Ticketek
Ticketek is an Australasian ticketing platform serving live entertainment, sports, and concert events, processing transactions for venue operators and individual consumers, operating under Ticketek Entertainment Group which controls ~90% of Australia's major concert sector.
- Company typePrivate
- Founded1979
- HeadquartersSydney, Australia
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingServices
What Ticketek does
Ticketek, founded in 1979 and headquartered in Sydney, operates as an Australasian ticketing platform serving live entertainment, sports, and concert events. The company functions as Ticketek Pty Ltd under parent Ticketek Entertainment Group (TEG), which along with Live Nation and Frontier Touring controls approximately 90% of Australia's major concert sector through vertical integration. Ticketek serves two primary customer types: B2B venue operators through long-term exclusive ticketing partnerships (including a 10-year deal with Dunedin Venues Management Ltd covering Forsyth Barr Stadium and Dunedin Centre through 2036), and B2C consumers purchasing tickets directly via its website and mobile platform for sporting events, concerts, and live performances. Revenue is generated through transaction fees on ticket sales and managed services for contracted venues, with ticket pricing set by event organizers.
The company's core technology is a ticketing platform supporting event management, ticket sales, and distribution across small to mid-tier venues through to major stadium operations, with integrated digital ticketing and automated refund processing (e.g., within 30 business days for cancelled events). Strategic acquisitions have expanded the platform surface: Eventfinda (acquired August 2025) added New Zealand presence and a small-to-mid-tier venue segment, while a majority stake in FAN+ (December 2022) is being integrated to offer personalized fan engagement, meet-and-greets, and behind-the-scenes experiences. Go-to-market is hybrid: enterprise field sales securing multi-year venue contracts combined with direct-to-consumer e-commerce ticket sales through ticketek.com.au and mobile applications. The operating footprint spans Australia, New Zealand, and select international events (e.g., a Kyōwa Taiko performance ticketed for Buenos Aires in September 2026). Recent leadership transitions include TEG CEO Brad Banducci preparing to step down with COO Cameron Hoy to assume the role, and Phil King transitioning from Ticketek Australia Managing Director to CEO of Dunedin Venues Management Limited in 2026.
Ticketek firmographics
Firmographics- Name
- Ticketek
- Legal name
- Ticketek Pty Ltd
- Website
- https://premier.ticketek.com.au/
- Company type
- Private
- Founded year
- 1979
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Ticketek is an Australasian ticketing platform serving live entertainment, sports, and concert events, processing transactions for venue operators and individual consumers, operating under Ticketek Entertainment Group which controls ~90% of Australia's major concert sector.
- Ownership category
- akta.pro rank
Ticketek industry classification
Industry- Product category
- Live Event Ticketing
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Primary Ticketing Platforms & Box Office Systems (MPAGAJAA)
- akta.pro secondary industry
- Event Discovery, Listings & Calendar Platforms (MPAGAJAL)
Keywords
Where Ticketek is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Ticketek business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Ticketing Transaction Fees: Revenue generated from ticket sales transactions processed through the Ticketek platform, serving venues and event organizers across sports and entertainment segments.
- Venue Ticketing Services: Long-term ticketing partnerships with venues such as Forsyth Barr Stadium and Dunedin Centre, providing exclusive ticketing services through multi-year contracts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Event-specific pricing varies by seating category and event popularity |
| Other | Pay-as-you-go | Automatic refunds for cancelled events |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels3 records
Ticketek product offering
Product offeringCore offering
Ticketek is a ticketing platform that sells tickets directly to consumers for live entertainment events (sports, concerts, theatre) across Australia and New Zealand through its website and mobile platform. It also provides exclusive long-term ticketing technology and services to major venues such as Forsyth Barr Stadium and Dunedin Centre, processing transactions for event organizers across the live entertainment sector.
Product overview
Ticketek operates as a ticketing platform primarily serving the Australasian live entertainment market. The company offers a core ticketing platform for venues and events, with the platform recently expanded through acquisitions of Eventfinda (New Zealand ticketing and events discovery for small to mid-tier venues) and FAN+ (sports fan experiences connecting fans with clubs and athletes). Ticketek is part of Ticketek Entertainment Group (TEG), which controls approximately 90% of Australia's major concert sector.
Differentiator
Problem solved
Functional benefit
Products and services
- Ticketek Ticketing Platform Core ticketing platform that enables venue operators to sell and manage event tickets, serving both small to mid-tier venues and large stadium operations across sports and live entertainment in Australia.
- Eventfinda A New Zealand-founded ticketing and events discovery platform serving small to mid-tier venues, wholly owned by TEG and operating with brand and operational independence following its 2025 acquisition.
- FAN+ A Sydney-based platform connecting sports fans with clubs and athletes for personalized experiences including meet-and-greets, behind-the-scenes access, and exclusive events. Acquired via majority stake in 2022 and integrated into Ticketek's offerings.
Quantifiable outcome
- Record-breaking pre-sale: over 220,000 Ashes tickets sold on opening day, surpassing 2017/18 record of 111,741 tickets
- +1 more outcomes
Companies that use Ticketek
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles2 records
Ticketek technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Ticketek partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered flagship and core.
- Dunedin Venues Management Ltd (DVML)flagshipTicketek and parent company TEG signed a 10-year exclusive partnership with DVML, making Ticketek the exclusive ticketing partner for Forsyth Barr Stadium and Dunedin Centre through 2036. The partnership combines Ticketek's ticketing platform and technology with TEG's live content pipeline and DVML's venue management capabilities to expand Dunedin's live events calendar and enhance fan experience. The deal includes a joint innovation roadmap for modernizing event operations.
- FAN+coreTEG acquired a majority stake in Sydney startup FAN+, a platform connecting sports fans with clubs and athletes for personalized fan experiences. FAN+ connects fans with various experiences including meet-and-greets, behind-the-scenes access, and exclusive events. The platform is being integrated into Ticketek's offerings to expand live content and personalized fan engagement.
Scale indicators3 records
Recent moves5 records
Expansion highlights6 records
Ticketek competitors and assessment
Company assessmentDirect peers
- AXS: AXS provides ticketing, venue technology, and event-access solutions. It is directly comparable to Ticketek's enterprise venue contracts and digital ticket distribution.
- Ticketmaster: Ticketmaster is a global primary ticketing and distribution platform for concerts, sports, and live events. It directly overlaps with Ticketek's venue, organizer, and consumer transaction model.
- CTS Eventim: CTS Eventim operates ticketing and live-entertainment services across Europe. Its primary ticketing, distribution, and event-transaction activities closely resemble Ticketek's core business.
- Eventbrite: Eventbrite offers event registration and ticketing for organizers and consumers. It is comparable in event-ticket sales and consumer discovery, although it is less focused on exclusive stadium relationships.
- See Tickets: See Tickets provides ticketing, marketing, and event services across multiple markets. It overlaps with Ticketek's multi-channel ticket sales and live-entertainment distribution model.
Regional players
- TryBooking: TryBooking is an Australian online ticketing and event-registration service. It competes for similar event organizers, venues, and individual ticket buyers in the Australian market.
- Humanitix: Humanitix is an Australian-founded event-ticketing and management platform serving organizers and consumers. It is a relevant regional peer for local event sales and venue or organizer workflows.
- Ticketebo: Ticketebo is an Australian online ticketing platform for events and venues. It offers a similar regional service to event organizers and ticket buyers, albeit at a different scale.
- Oztix: Oztix provides ticketing and event services focused on Australian live music and entertainment. It is comparable in regional event distribution and promoter or venue relationships.
Emerging players
- Dice: Dice is a mobile-first ticketing and event-discovery platform focused on live music. It overlaps with Ticketek's direct-to-consumer live-event sales and digital access, but is less oriented toward large enterprise venue contracts.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Ticketek social profiles
Digital presenceTicketek financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ticketek leadership team
Management profileNumber of profiles
Profiles2 records
Ticketek subsidiaries and ownership
Company hierarchySubsidiaries2 records
Ticketek funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ticketek M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ticketek
What does Ticketek do?
Ticketek is a ticketing platform that sells tickets directly to consumers for live entertainment events (sports, concerts, theatre) across Australia and New Zealand through its website and mobile platform. It also provides exclusive long-term ticketing technology and services to major venues such as Forsyth Barr Stadium and Dunedin Centre, processing transactions for event organizers across the live entertainment sector.
Is Ticketek a public or private company?
Ticketek is a private company. It is classified as corporate owned and is currently operating.
When was Ticketek founded?
Ticketek was founded in 1979. It employs 1,001 to 5,000 people.
Where is Ticketek based?
Ticketek is headquartered in Sydney, Australia, in the Oceania region.
How does Ticketek make money?
Two revenue lines are on record. Ticketing Transaction Fees are the primary driver. The others are venue Ticketing Services.
Who are Ticketek's main competitors?
Direct peers on record are AXS, Ticketmaster, CTS Eventim, Eventbrite and See Tickets. Regional players are TryBooking, Humanitix, Ticketebo and Oztix. Dice is listed as an emerging player.
Does Ticketek have an API?
No public API is recorded for Ticketek.
What industry is Ticketek in?
Ticketek's product category is Live Event Ticketing. Its primary akta.pro industry code is MPAGAJAA, Primary Ticketing Platforms & Box Office Systems, with a secondary code of MPAGAJAL, Event Discovery, Listings & Calendar Platforms. Its NAICS code is 711320 and its SIC code is 7900.