What Twist Open UX does

Twist Open UX is a privately held, Bangalore-based user experience design consultancy founded in 2010 by Karishma Ajmera and Rahul Ajmera, both Industrial Design graduates of NID Ahmedabad with over 18 years of professional UX experience. The firm delivers project-based UX and interaction design, user research, design ethnography, usability testing, heuristic evaluation, UX audits, communication strategy, and service design for enterprise and mid-market clients across banking, insurance, technology, telecom, education, retail, entertainment, travel, and social impact verticals. Its publicly visible client roster includes Axis Bank, Standard Bank, MAX LIFE Insurance, ABSA, New Development Bank, Google, WhatsApp, Crayon Data, AJIO, Swiggy, Verizon Communications, Globe Telecom, Star Sports, University of Oxford, Azim Premji University, Gram Vikas, and Villgro, with notable flagship work including The CORE Project digital economics eBook (used in 56 countries and 320 universities) and client projects such as Maya (SaaS for banks), marketsN (blockchain B2B marketplace), Str8bat (cricket performance app), and JouleiQ (Bluetooth mesh lighting configuration).

The business operates on a sales-led, direct-engagement model with no public pricing, no self-serve channels, and no product marketplace presence; engagements are quote-based and project-scoped. Go-to-market relies on portfolio visibility through Behance and Dribbble, content marketing via a multi-author UX blog, and organic social presence across LinkedIn, Instagram, and Twitter. The firm is bootstrapped — no institutional investors, PE/VC funding, parent company, subsidiaries, acquisitions, or mergers have been disclosed — and remains founder-controlled. Recognised by Clutch as a leading UX design agency in India, Twist Open UX is a boutique services firm rather than a product or platform company, with no patents, AI/ML capabilities, or proprietary technology assets documented in the available data.

Name

Twist Open UX

Legal name

Twist Open UX

Website

https://twistopen.in

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Twist Open UX is a Bangalore-based, founder-led UX design consultancy founded in 2010 that delivers project-based interaction design, user research, usability testing, and communication strategy to enterprise and mid-market clients across banking, technology, telecom, education, and social impact sectors.

Ownership category

akta.pro rank

Product category

UX Design Services

NAICS

Graphic Design Services (541430), Computer Systems Design and Related Services (54151)

SIC

Services-Advertising (7310), Services-Management Consulting Services (8742)

akta.pro primary industry

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

akta.pro secondary industries

Brand Experience (BX) & Service Design (BPAFAEAI), Customer Experience (CX) & Digital Experience (BPAHAEAC), UI/UX Engineering & Front-End Modernization (BPAEAFAH)

Keywords

• User experience design
• Interaction design services
• Usability testing
• User research consulting
• Design strategy

Headquarters

HQ city

Bengaluru

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. UX Design Consulting & Professional Services: Project-based UX and interaction design services for enterprise clients across banking, telecom, education, retail, entertainment, and travel sectors. Services include UX audits, user research, usability testing, visual design, communication strategy, and service design delivered as consulting engagements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Twist Open UX is a user experience design agency that delivers project-based UX and interaction design, user research, design ethnography, usability testing, UX audits, heuristic evaluation, visual facelifts, communication strategy, and service design for enterprise clients across mobile, web, SaaS, enterprise software, intranet, desktop, and website platforms.

Product overview

Twist Open UX is a UX design agency based in Bangalore, India, founded in 2010. The company operates as a service-based consultancy rather than a product company. Their core offerings include UX design, user research, design ethnography, usability testing, visual facelifts, communication strategy, and service design. They provide specialized UX services for mobile apps, web apps, SaaS products, enterprise software, websites, and intranet interfaces. Their portfolio of client projects includes Maya (a SaaS banking analytics product), Str8bat (cricket performance tracking app), marketsN (B2B blockchain marketplace), The Economy eBook (digital economics curriculum built with 22 economists), JouleiQ (Bluetooth mesh lighting configuration app), and Fertility Tracker for IZiel Healthcare, among others. The agency serves industries including banking, telecom, education, retail, entertainment, travel, and social impact.

Differentiator

Problem solved

Functional benefit

Products and services

• UX Design Services User experience design services including UX strategy, interaction design, and customer experience design tailored to client business needs across mobile, web, SaaS, enterprise software, intranet, desktop, and website platforms.
• User Research Systematic customer-centered research including design ethnography and usability testing to validate product development from concept to delivery for enterprise clients.
• UX Audit A series of steps carried out to determine why a product is encountering issues or not performing at its intended capacity, providing hard data and actionable recommendations for client products.
• Heuristic Evaluation Assessment of a product's user interface to identify usability issues, helping improve engagement and ROI for client digital products.
• Usability Testing Method of testing a product or service on target users to identify usability problems and develop an effective action plan for client organisations.
• Communication Strategy Helps define audience and generate quality content to help customers engage successfully with client products and brands.
• Service Design Process of improving people, processes, culture, and assets of an organisation to enhance service quality for users and providers.
• Visual Facelift Cosmetic enhancement of product look and feel without modifying underlying code and functionality for client digital products.

Quantifiable outcome

• The Economy eBook is taught in 56 countries across 320 universities in multiple languages
• +1 more outcomes

Named customers17 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators3 records

Expansion highlights4 records

Direct peers

• Ustwo: Independent global digital product studio known for design-led product development. Comparable boutique scale, similar founder-led culture, and overlapping client base in financial services and consumer tech.
• Elephant Design: Indian multi-disciplinary design consultancy with strong brand and digital practice. Comparable in founding pedigree (NID alumni), India presence, and cross-sector UX work.
• NetBramha Studios: Boutique UX design agency in India offering UX strategy, research, and product design for enterprise clients across BFSI, retail, and consumer tech — directly overlapping Twist Open UX's core offering.
• Lollypop Design: India-based UX/UI design studio serving enterprise clients across banking, fintech, healthcare, and SaaS. Closely comparable to Twist Open UX in geography, service portfolio, and target verticals.

Broad incumbents

• IDEO: Global design and innovation consultancy with broad service portfolio spanning physical product, digital, and organisational design. Competes for the same enterprise UX transformation mandates as Twist Open UX but at significantly larger scale.
• Designit (Wipro): Global design consultancy within Wipro focused on customer experience and digital product design. Comparable service mix with Twist Open UX but with significantly larger delivery footprint and enterprise access.
• Tata Elxsi: Listed Indian design and technology services firm with a dedicated UX practice serving BFSI, healthcare, and media. Competes for the same enterprise digital design mandates from India but at much larger scale.
• Fjord (Accenture Song): Global design and innovation consultancy within Accenture Song, focused on customer experience and service design. Directly competes for enterprise CX/UX mandates, particularly with global financial services and telecom clients.
• Razorfish (Publicis Sapient): Global digital transformation and customer experience agency within Publicis Sapient. Competes with Twist Open UX for enterprise CX mandates, particularly in banking, telecom, and consumer industries.
• Frog Design (Capgemini Engineering): Global design and engineering firm with deep roots in industrial and digital design. Competes for enterprise UX programs with global delivery capability — represents the scale benchmark Twist Open UX is benchmarked against.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/twistopen
• LinkedInlinkedin.com/company/twist-open-ux
• Instagraminstagram.com/twistopen.in

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Twist Open UX