Grupo La Plana

What Grupo La Plana does

Grupo La Plana (legal entity CARTONAJES DE LA PLANA, S.L.U.) is a privately held Spanish cardboard packaging manufacturer headquartered in Betxí, Castellón, founded in 1973. The group designs, manufactures, and distributes custom recyclable cardboard packaging across twelve core product lines including punnets, standard boxes, custom packaging, agricultural solutions, point-of-sale displays, protectors, box pallets, shelf-ready packaging, e-commerce packaging, and takeaway solutions, serving B2B customers in agriculture, food, beverages, ceramics, consumer goods, and e-commerce verticals. Production is distributed across six factories (Betxí, Onda, Igualada, Cenicero, Crevillente, and Madrid/Leganés) totaling more than 84,500 m², supplemented by 16 assembly centres across Spain and an owned logistics fleet, with commercial coverage extending into Portugal, southern France, and Morocco.

The company operates a multi-technology printing portfolio combining offset, flexographic, digital, and proprietary Kento Hybrid® hybrid printing — a single-pass system that merges inkjet digital with high-quality flexographic output. Manufacturing is vertically integrated through automated printing-die cutting-stamping-bonding lines, with product development supported by the innLab innovation centre offering 3D visualization, augmented reality, and virtual sample tools. The business model is B2B direct field sales on a quote-based pricing structure with multi-year contracts; revenue is generated through one-time manufacturing orders rather than licensing or recurring subscriptions. Distribution runs through the group's own logistics network, enabling proximity-based delivery via regional assembly centres. Sustainability credentials include Ecovadis Platinum Medal 2024 (top 1% globally), and the leadership team includes CEO Juan Ignacio Piquer with a Family Officer (Susana Piquer), confirming a family-owned governance structure.

Name

Grupo La Plana

Legal name

CARTONAJES DE LA PLANA, S.L.U.

Website

https://laplana.com

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Grupo La Plana is a privately held Spanish cardboard packaging manufacturer (founded 1973) operating six factories and 16 assembly centres, producing custom recyclable packaging for agriculture, food, beverages, ceramics, consumer goods, and e-commerce clients across Spain, Portugal, France, and North Africa.

Ownership category

akta.pro rank

Product category

Corrugated Cardboard Packaging Manufacturing

NAICS

Corrugated and Solid Fiber Box Manufacturing (322211)

SIC

Paperboard Containers & Boxes (2650)

akta.pro primary industry

Foodservice/To-Go Packaging (Cups, Clamshells, Cutlery) (IMALAHAM)

Keywords

• Corrugated packaging manufacturing
• Custom cardboard boxes
• Offset flexographic printing
• Protective packaging solutions
• Shelf-ready packaging

Headquarters

HQ city

Castellón

HQ country

Spain

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Custom Cardboard Packaging Manufacturing: Design and manufacture of bespoke recyclable cardboard packaging solutions, including punnets, standard boxes, packs, agricultural solutions, POS displays, protectors, box pallets, and custom packaging. Revenue is generated through the sale of manufactured packaging products to B2B customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Grupo La Plana designs, manufactures, and distributes custom recyclable cardboard packaging across 12 product lines (punnets, standard boxes, packs, custom packaging, agricultural solutions, POS displays, protectors, box pallets, Pack Master automation, shelf-ready packaging, e-commerce packaging, and takeaway packaging) for B2B customers in agriculture, food, beverages, ceramics, consumer goods, and e-commerce. Production is supported by a full in-house printing portfolio (offset, flexographic, digital, and the proprietary Kento Hybrid single-pass hybrid press) and the innLab innovation centre, with delivery via a captive logistics fleet and 16 assembly centres.

Product overview

Grupo La Plana is a cardboard and carton packaging manufacturer offering a comprehensive portfolio of 12 core product lines. The portfolio centers on corrugated and compact cardboard packaging solutions including Punnets, Standard boxes, Packs, Custom packaging, Agricultural Solutions, POS displays, Protectors, Box pallets, Pack master automation systems, Shelf Ready Packaging, E-commerce packaging, and Takeaway & Delivery Packaging. The company operates six production plants across Spain (Betxí, Onda, Cenicero, Igualada, Madrid, and Crevillente) and offers multiple printing technologies (offset, flexographic, digital, and Kento Hybrid® hybrid printing) to serve diverse sectors including agriculture, food, beverages, ceramics, consumer goods, and e-commerce.

Differentiator

Problem solved

Functional benefit

Brands

• Kento Hybrid: First and only hybrid printing machine combining inkjet digital printing and high-quality flexographic printing technology
• innLab
• Pack Master
• Primera Línea Visual
• Origen

Products and services

• Punnets

Quantifiable outcome

• Top 1% of companies evaluated by Ecovadis for sustainability
• +2 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered minor and supporting.

• Castellón Business RaceminorGTM or Marketing Partner · 1 January 2024Official sponsor of the Castellón Business Race, the first sporting event in the province with the Sustainable Sporting Event seal from the Spanish Olympic Committee. Benefits employees through health and wellbeing initiatives.
• Fundación NovessendessupportingOthersCollaboration with Fundación Novessendes through sustainable agroecology projects, education initiatives, and international cooperation based on citizen participation, aligned with the company's Common Good Economy commitments.
• Club de Empresas Responsables y Sostenibles de la Comunitat ValencianasupportingStrategic or Co-development PartnerAssociation of more than 40 companies promoting sustainable practices in the Valencian business community through collaboration and exchange of experiences. Grupo La Plana joined to reinforce commitment to innovation and responsible management.
• Polytechnic University of Valencia (UPV)supportingStrategic or Co-development PartnerCollaboration through the 'Quédate' program, bringing together 100 academically outstanding students with 30 companies committed to young talent. Grupo La Plana led the 8th edition, designing the 'Second Life Packaging Game' challenge focused on reusing cardboard packaging.
• Instituto Valenciano para el Estudio de las Empresas Familiares (IVEFA)minorOthersIVEFA members and organization visited Grupo La Plana as part of the institute's activities focused on family businesses.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Smurfit Westrock: Global paper-based packaging leader formed via the Smurfit Kappa–WestRock combination, with major Spanish/Iberian converting operations. Larger-scale competitor with integrated paper-mill supply.
• International Paper (DS Smith Iberia): Global packaging major that acquired DS Smith in 2025, including substantial Iberian corrugated operations. Competes for the same large enterprise and FMCG customers across Europe.
• Mondi Group: European-headquartered global packaging and paper group with corrugated converting presence in Iberia. Competes on multi-country enterprise accounts with integrated mill-to-customer supply chains.
• Coveris Holdings: Pan-European rigid and flexible packaging group serving food, beverage, and consumer-goods customers. Comparable as a multi-format packaging supplier competing for the same B2B enterprise wallet.
• Huhtamaki: Finnish-listed global food and consumer-goods packaging group with operations across Europe. Comparable where La Plana competes in food, takeaway, and shelf-ready packaging categories.

Direct peers

• VPK Packaging Group: Belgian family-owned corrugated and solid board packaging manufacturer with growing presence in France and the Iberian Peninsula. Comparable as an independent mid-size European converter with similar customer verticals.
• Petitgas Group (Cartonajes y Papeles): Spanish corrugated and paper-converting group serving food, beverage, and industrial customers in Iberia. Closely comparable family-owned mid-market Spanish competitor.
• Hinojosa Packaging Group: Spanish family-owned corrugated and folding carton packaging manufacturer with multiple plants across Spain. Highly comparable in size, ownership profile, and customer mix (food, beverage, consumer goods).
• Saica Group: Spanish-headquartered paper and packaging group with corrugated converting operations across Iberia and Europe. Closest direct peer in geography, scale, and customer verticals (food, beverage, FMCG).

Regional players

• Reno De Medici (RDM Group): Italian-listed recycled paperboard and folding carton producer with operations across southern Europe. Comparable as a regional converter serving food, beverage, and consumer-goods customers but headquartered outside Spain.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks1 record

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/grupo-la-plana
• Xx.com/grupolaplana

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grupo La Plana