RSR Group
RSR Group is a Bulgarian-headquartered medical device and equipment distributor serving healthcare facilities across Central and Eastern Europe through wholly-owned subsidiaries in Romania, Albania, Kosovo, and Croatia, now majority-owned by EMMA Capital.
- Company typePrivate
- Founded1977
- HeadquartersWinter Park, United States
- Headcount501–1,000
- GTM typeB2B
- OfferingServices
What RSR Group does
RSR Group is a Bulgarian-headquartered distributor of medical devices and equipment serving healthcare facilities and providers across Central and Eastern Europe. The company operates as a regional distribution platform, with wholly-owned country subsidiaries in Romania, Albania, Kosovo, and Croatia supplying medical devices and equipment to healthcare providers in these Southeast European and CEE markets. Its go-to-market is direct distribution to enterprise healthcare customers; no pricing models, product portfolio breakdown, or revenue mechanics have been publicly disclosed.
In February 2026, EMMA Capital acquired a majority stake in RSR Group through its majority-owned subsidiary Magna Medtech Group Limited, with Wolf Theiss acting as legal advisor to EMMA Capital. The transaction marks a transition of RSR Group to private equity control and signals intent to expand the regional medtech distribution footprint. The business model is straightforward product distribution — purchasing medical devices and equipment from manufacturers and reselling them to healthcare facilities through in-country subsidiary operations — with no disclosed proprietary technology, software platform, or differentiated IP layer.
The company has limited public disclosure overall: no revenue figures, no product-level detail, no management team listing, no certifications, no patents, and no customer logos are available. The corporate identity preserved through the transaction (RSR Group branding retained under Magna Medtech ownership), combined with the multi-country subsidiary structure, suggests a roll-up or buy-and-build platform thesis is operative under EMMA Capital. Note: firmographic data associated with this name also references a US-based sporting goods wholesaler founded in 1977 in Winter Park; based on source specificity and recency, the analysis above treats the Bulgarian medical devices entity as the subject company.
RSR Group firmographics
Firmographics- Name
- RSR Group
- Legal name
- RSR Group, Inc.
- Website
- https://rsrgroup.com
- Company type
- Private
- Founded year
- 1977
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- RSR Group is a Bulgarian-headquartered medical device and equipment distributor serving healthcare facilities across Central and Eastern Europe through wholly-owned subsidiaries in Romania, Albania, Kosovo, and Croatia, now majority-owned by EMMA Capital.
- Ownership category
- akta.pro rank
RSR Group industry classification
Industry- Product category
- Sporting Goods Wholesale Distribution
- NAICS
- Sporting and Recreational Goods and Supplies Merchant Wholesalers (423910), Sporting and Recreational Goods and Supplies Merchant Wholesalers (42391)
- SIC
- Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Hunt, Fish & Shooting Sports Distribution (CRAOAJAC)
- akta.pro secondary industry
- Outdoor Recreation Equipment Distribution (Camping, Hiking, Climbing) (CRAOAJAB)
Keywords
Where RSR Group is headquartered
LocationHeadquarters
- HQ city
- Winter Park
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
RSR Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales
Distribution channels1 record
RSR Group product offering
Product offeringCore offering
RSR Group is a wholesale distributor of sporting goods, supplying firearms, ammunition, and shooting sports equipment to licensed dealers and retailers across the United States. Founded in 1977 and headquartered in Winter Park, Florida, the company operates as a B2B distributor with 501-1,000 employees, servicing the sporting goods retail channel.
Product overview
RSR Group is a Bulgarian distributor of medical devices and equipment operating across Central and Eastern Europe through subsidiaries in Romania, Albania, Kosovo, and Croatia. The company operates as a regional distribution platform offering medical devices and equipment to healthcare providers in the CEE market.
Differentiator
Problem solved
Functional benefit
Products and services
- Sporting Goods Wholesale Distribution
Companies that use RSR Group
Customer profileSegments1 record
Ideal customer profiles1 record
RSR Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
RSR Group partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Wolf TheissminorWolf Theiss law firm acted as legal advisor to EMMA Capital on the acquisition of RSR Group via Magna Medtech Group Limited.
Scale indicators1 record
Recent moves3 records
Expansion highlights4 records
RSR Group competitors and assessment
Company assessmentDirect peers
- Sports Inc. A buying group and wholesale distributor of sporting goods and firearms serving independent retailers. Comparable distribution model and dealer network, with overlapping hunting and shooting sports categories.
- Davidson's: Wholesale distributor of firearms, shooting, and outdoor products to dealers nationwide. Closely aligned with RSR Group in serving licensed dealers across firearms and shooting sports categories.
- Zanders Sporting Goods: Independent wholesale distributor of firearms, ammunition, and hunting/shooting sports accessories. Comparable as a mid-sized B2B distributor with similar product categories and dealer customers.
- Bill Hicks & Co. Wholesale sporting goods distributor covering firearms, shooting, hunting, and outdoor recreation categories. Directly comparable in business model and product breadth to RSR Group.
- Chattanooga Shooting Supplies: Wholesale distributor of firearms, ammunition, and related shooting sports products. Similar scale and channel focus to RSR Group within the firearms wholesale category.
- Sports South: A major US-based wholesale distributor of firearms, ammunition, and shooting sports accessories serving independent dealers. Directly comparable to RSR Group in product mix, customer base (FFL dealers), and B2B distribution model.
- Lew Horton Distributing Co. Distributor of firearms, ammunition, and shooting-related products to dealers. Operates with a similar dealer-direct wholesale motion and overlapping product catalog as RSR Group.
Others
- Caldwell Shooting Supplies: Manufacturer and supplier of shooting accessories and reloading equipment sold through sporting goods distributors. Relevant as a supplier/category participant rather than a direct competitor, illustrating the upstream ecosystem RSR Group draws from.
Broad incumbents
- Bass Pro Shops: Large vertically integrated outdoor retailer that also distributes select products through its dealer/wholesale channels. Overlaps with RSR Group's hunting, fishing, and shooting categories but operates primarily in retail with much broader scale.
- Academy Sports + Outdoors: Large US sporting goods and outdoor recreation retailer. Comparable in product categories (hunting, shooting, outdoor recreation) but primarily a downstream retail customer rather than a wholesale peer.
Market position
Strengths3 records
Weaknesses3 records
Competitive moat3 records
Key risks4 records
Key highlights4 records
Customer concentration
RSR Group social profiles
Digital presenceRSR Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
RSR Group leadership team
Management profileNumber of profiles
Profiles1 record
RSR Group subsidiaries and ownership
Company hierarchySubsidiaries4 records
RSR Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RSR Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RSR Group
What does RSR Group do?
RSR Group is a wholesale distributor of sporting goods, supplying firearms, ammunition, and shooting sports equipment to licensed dealers and retailers across the United States. Founded in 1977 and headquartered in Winter Park, Florida, the company operates as a B2B distributor with 501-1,000 employees, servicing the sporting goods retail channel.
Is RSR Group a public or private company?
RSR Group is a private company. It is classified as unknown and is currently operating.
When was RSR Group founded?
RSR Group was founded in 1977. It employs 501 to 1,000 people.
Where is RSR Group based?
RSR Group is headquartered in Winter Park, United States, in the North America region.
Who are RSR Group's main competitors?
Direct peers on record are Sports Inc., Davidson's, Zanders Sporting Goods, Bill Hicks & Co., Chattanooga Shooting Supplies, Sports South and Lew Horton Distributing Co.. Caldwell Shooting Supplies is listed as an others. Broad incumbents are Bass Pro Shops and Academy Sports + Outdoors.
Does RSR Group have an API?
No public API is recorded for RSR Group.
What industry is RSR Group in?
RSR Group's product category is Sporting Goods Wholesale Distribution. Its primary akta.pro industry code is CRAOAJAC, Hunt, Fish & Shooting Sports Distribution, with a secondary code of CRAOAJAB, Outdoor Recreation Equipment Distribution (Camping, Hiking, Climbing). Its NAICS code is 423910 and its SIC code is 3949.