ThaiTicketMajor

What ThaiTicketMajor does

ThaiTicketMajor (บริษัท ไทยทิคเก็ตเมเจอร์ จำกัด) is Thailand's primary authorized ticketing platform for concerts, performances, sports events, and exhibitions, operating a direct-to-consumer marketplace through its website (thaiticketmajor.com), mobile interface, call center (02-262-3456), and 11 physical outlet branches supplemented by partner counters at Major Cineplex locations and Thai Post. The platform sells tickets with seat selection, online queue management for high-demand releases, multiple payment methods (credit/debit cards, QR PromptPay, TrueMoney Wallet, ShopeePay, Alipay, WeChat Pay), and postal delivery (80 baht per order) across Thailand, with international delivery available for merchandise. Revenue is generated primarily through per-ticket service fees (30 baht per paper ticket), 3% processing fees on card payments, delivery fees, a merchandise shopping portal (shopping.thaiticketmajor.com), and ancillary streams including a TTM Card loyalty program (50 baht enrollment, points-based voucher redemption), Ticket Protect insurance, R CARD theater membership, and advertising/sponsorship banners.

The underlying technology stack is a conventional e-commerce platform with virtual queuing for high-demand releases, a points-based loyalty engine, and a delivery tracking service; no AI/ML capabilities are disclosed in source material. The company operates a multi-product ecosystem extending beyond core ticketing: a Variety/News content vertical for entertainment coverage, a merchandise storefront, and sub-brands including TTM LIVE NEW for live music events. Customers are segmented into individual event attendees (primary segment), merchandise shoppers, and business-side event promoters/organizers and venue operators.

Since July 2022, ThaiTicketMajor has operated as a subsidiary of Ticketmaster following its acquisition as part of Ticketmaster's Asia expansion strategy; the company retains the ThaiTicketMajor brand and local market operations while integrating with the global Ticketmaster ticketing network, evidenced by joint TTM-TM branding and cross-linked URLs to ticketmaster.co.th for select international events. The platform holds core strategic partnerships with Live Nation Tero (co-promoter for international concerts), YG Entertainment (K-pop tours), GMMTV (Thai artist events), and major venues including Impact Arena and Rajamangala Stadium, alongside commercial partnerships with Mastercard (presale access) and Thai Life Insurance (title sponsorship).

Name

ThaiTicketMajor

Legal name

บริษัท ไทยทิคเก็ตเมเจอร์ จำกัด

Website

https://thaiticketmajor.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

101–250 employees

Short description

ThaiTicketMajor is Thailand's primary authorized ticketing platform for concerts, performances, sports, and exhibitions, serving Thai consumers via website, mobile, call center, and 11 physical outlets, and operating as a Ticketmaster subsidiary since 2022.

Ownership category

akta.pro rank

Product category

Online Event Ticketing

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Convention and Trade Show Organizers (56192)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Primary Ticketing Platforms & Box Office Systems (MPAGAJAA)

akta.pro secondary industries

Ticketing Platforms & Primary Ticketing (MPAIAFAD), Ticketing, Box Office & Access Control (MPAGAAAD), Event Promotion & Talent Buying (Promoters) (MPAGAJAC)

Keywords

• Online ticketing platform
• Event ticket distribution
• Concert ticket sales
• Entertainment ticketing services
• Ticketing fee revenue

Headquarters

HQ city

Khlong Toei

HQ country

Thailand

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Ticket Sales Commission: ThaiTicketMajor acts as the authorized ticketing agent for events, earning revenue through service fees per ticket (30 baht per paper ticket), processing fees (3% for credit/debit card payments), and delivery fees (80 baht per order for postal delivery within Thailand).
2. Merchandise Sales: Online shopping platform selling artist merchandise, light sticks, albums, and fan event products with delivery within Thailand and internationally.
3. TTM Card Membership: Customers pay 50 baht for membership card enrollment. Points are accumulated based on service fees paid for tickets, redeemable for vouchers and exclusive rewards.
4. Advertising and Sponsorship: The platform features promotional banners and sponsored event listings, including partnerships with insurance companies and financial institutions.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

ThaiTicketMajor operates Thailand's leading authorized ticketing platform, selling tickets for concerts, theater performances, sports events, and exhibitions through its website, mobile access, 11 physical outlet branches, call center, and partner networks. Beyond ticket sales, the company offers a merchandise shopping portal, a TTM Card loyalty program, Ticket Protect insurance, and theater-specific membership (R CARD), with revenue generated through service fees, processing fees, delivery fees, and merchandise sales.

Product overview

ThaiTicketMajor operates a comprehensive ticketing ecosystem with its core online ticket sales platform (thaiticketmajor.com) supporting concerts, performances, sports, and exhibitions. The platform is complemented by a merchandise shopping store, a loyalty program (TTM Card), delivery tracking services, and Ticket Protect insurance. Physical presence includes 11 main outlets and Major Cineplex partnerships. The TTM LIVE NEW category and R CARD theater membership extend the ecosystem into live events and theater loyalty. Together these products form an integrated entertainment ticketing and merchandise platform serving the Thai market with online and offline purchase channels.

Differentiator

Problem solved

Functional benefit

Brands

• TTM LIVE NEW: Live concert and event ticket platform

Products and services

• Online Ticket Sales Platform Digital platform for browsing events, selecting seats, and purchasing tickets online for concerts, performances, sports events, and exhibitions across Thailand. Includes virtual queue system for high-demand releases.
• TTM Card Loyalty Program Paid membership program (50 baht enrollment) that accumulates points from service fees paid on ticket purchases; 5,000 points redeemable for a 100 baht voucher, with exclusive member promotions.
• Shopping/Merchandise Store Online store at shopping.thaiticketmajor.com selling official artist merchandise, light sticks, albums, fan meeting items, and concert collectibles with delivery within Thailand and internationally.
• Ticket Protect Insurance Optional insurance add-on that allows ticket holders to receive refunds in cases of illness or inability to attend an event.
• R CARD Theater Membership Theater membership card for Ramanas audiences providing exclusive benefits and promotions for theater performances.
• Physical Retail Outlets 11 main branch ticket counters and Major Cineplex co-branded outlets for offline ticket purchases, ticket collection, and customer service across Thailand.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Live Nation TerocoreStrategic or Co-development PartnerLive Nation Tero is the co-promoter and event organizer for many international concerts in Thailand, including Kodaline, Fujii Kaze, and LANY. ThaiTicketMajor serves as the authorized ticketing partner for Live Nation Tero events.
• YG EntertainmentcoreChannel Partner/ Reseller/ DistributorYG Entertainment partners with ThaiTicketMajor for ticketing K-pop artist concerts in Thailand, including BABYMONSTER world tours.
• ไทยประกันชีวิต (Thai Life Insurance)minorGTM or Marketing Partnerไทยประกันชีวิต presents major concerts as title sponsor, including the 90's-2000's PIANO & i CONCERT and BIG ASS concerts.
• MastercardminorGTM or Marketing PartnerMastercard offers presale access to ticket events for cardholders in Thailand, with priority booking windows before general public sales.
• Impact Arena and VenuescoreChannel Partner/ Reseller/ DistributorMajor venues including Impact Arena, Impact Exhibition Hall, Rajamangala Stadium, and various Bangkok halls serve as ticketing partners for their own events.
• GMMTVcoreStrategic or Co-development PartnerGMMTV partners with ThaiTicketMajor for fan meetings and variety events including Moonshadow and WEIRDO-101 performances featuring Thai artists.
• WeverseminorChannel Partner/ Reseller/ DistributorWeverse membership presale program allows fans to access priority ticket booking for K-pop artist concerts before general public sales.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Regional players

• BookMyShow: India's leading online ticketing and entertainment platform for movies, concerts, sports, and events with omnichannel distribution. Closest regional analog: similar DTC ticketing model, entertainer partnerships, merchandise extensions, and dominance of a single country market.
• SISTIC: Singapore's leading ticketing service for concerts, theater, sports, and attractions. Comparable as a regional primary ticketing incumbent with an established brand, queueing systems, and partnership-driven event pipeline similar to TTM.
• Goers / Tiket.com: Indonesia's leading online ticketing and entertainment platform covering concerts, events, attractions, and travel. Comparable as a regional primary ticketing and event-discovery player with omnichannel distribution across a single SEA market.
• KKTIX: Taiwan's leading online ticketing platform for concerts, performances, exhibitions, and live events. Comparable as a regional primary ticketing platform with similar ticket-commission economics, online queueing for popular releases, and entertainment-news content integration.
• Ticketek: Australia and New Zealand's leading ticketing platform, a subsidiary of TEG. Comparable as a regional primary ticketing incumbent dominant in a single national market with similar concert/sports/event coverage and omnichannel sales.

Broad incumbents

• AXS: Global primary ticketing platform owned by AEG, integrated with venue operations and promoter relationships. Comparable to TTM as a venue-anchored primary ticketing incumbent serving concerts, sports, and live entertainment in multiple regions.
• Ticketmaster: ThaiTicketMajor's parent company since the 2022 acquisition. Ticketmaster runs the global primary ticketing platform and operates an international event-distribution network; comparable as the parent benchmark for technology, queue management, and promoter relationships, though broader in scope and geography.
• Eventbrite: Global self-serve ticketing and event-management platform spanning concerts, festivals, sports, and exhibitions. Comparable as an online primary ticketing operator with similar venue/organizer integrations and ancillary monetization (fees, advertising).

Emerging players

• Fever: Operating experience and ticketing marketplace for concerts, immersive shows, and local events with a mobile-first, data-driven model. Comparable as a primary ticketing + experience discovery layer targeting similar live-entertainment demand patterns.
• DICE: Mobile-first music ticketing and discovery platform focused on concerts and live events with anti-scalping features. Comparable to TTM in primary ticketing for live music, fan-centric UX, and venue/promoter integrations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ThaiTicketMajor
• YouTubeyoutube.com/@thaiticketmajor
• Facebookfacebook.com/ThaiTicketMajor
• Instagraminstagram.com/thaiticketmajor
• LinkedInlinkedin.com/company/thaiticketmajor

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ThaiTicketMajor