What Fortney Sales Company does

Fortney Sales Company, Inc. is a privately held, family-owned manufacturer's representative firm founded in 1977 and incorporated in 1978, headquartered in Acworth, Georgia. The company serves as a contracted sales agent for a portfolio of industrial product manufacturers, including Kuriyama of America, Midland Metal, Wire Belt, Alfagomma, Band-It, Proco Products, COXREELS, PureFlex, PIC Gauges, Safeplast, Hosebox, and Advanced Cable Ties, among others. Fortney's product offering is organized into three categories: hose and accessories, fluid power products, and conveyor belting equipment. The firm sells exclusively through industrial distribution channels across the southeastern United States and the Caribbean, covering Alabama, Georgia, Florida, Kentucky, Louisiana, Mississippi, North Carolina, South Carolina, Tennessee, Virginia, West Virginia, Puerto Rico, and the Dominican Republic.

The company's business model is commission-based, with manufacturers retaining inventory ownership and distributors issuing purchase orders directly to the manufacturers. Fortney earns transaction commissions on sales facilitated through its territory coverage, with occasional buy/resell arrangements to source specific products. The firm operates from an 80,000-square-foot warehouse and office facility and is supported by a team that includes four outside territory sales representatives, inside sales, customer service, warehouse, and administrative staff. Operations rely on traditional B2B sales motions: field reps covering assigned territories, inside sales handling pricing/availability/order entry, and direct customer service support, with no proprietary technology platform or digital product offering.

Fortney is multi-generational, with founder Al Fortney serving as Chairman, his sons David Fortney (President) and Danny Fortney (Vice President of Sales and Marketing) leading day-to-day operations, and third-generation Caleb Fortney active as a Territory Manager. The company has no external institutional investors, no disclosed funding rounds, no acquisitions, and no M&A activity, reflecting a self-funded, family-controlled business model that has grown incrementally over nearly five decades.

Name

Fortney Sales Company

Legal name

Fortney Sales Company, Inc.

Website

https://fortneysales.com

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

11–50 employees

Short description

Fortney Sales Company is a family-owned manufacturer's representative firm founded in 1978, representing leading industrial manufacturers of hose, fluid power, and conveyor belting products to industrial distributors across the Southeast US and Caribbean.

Ownership category

akta.pro rank

Headquarters

HQ city

Acworth

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Manufacturer's Representative Commissions: Fortney Sales Company operates as a contracted sales agent for manufacturers. They earn commissions on sales made through their represented manufacturers to industrial distributors. The manufacturers retain ownership of inventory and distributor agreements are directly with the manufacturers. Occasionally they engage in buy/resell arrangements to assist customers in securing specific products.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Fortney Sales Company is a contract manufacturer's representative that sells industrial hose, fluid power, and conveyor belting products on behalf of multiple manufacturers (Kuriyama of America, Midland Metal, Wire Belt, Alfagomma, PIC Gauges, Band-It, Proco Products, COXREELS, PureFlex, Hosebox, Advanced Cable Ties, Wire-Mesh, Keystone Manufacturing, Safeplast) to industrial distributors across the Southeast US and Caribbean. The firm earns commissions on sales generated through its represented manufacturers and supports those sales with field reps, inside sales, customer service, and an 80,000 sq ft warehouse in Acworth, GA enabling same-day shipping.

Product overview

Fortney Sales Company is a manufacturer's representative firm that distributes industrial products through three main categories: Hose & Accessories, Fluid Power, and Conveyor Belting. The company represents multiple manufacturers including Kuriyama of America (industrial hose, fittings, valves, clamps), Alfagomma and Midland Metal (hydraulic hose and fittings), PIC Gauges and Safeplast (fluid power accessories), Band-It (clamping solutions), Proco Products (expansion joints), COXREELS (reels), PureFlex (fluoropolymer products), Advanced Cable Ties, and Hosebox (hydraulic fitting kits). For conveyor applications, they represent Wire Belt (stainless steel belts), Keystone (flatwire belting), and Wire-Mesh (woven wire belting). All products are sold through industrial distribution channels across the southeastern United States territories including Alabama, Georgia, Florida, Mississippi, North Carolina, South Carolina, Tennessee, Virginia, West Virginia, Puerto Rico, and the Dominican Republic.

Differentiator

Problem solved

Functional benefit

Products and services

• Hose & Accessories Representation Sales representation for industrial hose, tubing, couplings, and related accessories distributed to industrial distributors in the Southeast US, covering manufacturers such as Kuriyama of America.
• Fluid Power Representation Sales representation for hydraulic hose, metric fittings and tubing, hose protectors, adapters, gauges, and related fluid power components, including brands such as Midland Metal, Alfagomma, PIC Gauges, Safeplast, Band-It, Proco Products, COXREELS, PureFlex, Hosebox, and Advanced Cable Ties.
• Conveyor Belting Representation Sales representation for flat flex, flat wire, woven, and flat top conveyor belting, including brands Wire Belt Company, Keystone Manufacturing, and Wire-Mesh, distributed to industrial distributors across the Southeast US.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core and minor.

• Kuriyama of AmericacoreChannel Partner/ Reseller/ DistributorPrimary manufacturer represented by Fortney Sales Company. Products include industrial hose and accessories, hydraulic hose and fittings (Alfagomma brand), couplings, and related products. Territory covers Alabama, Georgia, Florida, Mississippi, North Carolina, Puerto Rico, South Carolina, Tennessee.
• Midland MetalcoreChannel Partner/ Reseller/ DistributorManufacturer of hydraulic fittings and adapters, including stainless steel adapters. Territory covered: Alabama, Dominican Republic, Georgia, Florida, Mississippi, North Carolina, Tennessee, Puerto Rico, South Carolina.
• Wire Belt CompanycoreChannel Partner/ Reseller/ DistributorWorldwide leader in stainless steel conveyor belt manufacturing. Territory covered: Alabama, Georgia, Florida, Kentucky, Louisiana, Mississippi, North Carolina, Puerto Rico, Tennessee, South Carolina, Virginia, West Virginia.
• Keystone ManufacturingcoreChannel Partner/ Reseller/ DistributorManufacturer of flatwire conveyor belting, sprockets and shafting. Territory covered: Georgia, Florida, West Tennessee, Alabama, Mississippi, Louisiana, Arkansas, Missouri, Puerto Rico.
• Wire-MeshcoreChannel Partner/ Reseller/ DistributorWoven wire conveyor belting manufacturer. Territory covered: Alabama, Arkansas, Georgia, Florida, Kentucky, Louisiana, Mississippi, Missouri, North Carolina, Puerto Rico, Tennessee, South Carolina, Virginia, West Virginia.
• PIC GaugesminorChannel Partner/ Reseller/ DistributorManufacturer of pressure gauges, thermometers and accessories. Territory covered: Alabama, Dominican Republic, Georgia, Florida, Kentucky, Mississippi, North Carolina, Tennessee, South Carolina.
• Band-ItminorChannel Partner/ Reseller/ DistributorClamping solutions provider including center punch, JR clamps, UltraLok clamps, ties and tools. No specific territory mentioned.
• Proco ProductsminorChannel Partner/ Reseller/ DistributorGlobal leader in design and supply of expansion joints for piping/ducting systems including rubber and molded PTFE expansion joints and braided flexible hose assemblies. Territory covered: Tennessee, Mississippi, Florida, Alabama, Georgia, South Carolina.
• Cox ReelsminorChannel Partner/ Reseller/ DistributorManufacturer of heavy duty professional grade hose, cord, and cable reels. Territory covered: Alabama, Arkansas, Georgia, Florida, Mississippi, North Carolina, South Carolina, Tennessee, Virginia.
• PureFlexminorChannel Partner/ Reseller/ DistributorManufacturer of high-performance fluoropolymer and composite products for fluid handling and sealing in chemical, pharmaceutical, and ultra-pure industries.
• SafeplastminorChannel Partner/ Reseller/ DistributorHose protectors and hose binding products manufacturer. Territory covered: Alabama, Dominican Republic, Georgia, Florida, Kentucky, Mississippi, North Carolina, Tennessee, South Carolina, Virginia.
• HoseboxminorChannel Partner/ Reseller/ DistributorHydraulic fittings kits provider for adapters, caps and plugs, and o-rings with identification system and educational resources. Territory covered: Alabama, Georgia, Florida, Dominican Republic, Mississippi, North Carolina, Puerto Rico, South Carolina, Tennessee, Arkansas.
• Advanced Cable Ties (ACT)minorChannel Partner/ Reseller/ DistributorCable ties manufacturer based in USA, tariff-free products with live client support and private label option. Territory covered: Alabama, Arkansas, Georgia, Florida, Mississippi, North Carolina, Tennessee, South Carolina.

Scale indicators3 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• DXP Enterprises: Industrial distributor specializing in fluid power, rotating equipment, and hose products across the US — broad overlap with Fortney's fluid power and hose categories, but operates at national scale as principal rather than rep.
• Applied Industrial Technologies: Major US industrial distributor of fluid power, bearings, hose, and conveyance products — comparable product overlap to Fortney's portfolio but operates as a national distributor rather than a rep firm.
• Motion Industries: Large-scale industrial distributor of hoses, fluid power, bearings, and conveyance products across the entire US — overlaps Fortney's product portfolio but is a direct buyer/principal rather than a rep, representing both customer overlap and a competitive threat.
• SunSource (SunSource Fluid Power & Industrial Distribution): Industrial distributor and fluid power specialist with branches across the US — comparable product overlap with Fortney's hose and fluid power categories, but operates at national scale through owned branches rather than rep-firm model.

Others

• Kuriyama of America: Fortney's primary represented manufacturer for industrial hose, fittings, and accessories. Included as a peer because Fortney's revenue is materially tied to this supplier relationship and its competitive position is partially a function of Kuriyama's product roadmap.

Direct peers

• E.R. Wagner Manufacturing (Hose & Fittings Group): Industrial hose and fittings manufacturer/representative group selling through industrial distribution — directly comparable product categories (industrial hose, fittings, fluid power) and channel (industrial distributors) to Fortney.
• Stauff Corporation: Manufacturer and supplier of hydraulic components, hose accessories, clamps, and fluid power products sold through industrial distribution — comparable product mix and distributor-channel focus to Fortney Sales Company's fluid power category.
• Brennan Industries: Manufacturer of hydraulic fittings and adapters (overlaps with Fortney's Midland Metal franchise) sold through industrial distribution channels — comparable product category and distributor-customer base.
• RW Rogers Company: Independent manufacturer's representative firm covering multiple US regions for industrial hose, fittings, fluid power, and related products — closely comparable GTM motion (rep-for-hire, territory-based, field sales to industrial distributors) to Fortney Sales.
• Industrial Sales & Engineering (ISE): Independent industrial manufacturer's representative firm covering hose, fluid power, and conveying products to distributors — closely comparable business model to Fortney's rep-agency structure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/fortneysales

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fortney Sales Company