What CyberZ does

CyberZ is a Japanese smartphone advertising agency and entertainment company founded in 2009 and headquartered in Shibuya Scramble Square, Tokyo. It operates as a wholly-owned subsidiary of CyberAgent, Inc. (TSE: 4751) and runs two core divisions: an Ad Agency Division providing smartphone-focused performance marketing, account planning, and media buying for app publishers, game companies, and entertainment clients across Japan, Taiwan, South Korea, the United States, and Europe; and an Event Division anchored by the RAGE esports tournament brand, co-operated as a three-company joint venture with Avex Entertainment and TV Asahi. The technology stack is centered on smartphone ad operations and esports media infrastructure, with the OPENREC.tv live-streaming and pay-per-view platform, a CTO Office established in 2020, and internal organizational programs (CAMPUZ, ZAC) that institutionalize rapid product and engineering iteration.

Revenue is generated through three streams: (1) advertising agency commissions from managing global smartphone ad campaigns on a custom-quote basis with multi-year enterprise contracts; (2) professional services and sponsorship/event revenue from RAGE esports tournament operations and CyberE event production; and (3) consumer product revenue from the eStream IP merchandising subsidiary (SHIBUYA SCRAMBLE FIGURE premium figures, VTuber Chips snack merchandise, e-Chance! online lottery, Shibuya Sofubi Arts) and the Café&Bar RAGE ST physical venue opened in Ikebukuro in January 2024 through a JV with JR East Group. Go-to-market is sales-led via account planners across Tokyo, Sendai, Nagoya, Taipei, Seoul, and San Francisco, supported by core partnerships with Google and Apple for mobile ad platform spend and retail distribution via FamilyMart, Village Vanguard, and Animate for IP products. The customer base spans enterprise game publishers, VTuber agencies (e.g., NIJISANJI), anime IP holders, ABEMA, manga/e-book publishers, and convenience-store retail partners, with approximately 400 employees as of 2024.

Name

CyberZ

Legal name

株式会社CyberZ

Website

https://cyber-z.co.jp

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

101–250 employees

Short description

CyberZ is a Japanese smartphone advertising agency and esports entertainment operator, running the RAGE tournament brand, OPENREC.tv streaming platform, and eStream IP merchandising subsidiary, serving gaming, VTuber, and entertainment clients across Asia, the US, and Europe as a wholly-owned CyberAgent subsidiary.

Ownership category

akta.pro rank

Product category

Digital Advertising & Marketing Services

NAICS

Media Buying Agencies (54183), Media Buying Agencies (541830), Broadcasting and Content Providers (516)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Amusement & Recreation Services (7900), Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Esports Platforms & Competitive Gaming Networks (BPAMAKAH)

akta.pro secondary industries

Gaming Community, Chat & LFG Platforms (BPAMAKAK), Gaming Social Networks & Community Platforms (profiles, guilds, forums, discovery) (MPAFAIAD)

Keywords

• Smartphone advertising
• Esports event management
• Mobile marketing agency
• Live streaming platform
• IP merchandising

Headquarters

HQ city

Shibuya

HQ country

Japan

HQ region

Asia

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Advertising Agency Commissions: Smartphone-focused digital advertising agency services providing marketing support to clients globally. Revenue is generated through advertising commissions and fees from managing client ad budgets across Asia, US, and EU markets.
2. Esports Event Operations: Planning, operation, and production of esports events including the RAGE tournament brand, which is run as a three-company joint venture with Avex and TV Asahi. Revenue includes ticket sales, sponsorships, and media rights.
3. eStream Merchandising (Related Company): eStream subsidiary generates revenue through IP merchandising (goods), online lottery (e-chance!), and premium scale figures under the SHIBUYA SCRAMBLE FIGURE brand.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels4 records

Core offering

CyberZ is a smartphone-focused advertising and marketing agency that plans and operates performance campaigns for games, apps, manga/e-book, and entertainment clients across Asia, the U.S., and Europe. It also owns and operates Japan's largest-scale esports event brand, RAGE, and runs the OPENREC.tv live-streaming platform. Supporting subsidiaries include CyberE (esports event production) and eStream (IP merchandising, figures, and online lottery).

Product overview

CyberZ operates two core business divisions: an Ad Agency Division providing smartphone-focused advertising and marketing services across Asia, US, and Europe; and an Event Division managing Japan's largest eSports tournament brand RAGE in collaboration with TV Asahi and Avex. The company also operates OPENREC.tv video streaming platform and maintains subsidiary companies including CyberE (eSports event production) and eStream (IP merchandising, online lottery services, and figure businesses). The product portfolio spans advertising technology, eSports entertainment, live streaming media, and IP-based consumer products including SHIBUYA SCRAMBLE FIGURE high-end figures, VTuber Chips snack merchandise, e-Chance! online lottery, and Café&Bar RAGE ST retail locations.

Differentiator

Problem solved

Functional benefit

Brands

• RAGE: Japan's largest-scale eSports tournament brand operated in collaboration with TV Asahi and Avex. Hosts major eSports events and competitions across various game titles.
• OPENREC.tv
• CyberE
• Café&Bar RAGE ST

Products and services

• Ad Agency Division (広告代理事業) Smartphone-focused advertising and marketing services providing app-install, performance marketing, and brand campaign execution for game publishers, app operators, manga/e-book publishers, and entertainment brands across Asia, the U.S., and Europe. Operates as an agency partner for Google App Campaigns and Apple Search Ads.
• Event Division / RAGE (イベント事業 / RAGE) Planning, operation, and production of Japan's largest-scale esports event brand RAGE, covering multiple esports titles, spectator experiences, and related entertainment. Undertakes event production for CyberAgent's entertainment division through subsidiary CyberE.
• CyberE Event production company and CyberZ subsidiary specializing in esports branding, sales promotion, and event planning and operations; the only event production company within the CyberAgent Group. Produced 30-40 events in 2023 with #1 esports event production sales and operating profit.
• OPENREC.tv Video streaming platform operated by CyberZ featuring live streaming, pay-per-view (PPV) online live events including entertainment concerts and sports, and video-on-demand content for game streaming and esports. Used by artists, voice actors, and sports organizations for direct fan monetization.
• RAGE Esports Tournament Brand Japan's largest-scale esports tournament brand operated in collaboration with Avex and TV Asahi, covering multiple esports titles with competitive gaming events, spectator experiences, and related entertainment. Also includes V-RAGE, launched in 2020 as Japan's first VR esports event using a virtual venue format.
• Café&Bar RAGE ST Physical esports culture and lifestyle hub in Ikebukuro, Tokyo featuring a café/bar area, PC gaming zone with high-spec gaming PCs, and a merchandise shop. Operated jointly with JR East Cross Station Foods Company and supported by JR East Sports.
• eStream IP merchandising company handling merchandise planning and sales, online lottery services (e-Chance!), and scale figure businesses under sub-brands including SHIBUYA SCRAMBLE FIGURE and Shibuya Sofubi Arts. Serves VTuber agencies and IP holders (e.g., NIJISANJI) and partners with ABEMA for anime goods.
• SHIBUYA SCRAMBLE FIGURE Premium scale figure brand under eStream pursuing sculptural scale, dynamism, and detail, including character figures from licensed anime IPs such as Re:Zero and Sword Art Online.
• VTuber Chips Limited-edition snack product featuring collectible VTuber character cards, distributed through FamilyMart, Village Vanguard, Animate, and the eStream online store.
• e-Chance! (eチャンス!) Online lottery service from eStream providing an internet version of convenience-store instant lottery games as part of the company's entertainment offerings.
• STUDIO ZOON Webtoon studio operated by CyberZ focused on creating and publishing original webtoon and manga content.
• Shibuya Sofubi Arts Sofubi (soft vinyl) figure brand under eStream, focused on sculptural beauty, fine detail, and dynamic expression in collectible figures.

Quantifiable outcome

• Reduced workload by 75% through collaborative engineering approach between business and engineering teams
• +1 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core, flagship and minor.

• CyberEcoreStrategic or Co-development Partner · 1 January 2015CyberE is a subsidiary (related company) of CyberZ, established in December 2018. It handles esports event production, entertainment event production for CyberAgent, and provides branding and sales promotion services leveraging esports. CyberZ's only event production company within the CyberAgent Group.
• Avex Entertainment Inc.flagshipStrategic or Co-development Partner · 1 January 2015Avex Entertainment is the co-operator of the RAGE esports brand alongside CyberZ and TV Asahi. The three-company joint venture runs Japan's largest esports tournament brand.
• TV Asahi CorporationflagshipStrategic or Co-development Partner · 1 January 2015TV Asahi co-operates the RAGE esports brand with CyberZ and Avex as a three-company joint venture, providing broadcast media support and cross-promotional channels.
• JR East Group (Cross Station Foods, JR East Sports)coreStrategic or Co-development PartnerJoint venture with JR East Group companies to open Café&Bar RAGE ST at Ikebukuro Station East Exit. JR East Cross Station Foods Company operates the venue, with support from JR East Sports.
• AbemaTV Inc.coreStrategic or Co-development PartnerAbemaTV (now ABEMA) is a CyberAgent Group affiliate and partner for content co-production. eStream collaborated with ABEMA for anime goods production and sales, and jointly produced figure products like the Re:Zero Emilia and Rem figures.
• FamilyMart Co., Ltd.minorChannel Partner/ Reseller/ DistributorFamilyMart serves as a retail distribution channel for eStream's IP merchandise products including VTuber Chips and other snack products with embedded collectible cards.
• EXILE TETSUYA / LDH KitchenminorStrategic or Co-development PartnerAMAZING COFFEE inside CyberZ's Tokyo headquarters is co-branded with EXILE TETSUYA's LDH kitchen coffee brand. CyberZ was the first company to form a corporate partnership for this coffee shop brand.
• Google LLCcoreTechnology or IntegrationCyberZ serves as an advertising agency partner for Google app campaigns and Apple Search Ads. The Performance Strategy Division's mission includes achieving #1 sales among all agencies for these media platforms.
• Apple Inc.coreTechnology or IntegrationCyberZ operates as an agency partner for Apple Search Ads alongside Google campaigns, targeting top sales ranking among all agencies.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Mirrativ: Mirrativ is a Japanese mobile game-streaming and creator platform. Comparable to OPENREC.tv as a Japan-centric gaming streaming platform targeting similar creator and viewer demographics.
• Mildom: Mildom is a Japanese live-streaming platform focused on gaming and entertainment creators, directly competing with OPENREC.tv for streamer audiences and live event distribution in Japan.
• RAGE (Avex / TV Asahi co-venture): RAGE is itself co-operated with Avex and TV Asahi. As CyberZ's flagship esports IP, it shares structural similarity with other Japanese tournament organizers and competes for the same brand sponsorship and media rights dollars.
• Septeni Holdings: Septeni is a Japanese digital advertising agency group with strong mobile/app performance marketing capabilities and proprietary ad tech. Directly comparable as another Japan-headquartered agency competing for the same app advertisers and Google/Apple spend.
• eStream (subsidiary peer): eStream is CyberZ's IP merchandising subsidiary, producing figures, online lotteries, and snack merchandise (VTuber Chips). Comparable to other Japanese IP/figure/licensed-goods specialists such as Kotobukiya in terms of business model, though operating as a captive subsidiary.

Emerging players

• Brave Group: Brave Group is a Japanese VTuber agency and IP development company. Comparable to CyberZ's eStream OPENREC/IP initiatives because it operates in the same VTuber merchandising and content monetization niche in Japan.
• Boutique Japanese esports producers: CyberE (CyberZ's own subsidiary) competes with boutique Japanese esports event producers and tournament organizers such as those serving the SPL / JDL Pro leagues. Comparable as smaller, niche event production companies within the Japanese esports ecosystem.

Broad incumbents

• CyberAgent (parent): CyberAgent, Inc. (TSE: 4751) is CyberZ's publicly traded parent, operating a broad portfolio of internet advertising, media (ABEMA), and gaming (Cygames) businesses. Comparable because it operates an internal smartphone ad agency and provides the structural and financial context for CyberZ's positioning.
• Dentsu: Japan's largest advertising agency group with global operations across digital, performance, and creative. Comparable as a broad incumbent offering smartphone-focused digital ad services alongside much wider portfolio capabilities.

Others

• Hakuhodo DY Holdings: Hakuhodo DY is a major Japanese advertising and marketing services group. Comparable as a broad incumbent offering integrated digital advertising solutions that compete with CyberZ for large enterprise marketing budgets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/CyberZ_official
• Facebookfacebook.com/CyberZ.inc
• LinkedInlinkedin.com/company/cyberz

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CyberZ