Wire Belt Company of America

What Wire Belt Company of America does

Wire Belt Company of America is a fifth-generation, family-owned manufacturer of stainless steel metal conveyor belts and conveyor systems, headquartered in a 120,000 square foot facility in Bedford, New Hampshire. The company sells proprietary belting under brand names including Flat-Flex® (the original open-mesh belt, designed in 1926), Flat-Flex® XT®, Compact-Grid®, Eye-Flex®, Versa-Link®, Ladder-Track™, TC-327™, C-CureEdge®, and Flex-Turn®, alongside complete Flex-Turn®, Straight, and Ladder-Flex™ conveyor systems, drive components (including PEEK and Clean-Sweep sprockets), and accessories (EZ-Splice®, joining tools, clips). USDA Accepted, ISO 9001, and ISO 14001 certified, Wire Belt's products are engineered for sanitation-critical and high-throughput environments, with features such as rapid on-site splicing (Versa-Link® under 30 seconds) and food-grade open-area designs (up to 86% on Flat-Flex®).

The company operates manufacturing in the United States (Bedford, NH) and Germany (Selmsdorf), with a European headquarters in Sittingbourne, UK, and reaches customers in 70+ countries through a documented distributor network spanning North America, LATAM, Europe, Africa, Asia, the Middle East, and Australasia. GTM is predominantly direct enterprise field sales supported by application engineers, supplemented by channel partners such as Adelsa International (Mexico/LATAM), Meshcape Industries (South Africa), Ashworth Bros. (Brazil), Richard Foot Machinery (Australia), Advanced Technology Belting Trading (UAE), and multiple others. Revenue is generated primarily through custom-quoted, one-time sales of belts, complete conveyor systems, drive components, and accessories rather than recurring subscriptions.

Wire Belt's primary customer segment is food processing and packaging (baking, cooling, coating, frying, freezing, sterilizing), with secondary exposure to pharmaceutical and cosmetics, industrial and manufacturing (ovens, freezers, washers), and environmental services (notably waterway weed clearing for the London 2012 Olympic Park). Documented reference customers in food processing include Reading Bakery Systems, Barber Foods, Better Baked Foods, and Sunrise Foods.

Name

Wire Belt Company of America

Legal name

Wire Belt Company of America

Website

https://wirebelt.com

Company type

Private

Founded year

1919

Operating status

Operating

Headcount range

101–250 employees

Short description

Wire Belt Company of America is a fifth-generation, family-owned manufacturer of stainless steel metal conveyor belts and conveyor systems serving primarily the food processing industry, with additional exposure to pharmaceutical, industrial, and environmental sectors, distributed across 70+ countries via three manufacturing hubs (USA, UK, Germany) and a global channel partner network.

Ownership category

akta.pro rank

Headquarters

HQ city

Londonderry

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Metal Conveyor Belt Sales: Wire Belt Company generates revenue primarily through the manufacture and sale of stainless steel metal conveyor belts, including Flat-Flex®, Compact-Grid®, Eye-Flex®, Versa-Link®, and specialty belts. Belts are sold as custom-configured products tailored to each customer's specific application requirements.
2. Industrial Conveyor Systems: Sale of complete conveyor systems including Flex-Turn® Conveyors, Straight Conveyors, and Ladder-Flex™ Conveyors, all custom designed and engineered for specific customer applications in food processing, pharmaceutical, and industrial environments.
3. Drive Components and Accessories: Revenue from the sale of conveyor belt drive components (sprockets, PEEK components, Clean-Sweep Sprockets), joining tools (EZ-Splice®, Compact-Grid™ Joining Tool), belt maintenance tools, and accessories such as belt joining clips, joining tubes, and wire straightening tools.
4. Ladder Chain: Custom manufactured ladder chain products sold as part of the company's complementary product portfolio for conveyor applications.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Wire Belt Company of America manufactures stainless steel metal conveyor belts and complete conveyor systems for industrial customers. The company specializes in custom-configured open-mesh wire conveyor belts using proprietary technologies such as Flat-Flex®, Compact-Grid®, Eye-Flex®, and Versa-Link®, along with associated drive components, joining tools, and accessories. These products are engineered primarily for food processing, pharmaceutical, cosmetic, electronics, and general industrial applications.

Product overview

Wire Belt Company of America is a manufacturer of stainless steel metal conveyor belts and complete conveyor systems. The product portfolio consists of two core product families: (1) Industrial Conveyor Belts — including Flat-Flex®, Flat-Flex® XT®, Compact-Grid®, Eye-Flex®, Versa-Link®, Ladder-Track™, TC-327™, C-CureEdge®, Flex-Turn® Belts, and Specialty Belts — and (2) Industrial Conveyors — including Flex-Turn® Conveyors, Straight Conveyors, and Ladder-Flex™ Conveyors. Supporting these core lines, Wire Belt also offers Drive Components (including PEEK Components and Clean-Sweep Sprockets), Conveyor Belt Accessories (EZ-Splice® Joining Strand, Compact-Grid™ Joining Tool, Joining Clips, Joining Tubes, Wire Straightening Tool, and Belt Maintenance Tools), and Ladder Chain. The portfolio is unified by a focus on stainless steel construction, hygienic open-mesh design, and customization for food processing, pharmaceutical, and industrial applications.

Differentiator

Problem solved

Functional benefit

Products and services

• Flat-Flex® Conveyor Belt The original open-mesh stainless steel wire conveyor belt offering up to 86% open area, clean-in-place design, and positive drive tracking. Designed for food processing applications including baking, cooling, coating, and enrobing.
• Flat-Flex® XT® Conveyor Belt Reinforced version of Flat-Flex offering enhanced strength for heavier loads and longer belt life in demanding production environments. Suitable for applications where standard belts tear or wear prematurely.
• Compact-Grid® Conveyor Belt Stainless steel grid conveyor belt designed for small product handling, available in 10mm and 15mm mesh options with 70–73% open area. Optimized for frying, baking, coating, and cooling applications with clean-in-place compatibility and positive drive tracking.
• Eye-Flex® Conveyor Belt Heavy-duty modular stainless steel conveyor belt engineered for extreme loads, harsh conditions, and high-impact environments. Features customizable configurations including flights, side guards, and multiple drive options for applications from food processing to industrial ovens and freezers.
• Versa-Link® Conveyor Belt Modular conveyor belt designed for fast installation and easy maintenance, featuring advanced linking rods that connect in under 30 seconds without soldering or welding. Suitable for applications requiring rapid belt changes and minimal line disruption.
• Ladder-Track™ Conveyor Belt Lightweight open-design conveyor belt for straight-running applications in commercial bakeries and food production facilities. Features minimal maintenance needs and an open structure that enables fast, thorough cleaning.
• TC-327™ Conveyor Belt Specialized conveyor belt engineered specifically for tortilla baking and cooling processes, providing stable support and even heat distribution in high-speed baking environments.
• C-CureEdge® Conveyor Belt Safety-focused conveyor belt engineered with rounded edges to prevent product catching and reduce damage during high-speed operation, enhancing workplace safety and belt longevity. Available as an option for most Flat-Flex® belts.
• Flex-Turn® Conveyor Belts Conveyor belts designed for lines requiring directional change around curves while maintaining product spacing and orientation, supporting efficient motion through turns and complex layouts.
• Specialty Conveyor Belts Custom flat flex conveyor belts featuring formed wire strand sections called flights that control and guide product flow, used for inclines, product configuration holding, and precise handling with reduced waste.
• Flex-Turn® Conveyors Modular conveyor systems allowing product to navigate tight curves with height-adjustable footing and angle options including 45°, 90°, and 180°. Designed for consistent transfer and gentle handling in food, packaging, and pharmaceutical applications.
• Straight Conveyors Custom-designed stainless steel belt conveyors configured for food processing and packaging applications, featuring open belt tracking and safety design for smooth operation under heavy loads.
• Ladder-Flex™ Conveyors Modular conveyor systems engineered for spreading, accumulating, and converging product lanes before packaging or inspection. Features minimal moving parts and open construction supporting easy cleaning and reliable performance in food and pharmaceutical environments.
• Drive Components (Sprockets) Sprockets, drive components, and related hardware for conveyor belt systems, designed to keep production lines running reliably. Includes Clean-Sweep™ Sprockets engineered to deflect material buildup and extend belt life.
• PEEK Components High-performance drive components made from PEEK (polyether ether ketone) polymer for demanding applications requiring enhanced chemical and temperature resistance.
• Ladder Chain Custom-manufactured, high-quality ladder chain components designed for conveyor applications, complementing Wire Belt's range of metal conveyor belts.

Quantifiable outcome

• Over 99% on-time to promised delivery date
• +6 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

17 partnerships are on record, tiered core, major and minor.

• Adelsa InternationalcoreChannel Partner/ Reseller/ DistributorAdelsa International serves as Wire Belt's exclusive distributor for Mexico and the broader Latin American market. Nestor Barrios serves as Sales Manager Mexico and LATAM, based in Mexico. Contact: [email protected].
• Ashworth Bros., Inc.coreChannel Partner/ Reseller/ DistributorAshworth Bros., Inc. serves as Wire Belt's sales and service representative for Brazil. Ricardo Barakat represents the company in Brazil, handling sales and service for Wire Belt products.
• Meshcape Industries Pty LtdcoreChannel Partner/ Reseller/ DistributorMeshcape Industries Pty Ltd, represented by Mr Mark Levin, serves as Wire Belt's distributor for South Africa. Contact: [email protected], phone +27 21 511 1327.
• Advanced Technology Belting TradingmajorChannel Partner/ Reseller/ DistributorMr Shahul Hameed at Advanced Technology Belting Trading represents Wire Belt in the UAE, handling distribution across the Middle East region. Contact: [email protected], +971 6 534 4225.
• Richard Foot Machinery Pty LtdcoreChannel Partner/ Reseller/ DistributorRichard Foot Machinery Pty Ltd, represented by Mr Rob Maciver, serves as Wire Belt's distributor for Australia. Contact: [email protected], +61 2 9979 8311.
• Advanced Packaging Systems LtdcoreChannel Partner/ Reseller/ DistributorMr Mike Rushworth at Advanced Packaging Systems Ltd serves as Wire Belt's distributor for New Zealand. Contact: [email protected], +64 9 966 3360.
• Accom Technology Co. LtdmajorChannel Partner/ Reseller/ DistributorTina Chou at Accom Technology Co. Ltd represents Wire Belt in Taiwan. Contact: [email protected], +886 2 8522 8299.
• United Belting Co. LtdmajorChannel Partner/ Reseller/ DistributorMr Burghard Storck at United Belting Co. Ltd serves as Wire Belt's distributor in Thailand. Contact: [email protected], +66 (0) 2865 1977.
• Feyzi Gıda Sanayi Makinaları Mümessillik ve Ticaret A.ŞmajorChannel Partner/ Reseller/ DistributorFeyzi Gıda Sanayi, represented by Göker Uyarer, serves as Wire Belt's distributor in Turkey with a focus on the Protein, Meat, Poultry & Fish Industry. Contact: [email protected], +90 216 291 14 15.
• Prime Opus IncmajorChannel Partner/ Reseller/ DistributorZai Ignacio at Prime Opus Inc serves as Wire Belt's distributor in the Philippines. Contact: [email protected], +632 8820 1421.
• Fortney Sales Co., Inc.coreChannel Partner/ Reseller/ DistributorFortney Sales Co., Inc. is Wire Belt's regional sales representative covering Alabama (Andy Fobes, Regional Sales Manager), with David Fortney (CPMR) handling Puerto Rico and the Caribbean. Operates across southeastern US markets.
• Al Hezam Letaqaniah Al Mutatawerah Commercial CompanymajorChannel Partner/ Reseller/ DistributorMr Basel Najeeb represents Wire Belt in Jordan through Al Hezam Letaqaniah Al Mutatawerah Commercial Company. Contact: [email protected], +962 641 70100.
• AB Industrial SuppliesmajorChannel Partner/ Reseller/ DistributorAB Industrial Supplies serves Wire Belt in Jeddah, Saudi Arabia. Contact: [email protected], +966 2 280 2825.
• Liranco Foreign Trade LtdmajorChannel Partner/ Reseller/ DistributorLimor Younger at Liranco Foreign Trade Ltd represents Wire Belt in Israel. Contact: [email protected], +972 3 766 2662.
• Horizon InternationalmajorChannel Partner/ Reseller/ DistributorHorizon International serves as Wire Belt's distributor for Delhi NCR region of India. Contact: [email protected], +91-9717064196.
• Swakster ImpexmajorChannel Partner/ Reseller/ DistributorSwakster Impex serves as Wire Belt's distributor for Pune, Maharashtra region of India. Contact: [email protected], +91 7028905017.
• ReVision EnergyminorOthersReVision Energy installed the 1,042 solar panels on the roof of Wire Belt's previous Londonderry, NH facility, enabling the new tenants to continue benefiting from renewable energy after Wire Belt relocated to Bedford, NH.

Scale indicators8 records

Recent moves11 records

Expansion highlights5 records

Broad incumbents

• Regal Rexnord: Large diversified industrial manufacturer whose portfolio includes engineered conveyor chains, belting, and power transmission products. Overlaps with Wire Belt in industrial conveying solutions but operates across many other industrial categories.
• Fenner Dunlop: World's largest manufacturer of industrial conveyor belts, primarily rubber and fabric constructions for mining, bulk handling, and heavy industry. Adjacent competitor in industrial conveying but focused on heavier-duty applications than Wire Belt.
• Sandvik: Global engineering group with materials technology, mining, and rock processing divisions that include wire-based products and conveyor-related components. Touches Wire Belt's category through wire and materials handling but as part of a much broader portfolio.
• Continental / ContiTech: Global industrial conglomerate with a major conveyor belt group (ContiTech) producing fabric, steel-cord, and specialty conveyor belts. Competes broadly with Wire Belt in industrial conveying but as one of many business segments.

Direct peers

• Habasit: Global leader in fabric and synthetic conveyor belts for food, packaging, and industrial applications. Competes with Wire Belt in conveyor belt selection for food processing, though predominantly in non-metallic belt materials.
• Dorner: Manufacturer of industrial conveyors and conveyor systems serving food, packaging, pharmaceutical, and life sciences markets. Competes with Wire Belt's Flex-Turn®, Straight, and Ladder-Flex™ conveyor systems.
• Ashworth Bros., Inc. A direct metal conveyor belt manufacturer (balanced weave, flat wire, and spiral belts) serving food processing and industrial markets. Already named as Wire Belt's Brazil distributor, indicating close category overlap and direct product comparability.
• Cambridge Engineered Solutions: Manufacturer of metal conveyor belts and fabricated wire products for food, automotive, and industrial applications. Directly competes in the same stainless-steel wire conveyor belt category as Wire Belt's Flat-Flex® and Eye-Flex® lines.
• Twentebelt: Dutch manufacturer of metal conveyor belts serving food processing, packaging, and industrial customers globally. Closely comparable in product type (woven metal belts) and target applications to Wire Belt's core offerings.
• FlexLink (Coesia): Provider of modular conveyor systems for food, pharmaceutical, and assembly applications. Direct overlap in conveyor-system offerings targeting the same hygienic-production verticals as Wire Belt.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/WireBeltCo
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• LinkedInlinkedin.com/company/wire-belt-company-of-america
• Instagraminstagram.com/wirebeltcompanyamerica

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wire Belt Company of America