Rice Communications

What Rice Communications does

Rice Communications (legal entity Rice Communications Pte. Ltd.) is a Singapore-headquartered boutique strategic communications consultancy founded in 2009 and operating as a member firm of the FINN Partners global network. The firm delivers enterprise-grade public relations, integrated marketing communications, thought leadership development, media relations, content strategy, internal communications, social media management, and events to B2B technology companies, premium/luxury brands, non-profits and purpose-driven organizations, and industrial clients across the Asia-Pacific region. Its core technology is an integrated communications methodology that combines earned, owned, and shared media across print, broadcast, online, and social channels, supported by in-house creative production (including video) and a research and insights function.

The firm operates six offices across Asia Pacific: Singapore (regional headquarters, 178 Clemenceau Avenue), Hong Kong, Yangon (Myanmar), Bangkok (Thailand), Taguig (Philippines), and Sydney (Australia), with named client engagements spanning Hilton, UiPath, LinkedIn, Salesforce, Audi Singapore, Eaton, LogRhythm, Twilio, FICO, AirAsia, Zalora, Pure Storage, Bowtie, Ciena, Solace, ofi, Levi Strauss, Airwallex, Klook, and Criteo, among others. Its revenue model is professional services-based, structured around monthly subscription-style retainers, project-based campaign work, and a newer "Secondment as a Service" offering that embeds RICE consultants directly within client organizations. The firm is privately held, with FINN Partners holding ownership/controlling interest; no funding rounds, revenue figures, or institutional cap-table information are publicly disclosed. Organizational headcount sits in the 11-50 range with a partner-heavy leadership including Managing Partners, Senior Partners, Regional/General Managers, Account Directors, Account Managers, and a creative, research, and finance support layer.

Recent strategic posture indicates continued regional build-out, with the April 2024 formal announcement of Thailand and Philippines operations (offices fully operational for 18 months prior), the launch of Secondment as a Service, and sustained enterprise client wins. Industry recognition has intensified, culminating in the 2025 Asia Pacific SABRE Gold Consultancy of the Year award, the 2023 PRovoke APAC Consultancy of the Year, the 2023 ICCO Consultancy of the Year, and multiple Best Agencies to Work For designations from PRovoke and PR Daily. The firm is a member of UN Global Compact (Singapore) and pursues purpose-driven work alongside commercial mandates, with stated commitments to allocate time to non-profit and ESG-aligned engagements.

Name

Rice Communications

Legal name

Rice Communications

Website

https://ricecomms.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Rice Communications is a Singapore-founded, FINN Partners-affiliated boutique strategic communications consultancy operating six offices across Asia Pacific, delivering retainer-based PR, integrated marketing communications, thought leadership, and embedded "Secondment as a Service" consulting to enterprise technology, premium brand, and purpose-driven clients.

Ownership category

akta.pro rank

Product category

Public Relations and Communications Consultancy

NAICS

Public Relations Agencies (54182)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Corporate & Financial Communications PR (MPAAADAA)

akta.pro secondary industry

Social Media & Community Management (BPAFAAAE)

Keywords

• Strategic communications consultancy
• Public relations services
• Media relations management
• Integrated marketing communications
• Corporate communications advisory

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Strategic Communications Retainers: Ongoing strategic communications consulting engagements with corporate clients, providing PR, media relations, content development, and integrated marketing communications services on retainer basis.
2. Secondment as a Service (SaaS): Embedding seasoned consultants directly within client organizations for set periods, providing tailored in-depth support as seamless extension of in-house teams. Offers agility and flexibility without long-term commitment.
3. Campaign-Based Engagements: Project-based work for specific campaigns including thought leadership programs, media relations, event management, and integrated communications initiatives.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels8 records

Core offering

Rice Communications is a strategic communications consultancy that helps brands turn ambitions into reality by leveraging influence to help organizations meet their business objectives in Asia. Core services include media relations, content strategy, internal communications, social media management, thought leadership development, and integrated communications campaigns combining earned, owned, and shared media. The firm differentiates through local expertise across six Asian markets, retainer-based account work, and a flexible Secondment-as-a-Service (SaaS) offering that embeds consultants within client teams.

Product overview

Rice Communications operates as a strategic communications and PR consultancy offering a portfolio of professional services. The core offering is strategic communications consultancy encompassing media relations, content strategy, internal communications, and integrated campaign development. The firm has recently expanded into SaaS with 'Secondment as a Service,' embedding consultants within client organisations. Additional offerings include thought leadership development, social media management, and research and insights services. The company also produces content products including the TL;DR newsletter for condensed news summaries.

Differentiator

Problem solved

Functional benefit

Brands

• Secondment as a Service: A SaaS offering where RICE embeds seasoned consultants directly within clients' organisations for a set period to provide tailored, in-depth support.

Products and services

• Strategic Communications Consultancy Core consultancy helping brands in Asia turn ambitions into reality by leveraging influence to meet business objectives, including media relations, content strategy, internal communications, and social media management. Targeted at enterprise B2B technology, luxury, hospitality, industrial, and purpose-driven organizations.
• Integrated Communications Campaigns End-to-end integrated communications programs combining earned, shared, and owned media across multiple channels and platforms for enterprise clients, delivered on retainer or project basis.
• Secondment as a Service (SaaS) Service embedding RICE's seasoned consultants directly within client organizations for set periods, providing tailored in-depth support as a seamless extension of in-house teams, offering agility and flexibility without long-term commitment.
• TL;DR Newsletter Twice-monthly email newsletter producing bite-size summaries of two stories in under 3 minutes, covering socio-political-economic topics (TL) and cultural news (DR). Distributed as a content product with standard and Pride special editions.
• Executive Thought Leadership Development Strategic executive positioning service combining narrative development, content production (including video series), and media engagement to establish senior executives as thought leaders, demonstrated through work such as Audi Singapore's Managing Director thought leadership campaign.
• Research and Insights Services Research and insights capability supporting strategy, content, and campaign development, demonstrated through ESG whitepaper collaborations and audience/market research informing client communications strategies.

Quantifiable outcome

• Over 148 pieces of media coverage for Audi House of Progress in publications including CNA Luxury, Business Times, Marketech APAC
• +7 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core, supporting and minor.

• FINN PartnerscoreStrategic or Co-development PartnerRICE is a member of FINN Partners global network of communications consultancies. This affiliation enables RICE to serve clients with international communications needs while maintaining local Asia expertise. As part of the network, RICE collaborates with other FINN Partners teams across the world to deliver integrated communications solutions for global clients.
• The Imagine CompanysupportingTechnology or IntegrationCreative production partner for video content development. Led filming and post-production for Audi Singapore's 6-part travelogue-style video series featuring Mark Markus Schuster, Managing Director of Audi Singapore, in conversations with local entrepreneurs.
• AKINsupportingStrategic or Co-development PartnerLGBTQ+ advocacy organization that partners with RICE for annual Pride Month events. Collaborated on 'Queer Eye for Progress' event exploring LGBTQ+ rights across Asia Pacific markets including Hong Kong, Australia, Thailand, Myanmar, Singapore, and Philippines.
• Eco-BusinesssupportingStrategic or Co-development PartnerKnowledge partner for ESG whitepaper development. Collaborated with RICE and UiPath to create an extensive ESG whitepaper focused on Singapore and Australia, addressing challenges in ESG reporting and highlighting how companies address these issues.
• UN Global Compact (Singapore)supportingStrategic or Co-development PartnerRICE is a member of UN Global Compact in Singapore, integrating ten principles into strategy, culture, and day-to-day operations while promoting brands that advance sustainable development goals.
• Yale-NUS CollegesupportingStrategic or Co-development PartnerPartnered with Yale-NUS College for the Future of Our Pasts Festival in support of the Singapore Bicentennial. The festival featured 11 projects reimagining lesser-known stories of Singapore's past through creative mediums.
• World Wildlife Fund (WWF)supportingStrategic or Co-development PartnerBacked by WWF and coalition of conservation organizations for the 'Voices for Momos' campaign addressing elephant poaching crisis in Myanmar. Campaign encouraged individuals and organizations to drive awareness and education to end illegal wildlife trade.
• Pomelo (Yangon)minorChannel Partner/ Reseller/ DistributorLocal fair-trade retailer partnership for 'Voices for Momos' campaign. Designed and sold miniatures of paper mache elephants at flagship store in Yangon, creating way for public to support campaign and amplify reach through social media.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• FleishmanHillard: Top-five global PR network with deep APAC operations, offering integrated communications, public affairs, and content. Competes with RICE for enterprise technology and corporate retainers, but at significantly larger scale and broader scope.
• Edelman: World's largest PR firm with extensive APAC presence serving technology, financial services, and consumer clients. Competes for the same blue-chip enterprise AOR mandates as RICE, with materially greater resources.
• Weber Shandwick: Global public relations leader with significant Asia-Pacific operations serving enterprise technology, healthcare, and consumer brands. Competes for large APAC integrated communications mandates that RICE also targets.

Direct peers

• Allison Worldwide: Mid-sized global PR and integrated marketing firm with strong technology, B2B, and consumer practices, including APAC operations. Comparable in serving enterprise technology clients with integrated communications.
• Mutant Communications: Singapore-headquartered boutique communications consultancy providing PR, content, and digital marketing to consumer and corporate clients in Southeast Asia. Directly comparable in size and Southeast Asia focus.
• Spurwing Communications: Singapore-based boutique PR agency offering media relations, corporate communications, and crisis management for technology, consumer, and lifestyle brands. Comparable in scale and regional scope.
• Klareco Communications: Asia-focused boutique PR consultancy with offices in Singapore, Hong Kong, and Japan serving technology, financial services, and corporate clients. Directly comparable boutique scale and APAC enterprise technology positioning.
• Hoffman Agency: Silicon Valley-originated tech-focused PR and integrated marketing agency with strong APAC presence. Comparable B2B technology client roster and cross-border enterprise communications capability.
• PRecious Communications: Singapore-headquartered boutique PR and integrated communications agency serving enterprise technology, fintech, and lifestyle brands across APAC. Closely comparable in size, regional focus, and client mix (B2B tech, luxury, ESG).
• Archetype: Asia-Pacific-focused PR and integrated marketing agency with offices across the region, serving technology and consumer brands. Comparable geographic footprint and enterprise technology orientation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ricecommunications
• LinkedInlinkedin.com/company/rice-communications-pte-ltd
• Instagraminstagram.com/wearericecomms
• Xx.com/ricecomms

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rice Communications