What Vicusgraf Hinojosa Packaging does

Hinojosa Packaging Group, S.L. is a privately held, family-owned European packaging manufacturer founded in 1947 in Xàtiva, Spain, operating 24-25 production plants across Spain, France, Portugal, and Italy with a workforce of more than 3,000 employees. The company is vertically integrated across three owned recycled-paper mills (Alquería, Sarrià, Varennes) — together producing 128,000 tonnes per year after a 2026 €36 million modernization — and a converting network that produces corrugated cardboard packaging, folding cartons, primary food packaging (including the proprietary Halopack system achieving 80% single-use plastic reduction), foodservice packaging, e-commerce solutions, and point-of-sale displays.

The business serves more than 9,000 customers in 41 countries across verticals including agriculture, fresh food, food and beverage, foodservice, e-commerce, consumer goods, and industrial segments. Revenue is generated through B2B project-based sales negotiated per order with no public price list; pricing reflects materials, volume, specifications, and printing requirements, supported by decentralized sales-and-technical teams at each plant. The company offers certified sustainable materials (FSC, PEFC), food-safety compliance (BRC, IFS), and sustainability analytics (Carbon Footprint Calculator), and is validated by SBTi with EcoVadis Gold and 64% renewable-energy share.

The company is pursuing a digitalization program under its 2025-launched IA Lab (covering waste reduction, digital quality control, and packaging structural-design optimization) and an externalized innovation model through the Hinojosa Open Lab startup-engagement platform. Revenue reached €848 million in FY2025, up 6% year-over-year, reflecting mid-single-digit organic growth augmented by acquisitions including ASV Packaging (France, November 2025) and ongoing capacity expansion.

Name

Vicusgraf Hinojosa Packaging

Legal name

Hinojosa Packaging Group, S.L.

Website

https://hinojosavicusgraf.com

Company type

Private

Founded year

1947

Operating status

Operating

Headcount range

1–10 employees

Short description

Vicusgraf Hinojosa Packaging is a family-owned European sustainable-packaging manufacturer operating 24-25 plants across Spain, France, Portugal, and Italy. It serves 9,000 customers in 41 countries with vertically integrated recycled-paper, corrugated, folding-carton, foodservice, and e-commerce packaging solutions.

Ownership category

akta.pro rank

Product category

Sustainable Paper Packaging Manufacturing

NAICS

Corrugated and Solid Fiber Box Manufacturing (322211), Folding Paperboard Box Manufacturing (322212), Pulp, Paper, and Paperboard Mills (3221)

SIC

Paperboard Containers & Boxes (2650), Paper Mills (2621)

akta.pro primary industry

Paper-Based Foodservice Packaging (Cups, Lids, Trays, Takeout Containers) (IMALACAJ)

akta.pro secondary industries

Recycled Containerboard (Testliner) Manufacturing (IMAMAFAB), Protective Paper Packaging (Honeycomb, Paper Cushioning, Paper Wrap) (IMALACAH)

Keywords

• Sustainable paper packaging
• Corrugated cardboard manufacturing
• Food packaging solutions
• Folding carton packaging
• Recycled paper production

Headquarters

HQ city

Valencia

HQ country

Spain

HQ region

Europe

Offices29 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Corrugated Cardboard Packaging: Design, manufacture, and sale of corrugated cardboard packaging solutions for transport, agricultural, industrial, and e-commerce applications. Revenue generated through direct B2B sales to manufacturers, retailers, and agricultural producers.
2. Folding Carton / Consumer Packaging: Production of folding carton packaging, primary food packaging, and point-of-sale displays targeting consumer goods, food & beverage, and retail sectors.
3. Recycled Paper Manufacturing: Vertical integration through own paper mills producing recycled paper and cardboard from collected fiber. Paper produced is used internally for packaging manufacturing or sold externally, supporting the circular economy model.
4. Foodservice Packaging: Primary packaging for food service including cups, lids, take-away containers, and ice cream tubs, targeting retail, vending, delivery, and hot/cold beverage channels.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Vicusgraf Hinojosa Packaging manufactures sustainable paper-based packaging solutions, including corrugated cardboard boxes, folding cartons, fresh food primary packaging, foodservice containers, and recycled paper. The company operates an integrated value chain from paper mills through converting plants, serving food, beverage, agricultural, e-commerce, and industrial clients across Spain, France, Portugal, and Italy.

Product overview

Hinojosa Packaging Group is a European leader in sustainable packaging solutions operating 24-25 manufacturing plants across Spain, France, Portugal, and Italy. The company's integrated portfolio encompasses two main divisions: Paper (producing recycled paper at three mills with 128,000 ton annual capacity) and Packaging (manufacturing corrugated cardboard, folding packaging, and Foodservice solutions). The product portfolio spans agriculture packaging (Vegabox Easy, barquetas, bandejas agrícolas), fresh food primary packaging (Halopack Octogonal, 360 Green Packaging), food service packaging (vasos y tapas, take away, tarrinas), e-commerce solutions (cajas autoajustables, retornables, BottleClip Carrier), and industrial packaging (fanfold, ceramic sector solutions). Key technology offerings include Visual Performance Go for virtual reality design, IA Lab for AI-powered process optimization, and Carbon Footprint Calculator for environmental impact assessment. The company operates through decentralized plant management with a shared services corporate structure.

Differentiator

Problem solved

Functional benefit

Brands

• Halopack: Primary packaging solution for fresh food; octagonal container made with recycled cardboard and plastic film that can be separated for recycling; exclusive producer in Iberian Peninsula
• 360 Green Packaging
• Vegabox Easy
• Visual Performance Go
• BottleClip Carrier
• Blue Box Partners
• Hinojosa Open Lab

Products and services

• Halopack Octogonal Primary packaging system for fresh foods that extends shelf life of fruits and vegetables. Designed for the food retail supply chain.

Quantifiable outcome

• 50+ tonnes of single-use plastic eliminated per year for Ametller Origen through Halopack adoption
• +7 more outcomes

Named customers3 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability11 records

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• ASV Packaging (now Hinojosa Folding Packaging France)coreStrategic or Co-development Partner · 1 November 2025Acquisition of the French ASV Packaging group completed in November 2025. The integration created Hinojosa Folding Packaging France, a new structure grouping folding carton activities across 7 French plants. Led by Xavier Freyermuth as Director General, this consolidates Hinojosa's position in the French folding packaging market.
• Ametller OrigencoreStrategic or Co-development Partner · 1 January 2022Ametller Origen adopted Halopack sustainable packaging from Hinojosa, eliminating over 50 tonnes of single-use plastic annually from approximately 2 million packaging units for prepared dishes and pre-packed fish. Represents a model case study for sustainable food retail packaging in Spain.
• Universitat Politècnica de València (UPV)minorStrategic or Co-development Partner · 1 January 2022Hinojosa Cátedra partnership with UPV promoting technical development in the packaging sector, supporting university talent development, innovation research, and international training programs.
• Blue Box PartnerscoreStrategic or Co-development Partner · 1 January 2006European packaging alliance created in 2006 to provide a single pan-European contact for multinational customers. Members share manufacturing capabilities and local market expertise across Spain, France, Portugal, Italy, Germany, and other European countries. Enables Hinojosa customers to access packaging solutions across Europe through the alliance.
• Xavier FreyermuthcoreOthersDirector General of Hinojosa Folding Packaging France, leading the combined folding packaging operations in France following the ASV integration.
• KHSminorStrategic or Co-development PartnerCollaborative development partner for BottleClip Carrier, the 100% recyclable cardboard solution for bottle transport that won the Liderpack 2025 award. KHS contributed industrial expertise for the mechanical integration of the cardboard carrier system.
• Fruit Attraction (IFEMA)minorGTM or Marketing PartnerAnnual participation at the Fruit Attraction trade fair in Madrid, maintaining stand 9D27 in Hall 9 to engage with agricultural and food sector customers. Promotional partnership for customer acquisition.
• CIPFP La Costera de XàtivaminorStrategic or Co-development PartnerDual vocational training (FP Dual) partnership in graphic arts established in collaboration with the Valencian Department of Education. First-of-its-kind program in Spain for the paper and cardboard industry, with 2,000 hours of theoretical and practical training.
• Conselleria de Educación de la Comunidad ValencianaminorOthersGovernment partnership enabling the dual vocational training (FP Dual) program in graphic arts, with students completing training at CIPFP La Costera and practical experience at Hinojosa plants.

Scale indicators17 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• Mondi: European-headquartered paper and packaging major with significant corrugated, containerboard, and folding-carton operations. Comparable to Hinojosa across the integrated paper-mill-to-packaging value chain and serves overlapping FMCG, food, and e-commerce customers.
• Sappi Europe: European division of global coated-paper and packaging-board producer. Comparable in FSC-certified board supply for folding cartons and similar sustainability positioning, although less focused on corrugated and foodservice than Hinojosa.
• Stora Enso: Nordic forest-products company with significant European packaging board, containerboard, and corrugated operations. Comparable to Hinojosa in FSC-certified recycled paperboard supply and European corrugated converting footprint.
• Smurfit Westrock: World's largest containerboard and corrugated packaging group following the 2024 Smurfit Kappa–WestRock merger. Directly comparable to Hinojosa in corrugated boxes, folding cartons, and recycled paper, but operating at multi-billion-EUR scale across the Americas and Europe.

Direct peers

• SAICA: Spanish family-owned recycled-paper and corrugated packaging group operating across Iberia, France, Italy, and the UK. Comparable vertical integration (recycling → paper mill → corrugated), Iberian footprint, and mid-market positioning relative to Hinojosa.
• Billerud: Swedish paper and packaging board producer serving converters across Europe. Comparable as a recycled and virgin-fiber paperboard supplier and competes for the same European folding-carton and corrugated converter customers as Hinojosa's paper mills.
• Europac (Papeles y Cartones de Europa): Spanish paper and corrugated packaging group with mills and plants in Iberia and France. Most direct Iberian competitor to Hinojosa in recycled containerboard and corrugated boxes, serving overlapping agri-food and industrial customers.
• Mayr-Melnhof Karton: Austrian folding-carton and recycled containerboard specialist with European mills and converting plants. Closely matches Hinojosa's folding-carton and recycled-paper integration model, particularly relevant to the ASV-derived Hinojosa Folding Packaging France.
• Huhtamäki: Finnish foodservice and consumer-goods packaging specialist with European plants producing paper cups, lids, and takeaway containers. Directly comparable to Hinojosa's Foodservice line and the Spanish/Italian foodservice customer base.

Regional players

• Cartonboard Group / MM Board & Paper: Austrian folding-boxboard mill serving European converters with recycled and virgin fiber board. Comparable to Hinojosa Paper as a supplier of board to folding-carton converters across Europe, though not a converter itself.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCe-bOSqpcxEGnTCRwHGQMZQ
• LinkedInlinkedin.com/company/vicusgraf-hinojosa-packaging

Compliance14 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries28 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vicusgraf Hinojosa Packaging