Coleman Oil

What Coleman Oil does

Coleman Oil Company is a family-owned fuel and lubricant distributor founded in 1953, headquartered in Lewiston, Idaho (Delaware incorporated), serving commercial and industrial customers across the Pacific and Inland Northwest (Washington, Idaho, Oregon, Montana). The company operates 14 bulk plant and cardlock facilities plus 12 retail convenience store locations under the Dyna Mart and Sunset Mart brands, and holds First Source Chevron marketer status. In 2025, Coleman Oil became part of NorthStar Energy, a division of Saltchuk Family of Businesses.

Its product portfolio spans diesel (on-road, off-road, B20 biodiesel blends, additized for winter/summer) and gasoline (regular, midgrade, premium, non-ethanol), alongside a full line of Chevron lubricants including ISOCLEAN certified lubricants for hydraulic and heavy-duty applications, plus DEF, white oils, food-grade oils (FUCHS), and specialty products such as Renegade racing fuel and pit PACKS. The company's technology layer consists of a PetroDataSync-powered online customer portal and native iOS/Android mobile applications for account management, complemented by the CFN FleetWide card system for fleet fuel management with custom driver controls, transaction limits, and exception reporting, connected to the CFN network of over 57,000 fueling sites across North America.

Coleman Oil generates revenue through a transaction-fee model across six primary streams: fuel sales, lubricant sales, CFN cardlock/fleet card services, retail convenience store operations under Dyna Mart and Sunset Mart brands, propane and aviation fuel services via its CityServiceValcon partnership, and ancillary storage and office rentals. The go-to-market motion combines a direct regional sales force of more than 30 account managers covering Washington, Idaho, and Oregon territories with a channel partnership through the CFN network; pricing is quote- and contract-based rather than publicly disclosed. Customer segments include commercial fleets and transportation, agriculture and farming, logging and forestry, residential home heating, branded retail partners, and retail consumers.

Name

Coleman Oil

Legal name

Coleman Oil Company

Website

https://colemanoil.com

Company type

Private

Founded year

1953

Operating status

Operating

Headcount range

101–250 employees

Short description

Coleman Oil is a family-owned fuel and lubricant distributor founded in 1953, serving commercial fleets, agriculture, and retail consumers across the Pacific Northwest via bulk delivery, Chevron lubricants, retail convenience stores, and CFN network fleet cards.

Ownership category

akta.pro rank

Product category

Fuel and Lubricant Distribution

NAICS

Fuel Dealers (45721), Gasoline Stations with Convenience Stores (45711), Gasoline Stations (4571)

SIC

Wholesale-Petroleum & Petroleum Products (No Bulk Stations) (5172), Wholesale-Petroleum Bulk Stations & Terminals (5171)

akta.pro primary industry

Branded Fuels Wholesaling & Jobber Distribution (EUALAIAB)

akta.pro secondary industries

Commercial & Fleet Fueling (Cardlock, On-Site Tanks, Bulk Delivery) (EUALAIAD), Convenience Retail & Foodservice at Forecourts (C-Store/QSR) (EUALAIAE), Non-Fuel Retail & Ancillary Forecourt Services (Car Wash, Auto Care, ATM/Lottery, Parcel Lockers) (EUALAIAJ), Oilfield & Refining Specialty Chemicals (IMAEABAI)

Keywords

• Fuel distribution services
• Bulk diesel delivery
• Commercial fleet fueling
• Industrial lubricants supply
• Cardlock network access

Headquarters

HQ city

Lewiston

HQ country

United States

HQ region

North America

Offices15 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Fuel Sales: Sale of diesel fuel (on-road, off-road, winter/summer additized, heating & farm fuel), gasoline (regular, midgrade, premium, non-ethanol), and specialty fuels including Renegade Racing Fuel. Fuel is delivered through bulk plants and cardlock facilities across Washington, Idaho, and Oregon.
2. Lubricant Sales: Sale of Chevron lubricants, ISOCLEAN certified lubricants, biodiesel blends, DEF (diesel exhaust fluid), white oils, food grade oils, and specialty products. Coleman Oil is a First Source Chevron marketer serving customers throughout North America.
3. Cardlock/Fleet Card Services: CFN FleetWide card services providing commercial customers with fleet fuel management, centralized billing, and access to the CFN network of over 57,000 fueling locations.
4. Retail Convenience Stores: Operation of retail convenience stores under the Dyna Mart and Sunset Mart brands, offering fuels, convenience goods, food service (including Arby's, deli), car washes, laundromats, and trucker amenities.
5. Storage & Office Rental: Rental of storage units in Lewiston, ID and Sprague, WA, and office space in Omak, WA (1,149.5 sq ft with 3 offices, breakroom, bathroom, reception area, parking).
6. Propane & Aviation Fuel Services: Wholesale propane and aviation fuel services offered through CityServiceValcon partnership. Commercial and wholesale propane is focused on in Coleman markets.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Coleman Oil Company distributes gasoline, diesel (on-road, off-road, heating and farm fuels), biodiesel, renewable diesel, and a comprehensive range of Chevron and specialty lubricants to commercial, industrial, agricultural, and retail customers across the Pacific and Inland Northwest. The company operates bulk plants, cardlock fueling facilities, a CFN FleetWide fleet card program providing access to over 57,000 North American fueling sites, branded retail convenience stores under the Dyna Mart and Sunset Mart banners, and ancillary storage and office rental.

Product overview

Coleman Oil is a family-owned fuel and lubricant distributor serving the Pacific Northwest and Inland West since 1953, operating as a division of NorthStar Energy within the Saltchuk Family of Businesses. The company's product portfolio is centered around petroleum products — vehicle and diesel fuels (on-road, off-road, non-ethanol, B20 blends) and a comprehensive range of lubricants — supplemented by renewable energy products (Neste MY Renewable Diesel and biodiesel), fleet management tools (CFN FleetWide card, CFN cardlock network with access to 57,000+ sites), and retail operations (Dyna Mart and Sunset Mart convenience stores). Coleman Oil holds first-source status as a Chevron marketer and offers ISOCLEAN Certified Lubricants, specialty products (white oils, food-grade oils, DEF, racing fuels, pit PACKS, PC-11 oils), bulk fuel delivery, storage and office rental, and propane/aviation fuel services through its CityServiceValcon brand. The company operates across multiple regional brands including CityServiceValcon, BTI Montana, and Sunset Marts, all managed under the Coleman Oil umbrella.

Differentiator

Problem solved

Functional benefit

Brands

• CFN FleetWide Card: Fleet fuel management and control system offering 24/7 account access, driver controls, and fueling options across the CFN network.
• Dyna Mart
• Sunset Marts

Products and services

• Vehicle Fuel (Diesel & Gasoline)

Quantifiable outcome

• ISOCLEAN certified lubricants can extend hydraulic pump life up to 4x when ISO cleanliness is improved from 21/18 to 16/13
• +3 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• NorthStar Energy / SaltchukcoreStrategic or Co-development Partner · 1 January 2025In 2025, Coleman Oil became part of NorthStar Energy, a division of Saltchuk Family of Businesses. Saltchuk is a family of businesses focused on transportation and distribution, providing Coleman Oil with corporate backing and operational resources.
• CFN (Commercial Fueling Network)coreChannel Partner/ Reseller/ DistributorColeman Oil joined CFN in 1990, providing cardlock customers with access to over 57,000 fueling sites across North America. Coleman Oil and CityServiceValcon customers can use their cards at both networks, expanding service area coverage.
• ChevroncoreStrategic or Co-development PartnerColeman Oil is a First Source Chevron marketer for lubricants. Products include Chevron lubricants, ISOCLEAN certified lubricants, and Delo 400 LE products. Chevron provides product supply, technical support, and brand association.
• CityServiceValconcoreChannel Partner/ Reseller/ DistributorColeman Oil now offers propane and aviation fuel services through CityServiceValcon, expanding fuel solutions for customers. Coleman Oil focuses on commercial and wholesale propane while CityServiceValcon handles residential propane and aviation services. Card acceptance is mutual between networks.
• North American Lubricants (NAL)minorChannel Partner/ Reseller/ DistributorNorth American Lubricants products are offered through Coleman Oil's product catalog, expanding the range of lubricant options available to customers.
• FUCHSminorChannel Partner/ Reseller/ DistributorColeman Oil offers FUCHS food grade oils as part of its specialty products line, serving food and beverage industry customers requiring food-safe lubricants.
• Renegade Racing FuelminorChannel Partner/ Reseller/ DistributorColeman Oil distributes Renegade Racing Fuel products including Renegade Pro 110 and Renegade SX2, with special ordering capabilities and call lists for customers.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Town Pump: Regional fuel distributor and convenience store operator headquartered in Montana with strong Inland Northwest presence. Operates a comparable mix of bulk fuel delivery, cardlock/fleet services, and branded c-stores (Town & Country) — directly overlapping Coleman Oil's footprint across Montana, Idaho, and Washington.
• Love's Travel Stops: National travel center and truck stop chain with fleet fuel programs, lubricants, and convenience retail. Comparable to Coleman across fleet card, lubricant, and convenience retail service lines.
• Par Pacific Holdings: Regional refiner and fuel marketer with retail and logistics operations across the western U.S. and Hawaii. Comparable to Coleman as a regional downstream fuel marketer with branded retail and lubricants.
• Maverik: Western U.S. regional fuel and convenience store chain with cardlock and fleet services. Comparable to Coleman in combining fuel marketing, branded retail, and fleet card programs across a multi-state Inland West geography.
• GPM Investments (ARKO Corp): Multi-brand convenience store and fuel distributor operating regional chains across the U.S. Highly comparable to Coleman in combining fuel marketing, branded retail, fleet services, and an active M&A roll-up strategy.
• Pilot Flying J: Largest North American operator of travel centers and truck stops, with bulk fuel, fleet cards, and lubricants. Comparable to Coleman in commercial/fleet fueling and lubricant offerings, though at substantially greater scale.
• Cenex (CHS Inc.): Agricultural and energy cooperative offering bulk fuel, lubricants, and convenience retail across the Upper Midwest and Northwest. Closely comparable to Coleman in serving agriculture, fleet, and rural c-store customers.

Broad incumbents

• HF Sinclair (HollyFrontier): National petroleum refiner and wholesale fuel marketer with branded and unbranded fuel distribution. Comparable to Coleman as a downstream petroleum products marketer with lubricants and fleet offerings, though at significantly greater scale and with refining integration.
• Wawa: East Coast regional convenience store and fuel retailer known for integrated fuel + food service. Conceptually comparable to Coleman's Dyna Mart/Sunset Mart strategy of pairing branded fuel with convenience retail and foodservice.
• QuikTrip: Large private regional convenience store and fuel retailer with strong fleet and c-store operations. Comparable to Coleman as a multi-state fuel/c-store operator, though at significantly larger scale and limited PNW presence.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/1388876

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coleman Oil