What Lollypop.design does

Lollypop Design Studio (legal entity Pixitree Digital Creatives Private Limited) is a global UI/UX design agency offering professional design and development services to enterprise and high-growth clients. Now operating as a subsidiary of Terralogic Solutions Inc., the firm employs 180+ designers across four countries — India, USA, UAE, and Vietnam — with ten office locations including Bangalore, Mumbai, Chennai, Hyderabad, Nellore, San Jose, Dallas, Salt Lake City, Dubai, and Ho Chi Minh City. Service delivery follows a three-phase Research–Design–Build model covering UX research and design audits, interaction design and prototyping, branding, front-end and mobile development, and AI solution implementation. The publicly disclosed client roster of more than 25 named logos spans Fortune 500 names (Walmart, Intel, Cisco, Lenovo, Hyundai, HDFC Bank, Pepsico, Tata Steel) alongside high-growth Indian and global consumer brands (Swiggy, OYO, Boat, Paytm Money, Upstox, Zee5, Aha).

The studio's flagship proprietary product is Lollypop SPOT, launched in July 2026 as an AI discoverability scoring platform that benchmarks B2B domains across six dimensions — AI Content Presence, Structured Data, Brand Authority, Security Health, Web Performance, and Schema Coverage — for visibility on ChatGPT, Perplexity, Claude, and Gemini. SPOT is paired with a 72-hour AI Readiness Audit and a broader AI Design Solutions service line, and is supported by published thought-leadership IP including the "Designing for Generative AI" whitepaper and UX Audit eBook. The firm has accumulated 50+ global design awards, including Red Dot 2019, multiple DNA Paris Design Awards, A'Design, IDA, Clutch, Kyoorius Design Awards, and India's Best Design Awards 2025, and operates ecosystem affiliations with the Nexus Innovation Hub, PointOne Capital, and the Mr CEO Platform.

Lollypop's commercial model is professional services-based, with hourly billing at $30-$75/hour, retainer arrangements requiring a minimum three-month commitment, and fixed-bid project contracts. Target customers span fintech, healthcare, e-commerce, telecom, EdTech, and agritech, with the studio claiming 1000+ cumulative clients (one source citing 300+). Founder Anil Reddy continues in a Founder/Design Director role alongside creative director Rajesh Vasanth, providing leadership continuity post-acquisition by Terralogic. The company is for-profit and privately held, with no external funding rounds disclosed.

Name

Lollypop.design

Legal name

Pixitree Digital Creatives Private Limited

Website

https://lollypop.design

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

101–250 employees

Short description

Lollypop Design Studio is a global UI/UX design agency delivering UX research, design, and build services to Fortune 500 and high-growth clients across India, USA, UAE, and Vietnam. Now a Terralogic subsidiary, it also operates the proprietary Lollypop SPOT AI discoverability platform.

Ownership category

akta.pro rank

Product category

UX/UI Design Services

NAICS

Graphic Design Services (541430)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

akta.pro secondary industry

Custom Application Development (Web/Mobile/Desktop) (BPAEAFAA)

Keywords

• UI UX design services
• UX research consulting
• Product design agency
• Digital branding services
• AI discoverability platform

Headquarters

HQ city

San Jose

HQ country

United States

HQ region

North America

Offices10 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Design Services: Professional design and development services including UX research, UI/UX design, branding, front-end development, mobile application development, and AI design solutions. Engagements range from design consulting to full-suite design services.
2. AI Solutions Development: AI solution development services including designing for AI products, AI-powered UX design, and Lollypop SPOT platform offerings.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

Lollypop.design is a global UI/UX design agency that delivers a three-phase service offering—Research, Design, and Build—covering user research, UI/UX design, branding, front-end and mobile/web application development, and AI solution development. The studio also operates Lollypop SPOT, a proprietary AI discoverability platform that audits B2B domains and improves visibility on AI platforms such as ChatGPT, Perplexity, Claude, and Gemini.

Product overview

Lollypop Design Studio is a global UX/UI design agency offering a three-phase service offering — Research, Design, and Build — covering user research, UI/UX design, branding, front-end development, mobile/web/custom application development, and AI solution development. The studio's flagship new product is Lollypop SPOT, a proprietary AI discoverability platform launched in July 2026 that helps B2B businesses improve their visibility on AI search platforms (ChatGPT, Perplexity, Claude, Gemini) through a scored 72-hour AI Readiness Audit. Lollypop also publishes thought-leadership resources including whitepapers (Designing for Generative AI) and UX Audit guides. The portfolio includes client project case studies across Lumio (Smart TV OS), Hubfly (digital workplace SaaS), Infakt (EdTech), and Blazeup (AI platform). The studio operates across India (Bangalore, Mumbai, Chennai, Hyderabad, Nellore), USA (San Jose, Dallas, Salt Lake City), UAE (Dubai), and Vietnam (Ho Chi Minh City), and is a Terralogic company.

Differentiator

Problem solved

Functional benefit

Brands

• Lollypop SPOT: Proprietary AI discoverability platform designed to help B2B businesses become visible on AI platforms such as ChatGPT, Perplexity, Claude, and Gemini, offering an AI Readiness Audit that scores domains across six dimensions.

Products and services

• Lollypop SPOT A proprietary AI discoverability platform that helps B2B businesses become visible on AI platforms such as ChatGPT, Perplexity, Claude, and Gemini. Includes a 72-hour AI Readiness Audit scoring domains across six dimensions. A manufacturing client reportedly improved their score from 12 to 78 in 87 days.
• Research (UX Research Services) A dedicated UX research service providing data-driven insights for actionable UX strategy. Includes heuristic analysis, design audits, usability testing, ethnographic research, and emerging trends analysis for enterprise, mid-market, and startup clients.
• Design (UI/UX Design Services) Award-winning UI/UX design services leveraging design thinking, creativity, and AI to craft intuitive, scalable, and impactful digital experiences. Includes digital branding, user experience design, user interface design, interaction design, AI design solutions, digital prototyping, motion graphics, and illustrations.
• Build (Front-End & Application Development) Front-end, web, mobile, and custom application development services that transform designs into pixel-perfect, flexible, and scalable digital products. Includes AI solution development and SaaS implementation.
• Design Audit A standalone UX site audit service that assesses the effectiveness of current design, identifies usability barriers, friction points, and areas for improvement to optimize user experience and conversions.
• Usability Testing A standalone usability testing service that collects real-time user feedback to refine designs and enhance functionality and engagement, ensuring optimal user experience.
• Digital Branding A standalone branding service that creates strong brand identities including logos, visual styles, and branding elements that resonate with users and enhance brand recognition across all platforms.

Quantifiable outcome

• Manufacturing client improved AI Readiness score from 12 to 78 in 87 days and achieved top-three AI results for their procurement category
• +3 more outcomes

Named customers25 records

Segments11 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability9 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Terralogic Solutions Inc.coreStrategic or Co-development Partner · 3 July 2026Terralogic Solutions Inc. is the parent company of Lollypop Design Studio. Lollypop was acquired as part of Terralogic's 11 strategic acquisitions. Terralogic is a US-headquartered digital transformation company founded by Renil Komitla, with 1,400+ professionals across 13 international offices. Terralogic serves mid-market and Fortune 500 clients across the United States, India, Vietnam, and UAE.
• Nexus Innovation HubcoreStrategic or Co-development PartnerNexus Innovation Hub is a 200-seat technology and product development facility in Nellore, Andhra Pradesh, India. Lollypop operates from this hub alongside other AI and technology companies including Blazeup.ai, FlyView.ai, Smartail.ai, DXP Technologies, and Caramelo Studio. The hub aims to create 1,000 technology jobs within two years.
• Mr CEO PlatformminorStrategic or Co-development PartnerMr CEO Platform, created by Renil Komitla, provides mentorship support to companies operating within the Nexus Innovation Hub ecosystem.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Lippincott: Established brand and design strategy consultancy serving global enterprises with a broader portfolio that includes brand strategy and corporate identity beyond pure UX. Comparable on enterprise clientele and design-award pedigree.
• Capgemini Engineering (formerly Capgemini Invent): Large digital transformation group encompassing Frog Design's design practice alongside engineering, data, and cloud services. Comparable as a parent context for Lollypop inside Terralogic, with overlapping enterprise design + build offerings.
• Infosys Digital (Infosys): India-headquartered global IT services firm with a sizeable digital design and experience practice serving Fortune 500. Comparable on geographic delivery model, enterprise clients, and AI-led transformation positioning.

Direct peers

• Designit: Global design firm (now part of Wipro) offering UX, branding, and digital product design across multiple verticals. Comparable global footprint, award profile, and enterprise delivery model to Lollypop.
• RKS Design: Experience design consultancy combining research, product design, and strategy for consumer and enterprise clients. Similar mid-sized, research-driven positioning to Lollypop with comparable vertical breadth.
• IDEO: Global design and innovation consultancy offering UX research, product design, and experience strategy for Fortune 500 enterprises. Directly comparable to Lollypop's Research → Design → Build model and enterprise client base.
• Huge Inc. Digital experience agency providing UX, design, and technology services to global brands. Closely matches Lollypop's end-to-end model from research through application development for enterprise clients.
• NetBramha Studios: India-headquartered UX and product design agency serving global B2B and consumer clients. Direct comparable on offshore delivery model, vertical breadth, and Fortune 500 client roster.
• Frog Design: Global design and engineering firm (now part of Capgemini Engineering) that delivers UX, product design, and digital transformation for enterprises. Direct competitor in the same tier as Lollypop, with comparable Fortune 500 footprint and design-award credibility.
• Cooper (design firm): Product design and UX strategy firm serving enterprises, with practices in research, interaction design, and digital product design. Comparable in positioning and methodology to Lollypop's human-centered design approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/lollypop_studio
• Facebookfacebook.com/lollypop.india
• LinkedInlinkedin.com/company/lollypop-studio
• Instagraminstagram.com/lollypop.design
• Pinterestin.pinterest.com/Lollypop_Design/_created

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lollypop.design