What Offerwise does

Offerwise is a private market research data collection company founded in 2004 and headquartered in Ashburn, Virginia, with operations centered on São Paulo, Brazil. It operates as the Latin American and European research arm of the Norway-based Norstat Group, providing quantitative, qualitative, statistical, and passive-data research services to enterprise and mid-market clients across 45 countries. The company sells access to a proprietary panel of 14 million-plus respondents, recruited and managed in-house, with 250-plus behavioral and demographic profiling attributes.

The core product portfolio consists of four proprietary platforms: OW Survey for quantitative study management, OW Vision for eye tracking and facial coding behavioral research, OW Voices for online research communities and longitudinal qualitative work, and OW Pulse, an AI-assisted agile research platform that uses generative AI to draft questionnaires and deliver insights within hours. These platforms are complemented by a broader catalog of 50-plus research solutions spanning brand health tracking, pre/post advertising tests, A/B testing, omnibus surveys, conjoint and MaxDiff analyses, and passive data collection (social listening, geofencing, cookies and tags). Technology differentiators include computer vision-based emotion detection, GPS-triggered in-field studies, and AI-powered survey design.

Offerwise runs a consultative B2B sales motion targeting brand, marketing, advertising, and consumer-insights teams, with quote-based pricing, multi-year subscription contracts, and a digital-first demand generation program across LinkedIn, Google, Medium, and HubSpot CRM. Revenue mechanics are project-based research engagements and panel subscriptions. The company holds ISO 9001-aligned quality certification through Norstat Group and is compliant with both GDPR (EU/Spain) and LGPD (Brazil), enabling cross-border data flows via Standard Contractual Clauses. Named enterprise customers include Procter & Gamble, Nubank, Quantas Pesquisas, Futurebrand, and Mosaiclab.

Name

Offerwise

Website

https://offerwise.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Offerwise is a Norstat Group subsidiary that delivers proprietary-panel market research across Latin America and Europe, offering quantitative, qualitative, and AI-assisted research platforms to enterprise brand and consumer-insights teams.

Ownership category

akta.pro rank

Headquarters

HQ city

Ashburn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Research Solutions and Panel Access: Offerwise provides research solutions including brand health tracking, pre/post communication testing, A/B testing, and panel access. The company offers quantitative and qualitative research methodologies, statistical methods, and passive data collection services. Revenue is generated through project-based research engagements and panel access subscriptions, with solutions like OW Pulse, OW Voices, OW Vision, and OW Survey as platform offerings.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Offerwise, part of the Norstat Group, delivers global data collection and market research solutions across Latin America and Europe. It operates a proprietary panel of 14M+ panelists and four technology platforms (OW Pulse, OW Survey, OW Vision, OW Voices) to support quantitative surveys, qualitative communities, behavioral research using eye tracking and facial coding, and AI-powered agile studies. Offerings include brand health tracking, pre/post advertising tests, A/B testing, omnibus surveys, and passive data collection such as social listening and geofencing.

Product overview

Offerwise, part of the Norstat Group, operates as a market research data collection company offering a multi-platform portfolio spanning Latin America and Europe. The core offering centers on four proprietary research platforms: OW Survey (quantitative survey management), OW Vision (eye tracking and facial coding behavioral research), OW Voices (online research communities for qualitative insights), and OW Pulse (AI-powered questionnaire creation). These platforms are supported by a 14M+ panelist network across 45 countries and complemented by research solutions including Brand Excellence Tracking, Pre/Post Communication Tests, Omnibus Surveys, statistical methods (Conjoint Analysis, Price Elasticity, MaxDiff, NPS), passive data collection (Social Listening, Geofencing, Eye Tracking, Face Recognition, Cookies & Tags), and ready-to-go surveys (A/B Testing, Brand Health, Pre/Post Tests). The integrated portfolio provides end-to-end research from questionnaire creation to results analysis across quantitative, qualitative, and statistical methodologies.

Differentiator

Problem solved

Functional benefit

Brands

• OW Pulse: AI-powered research platform for agile insights in hours.
• OW Voices
• OW Vision
• OW Survey

Products and services

• OW Pulse AI-powered agile research platform combining AI-driven questionnaire creation with real consumer responses from the Offerwise panel to deliver actionable insights in hours for brand, marketing, and insights teams.
• OW Survey Flexible quantitative research platform for creating, launching, and managing survey projects with direct panel access and real-time results monitoring for consumer insights and analytics teams.
• OW Vision Advanced behavioral research tool using eye tracking and facial coding to measure attention, emotional response, and engagement with ads, packaging, digital assets, and other visual stimuli for advertising and product teams.
• OW Voices Online research communities platform enabling continuous qualitative interaction with consumers, including product and concept co-creation, consumer diaries, digital ethnography, and longitudinal behavioral studies for consumer insights teams.
• Brand Health Tracking Brand health monitoring solution that evaluates brand equity, perception, and competitive positioning over time using standardized methodology for brand and marketing teams.
• Pre/Post Communication Test Advertising campaign evaluation solution measuring message clarity, campaign recall, brand impact, engagement, purchase intention, and persuasion metrics before or after launch.
• A/B Testing Comparative testing solution for conducting A/B tests between ads, concepts, or product variations to determine effectiveness and optimize creative.

Quantifiable outcome

• Access to 14M+ highly engaged respondents
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature8 records

Partnerships

One partnership is on record.

• Norstat GroupcoreStrategic or Co-development PartnerOfferwise is part of the Norstat Group, a leading European data collection and research solutions provider. The partnership provides Offerwise with global infrastructure, technological platforms, and security standards including ISO 9001 certifications and ISAE 3000 audit standards. Norstat Group provides centralized data storage, market insights management, and information security across Latin America and Europe. The Norstat Group DPO coordinates with Offerwise for GDPR compliance.

Scale indicators5 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Toluna: Global online panel and consumer insights platform offering survey programming, panel access, and automated research across many markets. Directly comparable to Offerwise in online panel fieldwork, agile research delivery, and B2B research services.
• Dynata: One of the world's largest first-party data and insights platforms with a global online panel and survey programming capabilities. Closely comparable to Offerwise's core business of providing panel-based quantitative research to enterprise clients.
• Cint: Market research technology and panel exchange connecting researchers with global respondents. Comparable to Offerwise in supply-side panel infrastructure, programmatic research access, and B2B research workflow tooling.
• YouGov: Global research data and analytics company operating one of the largest proprietary panels worldwide. Comparable to Offerwise in panel-based consumer research, syndicated tracking, and direct-to-client insights delivery.
• Bilendi: European-based provider of online panel, survey programming, and data collection services with strong European panel coverage. Directly comparable to Offerwise in panel operations, fieldwork services, and multi-country research delivery.
• Norstat Group: Parent company of Offerwise. Norwegian-headquartered data collection and research solutions provider operating proprietary panels across Europe; directly comparable in panel-based fieldwork, online survey operations, and multi-country research methodology.

Broad incumbents

• NielsenIQ: Global consumer intelligence firm combining retail measurement, consumer panels, and analytics. Comparable in consumer panel operations and brand-led research services but with substantially broader scope and scale.
• Ipsos: Global market research and consulting firm offering a much broader portfolio (syndicated trackers, advisory, analytics) but overlapping in panel-based fieldwork, ad effectiveness testing, and brand health tracking — areas Offerwise competes for in RFPs.
• Kantar: World-leading market research and insights firm with deep LATAM presence (including IBOPE heritage). Overlaps with Offerwise in brand tracking, advertising effectiveness, and consumer research services but at a much larger scale.

Emerging players

• Prolific: Online participant recruitment platform for academic and commercial research, with a curated global pool. Comparable as a panel/data-collection platform serving research buyers, though positioned more toward behavioral and academic studies than full-service market research.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/1807965

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Offerwise