Health-e Pro

What Health-e Pro does

Health-e Pro is a privately held U.S. software company that provides cloud-based menu planning, nutrient analysis, and USDA compliance software to K-12 school nutrition programs, with adjacent support for CACFP and SFSP operators. The company was founded by Meg Chesley in 2011, originating from her child nutrition consulting practice "A Higher Level," which she launched after the Healthy, Hunger-Free Kids Act of 2010 introduced new federal nutrition standards. It is headquartered in Highland Park, Illinois, and received USDA approval as a menu planning solution in 2013, a certification that enabled nationwide sales to districts participating in federal child nutrition programs. The company remains independent and founder-controlled, with no disclosed outside funding, parent entities, or M&A activity.

The platform's core product, Menu Planning, is a cloud-based application featuring color-coded visual compliance feedback, nutrient analysis, production records, and a pre-loaded content library of more than 6,000 ingredients (some sources cite 6,500) and 5,000+ USDA-compliant K-12 recipes, including CN Labels and Product Formulation Statements. The modular suite extends this core with Online Menus (interactive web publishing with allergen filtering and 100+ language support), the My School Menus mobile app for parents and students, a Digital Signage module for cafeteria displays, and a customizable Website builder. Native integrations with Rise Vision (digital signage) and DateCodeGenie (label printing) embed Health-e Pro into broader cafeteria operations, while professional services — Quick Start (data setup), EZ Review (mock administrative review by former state reviewers), and Data Entry — provide hands-on implementation support.

Health-e Pro generates revenue through subscription licensing of its SaaS modules to school districts and child nutrition providers, supplemented by fee-based professional services. Pricing is not publicly disclosed; sales are conducted directly via phone (800.838.4856), website demo requests, and email ([email protected]), supported by a multi-channel marketing program (blog, expert-led webinars, social media, and industry tradeshows). The company operates only in the United States and serves a fragmented base of school districts with no disclosed anchor customers, ownership changes, or institutional investors.

Name

Health-e Pro

Legal name

Health-e Pro

Website

https://healthepro.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Health-e Pro provides cloud-based menu planning, nutrient analysis, and USDA compliance software for U.S. K-12 school nutrition programs, with adjacent CACFP and SFSP support. The platform includes online menus, a parent-facing mobile app, digital signage, and professional services.

Ownership category

akta.pro rank

Product category

K-12 School Nutrition Software

NAICS

Educational Support Services (611710), Educational Support Services (61171)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Food Services Administration (Meal Eligibility, POS, Nutrition Compliance) (EDAJAHAJ)

akta.pro secondary industries

Menu Planning, Nutrition & Dietary Accommodation Services (Allergens, Special Diets) (EDAEAEAD), Meal Program Compliance & Administration (NSLP/SBP, Reimbursements) (EDAEAEAC), Child Nutrition & Meal Programs (CACFP/Snack Programs) (EDACAMAA)

Keywords

• School nutrition software
• Menu planning software
• USDA compliance tools
• Nutrient analysis software
• Online menu publishing

Headquarters

HQ city

Anacortes

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Software Subscriptions: Cloud-based menu planning and nutrient analysis software sold as subscription to K-12 schools and child nutrition programs
2. Professional Services: Data entry services (ingredient, recipe, pricing setup), EZ Review mock administrative review, Quick Start setup services, and Success Review accuracy checks

Go-to-market motion3 records

Distribution channels2 records

Marketing channels6 records

Core offering

Health-e Pro provides a cloud-based K-12 school nutrition software platform centered on USDA-approved menu planning with nutrient analysis, supported by interactive online menu publishing, a mobile app for families, cafeteria digital signage, and a customizable nutrition website. The platform includes 5,000+ pre-loaded recipes and 6,000+ ingredients, and is complemented by professional services for data setup, mock administrative reviews, and data entry.

Product overview

Health-e Pro is a cloud-based school nutrition software platform with a modular architecture centered on Menu Planning as the core product. The platform includes Online Menus for interactive web publishing, My School Menus Mobile App for family access, Digital Signage for cafeteria displays, and Website for district nutrition pages. Premium integrations include DateCodeGenie for label printing and Rise Vision for advanced digital signage. Professional services including Quick Start (data setup), EZ Review (mock administrative review), and Data Entry round out the offering. The platform supports K-12 schools, CACFP, and child nutrition providers with USDA compliance tools.

Differentiator

Problem solved

Functional benefit

Brands

• My School Menus: Mobile application providing K-12 families access to school menus on the go, with allergen filtering, build-a-meal functionality, and multi-language support.
• Health-e Meal Planner

Products and services

• Menu Planning Cloud-based menu planning and nutrient analysis software for K-12 school nutrition programs, offering USDA-approved nutrient analysis, color-coded live compliance feedback, customizable reports, and pre-loaded ingredients and recipes.
• Online Menus Interactive online menu publishing platform that lets schools publish menus to web and mobile, with allergen filtering, build-a-meal calculations, nutrition information display, and multi-language support in 100+ languages.
• My School Menus Mobile App Mobile application for K-12 families providing anytime access to school menus, with allergen filtering, build-a-meal functionality, multi-language translation, and multi-school access within a district.
• Digital Signage Digital menu board module that syncs with Health-e Pro menus, enabling point-of-sale menu displays in cafeterias with real-time menu updates, customizable slides, and a preloaded image library.
• Website Customizable school nutrition website builder with drag-and-drop editing, pre-loaded templates, and mobile-friendly design for sharing menus, meal applications, payment information, and nutrition education resources.
• Quick Start Data setup service in which Health-e Pro's team enters ingredients, recipes, and menus on behalf of customers, eliminating manual data entry and accelerating time to first menu planning.
• EZ Review Mock administrative review service that examines menu planning data for review week, identifies errors and compliance gaps, and provides corrective action guidance, conducted by former state reviewers with 20+ years of experience.
• Data Entry Professional data entry service for ingredients, recipes, and pricing information, with expert review of crediting and compliance details to ensure accurate setup for menu planning, nutrient analysis, and cost management.

Quantifiable outcome

• EZ Review customers showed average 30% error rate with data entry and component miscalculation that were corrected
• +2 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature8 records

Partnerships

Two partnerships are on record, tiered core and supporting.

• Rise VisioncoreTechnology or IntegrationHealth-e Pro partnered with Rise Vision, the #1 digital signage software solution for K-12 schools, to provide digital signage capabilities. The integration allows Health-e Pro menus to be displayed on Rise Vision digital signage with real-time updates. Rise Vision provides 400+ templates, scheduling features, and emergency alert capabilities. The partnership enables schools to display menus on cafeteria screens with automatic menu updates.
• DateCodeGeniesupportingTechnology or IntegrationHealth-e Pro integrated with DateCodeGenie for intelligent label printing solutions. The integration allows labels to be printed directly from Health-e Pro menus with data imported automatically, eliminating manual data entry. DateCodeGenie provides food safety labeling, grab-and-go labels, and customizable options with logos and branding.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• PowerSchool: Broad incumbent K-12 edtech platform that provides a wide student information system and could bundle nutrition management functionality into its district-wide suite, representing a potential competitive threat at the district procurement level.
• Frontline Education: Broad incumbent in K-12 administration software with overlapping capabilities across HR, student information, and operational workflows that compete for district-level software wallet share.

Direct peers

• Tyrads (Meal Magic): Direct competitor in K-12 school nutrition software offering menu planning, production records, and nutrient analysis for USDA-compliant meal programs.
• Nutrikids (Cybersoft Technologies): Direct peer providing nutrient analysis and menu planning software for K-12 school food service operations with USDA compliance features. Same buyer persona, same regulatory use case, and overlapping feature set with Health-e Pro.
• LINQ Nutrition (TITAN Family of Services): Direct competitor in K-12 school nutrition software, offering menu planning, point of sale, and eligibility functionality for USDA-compliant meal programs. Targets the same school nutrition director buyer.
• MealViewer: Direct peer focused on school menu publishing, allergen filtering, and parent-facing online menus for K-12 districts. Overlaps directly with Health-e Pro's Online Menus and My School Menus modules.
• Cybersoft ANSRS: Direct peer through Nutrikids brand, providing enterprise nutrition management for K-12 and other foodservice segments with USDA meal pattern compliance features.
• PrimeroEdge: Direct competitor offering K-12 nutrition management software including menu planning, nutrient analysis, and USDA compliance for school nutrition programs nationwide. Closest comparable in product scope, target buyer (school nutrition directors), and regulatory positioning.
• Horizon Software (School Nutrition Solutions): Direct peer providing school nutrition management software including menu planning, point of sale, and eligibility. Targets the same K-12 nutrition program market with USDA-compliance-focused features.

Emerging players

• Myskoolaid: Emerging player offering digital menu publishing and allergen/parent communication tools for K-12 districts, competing in the same downstream publishing layer as Health-e Pro's Online Menus module.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/healthe_pro
• YouTubeyoutube.com/@healthepro
• Facebookfacebook.com/healthepro
• LinkedInlinkedin.com/company/15218019
• Instagraminstagram.com/healthe_pro/?hl=en
• Pinterestpinterest.com/healthepro

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Health-e Pro