The Libman Company
The Libman Company is a family-owned U.S. manufacturer founded in 1896, producing brooms, mops, brushes, sponges, and cleaning chemicals from its Arcola, Illinois facility for residential consumers via retail and DTC channels, and for commercial cleaning customers through its LibmanPro division.
- Company typePrivate
- Founded1896
- HeadquartersArcola, United States
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What The Libman Company does
The Libman Company is a fourth-generation, family-owned U.S. manufacturer of household and commercial cleaning tools, founded in 1896 and headquartered in Arcola, Illinois. The company designs and produces brooms, mops, brushes, sponges, dusters, and complementary chemical cleaners (Freedom concentrated floor cleaners, glass and all-purpose cleaners), manufacturing most of its products domestically at its Arcola facility using a mix of U.S. and globally sourced materials. Proprietary product systems—including the Tornado Twist Mop™, Tornado Spin Mop System, Freedom® Spray Mop, Dishmatic® soap-dispensing wand, and Precision Angle® brooms—anchor the product line, supported by a refill-based consumable model across multiple platforms.
The company serves two primary segments: residential consumers (through retail partner stores and direct e-commerce at libman.com) and commercial/professional cleaning customers (through a dedicated LibmanPro division at libmanpro.com, plus a Libman High Power sub-brand for heavy-duty outdoor and industrial use). Products are sold as one-time purchases with no subscription or recurring revenue model; pricing follows a unit/bulk-pack structure (e.g., 4-packs, 6-packs, 9-packs, 24-packs) at consumer price points. The company self-identifies as 'America's #1 Broom Brand' and uses sports sponsorships—college basketball hardwood floor care partnerships and motorsports sponsorships—to drive brand awareness.
The business model is asset-light in software terms but capital-intensive in manufacturing: domestic production, a broad SKU portfolio spanning every major household cleaning task, and a multi-channel distribution strategy combining mass retail, DTC e-commerce, and direct B2B sales. The company has no disclosed external funding, is privately held under continuous family ownership, has not pursued acquisitions or public listing, and has 501–1,000 employees. There is no evidence of AI/ML capabilities, software products, or recurring digital revenue streams; the operation is a traditional consumer goods manufacturer in a mature category with stable but unmeasured growth dynamics.
The Libman Company firmographics
Firmographics- Name
- The Libman Company
- Legal name
- The Libman Company
- Website
- https://libman.com
- Company type
- Private
- Founded year
- 1896
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- The Libman Company is a family-owned U.S. manufacturer founded in 1896, producing brooms, mops, brushes, sponges, and cleaning chemicals from its Arcola, Illinois facility for residential consumers via retail and DTC channels, and for commercial cleaning customers through its LibmanPro division.
- Ownership category
- akta.pro rank
The Libman Company industry classification
Industry- Product category
- Household Cleaning Products
- NAICS
- Broom, Brush, and Mop Manufacturing (339994), Soap and Cleaning Compound Manufacturing (32561)
- SIC
- Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)
- akta.pro primary industry
- Hard Surface & Multi-Purpose Cleaners (All-purpose, Floor, Bathroom, Kitchen) (CRADAKAG)
Keywords
Where The Libman Company is headquartered
LocationHeadquarters
- HQ city
- Arcola
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Libman Company business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Consumer cleaning tools and supplies: Libman generates revenue through the sale of physical cleaning products including brooms, mops, brushes, sponges, and cleaning solutions. Products are sold as one-time purchases through retail stores and direct e-commerce channels.
- Commercial/Professional cleaning products: The company sells commercial and industrial-grade cleaning products through libmanpro.com for professional cleaning service companies, janitorial services, and commercial facilities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Consumer retail pricing for individual and bulk products |
| Unit Pricing | Pay-as-you-go | Commercial/professional bulk pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
The Libman Company product offering
Product offeringCore offering
The Libman Company manufactures and sells household and commercial-grade cleaning tools including brooms, mops, brushes, sponges, dustpans, plungers, and chemical cleaners. Most products are manufactured at the company's facility in Arcola, Illinois, with US and globally sourced materials. The company operates two primary go-to-market brands: the consumer-facing Libman line sold through retail and libman.com, and the Libman Pro commercial line sold through libmanpro.com for professional and industrial cleaning customers.
Product overview
The Libman Company manufactures a comprehensive line of household and commercial cleaning tools and chemical cleaners. The product portfolio centers around five core categories: (1) Mopping systems including Wonder Mop, Tornado Spin Mop System, Lightning Spin Mop System, Rinse 'n Wring Mop System, Freedom Spray Mop with dual-sided microfiber pads, and various specialty mops like Gator Squeeze Mop and Scrubster Mop; (2) Sweeping products including Precision Angle Brooms, XL brooms, lobby brooms, and push brooms; (3) Kitchen and surface care including Dishmatic soap-dispensing dish wands, Culinary Brush, Hand & Nail Brush, scrub brushes, and various dusters (feather, microfiber, and flexible); (4) Bathroom products including plungers, toilet brushes, and dustpans; (5) Sponges and scrubbers including copper, stainless steel, and non-scratch sponges; (6) Chemical cleaners including Freedom Concentrated Floor Cleaners (Multi-Surface and Hardwood formulas), Glass & Mirror Cleaner, and All-Purpose Cleaner. The company also offers branded sub-systems like the Freedom Spray Mop ecosystem with concentrated refill cleaners, and proprietary wringing mechanisms across multiple mop lines. Most products are manufactured in the USA in Arcola, Illinois.
Differentiator
Problem solved
Functional benefit
Brands
- Libman High Power: Heavy-duty outdoor cleaning tools sub-brand including push brooms, squeegees, and buckets for commercial and industrial use.
- Libman Pro
Products and services
- Wonder Mop A household mop with replaceable refill heads designed for everyday floor cleaning.
- Heavy Duty Wonder Mop Industrial-strength version of the Wonder Mop intended for heavy-duty household and light commercial cleaning tasks.
- Tornado Twist Mop Twist-action mop with proprietary Tornado Twist Mop wringing mechanism that allows users to spin and dry the mop head hands-free.
- Tornado Spin Mop System A spin mop system with bucket that uses centrifugal force to spin-dry mop heads, allowing users to control moisture levels without manual wringing.
- Lightning Spin Mop System A spin mop system designed for quick and efficient floor cleaning.
- Rinse 'n Wring Microfiber Mop System Compact storage mop system with built-in wringer for small spaces.
- Dual-Sided Freedom Microfiber Spray Mop A spray mop with dual-sided microfiber pad and integrated cleaning solution reservoir that dispenses solution onto the floor while mopping.
- Freedom Concentrated Multi-Surface Floor Cleaner A concentrated floor cleaner formulated for use with Freedom Spray Mop systems and compatible with multiple surface types.
- Freedom Concentrated Hardwood Floor Cleaner A concentrated cleaner specifically blended for wood floors, designed for use with the Freedom Spray Mop.
- Precision Angle Indoor/Outdoor Broom An angled broom designed for both indoor and outdoor sweeping applications.
- XL Precision Angle Indoor/Outdoor Broom An extended-width version of the Precision Angle broom intended for larger sweeping areas.
- Dishmatic Dish Wand A soap-dispensing dish wand with see-through handle that allows users to fill with dish soap and apply it precisely where desired.
- Dishmatic I-Stand Dish Wand A standing dish wand with soap dispenser and stand-up base for countertop storage.
- Big Feather Duster A duster made with real ostrich feathers for gentle dusting of delicate items.
- Microfiber Duster Eco-friendly duster with machine-washable and reusable microfiber pads.
- Microfiber Dusting Mitt A dual-sided dusting mitt with microfiber fingers and a smooth polishing pad.
- Flexible Microfiber Duster A flexible duster with microfiber fingers designed for reaching into tight spaces.
- Microfiber Wet Dry Floor Mop A versatile flat mop suitable for both wet and dry floor cleaning applications.
- Smooth Sweep Push Broom A push broom designed for smooth surfaces in small spaces such as bathrooms and kitchens.
- Glass & Mirror Cleaner A no-streak cleaner for glass, mirrors, and chrome surfaces with spray and stream nozzle options.
- All-Purpose Cleaner A citrus-scented all-purpose cleaner and degreaser for kitchen, bathroom, and outdoor use.
- Hand & Nail Brush An ergonomic hand brush with a large scrubbing surface and polymer bristles for nail and hand cleaning.
- Glass & Dish Wand with Scrub Brush A rubber soap-dispensing dish wand with an integrated scrub brush for baked-on messes.
- Culinary Brush A nylon bristle kitchen brush with a built-in potato eye remover for cooking preparation.
- Cotton Deck Mop A traditional cotton mop for wet mopping in household and commercial settings.
- Gator Squeeze Mop A squeeze-action mop with a jaw-like wringing mechanism.
- Nitty Gritty All-Surface Roller Mop A roller mop designed for all surface types with an easy-grip handle.
- Scrubster Mop A heavy-duty scrubbing mop for tough household and commercial cleaning jobs.
- MegaForce Premium Plunger and Caddy A premium plunger with an integrated caddy for bathroom storage.
- Copper Power Scrubs Copper scouring pads for heavy-duty scrubbing on cookware and surfaces.
- Stainless Steel Power Scrubs Stainless steel scouring pads for durable, heavy-duty cleaning.
- All-Purpose Non-Scratch Easy Rinse Sponges Non-scratch sponges designed for easy rinsing and reuse.
- Heavy Duty Easy Rinse Sponges Extra-abrasive sponges for tough cleaning jobs with an easy-rinse design.
- Small Scrub Brush A small scrubbing brush with fibers made from recycled water bottles for quick cleaning tasks.
- EdgeSeal Dustpan A dustpan with a sealed edge design intended to prevent dust and debris from escaping.
- Step-On Dustpan A hands-free dustpan operated by a foot pedal.
- All-Purpose Cleaning Cloth A reusable cleaning cloth for multi-surface cleaning applications.
- Power Scrub Dots Kitchen & Dish Wipes Disposable wipes with textured scrubbing dots intended for kitchen cleaning.
Quantifiable outcome
- Products made from recycled materials (e.g., Small Scrub Brush fibers made from recycled water bottles)
Companies that use The Libman Company
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
The Libman Company technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
The Libman Company partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- College Basketball ProgramscoreLibman serves as the Official Hardwood Floor Care Provider for many of the top home courts in college basketball, providing their products for use in professional sports facilities while gaining brand visibility and credibility through sports association.
- Race TeamsminorLibman sponsors prestigious race teams, gaining brand exposure through motorsports marketing partnerships.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
The Libman Company competitors and assessment
Company assessmentEmerging players
- Casabella Holdings: Casabella is a US-based cleaning tools brand offering mops, brushes, and gloves with a design-forward focus. Comparable as a smaller direct competitor in household cleaning tools with retail and DTC channels.
Broad incumbents
- Rubbermaid (Newell Brands): Rubbermaid is a major US cleaning products brand under Newell Brands, offering mops, brooms, buckets, and storage. Comparable as a direct competitor in residential and commercial cleaning tools with a much larger parent company portfolio.
- Swiffer (Procter & Gamble): Swiffer is P&G's flagship cleaning tools brand covering mops, dusters, and sweepers. Direct competitor in spray mops and disposable cleaning tools, backed by a much larger CPG parent.
- Scotch-Brite (3M): Scotch-Brite is 3M's cleaning tools brand covering sponges, scrubbers, mops, and cleaning pads. Directly competes with Libman in sponges and scrub brushes and operates with much broader distribution.
Direct peers
- Impact Products: Impact Products is a US manufacturer and distributor of janitorial and maintenance supplies including mops, brooms, brushes, and cleaning chemicals. Comparable as a competitor in the commercial JanSan cleaning tools space.
- O-Cedar (Vileda/Freudenberg): O-Cedar is a leading US mop and broom brand owned by Freudenberg's Vileda division. Directly competes with Libman in spin mops, spray mops, brooms, and refills in similar retail channels.
- Unger Enterprises: Unger is a manufacturer of professional cleaning tools including squeegees, mops, brooms, and buckets for the JanSan/commercial market. Comparable through the LibmanPro commercial division serving facility service customers.
- Fuller Brush Company: Fuller Brush is a long-standing US brush and cleaning products manufacturer founded in 1906. Closely comparable as a heritage, US-based brush and cleaning tools brand with similar direct-sales and retail distribution.
- Quickie Manufacturing: Quickie is a US manufacturer of cleaning tools including mops, brooms, dusters, and brushes. Direct peer in broom and mop manufacturing with strong mass-market retail presence.
Regional players
- Carlisle Foodservice Products: Carlisle manufactures commercial cleaning and maintenance products including brushes, brooms, and squeegees. Comparable through the LibmanPro commercial channel serving janitorial and foodservice customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
The Libman Company social profiles
Digital presenceThe Libman Company financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Libman Company leadership team
Management profileNumber of profiles
The Libman Company funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Libman Company M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Libman Company
What does The Libman Company do?
The Libman Company manufactures and sells household and commercial-grade cleaning tools including brooms, mops, brushes, sponges, dustpans, plungers, and chemical cleaners. Most products are manufactured at the company's facility in Arcola, Illinois, with US and globally sourced materials. The company operates two primary go-to-market brands: the consumer-facing Libman line sold through retail and libman.com, and the Libman Pro commercial line sold through libmanpro.com for professional and industrial cleaning customers.
Is The Libman Company a public or private company?
The Libman Company is a private company. It is classified as family owned and is currently operating.
When was The Libman Company founded?
The Libman Company was founded in 1896. It employs 501 to 1,000 people.
Where is The Libman Company based?
The Libman Company is headquartered in Arcola, United States, in the North America region.
How does The Libman Company make money?
Two revenue lines are on record. Consumer cleaning tools and supplies are the primary driver. The others are commercial/Professional cleaning products.
Who are The Libman Company's main competitors?
Casabella Holdings is listed as an emerging player. Broad incumbents are Rubbermaid (Newell Brands), Swiffer (Procter & Gamble) and Scotch-Brite (3M). Direct peers are Impact Products, O-Cedar (Vileda/Freudenberg), Unger Enterprises, Fuller Brush Company and Quickie Manufacturing. Carlisle Foodservice Products is listed as a regional player.
Does The Libman Company have an API?
No public API is recorded for The Libman Company.
What industry is The Libman Company in?
The Libman Company's product category is Household Cleaning Products. Its primary akta.pro industry code is CRADAKAG, Hard Surface & Multi-Purpose Cleaners (All-purpose, Floor, Bathroom, Kitchen). Its NAICS code is 339994 and its SIC code is 2840.