with comparable comparison and booking model, often cited alongside Auto Europe and DiscoverCars as a direct aggregator peer.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
SilverTours social profiles
Digital presenceSilverTours financial estimates
Financial estimateRevenue estimate
Valuation estimate
SilverTours leadership team
Management profileNumber of profiles
Profiles4 records
SilverTours funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SilverTours M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SilverTours
What does SilverTours do?
SilverTours operates billiger-mietwagen.de, a meta-search car rental comparison portal that aggregates rental offers from more than 150 providers across 170,000 stations worldwide, allowing consumers to compare prices, vehicle categories, and insurance options and book rentals through a single online interface. The service spans leisure and business travelers, includes a dedicated mobile application with exclusive app discounts, and extends to specialized transporter and truck rental categories in addition to passenger vehicles.
Is SilverTours a public or private company?
SilverTours is a private company. It is classified as corporate owned and is currently operating.
When was SilverTours founded?
SilverTours was founded in 2003. It employs 101 to 250 people.
Where is SilverTours based?
SilverTours is headquartered in Freiburg, Germany, in the Europe region.
Who are SilverTours's main competitors?
Broad incumbents on record are Check24, Kayak and Sixt. Direct peers are DiscoverCars, CHECK24 Vergleichsportal, Rentalcars.com, Sunny Cars, Billiger-mietwagen.de (FLOYT Mobility) and Auto Europe. Holiday Autos is listed as an emerging player.
Does SilverTours have an API?
No public API is recorded for SilverTours.
What industry is SilverTours in?
SilverTours's product category is Travel and car rental comparison. Its primary akta.pro industry code is THAKAAAJ, Car Rental & Ground Mobility Aggregators, with a secondary code of THALAJAG, Car Rental & Mobility Content Aggregators & APIs. Its NAICS code is 532111 and its SIC code is 7510.