Strategic America

What Strategic America does

Strategic America is an independent, employee-owned full-service marketing and advertising agency founded in 1980 and headquartered in West Des Moines, Iowa. The firm employs more than 120 associates and operates under an Employee Stock Ownership Plan (ESOP) established in 2021. It serves enterprise and multi-location brands — including manufacturers with dealer networks, regional consumer brands, financial services, nonprofits, and public-sector clients — providing an integrated suite of services across brand and creative strategy, digital advertising (search, display, programmatic, Amazon Sponsored Display, social), SEO, website and UX design, email marketing, public relations, media planning and buying, franchise/multi-location marketing, and data and analytics.

The agency's technical foundation combines standard marketing technology platforms with a dedicated Data, Research & Insights team that manages over 2,000 data connections and dashboards and applies attribution and predictive modeling. It holds Certified Google Partner, Amazon Ads Verified Partner, and Viant DSP certifications, and maintains memberships in the 4As, ANA, and IFA. Revenue is generated through professional-services fees, retainer arrangements, project-based engagements, and media-buying commissions under quote-based, customized pricing. Distribution is consultative and direct: enterprise sales led by a Chief Growth Officer, supplemented by website inquiries and franchise/dealer channel partnerships. Named client logos include Exmark, American Heart Association, Lennox, Nebraska Corn, Des Moines Public Schools, Iowa Lottery, Pella, and ISave 529, and the firm reports client outcomes such as a 50% year-over-year increase in leads, a 10.57 average ROMI in 2024, and Exmark dealer participation rising from under 20% to over 75%.

Name

Strategic America

Legal name

Strategic America, Inc.

Website

https://strategicamerica.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

101–250 employees

Short description

Strategic America is an independent, employee-owned full-service marketing agency founded in 1980 in West Des Moines, Iowa. It provides integrated advertising, digital, data analytics, and multi-location marketing services primarily to enterprise and franchise brands across the United States.

Ownership category

akta.pro rank

Product category

Marketing & Advertising Services

NAICS

Advertising, Public Relations, and Related Services (5418), Advertising Agencies (541810), Public Relations Agencies (54182)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Brand Strategy & Positioning (BPAFAEAA)

akta.pro secondary industries

Product & Brand PR (Consumer & B2B) (BPAFADAH), Content Strategy & Planning (BPAFAIAG), Marketing Localization (Campaign, Web, App, Social) (MPAAANAB)

Keywords

• Marketing agency services
• Digital advertising campaigns
• Brand strategy creative
• Media planning buying
• Franchise marketing solutions

Headquarters

HQ city

West Des Moines

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Marketing and Advertising Services: Full-service marketing agency providing comprehensive advertising and marketing services including brand strategy, digital advertising, SEO, web design, social media, email marketing, PR, data analytics, and media planning/buying. Revenue is generated through professional service fees, retainer arrangements, project-based fees, and media buying commissions.
2. Data and Analytics Services: Data analytics consulting including market research, dashboard development, campaign reporting, attribution modeling, and CRM system management services.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Strategic America is a full-service, independent marketing and advertising agency providing ten integrated service lines: Creative & Branding, SEO, Web Design & Development, Digital Advertising, Social Media Marketing, Email Marketing, Data & Analytics, Media Planning & Buying, Public Relations, and Franchise Marketing Solutions. The agency serves enterprise and multi-location brands, combining data analytics, digital advertising platforms, and integrated marketing technology to deliver data-fueled, creatively-driven campaigns that scale national brands at the local level.

Product overview

Strategic America is a full-service marketing and advertising agency offering an integrated suite of marketing services rather than a software product. The agency provides ten core service offerings: Creative & Branding (brand strategy, graphic design, video production), Search Engine Optimization, Web Design & Development, Digital Advertising (SEM, programmatic, social), Social Media Marketing, Email Marketing, Data & Analytics (attribution modeling, dashboards, CRM), Media Planning & Buying (traditional and programmatic), Public Relations, and Franchise Marketing Solutions. These services work together as a fully integrated marketing approach to help enterprise and multi-location brands achieve growth.

Differentiator

Problem solved

Functional benefit

Products and services

• Creative & Branding Full-service creative and branding including brand strategy, graphic design, copywriting, advertising campaign development, video production, and integrated production services to help brands connect emotionally with audiences.
• Search Engine Optimization (SEO) Comprehensive SEO services including keyword research, content creation, local SEO, link building, analytics, and technical SEO to maximize visibility and organic traffic for brands.
• Web Design & Development Website design and development services including custom web design, UX design, user testing, landing page creation, and multisite design for multi-location brands.
• Digital Advertising Paid digital advertising services including search engine marketing, digital display advertising, programmatic advertising, Amazon Sponsored Display Ads, video advertising, and social media advertising.
• Social Media Marketing Social media marketing services including paid and organic strategy development, content creation, influencer marketing, and community management across major platforms.
• Email Marketing Email marketing services featuring automation, segmentation, personalization, campaign targeting, A/B testing, journey campaigns, and tracking and reporting capabilities.
• Data & Analytics Data analytics consulting including market research, data visualization dashboards, campaign reporting, attribution and predictive modeling, customer analytics, persona development, and CRM system management.
• Media Planning & Buying Traditional and digital media planning and buying services including TV, radio, print, out-of-home advertising, programmatic media buying, and sponsorships.
• Public Relations Strategic communications and public relations services including strategic communications planning, content creation, media relations, influencer marketing, event planning, community relations, and reputation management.
• Franchise Marketing Solutions Multi-location marketing services designed for national brands with local presence, including franchise digital marketing, franchise website design, traditional and digital advertising, and localized data analytics.

Quantifiable outcome

• 50% increase in leads driven YOY for clients in 2024
• +5 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Partnerships

Five partnerships are on record, tiered core.

• Amazon AdscoreGTM or Marketing PartnerStrategic America is an Amazon Ads Verified Partner, enabling them to run Amazon Sponsored Display Ads and access beta programs for their clients.
• GooglecoreGTM or Marketing PartnerCertified Google Partner agency with access to Google Ads platform and resources.
• International Franchise Association (IFA)coreGTM or Marketing PartnerMember of IFA, supporting their franchise marketing solutions practice.
• American Association of Advertising Agencies (4As)coreGTM or Marketing PartnerMember of the 4As, demonstrating commitment to industry standards and best practices.
• Association of National Advertisers (ANA)coreGTM or Marketing PartnerMember of ANA, connecting with national advertisers and industry leadership.

Scale indicators13 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Adpearance: Independent digital agency specializing in multi-location/franchise marketing for industries such as home services, automotive and manufacturing. Comparable to Strategic America's franchise and dealer-network work for Exmark and Lennox-type clients.
• Sterling Rice Group: Independent, mid-sized full-service brand and marketing agency headquartered in the Mountain/Midwest region. Comparable service breadth (brand strategy, creative, digital, PR) and client profile of regional and national brands.
• Scorpion: Mid-market digital marketing agency focused heavily on franchise and multi-location brands, offering websites, SEO, paid media and creative. Direct overlap with Strategic America's franchise marketing solutions and digital advertising services.
• Ansira: Independent mid-market marketing agency specializing in channel, franchise and B2B2C marketing programs for national brands with dealer/partner networks. Closely comparable to Strategic America's multi-location/franchise marketing practice and enterprise client profile.
• 9thWonder: Mid-market independent full-service agency offering brand strategy, media, digital, PR and analytics. Similar size, scope and ownership profile to Strategic America; competes for the same enterprise and multi-location RFPs.
• Tombras: Independent, employee-owned full-service agency of similar size (~300+ staff) serving enterprise and challenger brands across creative, media, data and digital. Closely mirrors Strategic America's ESOP-owned, full-service, data-led positioning.
• Location3: Mid-market digital media and multi-location marketing agency focused on franchise and dealer networks. Direct competitor in the franchise/SEO/paid-media niche that Strategic America explicitly targets with its multi-location marketing service line.

Broad incumbents

• VMLY&R: Global WPP-owned creative and customer experience network offering brand strategy, advertising, commerce, data and PR. Represents the holding-company incumbent Strategic America competes against for enterprise AOR assignments.
• McCann: IPG-owned global advertising network with integrated brand, media, PR and digital capabilities. Sets the incumbent benchmark for full-service, enterprise-scale integrated marketing against which Strategic America's offerings are typically evaluated.

Emerging players

• R/GA: Global digital and innovation agency known for blending creativity with technology and product design. Comparable as an enterprise creative+tech partner, but typically wins assignments where digital product / experience work dominates over traditional advertising.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/SABetterWay
• Facebookfacebook.com/StrategicAmerica

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Strategic America