Lift Local

What Lift Local does

Lift Local is a marketing automation platform purpose-built for independent insurance agencies. Founded in 2016 and headquartered in Lehi, Utah, the company operates a multi-channel system that combines Local SEO optimization (across 149 ranking factors and hundreds of directories), review generation (with conditional routing of satisfied customers to Google and dissatisfied customers to private feedback), email campaigns (lead nurturing, customer engagement, and winbacks), social media management (Facebook/Instagram with monthly boosted ads), and conversion-optimized insurance websites. Underlying technology includes a centralized marketing dashboard that ingests inbound calls, email clicks, form fills, and review responses, then surfaces rule-based action items assigned to specific team members. The product is delivered as a packaged subscription with custom pricing; billing is processed via Stripe and live chat is provided via Olark.

Lift Local sells to small and mid-market insurance agencies in the United States through a sales-led motion (direct demos and inside sales) supplemented by a channel-partner program with insurance carriers and associations including BIG I, Progressive, Nationwide, SIAA, Trusted Choice, Beyond Insurance, Alta Management Solutions, and Ohio Mutual Insurance Group, each of which refers member agencies. The company also operates an Agency Partnership Program for organizations that want to bundle marketing services to their agent networks with discounted onboarding, and an add-on vertical for chiropractic practices with patient-focused equivalents of the same campaign suite. Recent platform activity includes a June 2026 package update adding new campaigns and team-assignment features.

The company is privately held, founder- and management-owned, with no disclosed external funding or institutional investors. It reports itself as rapidly growing, with active hiring across Sales (Account Executive, SDR), Account Management, and Marketing. Customer evidence centers on SMB and mid-market agencies (e.g., A. Campbell Agency, Hefner Group Insurance, individual Allstate agents) and is anchored in insurance outcomes — quote requests, retention saves, cross-sell revenue, and Google-call growth — rather than enterprise platform deployments.

Name

Lift Local

Legal name

Lift Local, LLC

Website

https://liftlocal.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Lift Local is a marketing automation platform for independent insurance agencies, offering pre-built Local SEO, review generation, email nurturing, and social media campaigns on a subscription basis to SMB and mid-market agencies in the United States, distributed via direct sales and insurance carrier/association partners.

Ownership category

akta.pro rank

Product category

Insurance Marketing Automation

NAICS

Media Buying Agencies (54183)

SIC

Services-Prepackaged Software (7372), Services-Advertising Agencies (7311)

akta.pro industry

PRIMARYBPAFAKAE

Lead Generation & List Building Services (Prospecting, Data Sourcing)

Business & Public Services/Marketing, Advertising & PR Services/Direct Marketing & Lead Generation (Email, Telemarketing, Demand Gen)

SECONDARYBPAAADAF

Upsell/Cross-sell & Customer Expansion Calling

Business & Public Services/Administrative & Support Services (BPO, Call Centers, Back Office)/Telemarketing, Telesales & Lead Generation

SECONDARYBPAAADAL

Customer Win-back & Reactivation Calling

Business & Public Services/Administrative & Support Services (BPO, Call Centers, Back Office)/Telemarketing, Telesales & Lead Generation

Keywords

• Insurance marketing automation
• Review generation software
• Local SEO services
• Lead nurturing campaigns
• Customer engagement marketing

Headquarters

HQ city

Lehi

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Subscription Marketing Services: Lift Local provides marketing automation services to insurance agencies on a subscription basis. Services include Local SEO, review generation, email marketing campaigns, and social media management, all delivered through their platform with automated campaign execution and dashboard reporting.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Lift Local provides a managed marketing automation platform for independent insurance agencies that runs pre-built, fully automated multi-channel campaigns including Local SEO, Insurance Websites, Review Generation, Social Media Management, and Email Marketing (Lead Nurturing, Customer Engagement, and Winbacks). All campaigns feed into a centralized dashboard that surfaces actionable leads and recommended action items assigned to staff, enabling agencies to generate quote requests, retain customers, and grow their book of business without in-house marketing expertise.

Product overview

Lift Local is a multi-channel marketing automation platform for insurance agencies, operating as a unified system with pre-built campaign modules that work together from a single dashboard. The core platform is organized around five integrated marketing functions: Local SEO/Online Presence (Google Business Profile optimization and directory citations), Insurance Websites (conversion-optimized websites), Review Generation (automated feedback collection and Google reviews), Social Media Management (Facebook/Instagram posting and boosted ads), and Email Marketing (spanning Lead Nurturing for prospects, Customer Engagement for current clients, and Customer Winbacks for former customers). All campaigns feed into a centralized Marketing Dashboard that automatically surfaces recommended action items for sales staff, tracking every inbound call, email click, form fill, and review response. The platform is sold in packages (recently updated with additional campaigns and new features) and includes a separate vertical for chiropractic practices. Lift Local also offers an agency partnership program for organizations that want to provide marketing services to their member agents.

Differentiator

Problem solved

Functional benefit

Products and services

• Local SEO / Online Presence Google Business Profile optimization, NAP consistency submission across hundreds of online directories, and a 12-month roadmap targeting first-page Google rankings for insurance agencies. Tracked inbound calls feed into the Marketing Dashboard.
• Insurance Websites Conversion-optimized, mobile-friendly websites for insurance agencies built with service-based keywords, local schema framework, and modern professional design. Form fills convert traffic into quote request opportunities; website signals make up approximately 30% of Google ranking factors.
• Review Generation Automated email campaigns that ask customers for satisfaction ratings; satisfied customers (4-5 stars) are redirected to leave a public Google review, while dissatisfied customers are routed to private feedback for internal retention follow-up. Also surfaces cross-sell and retention opportunities.
• Social Media Management Facebook and Instagram management for insurance agencies including weekly posts of engaging, educational, and promotional content, Facebook page optimization, monthly boosted ad campaigns targeting local communities, and follower-growth email campaigns. Facebook activity contributes to Google local ranking factors.
• Lead Nurturing Email Campaigns Pre-built, fully automated email campaigns that continuously contact prospects and unconverted leads to build brand awareness and warm them for conversion. Tracks opens, clicks, and form fills; notifications are sent when a prospect fills out a quote request form.
• Customer Engagement Email Campaigns Monthly email campaigns to current customers designed to uncover cross-sell, up-sell, bundling, referral, and retention opportunities. Customers can respond with service requests; engagement signals are surfaced as action items. Targets the gap where 93% of consumers want all policies with one insurer but only 17% bundle.
• Customer Winbacks Email Campaigns Automated email campaigns to stay in contact with former or cancelled customers with the goal of winning them back for updated quotes. Engaged former customers can fill out a quote request form on a custom landing page, with notifications routed to the agency. Quote rate from former customers is higher than from new leads due to the existing relationship.
• Marketing Dashboard Centralized platform that tracks results across Local SEO, Review Generation, Lead Nurturing, Customer Engagement, Social Media, and Winbacks. Logs inbound calls, form fills, click engagements, review responses, and customer feedback; automatically generates recommended action items assigned to specific team members to indicate who to call and why.
• Chiropractor Marketing Vertical-specific marketing automation tailored for chiropractic practices, including local calls optimization, patient satisfaction surveys, appointment booking via email, social media management, and referral generation. Action items help staff book appointments with new and existing patients.
• Agency Partnership Program Partnership program for insurance agencies, carriers, and associations (e.g., SIAA, BIG I, Progressive, Nationwide, Trusted Choice) that want to provide Lift Local's marketing services to their member agents. Includes custom resources, direct agent contact, discounted pricing for the partner's network, and off-the-shelf campaigns with quick onboarding.

Quantifiable outcome

• Insurance agencies using Lift Local have generated hundreds of quote and retention opportunities from automated campaigns (A. Campbell Agency: 635 opportunities from 3,000 leads; Hefner Group: 450+ opportunities from 4,800 contacts)
• +3 more outcomes

Named customers10 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability3 records

Feature5 records

Partnerships

Eight partnerships are on record, tiered core, major and regional.

• BIG I (Independent Insurance Agents)coreGTM or Marketing PartnerBIG I is a prominent independent insurance agent association. Lift Local serves as a marketing partner providing Local SEO, review generation, email marketing, and social media management services to BIG I member agencies.
• ProgressivecoreGTM or Marketing PartnerProgressive is a major insurance carrier. Lift Local is listed as a marketing partner providing services to Progressive-appointed agents.
• NationwidecoreGTM or Marketing PartnerNationwide is a major insurance carrier. Lift Local is listed as a marketing partner providing services to Nationwide-appointed agents.
• SIAA (The Agent Alliance)coreGTM or Marketing PartnerSIAA is a national alliance of independent insurance agencies. Lift Local is a marketing partner that provides services to SIAA member agencies with discounted pricing options.
• Alta Management SolutionsmajorGTM or Marketing PartnerAlta Management Solutions (AMS) is an insurance agency management solutions provider. Lift Local is a marketing partner providing services to their agent network.
• Beyond InsurancemajorGTM or Marketing PartnerBeyond Insurance is an insurance industry solutions provider. Lift Local is a marketing partner providing digital marketing services to their agent network.
• Trusted ChoicemajorGTM or Marketing PartnerTrusted Choice is a brand network for independent insurance agents. Lift Local is a marketing partner providing services to Trusted Choice member agencies.
• Ohio Mutual Insurance GroupregionalGTM or Marketing PartnerOhio Mutual Insurance Group is a regional insurance carrier. Lift Local is a marketing partner providing services to Ohio Mutual-appointed agents.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/lift_local
• Facebookfacebook.com/liftlocal
• LinkedInlinkedin.com/company/liftlocal

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lift Local