Pollux Automation
Pollux Automation is a Brazilian industrial automation integrator delivering turnkey robotics, intralogistics, computer vision, and special machine solutions to enterprise manufacturers in Automotive, Food & Beverage, Pharma, and Consumer Goods across the Americas, now also offering a RaaS subscription model.
- Company typePrivate
- Founded1996
- HeadquartersJoinville, Brazil
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Pollux Automation does
Pollux Automation (legal entity Hahntel Ltda) is a Brazilian industrial automation integrator founded in 1996 and headquartered in Joinville, Santa Catarina, with regional operations in Querétaro, Mexico, and a recently opened Canadian office. The company delivers turnkey automation solutions — spanning assembly lines, robotic cells, special machines, intralogistics with AMRs, and AI-enhanced computer vision inspection — to enterprise industrial manufacturers in Automotive, Food & Beverage, Pharmaceutical, Consumer Goods, and Electronics verticals. Its solutions are present in approximately 75% of cars manufactured in Brazil, and the company has delivered 1,000-1,200 cumulative projects to 450+ clients across 12 countries.
The core technology stack is built on in-house multidisciplinary engineering (mechanical, electrical, software, process) integrated with a certified partner ecosystem of 30+ global automation vendors, including FANUC, KUKA, Siemens, Rockwell, Cognex, Universal Robots, Dobot, MiR, and AiTEN. Differentiated offerings include the Pollux Digital Manufacturing System (DMS) for production process management and RaaS Pollux, a Robotics-as-a-Service subscription model launched in 2026 that converts automation CAPEX into predictable monthly OPEX with Control Tower remote monitoring. Computer vision and Deep Learning are applied to quality inspection, traceability, and predictive maintenance across the installed base.
The business model combines three revenue streams: (1) one-time turnkey project revenue covering engineering, manufacturing, installation, and commissioning; (2) recurring maintenance, support, and software-update contracts; and (3) recurring RaaS subscription revenue from the newly launched service. GTM is exclusively direct enterprise field sales with engineering-led diagnosis and co-development workshops — no third-party resellers or distributors. Following its January 2021 acquisition by Accenture (where it operated within Industry X), Pollux became an independent company again in September 2025 while retaining a strategic partnership with Accenture on selected projects.
Pollux Automation firmographics
Firmographics- Name
- Pollux Automation
- Legal name
- Hahntel Ltda (also known as Pollux)
- Website
- https://pollux.com.br
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Pollux Automation is a Brazilian industrial automation integrator delivering turnkey robotics, intralogistics, computer vision, and special machine solutions to enterprise manufacturers in Automotive, Food & Beverage, Pharma, and Consumer Goods across the Americas, now also offering a RaaS subscription model.
- Ownership category
- akta.pro rank
Pollux Automation industry classification
Industry- Product category
- Industrial Automation Services
- NAICS
- Computer Systems Design and Related Services (54151), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (3345)
- SIC
- Services-Computer Integrated Systems Design (7373), Industrial Instruments For Measurement, Display, And Control (3823), Special Industry Machinery, Nec (3559)
- akta.pro primary industry
- Control System Integration & Engineering Services (Design, Commissioning, Retrofits) (IMAGABAK)
- akta.pro secondary industry
- Industrial Automation Software (SCADA, HMI, MES, Historian) (IMAHAHAJ)
Keywords
Where Pollux Automation is headquartered
LocationHeadquarters
- HQ city
- Joinville
- HQ country
- Brazil
- HQ region
- Latin America
Offices3 records
Markets served
Pollux Automation business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Turnkey Project Revenue: One-time project-based revenue from design, engineering, manufacturing, installation, and commissioning of complete automation solutions. Includes assembly lines, robotic cells, special machines, vision systems, and intralogistics. Contractual responsibility from diagnosis through OEE stabilization with defined SLAs.
- Maintenance and Support Contracts: Preventive and corrective maintenance contracts, software updates, and remote/onsite technical support. Includes SLA-defined response and ongoing operational support for delivered systems.
- Robotics as a Service (RaaS): Subscription-based model offering robotic automation with zero CAPEX for clients. Fixed monthly fees covering equipment, implementation, remote monitoring (Control Tower), preventive/corrective maintenance, operator training, and scalability. Shifts technology from capital expenditure to operational expenditure.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | RaaS Pollux: Zero CAPEX, fixed monthly subscription for robotic automation including deployment, maintenance, monitoring, and scaling. |
| One time/ perpetual license | Multi-year contract | Turnkey Projects: Custom project pricing based on scope, technology mix, complexity, and client-specific requirements. |
Go-to-market motion3 records
Distribution channels2 records
Marketing channels6 records
Pollux Automation product offering
Product offeringCore offering
Pollux Automation delivers turnkey industrial automation solutions for manufacturers, including engineering, manufacturing, installation, and commissioning of assembly lines, robotic cells, vision systems, intralogistics with AMRs, and special machines. The company assumes full responsibility from on-site diagnosis through OEE stabilization under contractual SLAs, and also offers RaaS (Robotics as a Service), a subscription model that converts robotic automation CAPEX into a predictable monthly OPEX fee.
Product overview
Pollux Automation is a Brazilian multinational that delivers turnkey industrial automation solutions across the Americas. The product portfolio centers on six solution verticals: Turnkey Automation (full project responsibility from engineering to OEE stabilization), Industrial and Collaborative Robotics (FANUC, KUKA, Universal Robots integration), Intralogistics 4.0 with AMRs (MiR, AiTEN), Vision Systems (AI-enhanced quality inspection with Cognex), Special Machines (custom proprietary equipment), and Services and Technical Support (preventive/corrective maintenance with SLA). The company also offers RaaS Pollux, a Robotics-as-a-Service model that provides robotic automation via subscription with zero CAPEX, combining cobots, industrial robots, AMRs, and continuous support including Control Tower monitoring and maintenance.
Differentiator
Problem solved
Functional benefit
Brands
- RaaS Pollux: Robotics as a Service — a Robot as a Service model offering robotic automation with predictable monthly fees, zero CAPEX, and continuous Pollux support, covering deployment, remote monitoring, preventive/corrective maintenance, and scalability.
Products and services
- Turnkey Automation Complete design, engineering, and implementation of automated assembly lines, robotic cells, and dedicated equipment. Pollux assumes full turnkey responsibility from diagnostic to OEE stabilization with contractual SLA for enterprise industrial manufacturers.
- Industrial and Collaborative Robotics Integration of industrial robots and cobots (FANUC, KUKA, Universal Robots, DOBOT) for paletization, pick and place, manipulation, and movement operations across manufacturing lines.
- Intralogistics 4.0 and AMRs Autonomous Mobile Robots and intelligent movement systems (integrating MiR and AiTEN) for optimizing internal logistics flow, warehouse, and factory logistics operations.
- Vision Systems Computer vision solutions using Cognex systems for quality inspection, traceability, and real-time dimensional control, detecting defects, assembly failures, labeling issues, and quality deviations with AI-enhanced capabilities.
- Special Machines Custom machine development for specific production processes with proprietary intellectual property, including special design and customized equipment for unique industrial applications.
- Services and Technical Support Preventive and corrective maintenance contracts, software updates, and remote and on-site technical support, including SLA-defined support for installed automation systems.
- RaaS Pollux (Robotics as a Service) Subscription-based robotic automation service with zero CAPEX, fixed monthly fee, and continuous Pollux support. Combines cobots, industrial robots, AMRs, and AiTEN solutions with Control Tower remote monitoring, preventive/corrective maintenance, and scalability.
Quantifiable outcome
- 30–50% reduction in implementation time vs. multi-supplier projects
- +7 more outcomes
Companies that use Pollux Automation
Customer profileNamed customers28 records
Segments5 records
Ideal customer profiles4 records
Pollux Automation technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability8 records
Feature8 records
Pollux Automation partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered former/historical, core and supporting.
- Accentureformer/historicalPollux was acquired by Accenture in January 2021 and joined Accenture's Industry X practice, operating across several countries for four years. In September 2025, Pollux became an independent company again, while maintaining a strategic partnership with Accenture on selected projects and continuing to expand its presence in the global industrial innovation ecosystem.
- FANUCcoreCertified integration partner for FANUC industrial robots. Featured as a key technology partner in Pollux's ecosystem, enabling robotic cells for handling, fastening, inspection, and packaging applications.
- KUKAcoreCertified integration partner for KUKA industrial robots. Core technology partner enabling robotic integration across multiple industrial applications.
- SiemenscoreTechnology ecosystem partner providing industrial automation platforms, PLCs, and digital manufacturing solutions integrated into Pollux turnkey projects.
- Rockwell AutomationcoreTechnology ecosystem partner providing industrial automation and control solutions integrated into Pollux's turnkey automation offerings.
- CognexcorePreferred vision systems technology partner providing computer vision and AI-powered inspection solutions for quality control, traceability, and dimensional inspection in real-time.
- Universal Robots (UR)corePartner for collaborative robot (cobot) integration, enabling safe human-robot collaboration in industrial applications.
- Dobot RoboticscorePartner for next-generation collaborative robotics. DOBOT presented at Pollux's 'New Food Industry' event on the new generation of collaborative robotics and Chinese automation ecosystems.
- MiR (Mobile Industrial Robots)corePartner for Autonomous Mobile Robots (AMRs) enabling intelligent internal logistics and material movement automation.
- OmronsupportingTechnology ecosystem partner for industrial automation components and systems integrated into Pollux solutions.
- FestosupportingPartner for automation components and pneumatic systems. Festo participated in Pollux's 'New Food Industry' event, with Renato Biondo (Commercial Director for South and Central America) presenting on technology integration and unified automation.
- B&R (Bernecker + Rainer)supportingTechnology partner for industrial automation and control solutions integrated into Pollux's technology ecosystem.
- KEYENCEsupportingTechnology ecosystem partner providing sensors, measurement, and control systems integrated into Pollux automation solutions.
- AiTENsupportingPartner providing AMRs and mobile robotics solutions featured in Pollux's RaaS portfolio for intralogistics automation scenarios.
- P&P OpticasupportingCanadian partner presenting advanced AI-based industrial inspection solutions and hyperpectral imaging for food safety and contaminant detection at Pollux's 'New Food Industry' event.
- Instituto Senai de InovaçãosupportingTechnical education and innovation partner presenting robotics center initiatives and highlighting the role of professional training in preparing Brazilian industry for new technological scenarios.
- IHS MarkitsupportingData and research partner providing market intelligence on automotive industry trends, sales forecasts, and market analysis that informs Pollux's strategic planning and thought leadership content.
- Ágora Tech ParksupportingInnovation and technology hub located within Perini Business Park where Pollux is headquartered. Pollux hosted its flagship 'New Food Industry' event at Ágora Tech Park, connecting companies, startups, universities, and the public sector.
- SGSsupportingThird-party certification verification body for Pollux's ISO 14001:2015 environmental management certification. SGS issues and maintains the certification, with verification available through SGS website.
Scale indicators8 records
Recent moves10 records
Expansion highlights6 records
Pollux Automation competitors and assessment
Company assessmentDirect peers
- ATS Automation Tooling Systems: Canadian-headquartered global turnkey automation systems integrator serving industrial manufacturers across multiple verticals. Closest comparable to Pollux in business model, customer base, and geographic mix, with a much larger global footprint.
- HAHN Automation Group: German turnkey industrial automation integrator specializing in assembly, testing, and robotics integration for automotive, medical, and consumer goods. Highly comparable in full-scope project responsibility and multidisciplinary engineering model.
- JR Automation (Hitachi): US-based turnkey industrial automation integrator owned by Hitachi, serving automotive, food & beverage, life sciences, and consumer goods. Directly comparable in project-based revenue model, Fortune 500 customer base, and integrated engineering approach.
- Krones AG: German packaging and bottling automation specialist with strong global F&B focus overlapping Pollux's largest vertical. Comparable in end-of-line automation, intralogistics, and vision system integration, though larger and more product-led.
Broad incumbents
- KUKA: Global industrial robot manufacturer and automation solutions provider, and a core technology partner of Pollux. Represents the broader incumbent landscape in which Pollux operates as a certified systems integrator.
- ABB: Global industrial automation and robotics incumbent with broad portfolio spanning robots, drives, controls, and software. Competes with Pollux for large enterprise accounts and is expanding direct integrator capabilities in Latin America.
- Siemens: Global industrial automation software and hardware incumbent (PLC, SCADA, MES, digital twin). Core technology partner of Pollux; competes on the software, controls, and digital manufacturing layer that Pollux addresses via its DMS offering.
- FANUC: World's largest industrial robot manufacturer and a core technology partner of Pollux. Represents the global incumbent in robotic automation and competes for direct integration contracts in automotive and general industry.
- Rockwell Automation: Global industrial automation incumbent specializing in control systems, software, and lifecycle services. A core technology partner of Pollux and a direct competitor for large enterprise automation programs in process and discrete industries.
Emerging players
- Formic: US-based Robotics-as-a-Service provider offering zero-CAPEX industrial robot deployment with subscription pricing. Closest emerging competitor to Pollux's RaaS model, though currently focused on US mid-market manufacturing.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Pollux Automation social profiles
Digital presencePollux Automation compliance and trust
Trust signalCompliance2 records
Pollux Automation financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pollux Automation leadership team
Management profileNumber of profiles
Profiles4 records
Pollux Automation funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pollux Automation M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pollux Automation
What does Pollux Automation do?
Pollux Automation delivers turnkey industrial automation solutions for manufacturers, including engineering, manufacturing, installation, and commissioning of assembly lines, robotic cells, vision systems, intralogistics with AMRs, and special machines. The company assumes full responsibility from on-site diagnosis through OEE stabilization under contractual SLAs, and also offers RaaS (Robotics as a Service), a subscription model that converts robotic automation CAPEX into a predictable monthly OPEX fee.
Is Pollux Automation a public or private company?
Pollux Automation is a private company. It is classified as family owned and is currently operating.
When was Pollux Automation founded?
Pollux Automation was founded in 1996. It employs 51 to 100 people.
Where is Pollux Automation based?
Pollux Automation is headquartered in Joinville, Brazil, in the Latin America region.
How does Pollux Automation make money?
Three revenue lines are on record. Turnkey Project Revenue is the primary driver. The others are maintenance and Support Contracts and robotics as a Service (RaaS).
Who are Pollux Automation's main competitors?
Direct peers on record are ATS Automation Tooling Systems, HAHN Automation Group, JR Automation (Hitachi) and Krones AG. Broad incumbents are KUKA, ABB, Siemens, FANUC and Rockwell Automation. Formic is listed as an emerging player.
Does Pollux Automation have an API?
No public API is recorded for Pollux Automation.
What industry is Pollux Automation in?
Pollux Automation's product category is Industrial Automation Services. Its primary akta.pro industry code is IMAGABAK, Control System Integration & Engineering Services (Design, Commissioning, Retrofits), with a secondary code of IMAHAHAJ, Industrial Automation Software (SCADA, HMI, MES, Historian). Its NAICS code is 54151 and its SIC code is 7373.