Purina Mills
Purina Mills is the animal nutrition subsidiary of Land O'Lakes Inc., selling 235 feed and supplement products across 24 species (cattle, equine, poultry, swine, sheep, goats, specialty animals) through a U.S. dealer network and direct e-commerce, backed by 125 patents and a 1,200-acre research farm.
- Company typePrivate
- Founded1894
- HeadquartersGray Summit, United States
- Headcount5,001–10,000
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Purina Mills does
Purina Mills, operating as Purina Animal Nutrition LLC, is a U.S. animal nutrition company and wholly-owned subsidiary of Land O'Lakes Inc., a farmer-owned cooperative headquartered in Arden Hills, Minnesota. Founded in 1894, the company offers 235 nutritional solutions across 24 species, including horses, cattle (beef and dairy), backyard poultry, commercial poultry, swine, sheep, goats, deer, game birds, fish, rabbits, and exotic animals. Its technical foundation rests on a 1,200-acre Purina Animal Nutrition Center in Gray Summit, Missouri, which houses 3,000+ animals for research, a team of more than 500 Ph.D.s, veterinarians, nutritionists, microbiologists, geneticists, and immunologists, 125 approved patents, and 24,000+ animal nutrition studies.
The commercial offering spans complete feeds, mineral supplements (notably the Wind and Rain line with ProCycle, All Season, Fly Control, Hi-Mag, and Mineral Tub variants), calf starters built on RX3 Immune Support Technology, poultry feeds incorporating Flock Strong and Oyster Strong systems, equine products such as Strategy GX, Omolene #200, and Outlast gastric support, and the Microbiome Quotient equine gut-health platform. Other proprietary platforms include the Puriferm enzyme technology, Storm weatherization, and the Intake Modifying Technology used in Accuration starters, plus structured Proof Pays on-farm feeding trials and the Feed Greatness digital trial marketplace.
Purina monetizes through one-time product sales distributed via a national network of local cooperatives, independent dealers, and large retailers, complemented by direct-to-consumer e-commerce at shop.purinamills.com. Customer acquisition is driven by dealer-led sales, the BusinessLink dealer community, expert consultation (Ask an Expert), sponsored events including the Kentucky Horse Park (April 2025), feed-trial coupon programs, influencer and ambassador programs, and content marketing across species-specific newsletters. The integrated Purina Plus preconditioning program bundles Purina nutrition with health protocols from Boehringer Ingelheim, Elanco, Merck, Zinpro, and Zoetis, evidencing a partnership-driven GTM across the cattle value chain. Pricing is unit-based, set by dealers for offline channels and standard retail online, with trial discounts and per-head mineral economics ($0.10-$0.15 per cow per day) anchoring the cost-of-goods discussion for producers.
Purina Mills firmographics
Firmographics- Name
- Purina Mills
- Legal name
- Purina Animal Nutrition LLC
- Website
- https://purinamills.com
- Company type
- Private
- Founded year
- 1894
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Purina Mills is the animal nutrition subsidiary of Land O'Lakes Inc., selling 235 feed and supplement products across 24 species (cattle, equine, poultry, swine, sheep, goats, specialty animals) through a U.S. dealer network and direct e-commerce, backed by 125 patents and a 1,200-acre research farm.
- Ownership category
- akta.pro rank
Purina Mills industry classification
Industry- Product category
- Animal Feed & Nutrition
- NAICS
- Animal Food Manufacturing (3111), Animal Food Manufacturing (31111), Other Animal Food Manufacturing (311119)
- SIC
- Food And Kindred Products (2000)
- akta.pro primary industry
- Livestock Complete Feed Milling & Blending (Cattle/Swine/Poultry) (AFADAIAA)
- akta.pro secondary industries
- Livestock & Poultry Nutrition (Feed & Premixes) (HLAMAHAD), Specialty Diet Formulation (starter/finisher, transition diets, heat-stress, high-forage, low-starch) (AFADAMAJ), Performance & Health Outcome Consulting (growth, FCR, milk yield, gut health) (AFADAMAG)
Keywords
Where Purina Mills is headquartered
LocationHeadquarters
- HQ city
- Gray Summit
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Purina Mills business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Animal Feed and Nutrition Product Sales: Purina generates revenue through the sale of animal feed, mineral supplements, feed additives, and nutrition products for livestock and horses through a network of dealers, retailers, and direct online sales. Products span species including horses, cattle, dairy, poultry/flock, swine, sheep, goats, deer, fish, rabbits, and game birds.
- Direct E-commerce Sales: Revenue from direct online sales through the Purina Animal Nutrition online shop (shop.purinamills.com) shipping products directly to consumers, including treats and supplements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Consumer direct online purchases (shop.purinamills.com) |
| Unit Pricing | Pay-as-you-go | Dealer/Retailer channel pricing |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels8 records
Purina Mills product offering
Product offeringCore offering
Purina Mills, operating as Purina Animal Nutrition LLC, manufactures and sells research-backed animal feed, mineral supplements, and nutrition products for livestock, equine, poultry, and specialty animals. The company offers 235 nutritional solutions across 24 species including cattle, dairy, horses, swine, sheep, goats, deer, fish, rabbits, and game birds, featuring proprietary ingredient systems such as RX3 Immune Support Technology, Flock Strong, Oyster Strong, and Storm weatherization formulations. Products are distributed through a national network of independent dealers, cooperatives, large retailers, and a direct-to-consumer e-commerce shop.
Product overview
Purina Mills operates as Purina Animal Nutrition LLC, a comprehensive animal nutrition company offering a multi-species feed portfolio spanning livestock (cattle, swine, sheep, goats), poultry (backyard flock, commercial poultry), horses, game birds, rabbits, deer, and fish. The product lineup centers on complete feeds, mineral supplements, calf starter feeds with RX3™ Immune Support Technology, and layer feeds with the proprietary Flock Strong™ System and Oyster Strong® System. Core offerings include the Wind and Rain® mineral line for cattle with various formulations (ProCycle, All Season, Fly Control, Hi-Mag), the Accuration® and Precon® calf starter programs, and Layena® and Farm to Flock® poultry feeds. The company also provides digital platforms including the Feed Greatness Platform for feed trials and the Microbiome Quotient® platform for equine gut health assessment. Distribution occurs through a network of local cooperatives, independent dealers, and large retailers, with an online shop at shop.purinamills.com.
Differentiator
Problem solved
Functional benefit
Products and services
- Purina Farm to Flock 18% Layer Hen Food A complete layer hen food with 18% protein that supports flock immunity through antioxidants, probiotics, and plant extracts, featuring visible whole-food ingredients like pellets, ancient grains, seeds, and vegetables. Targeted at backyard poultry owners raising laying hens.
- Purina Layena Pellets Complete layer feed in pellet form providing balanced nutrition for backyard laying hens.
- Purina Layena+ Omega-3 Layer feed formulated with omega-3 fatty acids to support egg nutrition and hen health.
- Purina Layena Crumbles Crumbled layer feed form for easier consumption by laying hens.
- Purina Layena + High Protein Layer Feed High-protein layer feed formulated for enhanced egg production and hen vitality.
- Purina Layena Pearls Feed Pearl-formulated layer feed offering concentrated nutrition for laying hens.
- Purina Organic Layer Pellets or Crumbles USDA organic certified layer feed available in pellet or crumble forms for organic egg production.
- Purina Wind and Rain ProCycle Elite cattle mineral with high trace mineral bioavailability designed for breeding support, containing organic and hydroxy trace minerals and Puriferm enzyme technology for forage digestibility.
- Purina Wind and Rain All Season Year-round cattle mineral formulated with macro and micro minerals for cows, bulls, stockers, and calves grazing or consuming stored forage.
- Purina Wind and Rain Fly Control Cattle mineral containing Altosid IGR for horn fly control, interrupting the lifecycle of horn flies through manure.
- Purina Wind and Rain Hi-Mag High magnesium cattle mineral designed for cattle grazing lush spring pastures to prevent grass tetany.
- Purina Wind and Rain Mineral Tub Weather-resistant free-choice mineral delivery system in a 225-pound plastic tub for labor-efficient mineral supplementation.
- Purina Precon Complete Pelleted calf starter feed with RX3 Immune Support Technology for preconditioning programs, highly palatable with roughage included.
- Purina Accuration Starter Complete calf feed with Intake Modifying Technology and RX3 Immune Support Technology, available in coarse-textured and pelleted forms.
- Purina Stress Care 5 Supplement Pelleted calf supplement with RX3 Immune Support Technology delivering essential nutrients for stressed cattle in a small inclusion package.
- Purina CX8 Supplement Cattle supplement designed to support calf performance and health during critical stages.
- Purina PrimeStart Calf Milk Replacer Milk replacer for newborn calves providing essential nutrition for early development.
- Purina SteakMaker Feeds Cattle finishing feeds designed for optimal marbling and carcass quality in beef cattle.
- Purina Strategy GX Horse Feed Research-backed horse feed formulated for performance horses with complex nutritional needs.
- Purina Omolene #200 Horse Feed Conditioning horse feed designed for horses needing weight gain and body condition improvement.
- Purina Outlast Gastric Support Supplement Gastric support supplement for horses designed to maintain proper stomach pH and digestive health.
- Purina Microbiome Quotient (MQ) Platform Equine gut health assessment platform that connects horse gut microbiome science to wellbeing and performance through proprietary analysis.
Quantifiable outcome
- Calves fed RX3 Immune Support Technology gained 6 lbs more than control group within 30 days
- +6 more outcomes
Companies that use Purina Mills
Customer profileNamed customers6 records
Segments8 records
Ideal customer profiles3 records
Purina Mills technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
Purina Mills partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered significant, core, parent and minor.
- Kentucky Horse ParksignificantPurina Animal Nutrition named official feed sponsor of the Kentucky Horse Park, the nation's largest equestrian attraction home to 75 resident horses including Hall of Champions horses, with 1 million annual visitors and 200 events per year. Purina provides high-quality feed products to meet nutritional needs of horses at every stage of life.
- Boehringer IngelheimcoreAnimal health partner within the Purina Plus preconditioning cattle program. Brings together leading animal health brands to deliver reduced risk, high-value calves to market. Purina Plus program combines Purina nutrition with health protocols from leading suppliers.
- ElancocoreAnimal health partner within the Purina Plus preconditioning cattle program. Contributes vaccination and health protocols to the integrated preconditioning program combining Purina nutrition with industry-leading animal health products.
- MerckcoreAnimal health partner within the Purina Plus preconditioning cattle program. Merck's animal health division contributes health protocols and products to the integrated preconditioning platform.
- ZinprocoreAnimal health and trace mineral partner within the Purina Plus preconditioning cattle program. Zinpro's Availa 4 organic trace mineral products are referenced in multiple Purina mineral formulations for enhanced bioavailability.
- ZoetiscoreAnimal health partner within the Purina Plus preconditioning cattle program. Zoetis contributes vaccination protocols and health products to the integrated calf health and nutrition program.
- Land O'Lakes Inc.parentPurina Animal Nutrition LLC is a subsidiary of Land O'Lakes Inc., a Fortune 500 cooperative headquartered in Arden Hills, Minnesota. Purina is part of Land O'Lakes' animal nutrition business.
- Mazuri (Exotic Animal Nutrition)minorPurina references Mazuri as a partner brand. Mazuri is a global exotic animal nutrition brand, separate from but linked to Purina's product ecosystem, serving zoo, specialty and exotic animal markets.
- WinField UnitedminorListed as a Purina partner. WinField United is an agricultural retailer and distribution partner, helping extend Purina's reach to producers through agricultural retail channels.
- FortivaminorListed as a Purina partner brand. Fortiva (Fortiva Impact) provides impact-focused animal nutrition solutions and is distributed through Purina's network.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
Purina Mills competitors and assessment
Company assessmentRegional players
- Southern States Cooperative: A farmer-owned cooperative serving the U.S. Southeast with farm-supply, feed, and animal-nutrition products — competing with Purina in cattle and equine feed via a similar cooperative-dealer GTM but in a largely non-overlapping geography.
Broad incumbents
- Alltech: Alltech is a privately held global animal nutrition company whose Hubbard Feeds and Ridley Block Operations subsidiaries compete directly with Purina in livestock minerals, blocks, premixes, and complete feeds across the U.S.
- ADM Animal Nutrition: ADM is a global agribusiness giant with a substantial U.S. animal nutrition business selling complete feeds, premixes, and specialty ingredients across livestock, poultry, and companion species — competing head-on with Purina on multi-species feed.
- Cargill Animal Nutrition (Nutrena): Cargill's animal nutrition business (including the Nutrena brand) offers a multi-species complete feed portfolio comparable to Purina's, but as part of a much broader global commodities, food, and feed conglomerate that competes on every species Purina addresses.
Direct peers
- Hubbard Feeds: An Alltech subsidiary producing complete feeds, supplements, and minerals for beef cattle, swine, equine, and small ruminants — directly overlapping Purina's primary livestock segments in the same U.S. Midwest dealer footprint.
- Poulin Grain: Poulin Grain is an independent, family-owned feed manufacturer producing complete feeds and minerals for dairy, beef, equine, and small ruminants — a like-for-like competitor in regional U.S. markets.
- Kent Nutrition Group: Kent Nutrition Group (Kent Feeds and Blue Seal) is a U.S. manufacturer of livestock, equine, and specialty feeds — a focused, similarly scaled competitor directly aligned with Purina's product categories and dealer-based distribution.
- Triple Crown Nutrition: Triple Crown is a specialty equine feed company with a focus on fiber-based, fixed-ingredient formulations for performance and recreational horses — directly competing with Purina's Strategy, Omolene, and Ultium equine lines.
- MFA Incorporated (MFA Feed): MFA is a farmer-owned cooperative with a feed division producing complete feeds, minerals, and specialty supplements for cattle, equine, and small ruminants across the Midwest — overlapping Purina's cooperative-dealer channel and product mix.
- Ridley Block Operations: Ridley manufactures low-moisture feed blocks and mineral supplements for cattle, sheep, and goats — directly competing with Purina's Wind and Rain mineral and other free-choice supplement lines.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Purina Mills social profiles
Digital presencePurina Mills financial estimates
Financial estimateRevenue estimate
Valuation estimate
Purina Mills leadership team
Management profileNumber of profiles
Profiles12 records
Purina Mills funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Purina Mills M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Purina Mills
What does Purina Mills do?
Purina Mills, operating as Purina Animal Nutrition LLC, manufactures and sells research-backed animal feed, mineral supplements, and nutrition products for livestock, equine, poultry, and specialty animals. The company offers 235 nutritional solutions across 24 species including cattle, dairy, horses, swine, sheep, goats, deer, fish, rabbits, and game birds, featuring proprietary ingredient systems such as RX3 Immune Support Technology, Flock Strong, Oyster Strong, and Storm weatherization formulations. Products are distributed through a national network of independent dealers, cooperatives, large retailers, and a direct-to-consumer e-commerce shop.
Is Purina Mills a public or private company?
Purina Mills is a private company. It is classified as corporate owned and is currently operating.
When was Purina Mills founded?
Purina Mills was founded in 1894. It employs 5,001 to 10,000 people.
Where is Purina Mills based?
Purina Mills is headquartered in Gray Summit, United States, in the North America region.
How does Purina Mills make money?
Two revenue lines are on record. Animal Feed and Nutrition Product Sales are the primary driver. The others are direct E-commerce Sales.
Who are Purina Mills's main competitors?
Southern States Cooperative is listed as a regional player. Broad incumbents are Alltech, ADM Animal Nutrition and Cargill Animal Nutrition (Nutrena). Direct peers are Hubbard Feeds, Poulin Grain, Kent Nutrition Group, Triple Crown Nutrition, MFA Incorporated (MFA Feed) and Ridley Block Operations.
Does Purina Mills have an API?
No public API is recorded for Purina Mills.
What industry is Purina Mills in?
Purina Mills's product category is Animal Feed & Nutrition. Its primary akta.pro industry code is AFADAIAA, Livestock Complete Feed Milling & Blending (Cattle/Swine/Poultry), with a secondary code of HLAMAHAD, Livestock & Poultry Nutrition (Feed & Premixes). Its NAICS code is 3111 and its SIC code is 2000.