Premier Education
Premier Education is the UK's largest children's coaching and physical activity franchise, delivering wraparound care, holiday clubs, and primary school PE to 50,000+ families and schools through a national franchise network, an online Family Portal booking platform, and the exclusive Rise Gymnastics programme co-developed with British Gymnastics.
- Company typePrivate
- Founded2004
- HeadquartersLondon, United Kingdom
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingServices
What Premier Education does
Premier Education, operating through Premier Sports Limited (Company Number 03774725) with Premier Sport Holdings as parent, is a UK-based franchise organisation delivering children's sport, arts, and wellbeing activities. The company serves three primary customer groups: parents and carers of children aged 4-12 booking childcare and activity sessions, primary schools and Multi Academy Trusts procuring curricular and extracurricular services, and local authorities commissioning Holiday Activities and Food (HAF) programme provision. Its core product lines comprise Holiday Clubs, Wraparound Care (breakfast and after-school clubs delivered on school premises), Primary School PE, Extracurricular Clubs, Enrichment Activities, and the exclusive Rise Gymnastics programme co-developed with British Gymnastics. The supporting technology stack is a cloud-hosted Family Portal (Microsoft Azure UK infrastructure, Sage Pay payment processing, HubSpot email automation) enabling online booking, amendments, and account self-service, with an official iOS/Android mobile app announced for 2026.
Revenue is generated via per-session parent fees for wraparound and holiday clubs, per-session or course fees for extracurricular clubs, school-billed PE and Sports Premium delivery services, a £1.25 per-transaction booking services fee applied to all Family Portal transactions, and government-funded HAF programme contracts. Distribution runs through independent franchisees delivering services locally at schools, supplemented by direct-to-consumer digital marketing across Facebook, Instagram, YouTube, LinkedIn, and Pinterest, plus a Refer a Friend scheme offering 20% discounts. The company reports 50,000+ families and schools served, 20,000+ Trustpilot 5-star reviews, 40+ activity types, and a 501-1,000 employee footprint, with no disclosed funding rounds, acquisitions, or institutional investor backing identified in the source material.
Premier Education firmographics
Firmographics- Name
- Premier Education
- Legal name
- Premier Sports Limited
- Website
- https://premier-education.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Premier Education is the UK's largest children's coaching and physical activity franchise, delivering wraparound care, holiday clubs, and primary school PE to 50,000+ families and schools through a national franchise network, an online Family Portal booking platform, and the exclusive Rise Gymnastics programme co-developed with British Gymnastics.
- Ownership category
- akta.pro rank
Where Premier Education is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Premier Education business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Wraparound Care Sessions: Fees charged per session for before-school and after-school childcare sessions held on school premises. Parents book and pay per session through the Family Portal.
- Holiday Camps: Full-day or half-day holiday club sessions during school holidays (Christmas, Easter, Summer, half-terms). Can be booked as individual days or block bookings.
- Extracurricular School Clubs: After-school sports and activity clubs delivered at primary schools, charged per session or course.
- Curricular PE Services: PE delivery services to schools, often funded through School Sports Premium. Billed to schools rather than parents.
- Booking Services Fee: £1.25 per transaction Booking Services Fee applied to all bookings made via the website, contributing to costs of processing transactions and maintaining the booking platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Booking Services Fee |
| Other | Pay-as-you-go | Sibling Discount |
| Other | Pay-as-you-go | Referral Reward |
| Other | Pay-as-you-go | Late Booking Fee |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels9 records
Premier Education product offering
Product offeringCore offering
Premier Education delivers expert-led wraparound care, holiday clubs, and primary school PE activities through a UK-wide franchise network. Services are booked and managed by parents via the online Family Portal, while schools and Multi Academy Trusts contract directly for curricular PE, extracurricular clubs, enrichment, and Sports Premium-funded programmes such as Rise Gymnastics. The company also delivers the government-funded Holiday Activities and Food (HAF) programme for disadvantaged children.
Product overview
Premier Education operates as a franchise-based childcare and physical education provider for primary schools across the UK. The company offers a unified portfolio comprising Holiday Clubs (full-day holiday childcare), Wraparound Care (breakfast and after-school clubs), Primary School PE, and Enrichment Activities. Supporting products include Rise Gymnastics (developed with British Gymnastics), the Holiday Activities and Food (HAF) Programme for FSM-eligible families, and a Family Portal booking platform. An official mobile app is in development. The business serves over 50,000 families through a franchise network operating in primary schools.
Differentiator
Problem solved
Functional benefit
Brands
- Rise Gymnastics: A world-class gymnastics programme developed by British Gymnastics and exclusively delivered to primary schools in the UK by Premier Education.
Products and services
- Holiday Clubs
Quantifiable outcome
- Trusted by over 50,000 families and schools across the UK
- +1 more outcomes
Companies that use Premier Education
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Premier Education technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Premier Education partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- British GymnasticscoreExclusive partnership for Rise Gymnastics programme - a world-class gymnastics programme developed by British Gymnastics and exclusively delivered to primary schools in the UK by Premier Education. Provides programme certification and training access.
- BaseballSoftballUKminorOfficial partnership providing coaches access to baseball and softball training to deliver engaging sessions. Also delivered Fun at Bat programme as part of MLB London series.
- Microsoft Azure (UK)coreCloud infrastructure provider for backup services. Data processed at UK premises with Microsoft Azure cloud (UK) for backup. Website hosted at UK-based data centre.
- HubSpotcoreMarketing automation platform used for email marketing, customer communications, and lead management. Signatory to EU-US Data Privacy Framework extended to UK.
- Sage PaycorePayment processing provider for online transactions through the Family Portal. Handles credit and debit card payments including 3D Secure authentication.
- Department of Education / Local AuthoritiescoreProvider for HAF (Holiday Activities and Food) Programme - government initiative coordinated by local authorities to provide free holiday provision for children receiving benefits-related free school meals. Funded by Department of Education.
- UK Government (HMRC)coreAccepts Tax-Free Childcare and childcare vouchers as payment methods for childcare services. Provides statements to parents for Universal Credit reclaim.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Premier Education competitors and assessment
Company assessmentDirect peers
- Little Kickers: UK-based international franchise delivering children's football and multi-sport coaching to pre-school and primary-age children. Comparable franchise-driven sports coaching model serving the same parent demographic as Premier Education.
- Activate Camps: UK provider of multi-activity holiday camps and sport courses for school-age children. Overlaps directly with Premier Education's Holiday Clubs and is a natural alternative for parents searching for activity camps.
- Kings Camps: UK provider of multi-activity holiday camps and sport coaching for primary-age children. Closely comparable to Premier Education's Holiday Clubs and extracurricular activity offerings, competing for the same parent and school relationships across the UK.
- Stagecoach Performing Arts: UK franchise network offering performing arts and activity classes for children at schools and venues. Comparable franchise structure, parent-facing proposition, and primary-age target market to Premier Education.
- Fun Fest: UK children's activity and holiday club franchise offering sports, dance, and arts sessions at schools. Operates a similar franchise-at-schools model and targets the same parent and primary-school customer base as Premier Education.
- SCL Education & Training: UK provider of sports coaching, PE delivery, and holiday activity programmes in primary schools. Direct overlap with Premier Education's curricular PE, extracurricular clubs, and wraparound care offerings to schools and MATs.
Broad incumbents
- Junior Adventures Group: Australia-headquartered operator of before, after-school, and holiday programmes for primary-age children. A larger, broader incumbent in the wraparound and holiday care space, providing a strategic benchmark for Premier Education's franchise-driven delivery model.
- N Family Club: UK premium nursery and wraparound childcare operator. Comparable on wraparound and breakfast/after-school club demand, providing a benchmark for urban, parent-paid childcare unit economics versus Premier Education's franchise model.
- Bright Horizons Family Solutions: Global childcare and early-education provider with significant UK nursery and employer-sponsored childcare presence. A broader incumbent in child day care, comparable on wraparound and full-day childcare demand drivers.
- Busy Bees Nurseries: One of the largest UK nursery chains, providing full-day childcare and wraparound care. Comparable on the child day care side of Premier Education's portfolio, though with a different delivery model (owned settings rather than franchise).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Premier Education social profiles
Digital presencePremier Education compliance and trust
Trust signalCompliance2 records
Premier Education financial estimates
Financial estimateRevenue estimate
Valuation estimate
Premier Education leadership team
Management profileNumber of profiles
Premier Education funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Premier Education M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Premier Education
What does Premier Education do?
Premier Education delivers expert-led wraparound care, holiday clubs, and primary school PE activities through a UK-wide franchise network. Services are booked and managed by parents via the online Family Portal, while schools and Multi Academy Trusts contract directly for curricular PE, extracurricular clubs, enrichment, and Sports Premium-funded programmes such as Rise Gymnastics. The company also delivers the government-funded Holiday Activities and Food (HAF) programme for disadvantaged children.
Is Premier Education a public or private company?
Premier Education is a private company. It is classified as corporate owned and is currently operating.
When was Premier Education founded?
Premier Education was founded in 2004. It employs 501 to 1,000 people.
Where is Premier Education based?
Premier Education is headquartered in London, United Kingdom, in the Europe region.
How does Premier Education make money?
Five revenue lines are on record. Wraparound Care Sessions are the primary driver. The others are holiday Camps, extracurricular School Clubs, curricular PE Services and booking Services Fee.
Who are Premier Education's main competitors?
Direct peers on record are Little Kickers, Activate Camps, Kings Camps, Stagecoach Performing Arts, Fun Fest and SCL Education & Training. Broad incumbents are Junior Adventures Group, N Family Club, Bright Horizons Family Solutions and Busy Bees Nurseries.
Does Premier Education have an API?
No public API is recorded for Premier Education.