AutomaTech

What AutomaTech does

AutomaTech is a privately held industrial automation distributor and solutions provider headquartered in Plymouth, Massachusetts, operating as a subsidiary of Flow Control Group, a North American diversified industrial conglomerate of approximately 1,200 employees. Founded in 1999 (originally as GE/AutomaTech, Inc.) and built around a 25+ year track record in HMI/SCADA, the company resells, integrates, and supports industrial automation technology from GE Vernova (CIMPLICITY, Proficy, Historian), Stratus, Nozomi Networks, Standard Bots, Kepware, and Advantech, layered with proprietary services such as Lean Six Sigma-centric roadmap planning and readiness self-assessments.

Its core product surface spans HMI/SCADA software, Industrial Internet of Things (IIoT) and cloud applications, OT cybersecurity, systems and network infrastructure, and collaborative robots (Standard Bots RO1 cobot), complemented by professional services covering solution architecture, training delivered across four regional training centers (Plymouth MA, Exton PA, Buffalo NY, Richmond VA), technical support, and electronic repairs. The underlying technology architecture is an OT-centric stack combining GE supervisory control, Stratus edge platforms, Nozomi OT security, and cobot hardware, integrated by AutomaTech's Solution Architects for mission-critical deployments.

The business model is a hybrid of one-time product/license resale (HMI/SCADA, edge, OT security, cobot hardware) and professional services (engineering, training, roadmap planning, lifecycle support), priced via custom enterprise quotes through direct field sales. The go-to-market is enterprise-led, with regional sales offices across the US, Canada (Shawinigan MES Center of Excellence), and France, plus a channel network of System Integrators, OEMs, and Consultants. Customers include NYCT (15-year CIMPLICITY SCADA partnership), Pfizer, Toray Plastics, and Keurig Green Mountain, spanning manufacturing, water/wastewater, power/utilities, campuses/facilities, transportation, and OEM verticals.

Name

AutomaTech

Legal name

AutomaTech, Inc.

Website

https://automatech.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

AutomaTech is an industrial automation distributor and solutions provider serving manufacturing, water, power, transportation, campus, and OEM customers across North America and Europe with HMI/SCADA, IIoT, OT cybersecurity, edge computing, collaborative robots, and lifecycle integration services.

Ownership category

akta.pro rank

Product category

Industrial Automation Systems Integration

NAICS

Computer Systems Design and Related Services (54151), Computer and Computer Peripheral Equipment and Software Merchant Wholesalers (423430), Commercial and Service Industry Machinery Manufacturing (3333)

SIC

Services-Prepackaged Software (7372), General Industrial Machinery & Equipment (3560), Wholesale-Computers & Peripheral Equipment & Software (5045)

akta.pro primary industry

Industrial Automation Software (SCADA, HMI, MES, Historian) (IMAHAHAJ)

akta.pro secondary industries

Warehouse & Intralogistics Automation Systems (AS/RS, Sortation, Conveyance Controls) (IMAHAHAN), PLC, HMI & SCADA Automation (EDAOAHAD)

Keywords

• Industrial automation solutions
• SCADA software distribution
• OT cybersecurity services
• Collaborative robot integration
• Industrial IoT consulting

Headquarters

HQ city

Plymouth

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Industrial Technology Product Sales: Sale of hardware and software solutions including HMI/SCADA software, collaborative robots, edge computing platforms, and OT infrastructure equipment. Products are described as a flexible and scalable mix of hardware and software.
2. Professional Services: Solution design, installation, commissioning, and implementation services. AutomaTech describes providing comprehensive support services with experienced Solution Architects and Engineering Support Teams, including a well-established network of solution providers.
3. Training Services: Certified training services, seminars, webinars, technical user conferences, workshops, and value-added services. Training is offered across multiple locations (Plymouth MA, Exton PA, Buffalo NY, Richmond VA) with both online and offline registration.
4. Technical Support & Electronic Repairs: Ongoing technical support, electronic repairs, and lifecycle support for products. AutomaTech emphasizes standing behind all solutions with superior and ongoing support for the lifetime of products.
5. Roadmap Planning Services: Consulting-style roadmap planning engagements using Lean SixSigma-centric processes to define current state and future state transitions for OT system evolution.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

AutomaTech is an industrial automation distributor and representative that resells, integrates, and supports HMI/SCADA software, IIoT/cloud applications, OT cybersecurity, systems and network infrastructure, and collaborative robots for industrial customers. It complements these technology solutions with professional services including roadmap planning, system health checks, certified training, and lifetime technical support and electronic repairs.

Product overview

AutomaTech is an automation distributor and solutions provider offering a flexible and scalable mix of hardware and software solutions for industrial operations. Its core product portfolio spans HMI/SCADA and Automation software, Industrial Internet (IIoT) and Cloud Applications, OT Infrastructure and Cybersecurity, and Collaborative Robots (Cobots). These solutions are complemented by strategic implementation services including self-assessments, roadmap planning, training, technical support, and electronic repairs. The company operates across six industries (Manufacturing, Water & Wastewater, Power & Utilities, Campuses & Facilities, Transportation, and OEMs) and is part of Flow Control Group spanning North America.

Differentiator

Problem solved

Functional benefit

Products and services

• HMI/SCADA & Automation Software Human Machine Interface (HMI) and Supervisory Control and Data Acquisition (SCADA) software solutions for monitoring and controlling industrial processes, including mobility and remote connectivity, automated data collection and reporting, alarm notification, and process automation ranging from simple programmable controllers to large distributed mission-critical control systems.
• CIMPLICITY Enterprise SCADA GE Vernova enterprise-wide SCADA platform for supervisory control and data acquisition at scale, delivered by AutomaTech in large distributed deployments including the New York City Transit system.
• GE Historian GE industrial data historian for collecting, storing, and analyzing real-time and historical operational data, deployed by AutomaTech in customer environments such as Pfizer.
• Industrial Internet (IIoT) & Cloud Applications Solutions that connect sensors, HMI/SCADA systems, Historians, databases, and other sources to the Cloud for Edge Connectivity, Monitoring and Optimization, Analytics, Asset Performance Management, and Field Service.
• OT Infrastructure & Cybersecurity Cybersecurity solutions specifically for Operational Technology environments, including threat monitoring, incident response, version control, backup best practices, and NIST ICS framework-aligned cyber journey assessments.
• Systems & Network Infrastructure Infrastructure solutions for industrial networking, supporting connectivity and reliability across distributed industrial sites.
• Standard Bots RO1 Collaborative Robot Collaborative robot (cobot) designed for machine tending, palletization, inspection, CNC tending, case packing, deburring, lathe tending, painting, pick and place, polishing, sanding, and welding tasks, with a no-code touchscreen interface and built-in safety features.
• Standard Bots Edge A U.S.-manufactured line of collaborative robots with local support, designed for manufacturing, system integrators, and educational settings, featuring rugged design and open architecture for integration with CNC machines and PLCs.
• Manufacturing & Information Systems (Proficy Plant Applications) GE Proficy Plant Applications-based Manufacturing & Information Systems delivered by AutomaTech for plant-level production tracking, quality, and operational performance management.
• Cloud-Based Historian Cloud-hosted historian system for collecting, storing, and analyzing large volumes of historical and real-time operational data with scalability and reduced maintenance costs.
• Training Services Instructor-led and hands-on certified training courses covering SCADA, automation, and industrial control topics, with both online and offline registration, delivered at multiple regional training centers.
• Solution Architects & Roadmap Planning Consulting services including Readiness Self-Assessments, Lean SixSigma-centric current-state and future-state analysis, and roadmap planning for OT system evolution, upgrades, and migrations.
• Technical Support & Electronic Repairs Ongoing technical support, troubleshooting, and electronic repair services delivered for the lifetime of installed products and systems.
• SCADA Solutions SCADA solutions combining HMI/SCADA software, integration, and support services, accompanied by a SCADA System Health Check service offering.

Quantifiable outcome

• NYCT achieved one of the largest SCADA implementations in the world via a 15-year partnership, resulting in improved safety, increased efficiency, and higher quality of service.
• +1 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

Six partnerships are on record, tiered core and minor.

• GE Vernova (GE)coreTechnology or IntegrationAutomaTech is a GE partner providing Proficy Plant Applications, CIMPLICITY Enterprise SCADA, and GE Historian solutions. The company offers a Proficy Plant Applications System Health Check and has delivered one of the world's largest SCADA implementations (NYCT) using GE CIMPLICITY. Also references GE Vernova in training cancellation policies and whitepapers on Edge Computing with Stratus.
• Nozomi NetworkscoreStrategic or Co-development PartnerAutomaTech and Nozomi Networks co-hosted a webinar on navigating the complex Log4Shell vulnerability, addressing OT/IT/IoT cybersecurity strategy. Nozomi Networks is a leading OT cybersecurity provider, and the partnership appears focused on delivering integrated OT security solutions and joint thought leadership.
• Standard BotscoreTechnology or IntegrationAutomaTech presents Standard Bots collaborative robots (cobots), including the RO1 robot. Standard Bots are designed, manufactured, and supported in the United States. The partnership positions AutomaTech as the distributor for American-made cobots targeting machine tending, palletization, inspection, and other manufacturing applications.
• VeloticcoreImplementation/ SI/ Consulting PartnerVelotic software is used in customer case studies. Velotic is described as a Velotic solution provider and a 15-year co-innovation partner in the NYCT SCADA implementation. Velotic worked with AutomaTech and iniTECH Industrial to deliver one of the world's largest SCADA implementations.
• StratuscoreTechnology or IntegrationAutomaTech co-authored a whitepaper with Stratus on Edge Computing for HMI, SCADA, and MES solutions. Stratus provides edge computing platforms that AutomaTech resells and integrates into industrial automation architectures for mission-critical control systems.
• iniTECH IndustrialminorImplementation/ SI/ Consulting PartneriniTECH Industrial is a Velotic solution provider referenced in the NYCT co-innovation partnership. Part of the solution delivery ecosystem for large-scale SCADA implementations.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Avid Solutions: Avid Solutions is a process control and automation system integrator serving manufacturing, life sciences, and water/wastewater — closely overlapping AutomaTech's verticals and HMI/SCADA/MES practice.
• RoviSys: RoviSys is an independent automation systems integrator delivering HMI/SCADA, MES, OT/IT integration, and process control solutions across pharma, food, chemicals, and discrete manufacturing — a highly analogous peer to AutomaTech's automation integrator role.
• Hallam-ICS: Hallam-ICS is a control system integrator specializing in SCADA, PLC, and process automation for manufacturing, utilities, and life sciences — a direct peer in size, scope, and customer verticals.
• Stone Technologies: Stone Technologies (now part of ATS) is a process automation and controls integrator with strong SCADA/MES practice serving consumer products and life sciences — overlapping AutomaTech's manufacturing and process industries focus.
• E Tech Group: E Tech Group is an industrial automation and process control system integrator offering SCADA, MES, and validation services across life sciences, food/beverage, and manufacturing — directly comparable in capability profile and customer verticals.
• Vertech Industrial (an ATS Company): Vertech Industrial, part of ATS Industrial, provides automation, SCADA, and MES integration services across process industries — directly comparable in size, capability mix, and vertical exposure to AutomaTech.
• Applied Control Engineering: Applied Control Engineering is an independent control system integrator focused on SCADA, PLC, MES, and discrete manufacturing automation — a long-standing peer in the independent integrator space that competes with AutomaTech for similar mid-market industrial customers.
• MAVERICK Technologies: MAVERICK Technologies is an independent industrial automation systems integrator delivering control, SCADA, MES, and plant-floor solutions across manufacturing — directly comparable in service model, customer base, and technology stack to AutomaTech.

Broad incumbents

• Schneider Electric Industrial Automation: Schneider Electric is a global industrial automation incumbent providing PLC, SCADA, and MES software, plus an extensive direct sales channel — a broad peer whose products and services partially overlap with AutomaTech's portfolio.
• Rockwell Automation: Rockwell Automation is a global industrial automation OEM offering control, HMI/SCADA, and plant-wide information software — a broad incumbent whose OEM solutions overlap with much of what AutomaTech resells and integrates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/automatech-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AutomaTech