What Gtechniq does

Gtechniq is a UK-based, privately held manufacturer of ceramic nano-coating and surface protection products, founded in 2001 by quantum physicist Drew Gill and headquartered in Northamptonshire. The company formulates all products in-house around proprietary ceramic chemistry that chemically bonds to substrates, delivering durable hydrophobic protection against UV, contaminants, and abrasion. The portfolio spans three primary verticals — automotive (Crystal Serum Ultra/Light, EXO, C-series coatings, W-series cleaners), marine (Marine Ceramic Base/Top, Rinse-on Ceramic, hull/deck sealants), and bicycle (Bike Ceramic, Bike Wash, Drivetrain Degreaser) — plus aerospace-grade C0 Aero Coat and bundled kits across categories.

The business operates a multi-channel go-to-market model combining direct-to-consumer e-commerce on gtechniq.co.uk (with GBP and EUR pricing) and a separate B2B wholesale portal for accredited detailers, certified marine installers, master distributors, and stockists. Professional-only SKUs such as Crystal Serum Ultra are gated to accredited installers, and the company runs an accreditation/training program, a worldwide Find a Detailer locator, and online Service Builder tools that connect end customers with installers for pricing and reservations. Revenue streams include unit-priced product sales across D2C and wholesale channels, and professional services from the accreditation/training program and wholly-owned operating subsidiaries Gtechniq Works (detailing services and training) and Gtechniq Platinum (premium coating services).

Customer segments are diversified across enthusiast consumers, professional automotive and marine detailers, boat owners, and cyclists. The company is bootstrapped and founder-led with no disclosed external funding, no public listing, and no M&A history in the available data, while pursuing brand-building partnerships (e.g., Caffeine&Machine, BAC, Zenvo) and trusted-partner endorsements within enthusiast automotive culture.

Name

Gtechniq

Legal name

Gtechniq

Website

https://gtechniq.co.uk

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Gtechniq is a UK-based, founder-led manufacturer of proprietary ceramic nano-coatings and surface protection products serving automotive, marine, bicycle, and aerospace customers via direct e-commerce and a global accredited detailer and master distributor network.

Ownership category

akta.pro rank

Product category

Automotive Surface Protection / Ceramic Coatings

NAICS

Paint and Coating Manufacturing (32551)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)

akta.pro primary industry

Industrial & Protective Coatings (IMAEAGAB)

akta.pro secondary industries

Automotive & Transportation Coatings (IMAEAGAC), Specialty & Functional Coatings (Anti-microbial/Anti-slip/Insulating) (IMAIAKAM)

Keywords

• Ceramic coatings
• Automotive detailing
• Surface protection
• Marine coatings
• Paint protection

Headquarters

HQ city

Upper Heyford

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales

Revenue model

1. Direct E-commerce Product Sales: Direct-to-consumer sales through gtechniq.co.uk website. Customers purchase ceramic coatings, cleaning products, accessories, and merchandise directly. Products are available in various sizes from 15ml to 20L to accommodate different user needs.
2. Professional/Wholesale Channel: B2B sales through wholesale portal (wholesale.gtechniq.com) to accredited detailers, certified marine installers, master distributors, and stockists. Professional-grade products like Crystal Serum Ultra are only available through the accredited detailer network.
3. Accreditation and Training Services: Revenue from training and accreditation programs for detailers who want to become Gtechniq Accredited or Certified installers, including access to professional-only product lines.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels9 records

Core offering

Gtechniq manufactures and sells proprietary ceramic nano-coatings and surface protection products that chemically bond to substrates across three verticals: automotive, marine, and bicycle. Products range from professional-only ultra-durable ceramic coatings (Crystal Serum Ultra) applied via accredited detailers, to consumer-accessible sealants, wash/decontamination products, interior cleaners, glass coatings, and trim treatments, all formulated in-house at the Northamptonshire, UK headquarters.

Product overview

Gtechniq is a UK-based manufacturer of ceramic coating and surface protection products founded in 2001 by quantum physicist Drew Gill. The company operates as a multi-brand portfolio offering products across three vertical markets: Automotive, Marine, and Bicycle. The core technology consists of proprietary ceramic nano-coatings that chemically bond to surfaces providing durable protection against contaminants, UV damage, and environmental factors. Automotive products include professional-grade coatings (Crystal Serum Ultra, Crystal Serum Light, C1 Crystal Lacquer, HALOv2) and consumer-accessible maintenance products (C2 Ceramic Sealant, GWash, W-series cleaners). Marine offerings comprise Marine Ceramic Base/Top system, Rinse-on Ceramic, and specialized surface cleaners. Bike products include Bike Ceramic coating and dedicated cleaning formulations. The company operates through an accredited detailer network and offers service estimation tools for professional installation booking. All products are formulated in-house at the Northamptonshire headquarters.

Differentiator

Problem solved

Functional benefit

Brands

• Gtechniq Auto: Automotive ceramic coatings and detailing products for cars and vehicles.
• Gtechniq Marine
• Gtechniq Bike
• Gtechniq Works
• Gtechniq Platinum

Products and services

• Crystal Serum Ultra Professional-grade ultra-durable ceramic paint protection coating offering the highest level of scratch and chemical resistance. Available only through Gtechniq's accredited detailer network.
• Crystal Serum Light Consumer-grade ceramic paint protection coating providing durable hydrophobic protection with up to 5-9 years of durability and easier application than the professional Ultra variant.
• EXOv5 Ultra Durable Hydrophobic Coating Ultra-durable hydrophobic ceramic topcoat designed to layer over ceramic base coatings, adding water-beading properties and additional protection.
• HALOv2 Flexible Film Coating Ceramic coating specifically formulated for application on flexible paint protection films (PPF) and vinyl wraps.
• C1 Crystal Lacquer Professional-grade ceramic lacquer coating providing durable paint protection with excellent gloss retention.
• C0 Aero Coat Lightweight ceramic coating designed for aerospace and aviation surface protection applications.
• C5 Wheel Armour Ceramic coating formulated for wheel surfaces providing up to two years of durable protection against brake dust and road contaminants.
• C4 Permanent Trim Restorer Permanent trim restoration product that chemically bonds to plastic and rubber surfaces, restoring colour and providing up to two years of durable protection.
• GWash Car Wash Shampoo pH-neutral car wash shampoo that breaks the bond between dirt film and paintwork while maximising gloss retention. Available in sizes from 250ml to 20L.
• W3 Ceramic GWash Ceramic-infused wash solution combining cleaning properties with ceramic protection for enhanced durability during regular washing.
• C2 Ceramic Sealant Easy-to-apply non-hazardous, solvent-free ceramic sealant providing up to three months of additional paintwork protection as a maintenance top-up.
• I2 Tri-Clean Interior Cleaner Antibacterial interior cleaner that kills 99.9% of bacteria and eliminates odours for hygienic vehicle interior surfaces.
• I1 Smart Fabric AB Fabric protection coating that repels liquids and stains while maintaining fabric breathability on automotive and marine upholstery.
• L1 Leather Guard AB Leather protection coating that guards against abrasion, UV rays, and discolouration on automotive and marine leather upholstery.
• G1 ClearVision Smart Glass Hydrophobic glass coating that causes water to bead and sheet off at speed, improving visibility in wet conditions.
• G5 Water Repellent Coating for Glass and Perspex Water-repellent ceramic coating for glass and perspex surfaces providing long-lasting hydrophobic protection and clear visibility.
• Marine Ceramic Top Ceramic topcoat for marine vessels providing dirt repellency, surface slickness, and UV filter protection against sun damage.
• Marine Ceramic Base Base ceramic coating for boats providing extremely hard, durable protection with crystal-clear finish for scratch and swirl prevention.
• Rinse-on Ceramic (Marine) Hose-on ceramic sealant for maintaining boat exteriors, providing UV-repelling, optically clear protection lasting approximately three months per application.
• RIB Protector Ceramic protection coating specifically formulated for RIB (Rigid Inflatable Boat) tubes and surfaces.
• Glass & Plexiglass Coat (Marine) Ceramic coating for glass and plexiglass surfaces on boats providing long-lasting clarity and water repellency.
• Bike Ceramic Ceramic coating specifically formulated for bicycle frames and components, providing durable protection from sweat, UV, and grime.
• Ceramic Quick Coat (Bike) Quick-apply ceramic sealant for bicycles providing fast protection with minimal application effort.
• Drivetrain Degreaser (Bike) Heavy-duty degreaser specifically formulated for bicycle chains, cassettes, and drivetrain components.
• Accredited Detailer Training and Certification Program Formal accreditation and training program for detailing professionals to become Gtechniq Accredited or Certified installers, providing access to professional-only product lines and inclusion in the global detailer network.

Quantifiable outcome

• Ceramic coatings provide up to 5-9 years of durability (professional-grade) or 3 months for sealants
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Caffeine&MachinecoreGTM or Marketing Partner · 8 May 2026Gtechniq partnered with Caffeine&Machine in May 2026 to bring premium car care into the heart of UK automotive culture. This partnership aligns Gtechniq with an automotive culture venue, positioning the brand at the intersection of premium car care and enthusiast culture.
• BAC (Braman)minorGTM or Marketing PartnerShown as trusted partner on the Gtechniq website footer, indicating a commercial or endorsement relationship.
• ZenvominorGTM or Marketing PartnerShown as trusted partner on the Gtechniq website footer, indicating a commercial or endorsement relationship.
• Gtechniq Certified RidersminorGTM or Marketing PartnerOfficial rider program where cyclists use and promote Gtechniq bike products, creating brand advocacy within the cycling community.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• System X: US ceramic coating manufacturer with professional installer network (System X Pro, Diamond). Direct peer in accredited-installer ceramic paint protection with similar professional-only distribution model.
• Ceramic Pro: US-based ceramic coating franchise with global dealer network offering professionally applied nano-ceramic coatings. Direct peer to Gtechniq in the accredited-installer-only professional ceramic coating space.
• Gyeon Quartz: Korean ceramic coating and detailing brand offering Mohs, Syncro, and Q² series. Directly competes with Gtechniq in professional-grade ceramic paint protection with similar accredited installer network model.
• Koch-Chemie: German manufacturer of professional detailing and surface care chemicals including ceramic coatings. Comparable as a science-driven, professionally distributed coating brand with strong European footprint similar to Gtechniq's German/Nordic detailer penetration.
• IGL Coatings: Malaysian ceramic and graphene coating manufacturer with global accredited installer network (Ecocoat line). Direct peer in the professional ceramic coating category with comparable eco-credentials and detailer certification model.
• CarPro: South Korean-origin manufacturer of ceramic coatings (CQuartz line) and detailing products. Closely comparable to Gtechniq in core technology (SiO2-based ceramic coatings), target customer (enthusiasts and accredited detailers), and global B2B/B2C distribution model.

Broad incumbents

• Turtle Wax: Mass-market car care incumbent that has entered ceramic coatings (Hybrid Solutions line). Comparable as a broader incumbent competing in the consumer ceramic sealant segment adjacent to Gtechniq's consumer SKUs.
• Chemical Guys: US-based car care brand with broad detailing product range including ceramic coatings (Carbon Flex). Comparable as a large enthusiast-focused brand competing in adjacent ceramic coating and detailing segments.
• Meguiar's: Established US detailing brand owned by 3M offering ceramic coatings (Hybrid Ceramic line) alongside broad portfolio. Comparable as large incumbent with overlapping ceramic technology reaching similar consumer and detailer segments.
• Sonax: German premium car care brand with wide product portfolio including ceramic-based sealants (CCoating, Spray+Seal). Comparable broad automotive surface care incumbent offering ceramic-adjacent products across consumer and professional channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/gtechniquk
• YouTubeyoutube.com/user/UKGtechniq
• Facebookfacebook.com/Gtechniq
• Instagraminstagram.com/gtechniq

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gtechniq