What Bilendi Technology does

Bilendi Technology (legal entity: Bilendi SA) is a publicly listed European market research technology and data services company headquartered in Paris and traded on Euronext Growth Paris under ticker ALBLD. Founded in 1999 by Marc Bidou, who remains CEO, the company operates 51 proprietary panels with more than 4 million panelists across 44 countries, and runs a 21-office sales footprint spanning France, Germany, the UK, the Nordics, Benelux, Southern Europe, Switzerland, Mauritius, and the United States. Its core commercial offering combines access to these panels with full-service research execution — from sample-only provision through study design, fieldwork, quota management, and data processing — serving market research agencies, consulting firms, media agencies, academic institutions, and major advertiser/brand clients.

The underlying technology is built and maintained in-house by Bilendi's R&D teams, runs on open-source components hosted on dedicated servers, and is patented and registered with benchmarking organization LOGITAS. The modular platform covers data acquisition, database management, campaign automation, and multi-channel panelist outreach (email, SMS, mobile notifications), and supports real-time multi-country panel screening. On top of this platform sit specialized products including Bilendi Discuss (an AI-native qualitative research platform), BARI (a purpose-built AI for verbatim coding and open-ended response analysis), Niche Sampling and Niche Country services, Qual Deep-dive, and the AI-augmented "KI für offene Fragen" module. The company holds ISO 20252:2019 certification for market research quality.

Bilendi generates revenue through a mix of recurring panel access and software licensing (notably Bilendi Discuss), professional services for full-service research projects, and customer engagement and loyalty solutions that sit alongside its market research pillar. Pricing is quote-based and varies by panel size, country coverage, and project complexity, with no public list pricing. Distribution combines a sales-led field motion through dedicated Sales Directors and account managers in each country with a self-service product-led motion on Bilendi Discuss. Bilendi has grown through a combination of organic expansion and serial acquisitions — iVOX (2017), Via! (2019), Humanizee (2021), Respondi (2021), and Netquest Group (2025) — and reported €64.4M of revenue in 2024 with 21.4% EBITDA margin, guiding to €91.5M in 2025.

Name

Bilendi Technology

Legal name

Bilendi SA

Website

https://bilendi.de

Company type

Public

Founded year

1999

Operating status

Operating

Headcount range

251–500 employees

Short description

Bilendi Technology (Bilendi SA) is a publicly listed European market research technology and data services company operating 51 proprietary panels with 4+ million panelists across 44 countries, providing AI-powered research platforms, panel access, and full-service research solutions to agencies, brands, and academic institutions.

Ownership category

akta.pro rank

Product category

Market Research Services

NAICS

Marketing Research and Public Opinion Polling (54191)

SIC

Services-Commercial Physical & Biological Research (8731)

akta.pro primary industry

Industry & Sector Research (Syndicated/Custom) (BPAHALAE)

Keywords

• Market research panels
• Online survey data collection
• AI qualitative research
• Consumer insight platforms
• Panel management software

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices15 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D

Revenue model

1. Market Research Panel Services: Revenue from providing access to proprietary panels and respondent recruitment for online market research surveys. From 51 proprietary panels and more than 4 million panelists, Bilendi carries out over 18,000 projects annually. Services range from sample-only to full-service research support.
2. Project-Based Research Services: Full-service market research delivery including study design, questionnaire setup, quota management, international project coordination, and data processing. These are typically project-based engagements with research agencies, brands, and academic institutions.
3. Software Licensing (Bilendi Discuss): Licensing revenue from AI-powered research platform Bilendi Discuss, which enables qualitative online studies. The platform is offered as a self-service tool with customers trained to use the software independently.
4. Customer Engagement and Loyalty: Technology and services for customer engagement and loyalty solutions, one of Bilendi's two main business pillars alongside market research services.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

Bilendi Technology operates a proprietary international market research platform built around 51 proprietary online panels covering more than 4 million panelists across 44 countries. The company delivers sample-only access, full-service research project execution, and AI-powered qualitative research tools (Bilendi Discuss, BARI) to market research agencies, brands, media agencies, consulting firms, and academic institutions, supported by 21 local sales offices across Europe.

Product overview

Bilendi Technology is an international leader in technology and data services for market research, offering a comprehensive platform portfolio combining proprietary panels, AI-powered research tools, and modular technology solutions. The core offering consists of the Bilendi Platform as the central technology infrastructure, supplemented by specialized products including Bilendi Discuss (AI-native qualitative research platform), BARI (purpose-built AI for text/verbatim analysis), Niche Sampling, Niche Country, and Qual Deep-dive services. The company operates 51 proprietary panels with over 4 million panelists across 44 countries, providing technology-enabled access to diverse target audiences. The platform portfolio also includes AI-augmented tools for open questions processing, campaign automation, and data management modules. Services span from sample-only offerings to full-service research solutions serving research institutes, consulting firms, media agencies, universities, and major advertisers. The group is listed on Euronext Growth Paris (ALBLD) and achieved €64.4 million turnover in 2024.

Differentiator

Problem solved

Functional benefit

Brands

• Bilendi Discuss: AI-native qualitative research platform with simple interface and AI that simplifies all stages of research
• Bilendi Platform
• Bilendi Discuss
• BARI
• Niche Sampling
• Niche Country
• Qual Deep-dive

Products and services

• Bilendi Discuss AI-native qualitative research platform with an intuitive interface and integrated generative AI that simplifies the entire qualitative research workflow, from discussion guide creation and fieldwork to verbatim coding and analysis. Offered as a self-serve tool with customer training and used by research professionals at agencies, brands, and academic institutions.
• Bilendi Platform Proprietary in-house technology platform built on Open Source technologies and hosted on dedicated servers. Enables real-time multi-country panel screening, panelist database management, campaign automation, and multi-channel communication (email, SMS, mobile notifications) for the execution of online market research projects. Application software is patented and registered with benchmarking organization LOGITAS.
• BARI (AI for verbatim coding) Purpose-built AI specifically designed for the market research industry. Performs automated verbatim coding and natural language processing on open-ended survey responses, supporting the analysis stage of qualitative research within Bilendi Discuss and the broader platform.
• Niche Sampling Specialized panel sampling service that enables access to specific, hard-to-reach target audiences for market research activities, leveraging Bilendi's proprietary panels and local recruitment capabilities across 44 countries.
• Niche Country Country-specific panel service providing access to specific country markets and local target audiences across Bilendi's 44-country network, including local expertise and panel management in each market.
• Qual Deep-dive Qualitative deep-dive research solution for in-depth exploration of consumer attitudes, behaviors, and insights, supporting richer qualitative engagements beyond standard online survey work.
• Bilendi Discuss (Advanced Self-Service Recruitment) International expansion of the Bilendi Discuss self-service recruitment capability to local UX research teams, enabling in-house UX teams across markets to recruit respondents and run qualitative research independently.
• Bilendi Text Coding Platform AI-native self-service platform for verbatim coding, allowing research teams to analyze open-ended survey responses at scale using AI-driven text coding capabilities.

Quantifiable outcome

• 18,000+ research projects completed annually
• +3 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature8 records

Partnerships

Two partnerships are on record, tiered core.

• Netquest GroupcoreStrategic or Co-development Partner · 1 February 2025Major acquisition completed in February 2025, integrating Netquest Group into the Bilendi portfolio. This acquisition significantly expanded Bilendi's panel reach and capabilities. Netquest was included in 2025 financial results starting February 1, 2025.
• RespondicoreStrategic or Co-development Partner · 1 December 2021Respondi was acquired by Bilendi starting December 1, 2021, expanding the group's German market presence and panel capabilities. Respondi is now fully integrated into Bilendi Group.

Scale indicators14 records

Recent moves8 records

Expansion highlights6 records

Emerging players

• Prolific: Online participant recruitment platform for academic and commercial research with an actively managed global participant pool. Comparable to Bilendi on the sample/panel recruitment layer; competes on quality and speed for niche sampling but lacks Bilendi's full-service research depth.
• Attest: Direct-to-consumer self-serve research platform providing fast survey deployment to a broad consumer panel. Comparable to Bilendi in the panel + DIY tooling segment, but smaller scale and primarily UK/US focused versus Bilendi's European breadth.

Direct peers

• Dynata: One of the largest global providers of first-party panel data for market research, with millions of panelists worldwide and sample-only and full-service offerings. Directly comparable to Bilendi across panel-based B2B research, multi-country sample provision, and full-service project delivery.
• Norstat: European-headquartered data collection company operating proprietary panels across the Nordics, DACH, and other European markets, providing sample and full-service research. Directly comparable to Bilendi's European panel-business model and geographic coverage.
• Toluna: Global online panel and market research technology provider with proprietary panels in multiple countries and an end-to-end automated research platform (Toluna Start). Directly competes with Bilendi in online panel access, sample provision, and self-serve research tooling for agencies and brands.
• YouGov: Publicly listed online market research and data analytics firm with a large proprietary panel and syndicated consumer research products (YouGov BrandIndex, Profiles). Comparable to Bilendi in online panel operations and full-service research; broader in syndicated consumer intelligence products.
• Cint: Operates a leading programmatic panel exchange and consumer research technology platform connecting researchers to respondents globally. Comparable to Bilendi as a panel-based sample/access provider; differs by exchange/model focus versus Bilendi's owned-panel model.

Broad incumbents

• GfK (an NIQ company): Global consumer and market research firm with consumer panels, retail measurement, and durable goods research. Comparable to Bilendi's consumer panel and full-service work, but GfK operates at much greater scale and across more verticals.
• Ipsos: One of the world's largest market research and consulting firms with global B2B research, syndicated products, and a sizable online panel operation. Overlaps with Bilendi's panel and full-service research offerings but operates much more broadly across industry verticals and geographies.
• Kantar: Global market research and insights powerhouse with major syndicated products (Worldpanel, BrandZ, panels). Indirectly comparable to Bilendi via its panel/sample supply business, but Kantar's positioning is full-stack market intelligence versus Bilendi's panel-and-technology focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bilendi Technology