Gymfinity Kids

What Gymfinity Kids does

Gymfinity Kids Limited is a UK-based, privately held children's gymnastics and activity provider headquartered in Milton Keynes, operating a network of 29+ club locations across England under a two-tier format. Flagship Clubs are purpose-built facilities in retail and shopping-centre locations (including Wandsworth, Cambridge, Bracknell, Chatham, Farnborough, Maidstone, Reading, Walton-on-Thames, Bolton, and Widnes) offering a full activity range plus birthday parties and holiday camps. Community Clubs are hosted in school sports halls, leisure centres, and community venues (including Aylesbury, Blackburn, St Neots, Slough, Luton, Chester, Ellesmere Port, multiple Liverpool sites, Warrington, Windsor, multiple Manchester sites, and Swavesey) offering foundational gymnastics and ninja classes at lower price points. The company's core product portfolio comprises weekly Gymnastics Classes, Ninja Knights, Pre School movement, and Dance Classes, supplemented by an Award Scheme with progress tracking, a Values Recognition Scheme, 1:1 coaching, birthday parties, holiday camps, club nights, baby balance sessions, competitions, and advanced workshops.

The business operates on a direct-to-consumer model via a digital member portal (member.gymfinitykids.com) for bookings, account management, and payments. Primary revenue comes from monthly membership subscriptions billed in 12 equal payments with a joining fee, supported by ancillary recurring (bolt-on services, membership freeze fees) and one-time (holiday camps, birthday parties, 1:1 coaching, card replacements) revenue streams. The company has differentiated through a partnership with Olympic medallist Beth Tweddle MBE, who serves as Brand Ambassador, Gymnastics Ambassador, and Director of Community and National Curriculum — her gymnastics schools were combined with Gymfinity Kids' existing clubs to form the UK's largest provider of children's gymnastics. Additional partnerships include Annabel Karmel as Nourishment Ambassador, IGA (Independent Gymnastics Association) registration, and a B2B sub-brand (GK Active Futures) delivering national curriculum gymnastics to schools. Marketing emphasises free taster sessions, local SEO, and parent testimonials on Facebook and Google.

The company is registered in England and Wales (Gymfinity Kids Limited), employs 51-100 people, and received growth funding from Nickleby Capital in 2022. No revenue figures, ownership structure beyond the Tweddle partnership, or institutional investor information is publicly disclosed.

Name

Gymfinity Kids

Legal name

Gymfinity Kids Limited

Website

https://gymfinitykids.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Short description

Gymfinity Kids is a UK children's gymnastics and activity provider operating 29+ Flagship and Community clubs across England, offering weekly gymnastics, ninja, dance, and pre-school classes plus holiday camps and birthday parties via a subscription membership model.

Ownership category

akta.pro rank

Product category

Children's Gymnastics and Activity Services

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Youth Multi-Sport Camps (General Athletics, Summer Camps) (MPAKAJAA)

akta.pro secondary industries

Performing Arts Camps (Theater, Musical Theater, Dance) (EDAMALAI), Kids Party Entertainment (Clowns, Magicians, Characters) (HSACACAG)

Keywords

• Children's gymnastics classes
• Ninja warrior classes
• Kids holiday camps
• Birthday party venues
• Preschool movement classes

Headquarters

HQ city

Milton Keynes

HQ country

United Kingdom

HQ region

Europe

Offices29 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Monthly Membership Subscriptions: Core recurring revenue from monthly membership fees charged to parents for their children's weekly classes. Membership is billed monthly with 12 equal payments throughout the year. Includes a joining fee at sign-up.
2. Holiday Camps: Revenue from holiday camp bookings during school breaks. Available to both members and non-members. 20% discount offered for booking 5 consecutive days. Price varies per club.
3. Birthday Parties: One-time revenue from birthday party bookings at club locations. Minimum 50% deposit required at booking with final payment due 3 weeks before event. Price varies per club.
4. 1:1 Coaching Sessions: Personal coaching sessions with experienced coaches for skill development beyond regular classes.
5. Bolt-on Services: Enhanced features and additional services that can be added to memberships, increasing monthly fees.
6. Membership Freeze Fees: Small fee charged per child per month to temporarily freeze membership and guarantee class space on return. Maximum 2 months per year.
7. Membership Card Replacement: Replacement membership cards available for a small charge of £2 per card.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Gymfinity Kids operates a multi-location children's gymnastics and activity business in the UK, delivering weekly gymnastics, ninja, preschool movement, and dance classes through 29+ Flagship and Community Clubs. The company also offers birthday party hosting, school holiday camps, 1:1 coaching, and a progressive Award Scheme curriculum developed with Olympic medallist Beth Tweddle MBE.

Product overview

Gymfinity Kids operates a multi-location children's activity business offering structured movement classes across two club formats: Flagship Clubs (purpose-built venues with advanced gymnastics equipment) and Community Clubs (hosted in school halls and leisure centres). The core product portfolio includes Gymnastics Classes, Ninja Knights, Pre School Movement, and Dance Classes, with supporting add-on services including Birthday Parties, Holiday Camps, 1:1 Sessions, Club Nights, Baby Balance, Competitions, Advanced Workshops, and 2 Hour Classes. The company also offers an Award Scheme with progressive curriculum and progress tracking. The business operates 29+ club locations across the UK and partners with Olympic medallist Beth Tweddle as Brand Ambassador and Director of Community and National Curriculum programmes.

Differentiator

Problem solved

Functional benefit

Products and services

• Gymnastics Classes
• Ninja Knights Weekly ninja-themed classes combining martial arts and freestyle movement, where children learn flips and master obstacles like vertical walls to develop agility and coordination.
• Pre School Movement Classes Preschool movement programme designed to inspire a passion for wellbeing in young children, with a completely redesigned curriculum supporting early physical development.
• Dance Classes Dance classes covering multiple genres including hip-hop, lyrical, and musical theatre, designed to keep children active while having fun.
• Holiday Camps Active holiday camps during school breaks offering gymnastics, ninja activities, arts and crafts, and games, open to both members and non-members aged 5-14.
• Birthday Parties Birthday party hosting at club venues with structured activities designed for children to have fun and stay active during celebrations.
• 1:1 Coaching Sessions Private 1:1 coaching sessions with experienced coaches to help children hone specific skills and techniques at an accelerated pace.
• Baby Balance Parent-and-baby sessions designed to develop sensory awareness, mobility, strength and balance in infants through guided movement activities.
• Club Night Monthly Friday evening sessions providing structured activities for children, allowing them to stay active and enjoy social events outside regular class hours.
• Competitions Competition opportunities for enrolled children to participate and be motivated to achieve their best, including winter and spring squad competitions.
• Advanced Workshops Intensive workshops for advanced students packed with activities to burn energy, learn new skills and increase confidence.
• 2 Hour Classes Extended-duration classes for beginners to advanced students, tailored to build on each child's individual learning journey.

Quantifiable outcome

• Children develop skills, confidence, and make friends through structured weekly classes
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Beth Tweddle MBEcoreStrategic or Co-development PartnerOlympic medallist Beth Tweddle MBE serves as Brand Ambassador and Director of Community and National Curriculum programmes. Her gymnastics schools were combined with Gymfinity Kids' 11 clubs to create the UK's largest provider of children's gymnastics. She is Gymnastics Ambassador responsible for designing the gymnastics movement program.
• Annabel KarmelcoreStrategic or Co-development PartnerInternational best-selling children's cookery author serves as Gymfinity Kids Nourishment Ambassador. Provides healthy recipe content for blog posts and resources, including lunchbox ideas and party food recipes. Authored 'Where Does My Food Come From?' picture book.
• Independent Gymnastics Association (IGA)minorOthersIndependent body for gymnastics in the UK. Gymfinity Kids is registered with IGA which provides external courses for their team and competition opportunities for squad gymnasts. Fits with company's purpose of 'Laying the foundations for a happier, healthier nation.'
• Aviva Insurance LimitedminorOthersInsurance provider for Gymfinity Kids. Public Liability and Product Liability Insurance coverage for up to £20 million, plus Employer's Liability Insurance for up to £10 million for the team.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Nuffield Health: Nuffield Health runs a UK network of hospitals, fitness clubs, and wellbeing services including children's activity offerings. Comparable only as an incumbent that offers overlapping children's fitness in a broader health-and-wellness portfolio.
• Better (GLL): Better, operated by GLL, runs a large network of UK public leisure centres offering children's gymnastics, trampolining, and holiday activity programmes. Overlaps with Gymfinity Kids in holiday camps and core gymnastics instruction but within broader multi-sport leisure centres.
• David Lloyd Leisure: David Lloyd Leisure is a major UK premium health and racquets club group that offers children's gymnastics, swimming, and activity programmes as part of a broader family-membership package. Competes for the same parent/child segment but as a wider amenity play.
• Everyone Active: Everyone Active operates more than 200 UK leisure centres offering children's gymnastics lessons and holiday activity programmes. Comparable to Gymfinity Kids in core gymnastics instruction and holiday camps but as part of a wider leisure trust portfolio.

Direct peers

• Little Kickers: Little Kickers runs pre-school football classes across the UK using a franchise model and weekend venue partnerships. Comparable to Gymfinity Kids' age range, school-hall venue strategy, and recurring class subscription structure.
• Stagecoach Performing Arts: Stagecoach Performing Arts operates franchised weekend classes for children in dance, drama, and singing. Comparable to Gymfinity Kids' dance classes component, similar franchise/subscription economics, and parent-driven after-school positioning.
• Gymboree Play & Music: Gymboree Play & Music runs play, music, and movement classes for babies, toddlers, and pre-schoolers with subscription-based memberships. Comparable to Gymfinity Kids' Baby Balance and Pre School offerings and membership-driven GTM.
• The Little Gym: The Little Gym operates franchised children's gymnastics and motor-skills centres with structured progressive curricula. Directly comparable to Gymfinity Kids in target audience (children 0-12), age-segmented classes, party hosting, and subscription model.
• Premier Education: Premier Education is a UK provider of sport and activity programmes delivered in schools and leisure facilities during curriculum and out-of-school hours. Closely comparable to Gymfinity Kids' GK Active Futures national curriculum channel and Community Club model.
• Tumble Tots: Tumble Tots is a UK-based structured pre-school gymnastics programme for children from walking age through primary school. Comparable to Gymfinity Kids in age range, progressive curriculum, and franchise-based delivery model.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/GymfinityKids
• Facebookfacebook.com/gymfinitykids

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gymfinity Kids