What Amazon Ads Agency does

Amazon Ads Agency is a privately held, founder-owned Amazon advertising agency founded in 2017 and headquartered in Indore, India, with a regional office in Salford, Greater Manchester. The company provides full-funnel Amazon growth services to brands and sellers, combining performance marketing, conversion optimization, SEO, listing and design work, backend operations, and account health management into a single integrated system rather than discrete service silos. Its named client base spans enterprise brands (Frigidaire, Breville, Kirkland), mid-market (Centon Electronics), and SMB sellers (PureGlow Skincare, TechNest Solutions, LuxeLiving UK), with service coverage extending across US, UK, and European Amazon marketplaces including Germany, France, Italy, and Spain.

The underlying technology stack is a data-driven campaign intelligence and optimization practice rather than a proprietary platform: advanced keyword research, search-term analysis, bid optimization, and conversion-focused A+ content work supported by dashboards and reporting. The agency holds official Amazon partner designations — Verified Partners, Solution Provider Network, and Onboarding Partner — and also maintains Shopify and Meta partnerships, alongside a White Label Agency capability that allows other agencies to resell its services under their own brand. Founders Chirag Bharihok (former Amazon India) and Shweta Bharihok (former Amazon UK) lead the firm, positioning former-employee insider knowledge of Amazon's algorithm as a primary differentiator.

Revenue is generated through managed-services fees, typically structured as a percentage of ad spend (10–20%) or fixed monthly retainers in the range of ₹1.5 lakh to ₹10 lakh or more, with a hybrid pricing approach also in use. Go-to-market is sales-led and direct, anchored on a free Amazon Ads Audit funnel, SEO-optimized content, and phone/WhatsApp outreach, supplemented by a UK-facing field-sales motion for enterprise and international expansion clients.

Name

Amazon Ads Agency

Legal name

Amazon Ads Agency

Website

https://amazonadsagency.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Amazon Ads Agency is a founder-owned, India-headquartered Amazon advertising agency serving 100+ brands across US, UK, and European marketplaces with integrated PPC, SEO, listing optimization, design, and full-funnel account management.

Ownership category

akta.pro rank

Product category

Amazon Advertising & Marketplace Management Services

NAICS

Advertising Agencies (54181), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Feed Management & Shopping Ads (PLA/Product Ads) (MPAAACAL)

akta.pro secondary industries

Feed/Product Listing Ads Management (Shopping, Catalog Ads) (BPAFACAK), Performance Marketing Automation & Bid Management Services (MPAAACAM), Retail Media, Shopper Marketing & In-Store Activation Services (CRAOAOAD)

Keywords

• Amazon PPC management
• Amazon advertising services
• Amazon SEO optimization
• Amazon listing optimization
• Amazon DSP campaigns

Headquarters

HQ city

Indore

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Amazon Advertising Management Services: Full-service Amazon agency providing PPC management, SEO, listing optimization, design services, and account management. Revenue generated through service fees based on percentage of ad spend managed (typically 10-20%) or fixed monthly retainers. The blog article mentions typical retainer range of ₹1.5 lakh to ₹10 lakh or more, with hybrid models combining both approaches.
2. White Label Agency Services: Provides white-label Amazon management services enabling other agencies to offer Amazon advertising services under their own brand

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Amazon Ads Agency is a full-service Amazon advertising and growth consultancy that manages Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP campaigns, alongside Amazon SEO, listing optimization, A+ content and brand store design, Vendor Central management, account health, and backend operations for Amazon sellers. Services are sold as integrated full-funnel packages or as individual modules, with pricing structured as percentage of ad spend or fixed monthly retainers, complemented by a white-label offering for other agencies.

Product overview

Amazon Ads Agency offers a full-funnel Amazon growth system combining multiple integrated services: Amazon PPC Management (covering Sponsored Products, Sponsored Brands, Sponsored Display, and DSP campaigns), Amazon SEO & Organic Ranking, Amazon Listing Optimization, Amazon Design & Branding, Full-Service Amazon Management, Amazon Operations & Backend Management, Amazon Account Health & Compliance, Amazon A+ Content, Amazon Brand Store, and Amazon Vendor Central Management. The agency was founded in 2017 by ex-Amazon professionals and positions itself as an integrated platform where advertising, SEO, conversion optimization, and operations work together rather than as isolated services.

Differentiator

Problem solved

Functional benefit

Products and services

• Amazon PPC Management Managed Amazon PPC service covering Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP campaigns with keyword research, search-term analysis, and bid optimization aimed at improving ROAS and reducing ACoS for Amazon sellers.
• Amazon SEO & Organic Ranking Amazon SEO service covering keyword research, listing content optimization, and backend indexing to improve organic visibility and keyword rankings for high-intent search terms.
• Amazon Listing Optimization Conversion-focused optimization of Amazon product listings including keyword-rich titles, benefit-driven bullet points, engaging descriptions, and A+ content to increase conversion rates and click-through rates.
• Amazon Design & Branding Visual design services for Amazon listings including infographics, lifestyle images, comparison charts, and A+ content creation aimed at improving CTR, brand trust, and customer engagement.
• Full-Service Amazon Management End-to-end Amazon business management service bundling advertising, SEO, listing optimization, design, operations, and account health into a single integrated growth system for Amazon brands.
• Amazon Operations & Backend Management Backend operations management for Amazon sellers including inventory planning, demand forecasting, pricing strategy, and Buy Box optimization to maintain ranking stability and profitability.
• Amazon Account Health & Compliance Account stability and policy compliance service that monitors performance metrics, resolves listing suppressions, handles policy violations, and assists with Amazon suspension appeals.
• Amazon Brand Store Custom branded storefront creation and management within Amazon to showcase a brand's product portfolio and improve customer discovery.
• Amazon Vendor Central Management Management services for Amazon Vendor Central (1P) accounts including wholesale model strategy and Amazon retailer relationship management.
• White Label Amazon Agency Services White-label Amazon management services that allow other agencies to offer Amazon advertising, SEO, and account management under their own brand.

Quantifiable outcome

• Trusted by 100+ Amazon sellers with proven ROI-focused strategies
• +3 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Amazon Verified PartnerscoreTechnology or IntegrationRecognized Amazon partner program for verified advertising expertise and service quality. Enables access to Amazon resources, support, and enhanced service capabilities for managing client accounts.
• Amazon SPN (Solution Provider Network)coreTechnology or IntegrationSolution Provider Network membership demonstrating proficiency in Amazon advertising and marketplace services. Provides additional credibility and potential access to beta features.
• Amazon Onboarding PartnercoreTechnology or IntegrationAuthorized partner status for assisting new sellers and vendors with Amazon platform onboarding processes and compliance requirements.
• Meta Business PartnerminorGTM or Marketing PartnerFacebook/Instagram advertising partnership for social media integration and cross-platform advertising campaign management.
• ClutchminorOthersBusiness services directory and review platform recognition. Clutch provides verified client reviews and industry rankings for B2B service providers.
• GoodFirmsminorOthersAgency directory and review platform providing verified ratings and rankings for software and service companies.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Pacvue: Pacvue is an enterprise Amazon advertising and commerce platform with managed-service options — comparable in Amazon ad-buying focus but differentiated as a software-first platform versus Amazon Ads Agency's services-led model.
• Perpetua: Perpetua provides Amazon advertising optimization software for Sponsored Products, Brands, and DSP — overlapping in Amazon PPC bid management and analytics, but delivered as a SaaS tool rather than full-service management.

Direct peers

• Channel Key: Channel Key is a full-service Amazon advertising agency offering PPC management, DSP, SEO, and brand growth services — directly comparable in service mix, customer segment (Amazon brands), and managed-services revenue model.
• Sellozo: Sellozo (now part of Astound Commerce) is an Amazon advertising and analytics platform offering PPC management and DSP services — a direct competitor in Amazon advertising managed services with overlapping buyer segments.
• Ad Badger: Ad Badger is an Amazon PPC management agency focused on Sponsored Products optimization and bid management for Amazon sellers — closely overlapping with Amazon Ads Agency's core PPC offering and SMB/enterprise mix.
• Pattern (Pattern Brands): Pattern is an Amazon brand accelerator and digital marketing agency that acquires and grows brands on Amazon — overlapping in Amazon advertising, SEO, and marketplace growth services, but with a larger brand-ownership element.
• Seller Snap: Seller Snap provides AI-driven Amazon PPC automation and bid optimization as both a tool and a managed service — directly comparable in target customer (Amazon sellers), PPC focus, and bid-management capability.

Broad incumbents

• GroupM (WPP): GroupM is the world's largest media investment group with Amazon-specific practice teams — competes for enterprise Amazon advertising budgets as part of a broader media-buying portfolio rather than as a specialist agency.
• Helium 10: Helium 10 is an Amazon seller SaaS suite covering keyword research, listing optimization, and PPC — comparable in serving Amazon sellers with SEO and advertising tools, but as a software platform rather than a managed agency.
• Tinuiti: Tinuiti is a large independent digital marketing agency with a dedicated Amazon practice — competing for the same Amazon advertising budgets but offering a much wider paid-media portfolio beyond Amazon.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/amazonadsagency
• YouTubeyoutube.com/amazonadsagency
• Instagraminstagram.com/amazonadsagency
• LinkedInlinkedin.com/company/amazon-ads-agency

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amazon Ads Agency