Consumers Supply Distributing
Consumers Supply Distributing is a privately held manufacturer and wholesale distributor of animal nutrition products (pet food, livestock feed, equine, and farm supplies), operating since 1956 across the Midwest via proprietary brands (Country Vet, Rancher's Choice, Running Horse Feeds), a dealer network, and an exclusive national retail partnership with Walmart for Dr. Pol Clinical Nutrition.
- Company typePrivate
- Founded1956
- HeadquartersNorth Sioux City, United States
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Consumers Supply Distributing does
Consumers Supply Distributing, LLC (CSD) is a privately held animal nutrition manufacturer and wholesale distributor founded in 1956 and headquartered in North Sioux City, South Dakota (organized as a Minnesota LLC). The company operates two manufacturing facilities — in North Sioux City, SD and Sioux City, IA — producing pet food, livestock feed, equine nutrition, mineral blocks, vitamin pre-mixes, and specialty feed additives. CSD commercializes its products through a portfolio of three registered proprietary brands: Country Vet (pet food), Rancher's Choice (livestock feed), and Running Horse Feeds (equine). It also offers contract and private-label manufacturing with custom formulations, extruded and pelleted kibble production, and supply chain execution for partner brands.
CSD reaches end customers exclusively through a B2B distribution model — brick-and-mortar retailers, farm stores, and authorized dealers across the Midwest, supported by weekly delivery routes with GPS tracking and store-direct delivery. The company does not sell to e-commerce-only retailers or directly to consumers online. In March 2026, CSD expanded into national consumer retail via an exclusive partnership with Walmart to manufacture and distribute the Dr. Pol Clinical Nutrition veterinarian-formulated dog food line. Internally, the company operates a three-part lot-code traceability system covering manufacturing to delivery and maintains registered trademarks across its brand portfolio. CSD reported no external funding rounds, no M&A activity, and no disclosed revenue.
The business operates across three primary revenue streams: (1) wholesale distribution of proprietary and third-party animal nutrition products through Midwest dealers, (2) contract manufacturing and private-label production (including the Dr. Pol line for Walmart), and (3) integrated distribution services leveraging its owned fleet and two production facilities. Pricing is quote-based and not publicly disclosed. Customer segments include farmers and ranchers (primary persona), Midwest retailers and farm stores (primary business), private-label partners, and pet owners reached indirectly through the Walmart partnership.
Consumers Supply Distributing firmographics
Firmographics- Name
- Consumers Supply Distributing
- Legal name
- Consumers Supply Distributing, LLC
- Website
- https://consumers-supply.com
- Company type
- Private
- Founded year
- 1956
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Consumers Supply Distributing is a privately held manufacturer and wholesale distributor of animal nutrition products (pet food, livestock feed, equine, and farm supplies), operating since 1956 across the Midwest via proprietary brands (Country Vet, Rancher's Choice, Running Horse Feeds), a dealer network, and an exclusive national retail partnership with Walmart for Dr. Pol Clinical Nutrition.
- Ownership category
- akta.pro rank
Consumers Supply Distributing industry classification
Industry- Product category
- Animal Nutrition Products
- NAICS
- Animal Food Manufacturing (3111), Dog and Cat Food Manufacturing (311111)
- SIC
- Wholesale-Groceries & Related Products (5140)
- akta.pro primary industry
- Pet Food & Treats Distribution (CRAOAKAA)
- akta.pro secondary industries
- Dry Kibble (Dog & Cat) (CRADAFAA), Veterinary & Therapeutic Pet Diets (Prescription) (AFADAFAH), Manufacturing, Private Label & Co-Manufacturing for Animal Diets (HLAMAHAO)
Keywords
Where Consumers Supply Distributing is headquartered
LocationHeadquarters
- HQ city
- North Sioux City
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Consumers Supply Distributing business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Wholesale Distribution of Animal Nutrition Products: CSD distributes pet food, livestock feed, animal health products, and farm supplies through a network of retailers, farm stores, and dealers throughout the Midwest. The company manufactures many of its own branded products including Country Vet, Rancher's Choice, and Running Horse Feeds.
- Contract Manufacturing & Private Label: CSD manufactures private-label pet food, treats, and livestock feed with customizable formulations and packaging for partners. They manufacture Dr. Pol Clinical Nutrition products under license.
- Manufacturing Services: Integrated manufacturing, distribution, and delivery solutions providing competitive advantage. Includes custom formulations, extruded & pelleted kibble, and supply chain execution.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Consumers Supply Distributing product offering
Product offeringCore offering
Consumers Supply Distributing manufactures and wholesale-distributes animal nutrition products including pet food, livestock feed, animal health products, and farm supplies under proprietary brands Country Vet, Rancher's Choice, and Running Horse Feeds. The company operates two manufacturing facilities in North Sioux City, SD and Sioux City, IA, and supplies retailers, farm stores, and dealers throughout the Midwest via weekly store-direct delivery routes. It also provides custom formulation, private label manufacturing, and contract packaging for partners such as the Dr. Pol Clinical Nutrition line sold exclusively at Walmart.
Product overview
Consumers Supply Distributing is a wholesale distributor and manufacturer of animal nutrition products founded in 1956. The company operates a multi-brand portfolio consisting of three proprietary pet food and livestock feed brands: Country Vet Pet Food (affordable dog and cat food), Rancher's Choice Livestock Feed (cattle, poultry, and farm animal nutrition), and Running Horse Feeds (equine nutrition). Their product portfolio spans pet food, livestock feeds, feed ingredients, amino acids, vitamins, minerals, fats and oils, medicated products, milk replacers, pressed blocks, salt products, specialty feed additives, twine and wrap, wild bird seed, and low moisture lick tubs. The company also offers private label manufacturing services with custom formulations and packaging, having launched Dr. Pol Clinical Nutrition as a private label brand. Manufacturing operations are located in Sioux City, Iowa and North Sioux City, South Dakota, with weekly distribution routes throughout the Midwest.
Differentiator
Problem solved
Functional benefit
Brands
- Country Vet®: Pet food brand offering affordable dog food, cat food, and treats made with quality ingredients and balanced nutrition for everyday health, energy, and great taste.
- Rancher's Choice®
- Running Horse® Feeds
Products and services
- Country Vet Pet Food Affordable dog food, cat food, and treats made with quality ingredients and balanced nutrition supporting everyday pet health, energy, and taste. Sold through CSD's Midwest dealer network of retailers and farm stores.
- Rancher's Choice Livestock Feed Dependable livestock feed, animal feed, and pet food designed for farms and ranches, providing balanced nutrition for cattle, poultry, and other farm animals.
- Running Horse Feeds High-quality horse feed formulated with premium ingredients and balanced nutrition to support equine health, performance, and body condition.
- Dr. Pol Clinical Nutrition Dog Food Line Non-prescription, veterinarian-formulated dog food designed for dogs with specific nutritional needs including weight management, food sensitivities, and gastrointestinal care. Manufactured by CSD for Dr. Jan Pol and distributed exclusively at Walmart.
- Private Label and Contract Manufacturing Services Contract manufacturing offering R&D support, custom formulations, extruded and pelleted kibble, pressed blocks and tubs, high-protein recipes, vitamin pre-mixes, and supply chain execution for brand partners in pet food and livestock nutrition.
- Distribution Services Weekly delivery routes with GPS-tracked fleet visibility and store-direct delivery to retailers, farm stores, and dealers throughout the Midwest, providing fresher products and lower costs.
Quantifiable outcome
- Store-direct distribution model results in fresher product and lower costs for retailers
- +1 more outcomes
Companies that use Consumers Supply Distributing
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Consumers Supply Distributing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Consumers Supply Distributing partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Dr. Jan PolcoreDr. Jan Pol, veterinarian with 50+ years of experience, partnered with CSD to launch Dr. Pol Clinical Nutrition dog food line. CSD manufactures and distributes the non-prescription, veterinarian-formulated products designed for dogs with specific nutritional needs including weight management, food sensitivities, and gastrointestinal care. Available exclusively at Walmart.
- WalmartcoreExclusive retail distribution partner for Dr. Pol Clinical Nutrition dog food line. Products available at Walmart stores nationwide and on Walmart.com. Walmart serves as the primary consumer-facing retail channel for this clinical nutrition product line.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Consumers Supply Distributing competitors and assessment
Company assessmentDirect peers
- Farnam Companies: Manufacturer of equine, poultry, and companion-animal nutrition and care products distributed through farm-store and retail channels. Compares to CSD particularly in the equine product line (Running Horse Feeds) and multi-species specialty nutrition.
- Blue Seal Feeds (Blue Seal/Nutrena): Northeast and Midwest regional feed brand offering livestock, equine, and pet nutrition through dealer and farm-store networks. Comparable to CSD's Country Vet/Rancher's Choice portfolio and dealer-driven GTM.
- Hubbard Feeds: Midwest-based livestock feed manufacturer (now under Alltech) producing complete feeds, premixes, and supplements for cattle, swine, equine, and pet. Highly comparable to CSD in species breadth, private-label contract manufacturing, and dealer-based distribution model.
- Kent Nutrition Group: Regional Midwest animal nutrition manufacturer and distributor of livestock feed and pet food. Direct peer to CSD with overlapping product mix across cattle, equine, pet food, and farm supply distribution through dealer networks in overlapping geographies.
- Manna Pro Products: Manufacturer and distributor of specialty animal nutrition including equine, livestock, pet supplements, and feed. Direct competitor in the feed and specialty nutrition category, with comparable multi-species product breadth and retail/farm-store distribution.
Broad incumbents
- ADM Animal Nutrition: Global animal feed manufacturer producing complete feeds, premixes, and ingredients across livestock and pet. Larger national competitor to CSD in bulk feed distribution and contract manufacturing capabilities.
- Purina Animal Nutrition (Land O'Lakes): Major national feed manufacturer under Land O'Lakes producing complete livestock, equine, and specialty feeds. Larger incumbent competing for the same farm-store and dealer shelf space as CSD's Rancher's Choice and Running Horse brands.
- Nutrena (Cargill Animal Nutrition): National feed brand under Cargill offering livestock, equine, and lifestyle animal feeds through farm-store and dealer channels. Substantially larger than CSD but competes directly in same shelf-space for feed categories like cattle, equine, and small-animal nutrition.
Regional players
- Southern States Cooperative: Farm-supply cooperative distributing animal nutrition, livestock feed, and pet food to members and farm-store network in the Southeast U.S. Operates a comparable dealer/farm-store retail model to CSD, though in a different geography.
Others
- Pet Lodge / Rural King private-label suppliers: Rural King and similar farm-store retailers source private-label feed and pet food from contract manufacturers like CSD, representing potential customer overlap / channel partner dynamics similar to those CSD cultivates through its private-label manufacturing offering (e.g., Dr. Pol Clinical Nutrition).
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Consumers Supply Distributing social profiles
Digital presenceConsumers Supply Distributing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Consumers Supply Distributing leadership team
Management profileNumber of profiles
Consumers Supply Distributing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Consumers Supply Distributing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Consumers Supply Distributing
What does Consumers Supply Distributing do?
Consumers Supply Distributing manufactures and wholesale-distributes animal nutrition products including pet food, livestock feed, animal health products, and farm supplies under proprietary brands Country Vet, Rancher's Choice, and Running Horse Feeds. The company operates two manufacturing facilities in North Sioux City, SD and Sioux City, IA, and supplies retailers, farm stores, and dealers throughout the Midwest via weekly store-direct delivery routes. It also provides custom formulation, private label manufacturing, and contract packaging for partners such as the Dr. Pol Clinical Nutrition line sold exclusively at Walmart.
Is Consumers Supply Distributing a public or private company?
Consumers Supply Distributing is a private company. It is classified as unknown and is currently operating.
When was Consumers Supply Distributing founded?
Consumers Supply Distributing was founded in 1956. It employs 51 to 100 people.
Where is Consumers Supply Distributing based?
Consumers Supply Distributing is headquartered in North Sioux City, United States, in the North America region.
How does Consumers Supply Distributing make money?
Three revenue lines are on record. Wholesale Distribution of Animal Nutrition Products are the primary driver. The others are contract Manufacturing & Private Label and manufacturing Services.
Who are Consumers Supply Distributing's main competitors?
Direct peers on record are Farnam Companies, Blue Seal Feeds (Blue Seal/Nutrena), Hubbard Feeds, Kent Nutrition Group and Manna Pro Products. Broad incumbents are ADM Animal Nutrition, Purina Animal Nutrition (Land O'Lakes) and Nutrena (Cargill Animal Nutrition). Southern States Cooperative is listed as a regional player. Pet Lodge / Rural King private-label suppliers is listed as an others.
Does Consumers Supply Distributing have an API?
No public API is recorded for Consumers Supply Distributing.
What industry is Consumers Supply Distributing in?
Consumers Supply Distributing's product category is Animal Nutrition Products. Its primary akta.pro industry code is CRAOAKAA, Pet Food & Treats Distribution, with a secondary code of CRADAFAA, Dry Kibble (Dog & Cat). Its NAICS code is 3111 and its SIC code is 5140.