Eloan
Eloan is a personal lending division of Banco Popular de Puerto Rico (subsidiary of Popular Inc., NASDAQ: BPOP) that offers consumer personal loans online through eloan.com. It serves individual borrowers across Puerto Rico and the Southeastern US, with loan servicing outsourced to SST.
- Company typePublic
- Founded1997
- HeadquartersRosamond, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Eloan does
Eloan is a personal lending division of Banco Popular de Puerto Rico, itself a wholly owned subsidiary of Popular Inc. (NASDAQ: BPOP), a diversified financial services conglomerate headquartered in San Juan, Puerto Rico. Originally founded in 1997 as an independent online lender (previously NASDAQ-listed under ticker EELN), Eloan was acquired by Popular Inc. and now operates as a registered trademark and operating division focused on consumer personal loans. The company's primary product, Eloan Personal Loans, is offered directly to consumers through eloan.com, targeting individuals seeking personal credit for debt management, consumer financing, and other financial needs across Puerto Rico and the Southeastern US.
The underlying technology stack is not publicly disclosed, and the current eloan.com website functions primarily as a redirect portal — directing existing personal loan customers to third-party servicer Systems & Services Technologies Inc. (SST) for account management, payments, and loan servicing. This indicates that loan origination and servicing operations have been substantially outsourced, with Eloan's residual role centered on brand maintenance and legacy loan portfolio oversight under Popular Inc.'s banking infrastructure and regulatory compliance framework. No mobile applications, public APIs, or disclosed technology integrations are present.
Eloan generates revenue through interest payments and fees on originated personal loans, operating under a transaction-fee revenue model that leverages Banco Popular de Puerto Rico's banking license and Popular Inc.'s broader financial services ecosystem. Pricing, interest rates, and loan terms are not publicly disclosed on the website. Distribution is direct-to-consumer via the eloan.com website with no active content marketing, social media presence, or multi-channel acquisition strategy evident in the available data. The brand benefits from Popular Inc.'s regulatory standing and cross-sell potential but shows no evidence of active new-loan origination, product development, or growth investment post-2000.
Eloan firmographics
Firmographics- Name
- Eloan
- Legal name
- Popular, Inc.
- Website
- https://eloan.com
- Company type
- Public
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Eloan is a personal lending division of Banco Popular de Puerto Rico (subsidiary of Popular Inc., NASDAQ: BPOP) that offers consumer personal loans online through eloan.com. It serves individual borrowers across Puerto Rico and the Southeastern US, with loan servicing outsourced to SST.
- Ownership category
- akta.pro rank
Eloan industry classification
Industry- Product category
- Consumer Lending
- NAICS
- Sales Financing (52222)
- SIC
- Personal Credit Institutions (6141)
- akta.pro primary industry
- Embedded Lending & Credit (POS, Working Capital, Credit Lines) (FSAGALAD)
Keywords
Where Eloan is headquartered
LocationHeadquarters
- HQ city
- Rosamond
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Eloan business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Personal Loan Interest and Fees: Eloan generates revenue through originating personal loans to consumers, collecting interest payments and associated loan fees. The company operates as a lending platform under Popular Inc.'s banking infrastructure.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Other | Personal loan products - specific pricing not publicly disclosed |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Eloan product offering
Product offeringCore offering
Eloan operates an online direct-to-consumer platform that originates personal loans to individual consumers. As a division of Banco Popular de Puerto Rico under parent Popular, Inc., the company leverages established banking infrastructure to offer personal loan products. Loan servicing, account management, and payment processing are outsourced to third-party partner Systems & Services Technologies Inc. (SST), while Eloan focuses on loan origination through its eloan.com website.
Product overview
Eloan is a personal lending brand operated as a division of Banco Popular de Puerto Rico, under the parent company Popular Inc. The company's primary offering is personal loans, with loan servicing and account management outsourced to third-party servicing partner Systems & Services Technologies Inc. (SST). Customers access their accounts through SST's website or customer service hotline.
Differentiator
Problem solved
Functional benefit
Products and services
- Eloan Personal Loans Eloan Personal Loans is a consumer lending product offering personal loans to individual customers through an online application at eloan.com. The product is backed by the banking infrastructure of parent company Popular, Inc., and loan servicing, account management, and payment processing are handled through third-party partner Systems & Services Technologies Inc. (SST).
Companies that use Eloan
Customer profileSegments1 record
Ideal customer profiles1 record
Eloan technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Eloan partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Systems & Services Technologies Inc. (SST)coreSST serves as the official loan servicing partner for Eloan personal loans. Customers with active Eloan personal loans are directed to SST's website or call center for account management, payments, and loan details. This is a critical operational partnership for loan servicing and customer account maintenance post-origination.
Recent moves5 records
Eloan competitors and assessment
Company assessmentDirect peers
- Rocket Loans: Online personal-loan lender owned by Rocket Companies (Quicken Loans). Direct competitor in unsecured online personal loans to consumers with similar target segment and digital application.
- Prosper: Pioneer in online consumer personal loans. Competes head-to-head with Eloan in unsecured personal loans to US consumers via an online application, with comparable target customers and pricing model.
- Upgrade: Online consumer lender offering personal loans and credit products. Comparable in product mix (unsecured personal loans to consumers), customer segment, and digital-first channel.
- Best Egg: Online lender specializing in unsecured personal loans for debt consolidation and home improvement. Direct competitor to Eloan in consumer personal loans with similar credit-quality target.
- LendingClub: Online direct-to-consumer personal loan marketplace and bank. Like Eloan, LendingClub originates unsecured personal loans to consumers via a fully digital application, and now operates as a digital bank. It is the most direct comparable in product, customer, and channel.
- LightStream: Online personal-loan division of Truist Financial. Offers unsecured consumer loans via a fully online, no-fee application — a direct competitor in product, channel, and customer segment.
- SoFi: Direct-to-consumer online lender that started with personal loans and expanded into a full digital bank. Competes with Eloan in unsecured personal loans but has broader product suite and stronger brand.
Emerging players
- Upstart: AI-driven lending platform originating personal loans through bank partners. Comparable in product (unsecured personal loans) and customer; differentiated by underwriting technology and partner-bank model.
Broad incumbents
- Marcus by Goldman Sachs: Goldman Sachs' consumer bank offering unsecured personal loans online. Directly competes with Eloan in personal loans but is part of a much larger investment bank with deeper funding and brand.
- Discover Personal Loans: Personal-loan product of Discover Financial Services. Competes with Eloan on unsecured consumer loans but is part of a much larger consumer-finance franchise (cards, deposits, student loans).
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
Eloan social profiles
Digital presenceEloan financial estimates
Financial estimateRevenue estimate
Valuation estimate
Eloan leadership team
Management profileNumber of profiles
Eloan funding detail
Funding detailFunding overview
Funding rounds1 record
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Eloan M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Eloan
What does Eloan do?
Eloan operates an online direct-to-consumer platform that originates personal loans to individual consumers. As a division of Banco Popular de Puerto Rico under parent Popular, Inc., the company leverages established banking infrastructure to offer personal loan products. Loan servicing, account management, and payment processing are outsourced to third-party partner Systems & Services Technologies Inc. (SST), while Eloan focuses on loan origination through its eloan.com website.
Is Eloan a public or private company?
Eloan is a public company. It is classified as corporate owned and is currently operating.
When was Eloan founded?
Eloan was founded in 1997. It employs 501 to 1,000 people.
Where is Eloan based?
Eloan is headquartered in Rosamond, United States, in the North America region.
How does Eloan make money?
One revenue line is on record: personal Loan Interest and Fees.
Who are Eloan's main competitors?
Direct peers on record are Rocket Loans, Prosper, Upgrade, Best Egg, LendingClub, LightStream and SoFi. Upstart is listed as an emerging player. Broad incumbents are Marcus by Goldman Sachs and Discover Personal Loans.
Does Eloan have an API?
No public API is recorded for Eloan.
What industry is Eloan in?
Eloan's product category is Consumer Lending. Its primary akta.pro industry code is FSAGALAD, Embedded Lending & Credit (POS, Working Capital, Credit Lines). Its NAICS code is 52222 and its SIC code is 6141.