What Water's Edge Dermatology does

Water's Edge Dermatology is a Florida-based, private dermatology practice founded in 1998 by Dr. Ted Schiff as a two-person office in Okeechobee, Florida, and now operating 39 clinic locations statewide with 89 providers (physicians, PA-Cs, APRNs, and aestheticians). Itself a member of the AQUA Dermatology parent organization, the practice offers a full-service clinical portfolio spanning medical dermatology (acne, eczema, psoriasis, skin infections), surgical dermatology (excisions, scar revision, mole removal), skin cancer services including Mohs surgery and Electron Beam Therapy (EBT) delivered via a computer-controlled medical linear accelerator, cosmetic dermatology (neurotoxins such as Botox and Dysport, dermal fillers, laser treatments including CoolPeel and VBeam, body contouring via CoolSculpting, PRP regenerative therapy), aesthetic services, plastic surgery (facial, breast, body and reconstructive procedures through board-certified plastic surgeons), and vein care under the AQUA Vein Center sub-brand.\n\nThe practice operates a direct-to-consumer go-to-market model: patients self-refer or are referred by primary care physicians and book through the company website, phone (877-900-3223), the APPatient mobile app (a Modernizing Medicine patient engagement platform supporting scheduling, secure messaging, prescription refills, test results, and bill payment), or a 24/7 virtual scheduling line. Water's Edge participates in most major insurance plans including Medicare, Medicaid, Aetna, BCBS, Cigna, Humana and United Healthcare, while cosmetic and plastic surgery procedures are predominantly self-pay, supported by CareCredit financing. Marketing is multi-channel (website, content blog, Instagram, Facebook, LinkedIn, email newsletter, in-clinic events and promotional offers including discounted Botox and filler specials).\n\nThe business generates revenue across five primary streams: insurance-reimbursed medical dermatology visits, self-pay cosmetic procedures, plastic surgery (with financing support), insurance-covered EBT treatment courses, and vein treatment services. The company is currently expanding through physician recruitment, with three disclosed acquisitions in 2019 (PBC Dermatology, Coast Dermatology, Aqua Plastic Surgery) adding to its Florida footprint. Ownership is partly tied to private-equity sponsorship by Gryphon Investors and Athyrium Capital Management, who participated in a 2018 funding round, and the practice is part of the broader AQUA Dermatology network.

Name

Water's Edge Dermatology

Legal name

Water's Edge Dermatology

Website

https://wederm.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

251–500 employees

Short description

Water's Edge Dermatology is a Florida-based, PE-backed dermatology practice operating 39 clinics statewide with 89 providers, offering medical, surgical, cosmetic, plastic surgery, EBT skin cancer treatment, and vein care services to adult and pediatric patients.

Ownership category

akta.pro rank

Product category

Dermatology Services

NAICS

Offices of Physicians (62111), Offices of Physicians (6211), Ambulatory Health Care Services (621)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)

akta.pro primary industry

General & Medical Dermatology (HLAKACAA)

akta.pro secondary industries

Laser & Energy-Based Dermatology (HLAKACAF), Procedural Dermatology (Office-Based Surgery) (HLAKACAG), Dermocosmetics & Medical-Grade Skincare (CRABAAAF)

Keywords

• Medical dermatology
• Skin cancer treatment
• Cosmetic dermatology
• Plastic surgery services
• Vein treatment center

Headquarters

HQ city

Palm Beach Gardens

HQ country

United States

HQ region

North America

Offices38 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Medical Dermatology Services: Fee-for-service medical dermatology visits including skin cancer screenings, acne treatment, eczema management, and general skin exams. Revenue generated through insurance reimbursement and patient copays.
2. Cosmetic Dermatology Procedures: Cosmetic procedures including Botox, dermal fillers, laser treatments, chemical peels, and aesthetic services. These are primarily self-pay services with some insurance coverage for certain conditions.
3. Plastic Surgery Services: Cosmetic and reconstructive plastic surgery procedures including facelifts, breast procedures, body contouring, and Mohs reconstruction. Offers financing through CareCredit.
4. Electron Beam Therapy: Non-surgical radiation treatment for skin cancer. Covered by Medicare and most major insurance carriers. Treatment courses typically involve 10-30 sessions.
5. Vein Treatment Services: AQUA Vein Center services for varicose veins and venous issues available at multiple Water's Edge locations.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

Water's Edge Dermatology is Florida's largest full-service dermatology practice, delivering medical, surgical, and cosmetic dermatology services through 39 clinic locations staffed by 89 providers. Its core offerings include skin cancer detection and treatment (Mohs surgery and Electron Beam Therapy), general medical dermatology for adults and children, cosmetic injectables and laser treatments, plastic surgery, and vein care via the AQUA Vein Center. The practice combines in-person clinical services with the APPatient patient engagement platform and accepts most major insurance plans plus CareCredit financing.

Product overview

Water's Edge Dermatology is Florida's largest full-service dermatology practice offering a comprehensive portfolio of dermatological services through a network of 39 locations. The core service offerings include Medical Dermatology, Skin Cancer Services (with Mohs Surgery and Electron Beam Therapy), Surgical Dermatology, Cosmetic Dermatology, Aesthetic Services, Plastic Surgery, and AQUA Vein Center for vein treatments. Cosmetic treatments encompass neurotoxins (Botox, Dysport, Daxxify), dermal fillers (Juvéderm, Restylane, RHA, Radiesse, Sculptra), laser treatments (CoolPeel, VBeam, Sofwave, IPL), body contouring (CoolSculpting), and regenerative therapies (PRP, Microneedling, Matrix Pro, PRX Derm Perfexion). The practice also provides digital patient services through the APPatient portal and online bill pay.

Differentiator

Problem solved

Functional benefit

Brands

• AQUA Vein Center: Specialized vein treatment center offering services for varicose veins and difficult venous issues, available at many Water's Edge offices.

Products and services

• Medical Dermatology Comprehensive dermatology care for adults and children covering common skin issues such as dry skin, skin infections, acne, eczema, and warts, including diagnosis and treatment for dozens of medical conditions affecting skin, hair, and nails.
• Skin Cancer Services Comprehensive skin cancer care including detection, diagnosis, and treatment of all types of skin cancer and pre-cancers, including Mohs surgery and Electron Beam Therapy.
• Surgical Dermatology Surgical treatments for mole and growth removal, scar revision, skin tag removal, and skin ulcer treatment performed by surgical specialists.
• Cosmetic Dermatology Full range of cosmetic treatments including dermal fillers, neurotoxins (Botox, Dysport, Daxxify), laser treatments, PRP treatments, and injectable procedures to help patients look and feel revitalized.
• Aesthetic Services Therapeutic skin care treatments and medical-grade skin care products, including body contouring, chemical peels, facials, microneedling, and PRX Derm Perfexion.
• Plastic Surgery Cosmetic and reconstructive plastic surgery services including facial procedures, body procedures, breast procedures, and reconstructive surgery performed by board-certified plastic surgeons.
• AQUA Vein Center Specialized vein treatment services for varicose veins and venous issues, offered as a distinct brand within the Water's Edge network.
• Mohs Surgery Highly effective technique for removing skin cancer that involves complete microscopic examination of removed cancerous tissue to ensure all cancer roots and extensions are eliminated.
• Electron Beam Therapy (EBT) Non-surgical radiation therapy for treating select basal cell and squamous cell skin cancers, especially effective for cancers on the nose, ears, eyelids, lips, and face, with a 90-98% cure rate.
• APPatient (Patient Portal) Mobile and web-based patient engagement platform enabling access to medical records, appointment viewing, provider messaging, prescription refills, test results, demographic updates, appointment check-in, and payments.

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature2 records

Partnerships

Four partnerships are on record, tiered core and support.

• AQUA DermatologycoreStrategic or Co-development PartnerWater's Edge Dermatology is a proud member of the AQUA family of practices. AQUA (AQUA Dermatology) is the parent company/network that Water's Edge operates under, providing administrative support and shared resources across the dermatology practice network.
• HealthMark GroupsupportTechnology or IntegrationWater's Edge partners with HealthMark Group to support patient requests for medical records. Patients can complete records requests electronically at requestmanager.healthmark-group.com or via QR code. Contact: 800-659-4035, [email protected]
• APPatient (Modernizing Medicine)coreTechnology or IntegrationWater's Edge uses the APPatient patient engagement platform (provided by Modernizing Medicine) for scheduling, secure messaging, prescription refills, test results, and bill payment. Available on iOS and Android.
• Insurance Carriers NetworkcoreChannel Partner/ Reseller/ DistributorWater's Edge participates in most major insurance plans including Aetna, BCBS, Cigna, Humana, United Healthcare, Medicare, Medicaid, Tricare, VA, and many regional plans. Tax ID: 59-3651253

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Advanced Dermatology and Cosmetic Surgery: Largest dermatology platform in Florida with 100+ locations across the Southeast, offering medical, surgical, and cosmetic dermatology. Directly competes with Water's Edge for patients, providers, and acquisition targets across overlapping Florida geographies.
• QualDerm Partners: PE-backed dermatology and skin care platform operating across multiple Southeast and Midwest states. Directly comparable in service mix (medical, surgical, cosmetic), physician partnership model, and acquisition-led growth strategy.
• Schweiger Dermatology Group: Large multi-location dermatology practice concentrated in the Northeast, offering the same comprehensive medical, surgical, and cosmetic services as Water's Edge. Comparable in physician-led model and multi-specialty service breadth.
• Anne Arundel Dermatology: Large Mid-Atlantic dermatology platform with significant scale (100+ providers) and full medical/cosmetic/surgical service offering. Closely comparable operating model with active acquisition strategy in dermatology.
• Dermatology Associates: Multi-location dermatology practice group offering medical, surgical, and cosmetic dermatology services. Directly comparable in physician practice model and full-service offering, though typically smaller scale than Water's Edge.

Broad incumbents

• US Dermatology Partners: One of the largest PE-backed dermatology platforms in the US, with 100+ locations across multiple states. Competes with Water's Edge for talent, tuck-in M&A, and payor contracting, and represents a likely exit benchmark for Gryphon Investors.
• Forefront Dermatology: National dermatology platform with 200+ locations across 20+ states. Offers similar full-service medical/surgical/cosmetic dermatology under a multi-site operating model and is a direct competitor in physician recruiting and M&A markets.

Emerging players

• LaserAway: Largest US specialty provider of laser hair removal, aesthetic injectables, and body contouring. Competes with Water's Edge's cosmetic dermatology and aesthetic service lines, particularly for self-pay cosmetic patients.
• Ideal Image: National aesthetics and cosmetic dermatology chain offering Botox, fillers, laser hair removal, and body contouring. Competes for the same self-pay cosmetic patient base as Water's Edge's cosmetic service lines.

Regional players

• SkinSpirit: Premium aesthetics and cosmetic dermatology provider primarily on the West Coast. Overlaps with Water's Edge in cosmetic services (Botox, fillers, lasers) but does not directly compete geographically.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/WatersEdgeDermatology
• LinkedInlinkedin.com/company/water's-edge-dermatology
• Instagraminstagram.com/watersedgedermatology
• Xx.com/wederm

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Water's Edge Dermatology