Chattanooga Shooting Supplies

What Chattanooga Shooting Supplies does

Chattanooga Shooting Supplies, Inc. (CSSI) is a privately held, family-owned B2B wholesale distributor of firearms, ammunition, optics, reloading supplies, outdoor sporting equipment and related apparel, founded in 1977 in Chattanooga, Tennessee and now led with second-generation family involvement. The company serves independent firearms and outdoor retailers, ranging from single-store operations to multi-state chains, through a B2B-only channel; it does not sell direct to consumers and requires dealer account onboarding. Its assortment exceeds 45,000 SKUs and is organized across roughly seventeen product categories — firearms, suppressors and parts, ammunition, optics, reloading, gun parts, gunsmithing tools, shooting accessories, airguns, muzzleloaders, clothing and footwear, hunting, outdoors, archery, knives, closeouts, and proprietary CSSI Exclusives — distributed across national brand lines (Glock, Sig Sauer, Smith & Wesson, Leupold, Hornady, Ruger, Browning and others) and exclusive proprietary SKUs developed with vendor partners.

Operations are centralized at a 115,000 sq ft warehouse facility at 2600 Walker Rd, Chattanooga, which ships wholesale orders with free shipping on most orders above $750. CSSI provides dealer-facing technology platforms that let independent retailers advertise expanded product arrays and supports them through sales representatives who receive hands-on manufacturer training; the company also operates a California-Compliant firearms assortment to accommodate state-level regulations. Marketing footprint is limited to a company website and organic social presence on Facebook and Instagram, with no disclosed paid acquisition, content marketing or SEO programs.

Revenue mechanics are wholesale hardware sales of branded and exclusive shooting, hunting and outdoor products to dealers. Pricing is not publicly disclosed and no revenue figures, headcount counts, dealer counts, funding history or financial KPIs are reported; ownership remains entirely within the founding families with no external investors, parent company or subsidiaries identified, and the company is not pursuing a direct-to-consumer, e-commerce, or international channel in the disclosed data.

Name

Chattanooga Shooting Supplies

Legal name

Chattanooga Shooting Supplies, Inc.

Website

https://chattanoogashooting.com

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

11–50 employees

Short description

Chattanooga Shooting Supplies is a privately held, family-owned B2B wholesale distributor founded in 1977 in Chattanooga, Tennessee, supplying over 45,000 SKUs of firearms, ammunition, optics, reloading supplies and outdoor sporting goods to independent firearms and outdoor retailers across the United States.

Ownership category

akta.pro rank

Product category

Wholesale Firearms Distribution

NAICS

Sporting and Recreational Goods and Supplies Merchant Wholesalers (423910)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Hunt, Fish & Shooting Sports Distribution (CRAOAJAC)

akta.pro secondary industries

Firearms & Ammunition Retail (CRAMAKAA), Reloading & Gunsmithing Supplies Retail (CRAMAKAF), Archery Equipment & Accessories Retail (CRAMAKAB)

Keywords

• Wholesale firearms distribution
• Shooting accessories wholesale
• Hunting equipment supply
• Ammunition wholesale
• Outdoor gear distribution

Headquarters

HQ city

Chattanooga

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Wholesale Product Distribution: Wholesale distribution of firearms, ammunition, optics, reloading supplies, and outdoor equipment to independent dealers. Products include over 45,000 SKUs across categories such as firearms, suppressors, ammunition, optics, reloading, gun parts, shooting accessories, airguns, muzzleloaders, clothing, hunting, outdoors, archery, and knives.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Chattanooga Shooting Supplies (CSSI) is a B2B wholesale distributor of firearms, ammunition, optics, suppressors, reloading supplies, gun parts, shooting accessories, airguns, muzzleloaders, archery, hunting, outdoor, and apparel products to independent firearms and outdoor retailers. From a 115,000 sq ft Chattanooga, Tennessee warehouse, the company stocks over 45,000 SKUs and offers exclusive products created in partnership with major vendors, supported by manufacturer-trained sales representatives.

Product overview

Chattanooga Shooting Supplies operates as a B2B wholesale firearms and outdoor products distribution platform serving independent dealers. The company offers over 45,000 SKUs across multiple product categories including Firearms (handguns, rifles, shotguns, suppressors), Ammunition (handgun, rifle, shotgun, rimfire), Optics (scopes, red dots, night vision, thermal), Reloading equipment, Gun Parts, Shooting accessories, Airguns (rifles and handguns), Muzzleloaders, Hunting equipment, Archery, Outdoors gear, Clothing, and Knives. The portfolio includes both national brand distribution (Glock, Hornady, CCI, Leupold, Ruger, Smith & Wesson, Sig Sauer, H&K, Browning, Springfield Armory, FN, CZ, Colt, PMC, SB Tactical) and CSSI Exclusives—proprietary products created through vendor partnerships. The platform provides technology for dealers to advertise products, along with sales support and fast shipping from their 115,000 sq ft warehouse.

Differentiator

Problem solved

Functional benefit

Products and services

• Firearms Wholesale
• Ammunition Wholesale
• Optics Wholesale
• Reloading Supplies Wholesale
• Suppressors & Parts Wholesale
• Gun Parts & Gunsmithing Tools Wholesale
• Shooting Accessories Wholesale
• Airguns Wholesale
• Muzzleloaders Wholesale
• Clothing & Footwear Wholesale
• Hunting Equipment Wholesale
• Outdoors Gear Wholesale
• Archery Equipment Wholesale
• Knives & Edged Tools Wholesale
• CSSI Exclusives

Segments1 record

Ideal customer profiles1 record

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Bass Pro Shops / Cabela's: Dominant omni-channel hunting, shooting, and outdoor recreation retailer carrying overlapping categories (firearms, ammunition, optics, apparel, outdoor gear) and competing for the same downstream consumer demand that pressures CSSI's independent dealers.
• Midway USA: Large-scale retailer and wholesaler of shooting, reloading, and hunting products. Competes for the same end customers and dealer accounts but operates with much broader scale and a direct-to-consumer channel.

Direct peers

• Brownells: Long-established firearms products retailer and wholesaler with strong reloading, gun parts, and accessories assortment — overlaps directly with CSSI's gunsmithing/reloading categories.
• RSR Group: Wholesale firearms and shooting sports distributor supplying independent retailers nationwide; offers a similar broad catalog of firearms, ammunition, optics, and accessories on a dealer-only basis.
• Sports South: One of the largest U.S. wholesale distributors of firearms, ammunition, and shooting sports accessories to independent dealers — directly comparable B2B model with multi-category catalog serving the same independent retailer base.
• Davidsons: Wholesale distributor of firearms, ammunition, optics, and outdoor products to dealers, government, and law enforcement — overlaps with CSSI's hunting/shooting categories on the commercial dealer side.
• Zanders Sporting Goods: Family-owned wholesale distributor of firearms, ammunition, and outdoor sporting goods to dealers — closely comparable in ownership profile and B2B focus on independent retailers.
• Ellett Brothers: Wholesale distributor of firearms, ammunition, and outdoor sporting goods serving independent dealers — directly comparable business model and product breadth to CSSI.
• Bill Hicks & Co. Wholesale distributor of shooting sports and related products serving retailers; multi-category catalog and dealer-focused distribution model align with CSSI's business.

Regional players

• Jerry's Sport Center: Regional sporting goods distributor focused on hunting calls, hunting gear, and outdoor equipment; comparable product mix at smaller scale with overlapping hunting/shooting customer overlap.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ChattanoogaSuccess
• Instagraminstagram.com/chattanoogashootingsupplies
• LinkedInlinkedin.com/company/chattanooga-shooting-supplies

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chattanooga Shooting Supplies