Celebrity Attraction

What Celebrity Attraction does

Celebrity Attractions is a regional Broadway touring show presenter founded in 1983 and headquartered in Tulsa, Oklahoma. The company presents national Broadway touring productions at partner performing arts venues across six South-Central US markets: Tulsa, Little Rock, Springfield, Abilene, Amarillo, and Lubbock. Its product offering centers on multi-show Broadway seasons featuring touring productions such as Hamilton, Phantom of the Opera, Harry Potter and the Cursed Child, Les Misérables, and Beetlejuice, complemented by concert and comedy programming.

The company's revenue model combines individual ticket sales (priced $35–$175 depending on seating and show), annual season subscriptions ($116–$409 per show with priority seating and exchange privileges), and group sales (10+ ticket buyers via dedicated phone representatives). Tickets are sold through the Celebrity Attractions website with Ticketmaster integration and through physical venue box offices. The underlying technology is minimal: Ticketmaster handles transactional ticketing, Google Analytics supports website traffic analysis and remarketing, and Google Signals enables cross-device analytics. The company operates no proprietary technology platform, mobile app, or API.

Complementary programs include Broadway Bridges Tulsa (a donor-funded initiative providing discounted tickets to high school students) and The Discovery Awards (an Eastern Oklahoma high school musical theatre recognition program). In December 2024, Celebrity Attractions was acquired by ATG Entertainment, a Providence Equity-backed operator of 18 US venues, which subsequently launched ATG Live in April 2026 to broaden into concerts, comedy, and events. Celebrity Attractions continues to operate under its existing brand within this larger network.

Name

Celebrity Attraction

Legal name

Celebrity Attractions

Website

https://celebrityattractions.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Short description

Celebrity Attractions is a regional Broadway touring show presenter operating in six South-Central US cities, selling individual tickets, season subscriptions, and group sales, supplemented by student education programs. The company was acquired by ATG Entertainment in December 2024.

Ownership category

akta.pro rank

Product category

Live Entertainment Presentation

NAICS

Theater Companies and Dinner Theaters (711110), Theater Companies and Dinner Theaters (71111), Performing Arts Companies (7111), Performing Arts, Spectator Sports, and Related Industries (711)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Broadway & Commercial Theatre Productions (MPAGABAA)

akta.pro secondary industries

Theater, Musicals & Performing Arts (THAJAFAB), Concerts & Music Festivals (THAJAFAA), Event Operations & Venue Services (Box Office, FOH/BOH, Concessions) (MPAIAFAL)

Keywords

• Broadway touring shows
• Live entertainment presenting
• Performing arts tickets
• Season subscriptions
• Group ticket sales

Headquarters

HQ city

Tulsa

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Ticket Sales - Individual Shows: Revenue from single-ticket purchases for Broadway touring productions, concerts, and comedy events. Tickets are sold through the Celebrity Attractions website, Ticketmaster, and venue box offices. Pricing varies by show, performance time, and seating location.
2. Season Ticket Subscriptions: Annual subscription packages offering multiple shows per season at discounted rates compared to single-ticket purchases. Subscribers receive priority seating, exchange privileges, and other benefits.
3. Group Sales: Bulk ticket purchases for groups of 10 or more, offering discounted pricing per ticket with dedicated group sales support.
4. Education Programs: Broadway Bridges Tulsa program accepts tax-deductible donations to fund student access to Broadway performances. Donations cover ticket costs for high school students.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Celebrity Attractions presents and produces national Broadway touring musicals and related live entertainment (concerts, comedy) at partner performing arts venues across six South-Central US cities (Tulsa, Little Rock, Springfield, Abilene, Amarillo, Lubbock). Revenue is generated through individual ticket sales, annual season subscriptions, group ticket sales (10+), student rush programs, and donor-funded education initiatives such as Broadway Bridges Tulsa.

Product overview

Celebrity Attractions operates as a Broadway touring show presenter managing a multi-city network across Tulsa, Little Rock, Springfield, Abilene, Amarillo, and Lubbock. The core offering is national Broadway touring productions presented at partner performing arts venues, supplemented by education programs (Broadway Bridges Tulsa, The Discovery Awards) and ticketing services (individual tickets, season subscriptions, group sales, student rush). The company was acquired by ATG Entertainment in December 2024.

Differentiator

Problem solved

Functional benefit

Products and services

• Broadway Touring Shows Presents national Broadway touring productions at partner venues across multiple US cities including Tulsa, Little Rock, Springfield, Abilene, Amarillo, and Lubbock for general theatre audiences.
• Individual Show Tickets Single-ticket purchases for specific Broadway touring productions and concerts presented at partner venues, sold through Ticketmaster integration for individual consumers and families.
• Season Tickets Annual subscription packages offering multiple shows per season at discounted rates compared to single-ticket purchases. Subscribers receive priority seating, exchange privileges, lifetime renewal, and advance notice of additional events.
• Group Sales Bulk ticket purchases for groups of 10 or more with discounted per-ticket pricing, priority seating access before public on-sale, and dedicated group sales representatives for organizations.
• Student Rush Tickets Discounted last-minute ticket program for high school and college students with valid student ID, available typically a few weeks prior to show opening.
• Broadway Bridges Tulsa Education initiative providing discounted tickets to Broadway touring performances for high school students in the greater Tulsa area, funded through tax-deductible donor contributions in collaboration with Broadway Bridges NYC.
• The Discovery Awards Eastern Oklahoma High School Musical Theatre Awards program recognizing and celebrating student achievement in musical theatre.

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Broadway Across America: Broadway Across America is the largest Broadway touring presenter in North America, presenting national tours in multiple U.S. and Canadian markets. It is the most direct functional peer to Celebrity Attractions as both companies present the same national Broadway touring productions to regional audiences.
• NETworks Presentations: NETworks Presentations (now part of the Concord Theatricals / Broadway Brand portfolio) was a major producer and presenter of Broadway touring shows in regional markets. It is highly comparable to Celebrity Attractions as both operate as Broadway tour presenters, though NETworks has historically also produced shows.

Broad incumbents

• ATG Entertainment: ATG Entertainment is the parent company that acquired Celebrity Attractions in December 2024, operating 18 US venues and launching ATG Live. It is the parent platform and a broader incumbent in live entertainment and Broadway touring, comparable as a regional venue/tour operator.
• Nederlander Producing Company of America: Nederlander is a major Broadway and touring theater operator and producer with a long history of presenting shows in regional markets. It is comparable as a broader incumbent in the Broadway/theater presenting ecosystem, with overlapping producer/presenter capabilities.
• Jujamcyn Theaters: Jujamcyn Theaters is a Broadway theater owner and operator presenting theatrical productions. While primarily NYC-focused, it is a broader incumbent in commercial theater and comparable as part of the same Broadway production/presenting value chain.
• The Shubert Organization: The Shubert Organization is the largest Broadway theater owner and operator, presenting a significant share of Broadway productions. It is a broader incumbent in the same theater production/presenting value chain as Celebrity Attractions, even though its focus is on NYC venues.
• Live Nation Entertainment: Live Nation is the largest live entertainment promoter globally, operating concert touring, venues, and ticketing. It is comparable as a broad live entertainment incumbent, with overlap in concert presenting and ticketing infrastructure (Ticketmaster is also Celebrity Attractions' ticketing partner).
• AEG Presents: AEG Presents is one of the largest live music and entertainment promoters globally, with extensive touring and venue operations. It is comparable to Celebrity Attractions as a broad live entertainment presenter, though operating at much larger scale and broader scope.

Emerging players

• Work Light Productions: Work Light Productions is a Broadway and Broadway-touring production company that has produced and presented touring titles such as 'Cinderella' and 'Charlie and the Chocolate Factory.' It is comparable to Celebrity Attractions as a Broadway tour-focused producer/presenter, though with greater content-creation capability.

Others

• UPA - United Performing Arts Fund / Regional Presenters Network: UPA and similar regional performing arts presenter networks represent many of the same mid-market venues that host Celebrity Attractions' tours. They are adjacent ecosystem participants that share the regional presenting and audience-development mission but operate as venue/community organizations rather than commercial presenters.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/bwaytulsa
• YouTubeyoutube.com/BwayTulsa
• Facebookfacebook.com/BwayTulsa
• Instagraminstagram.com/bwaytulsa

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Celebrity Attraction