Fuller Brush Company
Fuller Brush Company is a 119-year-old American manufacturer and DTC retailer of brushes, household cleaners, and personal care products, selling approximately 175 SKUs directly to U.S. consumers via fuller.com and a revived network of 300+ independent door-to-door dealers.
- Company typePrivate
- Founded1906
- HeadquartersGreat Bend, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Fuller Brush Company does
Fuller Brush Company is a 119-year-old American manufacturer and direct-to-consumer retailer of household cleaning brushes, household cleaners, and personal care products. The company designs, manufactures, and sells a portfolio of roughly 175 active SKUs spanning floor and carpet care, bathroom and kitchen cleaners, brushes and scrubbers, witch hazel-based skincare, hairbrushes, bath brushes, pet care, and home goods. Its core technology is centered on proprietary brush-making machinery and product formulations developed through more than 300 historical patents, including mechanical innovations such as the electrostatic carpet sweeper and twist-wire bottle brushes; products are still manufactured at the company's Great Bend, Kansas facility using original patented designs. Distribution is hybrid: a Shopify-powered direct-to-consumer e-commerce site (fuller.com) shipping from a New Jersey distribution center, paired with a revived network of more than 300 independent door-to-door dealers across the United States. The business operates on a one-time purchase model with unit prices typically ranging $9.99 to $79.99, free U.S. shipping over $99, and a free printed catalog offered on orders of $60 or more as a marketing incentive. Privately held under owner and CEO Sam Max since 2018, the company has no institutional funding, no disclosed revenue, no subsidiaries, and serves U.S. individual consumers across a horizontal household and personal care segment with Canada listed but restricted.
Fuller Brush Company firmographics
Firmographics- Name
- Fuller Brush Company
- Legal name
- Fuller Brush Company
- Website
- https://fuller.com
- Company type
- Private
- Founded year
- 1906
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Fuller Brush Company is a 119-year-old American manufacturer and DTC retailer of brushes, household cleaners, and personal care products, selling approximately 175 SKUs directly to U.S. consumers via fuller.com and a revived network of 300+ independent door-to-door dealers.
- Ownership category
- akta.pro rank
Fuller Brush Company industry classification
Industry- Product category
- Household Cleaning Products
- NAICS
- Broom, Brush, and Mop Manufacturing (339994), Soap and Cleaning Compound Manufacturing (32561), Polish and Other Sanitation Good Manufacturing (325612)
- SIC
- Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Specialty Cleaning, Polishing And Sanitation Preparations (2842)
- akta.pro primary industry
- Hair Brushes, Combs & Detangling Tools (CRABAKAG)
- akta.pro secondary industries
- Bathroom All-Purpose Cleaners (Multi-Surface) (CRAJAMAF), Bathroom Surface Cleaners (Sinks, Tubs, Tiles, Grout) (CRAJADAE), Eco-Friendly Specialty Cleaners (Oven, Degreasers, Limescale, Metal) (CRAJAOAK), Carpet & Upholstery Foam/Shampoo Cleaners (CRAJALAB)
Keywords
Where Fuller Brush Company is headquartered
LocationHeadquarters
- HQ city
- Great Bend
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Fuller Brush Company business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Direct E-commerce Sales: Fuller Brush generates revenue through direct online sales of brushes, cleaning products, personal care items, and home goods via their Shopify-powered website. Products are sold at individual unit prices with standard e-commerce transaction flow.
- Dealer Network Sales: Independent dealers purchase products wholesale and sell door-to-door to consumers, representing a historic go-to-market model revived under current ownership.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product pricing ranging from $9.99 to $79.99+ for core items |
| Freemium | Pay-as-you-go | Free catalog available for orders $60 or more |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Fuller Brush Company product offering
Product offeringCore offering
Fuller Brush Company manufactures and sells handcrafted household cleaning products including brooms, brushes, carpet sweepers, and personal care items such as Witch Hazel toners. The product catalog spans traditional cleaning tools made with natural materials and a Witch Hazel skin care line sold in multiple sizes and scent options, distributed through direct e-commerce and a legacy independent dealer network.
Product overview
Fuller Brush Company is a century-old American cleaning products manufacturer offering a comprehensive portfolio of home care and personal care products. The product line includes core cleaning tools (brooms, carpet sweepers, mops, brushes), household cleaners (bathroom, kitchen, floor, appliance), personal care items (hair brushes, bath brushes, skincare with witch hazel), pet care products, and home/kitchen goods (drinkware, bamboo products, pillows). The company operates through multiple product collections spanning Floor & Carpet Care, Bathroom Cleaners, Appliance Cleaners, Brushes/Cloths/Scrubbers, Personal Care, Pet Care, Home & Kitchen, Drinkware, Polishes & Conditioners, Dusting, Laundry, Kitchen Cleaners, Upholstery Cleaners, and Outdoor Cleaners. Products range from flagship items like the Electrostatic Carpet & Floor Sweeper and various hair/personal brushes to specialized cleaning solutions and accessories. The company maintains manufacturing operations in Great Bend, Kansas using original patented designs.
Differentiator
Problem solved
Functional benefit
Products and services
- Handcrafted Extra Wide 12" Maple Wood Broom with 808 Adjustable Handle
Companies that use Fuller Brush Company
Customer profileSegments1 record
Ideal customer profiles1 record
Fuller Brush Company technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Fuller Brush Company partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- SAS GroupminorSAS Group holds a licensing agreement allowing them to use the Fuller Brush name on Full Crystal products. Fuller Brush Company was acquired by current ownership approximately 2 years before the page content (circa 2018). The SAS Group manufactures and sells Full Crystal products separately from Fuller Brush's core business.
Scale indicators4 records
Recent moves11 records
Expansion highlights5 records
Fuller Brush Company competitors and assessment
Company assessmentEmerging players
- Better Life: Natural and non-toxic cleaning products brand with a D2C and specialty-retail presence. Overlaps with Fuller on cleaning formulations and eco-positioning but focuses on liquid cleaners rather than brushes and tools.
- Simplehuman: Premium D2C home goods brand offering cleaning, kitchen, and bath tools. Comparable in premium positioning and direct-to-consumer channel focus, but with a more modern design-first brand identity.
Direct peers
- Casabella: Designer and manufacturer of premium household cleaning tools and accessories, with similar emphasis on specialty brushes, mops, and cleaning implements sold through specialty retail and D2C channels.
- Scrub Daddy: Direct-to-consumer cleaning products brand that built a multi-hundred-million-dollar business around a single hero cleaning tool. Comparable in the premium cleaning-tools niche but with a digitally-native, single-product focus vs. Fuller's broad legacy catalog.
- Libman Company: Family-owned US manufacturer of household cleaning tools including brooms, mops, brushes, and dusters. Closest direct comparable in terms of heritage manufacturing, product mix, and channel presence in mass retail.
- Stanley Home Products: Historic direct-selling cleaning and personal care products company founded by a former Fuller Brush sales director. Fuller actually acquired Stanley Home Products in 1996, making this the closest historical and product-mix peer.
Regional players
- Avon Products: Iconic door-to-door direct-selling company with comparable legacy sales model (independent representatives selling to consumers in their homes) but focused on personal care and beauty rather than household cleaning.
Broad incumbents
- Rubbermaid (Newell Brands): Mass-market household cleaning and storage brand. Overlaps with Fuller across cleaning tools and household goods categories but at far broader scale and lower price positioning.
- OXO (Helen of Troy): Premium ergonomic household tools brand covering cleaning, kitchen, and personal care. Overlaps with Fuller on cleaning brushes and personal care tools but operates at significantly larger scale under a corporate parent.
- 3M / Scotch-Brite: Mass-market cleaning tools and scrubber brand owned by 3M. Competes across multiple of Fuller's core categories (scrubbers, sponges, cleaning brushes) with vastly greater distribution and shelf placement.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Fuller Brush Company social profiles
Digital presenceFuller Brush Company financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fuller Brush Company leadership team
Management profileNumber of profiles
Profiles1 record
Fuller Brush Company funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fuller Brush Company M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fuller Brush Company
What does Fuller Brush Company do?
Fuller Brush Company manufactures and sells handcrafted household cleaning products including brooms, brushes, carpet sweepers, and personal care items such as Witch Hazel toners. The product catalog spans traditional cleaning tools made with natural materials and a Witch Hazel skin care line sold in multiple sizes and scent options, distributed through direct e-commerce and a legacy independent dealer network.
Is Fuller Brush Company a public or private company?
Fuller Brush Company is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Fuller Brush Company founded?
Fuller Brush Company was founded in 1906. It employs 11 to 50 people.
Where is Fuller Brush Company based?
Fuller Brush Company is headquartered in Great Bend, United States, in the North America region.
How does Fuller Brush Company make money?
Two revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are dealer Network Sales.
Who are Fuller Brush Company's main competitors?
Emerging players on record are Better Life and Simplehuman. Direct peers are Casabella, Scrub Daddy, Libman Company and Stanley Home Products. Avon Products is listed as a regional player. Broad incumbents are Rubbermaid (Newell Brands), OXO (Helen of Troy) and 3M / Scotch-Brite.
Does Fuller Brush Company have an API?
No public API is recorded for Fuller Brush Company.
What industry is Fuller Brush Company in?
Fuller Brush Company's product category is Household Cleaning Products. Its primary akta.pro industry code is CRABAKAG, Hair Brushes, Combs & Detangling Tools, with a secondary code of CRAJAMAF, Bathroom All-Purpose Cleaners (Multi-Surface). Its NAICS code is 339994 and its SIC code is 2840.