Scorpion Protective Coatings, Inc.

What Scorpion Protective Coatings, Inc. does

Scorpion Protective Coatings, Inc. is a privately held, family-owned manufacturer of spray-on protective polyurethane coatings founded in 1996 and headquartered in Cloverdale, Indiana. Its flagship product, Scorpion XO2, is a patented 3-component polyurethane hybrid coating combining aliphatic, aromatic, and acrylic components, marketed as the core system for truck bed liner and protective coating applications. The company offers three spray application platforms (Batch Mix / XO2, High Pressure Polyurea Systems, and Cartridge Systems) plus a broader portfolio spanning window film, ceramic coatings (Ceramix), epoxy flooring (PowerCOAT), marine coatings (Marine Maxx, Reel Maxx), and antimicrobial coatings (Scorpion BioSting), with dedicated DIY retail through the Al's Liner sub-brand.

The company monetizes primarily through one-time product and equipment sales (kits priced $249 to $34,995 for HP pump systems), supplemented by recurring monthly marketing subscriptions ($9.95-$49.95) for applicators, a franchise-like Pro Epoxy program ($15K entry fee with protected territories), and direct-to-consumer e-commerce. Its go-to-market is channel-led: over 700 independent applicators across all 50 US states and 20+ countries, supported by 17 regional distributors, plus the buyscorpion.com and alsliner.com D2C storefronts. Key technology partnerships include Graco for high-pressure proportioning equipment and Wagner SprayTech for the co-developed EG570 electric spray gun.

Strategic positioning centers on enabling low-barrier entrepreneurship for applicators, with a stated long-term ambition to support 100,000 entrepreneurs worldwide. CEO Clayton Tomasino has driven recent expansion into software (Scorpion Scan, launching 2026-03), ceramic coatings, epoxy flooring franchising, and international markets, while the company remains bootstrapped with no disclosed institutional funding, M&A activity, or restructuring events in the source material.

Name

Scorpion Protective Coatings, Inc.

Legal name

Scorpion Coatings

Website

http://www.scorpioncoatings.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

251–500 employees

Short description

Scorpion Protective Coatings is a family-owned Indiana manufacturer of patented polyurethane spray coatings (XO2), serving 700+ applicators across all 50 US states and 20+ countries via distributors, e-commerce, and DIY retail across truck, marine, ceramic, and epoxy segments.

Ownership category

akta.pro rank

Product category

Protective Coatings and Truck Bed Liners

NAICS

Paint and Coating Manufacturing (32551)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)

akta.pro primary industry

Industrial & Protective Coatings (IMAEAGAB)

akta.pro secondary industries

Industrial Protective Coatings (IMADAKAB), Industrial Protective Coatings (Steel/Concrete/Equipment) (IMAIAKAB), Application Equipment & Coating Services (Contract Coating, Surface Prep) (IMAEAGAL)

Keywords

• Polyurethane protective coatings
• Spray-in truck bed liners
• High pressure polyurea systems
• Epoxy floor coatings
• Ceramic paint coatings

Headquarters

HQ city

Cloverdale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Protective Coatings and Bed Liners: Primary revenue from selling XO2 coating products, kits (2, 9, 45 gallon), and additives. Products include spray guns, prep tools, colors, and accessories. One-time product purchases for applicators and DIY customers.
2. Equipment Sales: Sales of spray systems including High Pressure Pump Systems (Graco E-XP1 and E-XP2), batch mix systems, cartridge systems, and accessories. Equipment prices range from entry-level to professional grade ($29,995-$34,995 for HP systems).
3. Marketing Programs: Monthly subscriptions for applicator marketing support. Basic Plan at $9.95/month includes basic listing and lead forwarding. Premium Package at $49.95/month includes SEO features, social media links, and point-of-sale materials.
4. Scorpion Pro Epoxy Program: Franchise-like program for epoxy floor installation. Join fee of $15K includes equipment (grinder, trailer, epoxy kits), training, protected territories, and marketing assistance. Revenue from material purchases by dealer network.
5. Ceramic Coatings: Sales of Ceramix product line including 2-year and 5-year coating kits, maintenance products (RENU), and application accessories for consumer and professional use.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

Scorpion Protective Coatings manufactures and sells spray-on polyurethane truck bed liners and protective coatings built around its proprietary XO2 3-component polyurethane hybrid chemistry, available in Batch Mix, High Pressure Polyurea, and Cartridge system formats. The portfolio also extends into epoxy floor coatings (PowerCOAT), antimicrobial polyaspartics (BioSting), ceramic coatings (Ceramix), window film, and marine coatings. The company sells primarily to a 700+ installer applicator network and commercial/industrial OEMs, with DIY consumers served through the Al's Liner sub-brand and buyscorpion.com.

Product overview

Scorpion Protective Coatings is a single-brand protective coatings manufacturer with a diversified product portfolio organized into distinct divisions. The core product is the Scorpion XO2 polyurethane coating system (batch mix), supported by High Pressure Polyurea Systems and Cartridge Systems for different application methods. The company offers dedicated product lines for Window Film (automotive/architectural/security), Ceramic Coatings (Ceramix line with 2-5 year protection), Marine Coatings (Marine Maxx, Reel Maxx), and Epoxy Floor Coatings (PowerCOAT, BioSting). DIY consumers are served through the Al's Liner sub-brand. Accessories include spray equipment (electric and pneumatic guns), prep tools, and color/additive options. The company also operates the Scorpion Pro Epoxy franchise program. A new software platform called Scorpion Scan enables digital cutting pattern generation.

Differentiator

Problem solved

Functional benefit

Brands

• Al's Liner: DIY/retail division of Scorpion Coatings, offering do-it-yourself truck bed liner and protective coating kits packaged for the retail market.

Products and services

• Scorpion XO2 Protective Coating System Acrylic-reinforced aliphatic/aromatic polyurethane hybrid coating sold as the company's flagship batch-mix system for spray-in truck bed liners and a wide range of industrial protective coating applications. Designed for professional applicators and approved for use with the EG570 electric spray gun and Graco high-pressure proportioners.
• XO2 Material Kits Pre-packaged XO2 coating kits offered in 2 Gallon, 9 Gallon, 45 Gallon, and large-quantity sizes (99/450/900 Gallon) to accommodate every application scale from single truck bed liners to OEM production runs.
• High Pressure Polyurea Systems Plural component high-pressure spray systems including Scorpion Green, Scorpion Aromatic, Scorpion Aliphatic, and Scorpion Gel formulations, paired with Graco Air Driven Proportioners (E-XP1 and E-XP2). Used for faster application and drying in higher-volume professional and OEM environments.
• Scorpion Cartridge Systems Portable cartridge-based coating system using pre-filled aromatic and aliphatic cartridges that deliver faster dry times without requiring pump systems. Targeted at applicators who want polyurea performance in a simpler equipment footprint.
• EG570 Electric Spray Gun Heavy-duty cordless electric spray gun co-developed with Wagner SprayTech, designed for Scorpion XO2 truck bed liner material. Eliminates the need for an air compressor, enabling mobile applications and seamless use with 2-gallon kits.
• Scorpion Window Film Complete window film product line covering automotive tint, architectural films, safety/security films, privacy films, and paint protection films. Sold through the Scorpion applicator network with dedicated training resources.
• Scorpion Ceramix Ceramic Coatings Ceramic paint and glass protection product line with formulations offering 2-year (Ceramix Protect), 5-year (Ceramix IO2 paint, Ceramix ION wheel/marine at 7 Mohs hardness), and maintenance (Ceramix Renu) coverage. Sold to professional detailers and consumers through e-commerce.
• Marine Maxx Multi All-purpose marine ceramic coating that functions as a waterless wash, gel coat sealant, UV-blocker, and quick spray detailer for boats. Sold to marine applicators and boat owners.
• PowerCOAT Epoxy Floor Coatings Epoxy floor coating product line for garages, industrial applications, commercial spaces, and decorative finishes. Available in multiple color and texture options including decorative chips and quartz additives, sold through the Pro Epoxy applicator program and direct channels.
• Scorpion BioSting Antimicrobial Coating Antimicrobial polyaspartic coating that inhibits growth of bacteria, fungi, and microorganisms on surfaces, reported as 99.99% effective. Suitable for countertops, floors, and exterior coatings in healthcare, food-service, and high-touch environments.
• Al's Liner DIY Products Do-it-yourself spray-in bed liner product line under the Al's Liner sub-brand, including the Professional Series DIY Liner Kit, HNR (Heat and Noise Reducer) specialty coating, spray guns, prep tools, additives, and color options. Sold direct-to-consumer through alsliner.com and buyscorpion.com.
• Scorpion Pro Epoxy Program Franchise-like business opportunity program for epoxy floor installation. $15,000 entry fee includes equipment (grinder, VAC, trailer), epoxy kits, top-coat kits, application tools, training, protected territories, and marketing support. Targets 6-figure income potential for part-time installers.
• Scorpion Scan Software Platform Smartphone-based software platform that allows installers to generate digital cutting patterns, streamlining workflows and lowering barriers for new entrepreneurs. Promoted by CEO Clayton Tomasino as part of the company's strategy to support 100,000 entrepreneurs worldwide.
• Applicator Marketing Programs (Basic and Premium) Recurring subscription marketing support for Scorpion applicators. Basic Plan ($9.95/month) includes basic listing, lead forwarding, and product/merchandise discounts. Premium Package ($49.95/month) adds SEO features, social media links, product links, monthly reports, Scorpion banner, and point-of-sale materials.

Quantifiable outcome

• Limited lifetime warranty on truck bed liner installations
• +3 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• GracocoreTechnology or IntegrationEquipment partnership for high-pressure plural component proportioning spray systems. Scorpion uses Graco equipment including the A-25 bed liner pump system, E-XP1, and E-XP2 proportioners. Graco distribution partners provide warranty and tech support.
• Wagner SprayTechcoreTechnology or IntegrationCo-developed the EG570 Electric Spray Gun - the first heavy-duty electric spray gun suited for Scorpion's truck bed liner material. Partnership enables air-compressor-free mobile applications.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Line-X: Line-X is a direct competitor to Scorpion, manufacturing spray-on polyurethane/polyurea truck bed liners and protective coatings and operating a large franchise/applicator network across the US and internationally.
• ArmorThane: ArmorThane manufactures spray-on polyurethane and polyurea protective coatings for truck beds, industrial equipment, and infrastructure, distributed through a channel/applicator model that directly overlaps with Scorpion's GTM.
• Rhino Linings: Rhino Linings is one of the closest direct peers, producing spray-on truck bed liners and industrial polyurea coatings sold through a global applicator and distributor network very similar in model to Scorpion's.

Broad incumbents

• XPEL: XPEL is an established player in automotive paint protection film (PPF) and window tint — directly adjacent to Scorpion's Window Film and vinyl/PPF offerings — and shares the dealer/applicator-led distribution model.
• PPG Industries: PPG is a broad industrial and automotive coatings incumbent with protective and specialty coating lines comparable to Scorpion's industrial/commercial coatings business, but operating at vastly greater scale and scope.
• Sherwin-Williams: Sherwin-Williams is a global coatings giant offering protective and industrial coatings far beyond Scorpion's niche; it provides relevant competitive context on scale, brand, and distribution even though truck bed liners are not its core.
• Rust-Oleum: Rust-Oleum is a recognized protective coatings brand serving consumer and industrial channels with anti-rust and specialty coatings; relevant as a brand benchmark and channel competitor in DIY and pro-applicator end markets.
• Axalta Coating Systems: Axalta is a large automotive, industrial, and refinish coatings incumbent; its industrial protective coatings portfolio competes broadly with Scorpion's commercial coatings segment, especially in fleet and vehicle applications.

Emerging players

• Gtechniq: Gtechniq is a specialist in ceramic coatings for automotive and marine surfaces — directly comparable to Scorpion's Ceramix line and Marine Maxx products — though it primarily serves through detailing professionals rather than a truck-bed-liner installer network.
• NCP Coatings: NCP Coatings is a smaller specialty coatings manufacturer focused on automotive, fleet, and industrial spray-on applications; comparable in product scope to Scorpion's commercial coatings but at meaningfully smaller scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCwOGPXLxA6XgT6Yu-J3-HwQ?view_as=public
• Facebookfacebook.com/alsliner
• LinkedInlinkedin.com/company/dana-mitchell-9385a019

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Scorpion Protective Coatings, Inc.