Valir Health

What Valir Health does

Valir Health is a private, Oklahoma City-headquartered healthcare services company founded in 2000 from the merger of two healthcare providers. It operates as the parent organization of two primary divisions: Valir PACE, a Program of All-Inclusive Care for the Elderly serving individuals age 55+ with comprehensive medical, therapy, transportation, medication, and caregiver support services across an Oklahoma City center that draws participants from 14+ counties; and Valir Hospice, which delivers end-of-life care across 22 central and north-central Oklahoma counties, supported by multidisciplinary clinical teams, 24/7 nursing access, bereavement support, and a national We Honor Veterans partnership. In 2025, Valir expanded geographically by acquiring Cherry Blossom PACE from One Senior Care, adding a PACE center in Alexandria, Virginia (pending CMS and SAA approval), and entered a strategic affiliation with H2 Health through which its 28-location Valir Physical Therapy network is transitioning to the H2 Health brand.

The company's revenue model is anchored in government-funded healthcare programs: PACE operates under capitated Medicare/Medicaid reimbursement, hospice is reimbursed primarily through Medicare per-diem payments (with secondary private insurance coverage), and physical therapy/occupational health services are billed on a professional-services basis. Valir generates demand through a sales-led and community-led go-to-market motion emphasizing physician referrals, patient and family word-of-mouth, community education, and 24/7 phone/fax referral channels. The platform serves fragmented individual patient populations rather than concentrated enterprise customers, with payer-side concentration in CMS representing the principal revenue dependency. Leadership is founder/management-led under CEO Joshua Kurtzig and President Brad Yazell, with a Board chaired by Jon Jiles and principal Kitt Wakeley, and no disclosed private equity or venture capital backing.

Name

Valir Health

Legal name

Valir Health

Website

https://valir.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Senior and Hospice Healthcare Services

NAICS

Services for the Elderly and Persons with Disabilities (62412), Health Care and Social Assistance (62)

SIC

Services-Home Health Care Services (8082), Services-Health Services (8000)

akta.pro primary industry

Home Hospice Agencies (HLAFAEAC)

akta.pro secondary industries

Routine In-Home Hospice Care (HSABAFAA), End-of-Life Emotional & Spiritual Support (Chaplaincy/Counseling) In-Home (HSABAFAH), Bereavement, Grief & Family Support Services (Hospice-Linked) (HLAFAEAO), Hospice/End-of-Life Respite (Caregiver Relief) (HLADAKAI), Volunteer & Companion Support Services (Hospice Volunteer Programs) (HSABAFAO), In-Home Hospice Physician / Nurse Practitioner Visits (HSABAFAM)

Keywords

• Hospice care services
• PACE senior care
• Outpatient physical therapy
• End-of-life care
• Comprehensive senior healthcare

Headquarters

HQ city

Oklahoma City

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Valir Hospice Services: Hospice care services covered by Medicare and most private insurance plans. Provides end-of-life care for terminally ill patients with a multidisciplinary team approach.
2. Valir PACE Program: Comprehensive healthcare, medication, therapy, transportation, social interaction and caregiver support for individuals age 55+. PACE programs are government-funded healthcare programs.
3. Valir Physical Therapy (via H2 Health): Outpatient physical therapy services across 28 Oklahoma locations. Valir Physical Therapy is transitioning to H2 Health branding as part of continued growth. Services include physical therapy, occupational health, and pediatric therapy.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Valir Health is the parent organization of Valir PACE and Valir Hospice, providing comprehensive healthcare services for seniors age 55+ and end-of-life hospice care for terminally ill patients. Valir PACE delivers all-inclusive medical care, therapy, transportation, medication management, and caregiver support, while Valir Hospice provides pain management, emotional and spiritual support, family caregiver support, respite care, veteran-centered programs, and 13+ months of bereavement services. Services are delivered in patients' homes, day centers, nursing homes, hospitals, and assisted-living facilities across Oklahoma and Northern Virginia.

Product overview

Valir Health is a comprehensive healthcare organization operating as a parent company with two primary divisions: Valir PACE (Program of All-Inclusive Care for the Elderly) and Valir Hospice. Valir PACE provides comprehensive medical care, therapy, transportation, and caregiver support for individuals 55+ across Oklahoma and recently expanded to Northern Virginia through the acquisition of Cherry Blossom PACE. Valir Hospice offers end-of-life care with services including understanding hospice education, volunteer programs, respite care, family/caregiver support, veteran partnership, and bereavement support. The company also operates Valir Physical Therapy (now transitioning to H2 Health brand), an outpatient physical therapy network with 28 Oklahoma locations offering orthopedic, spinal, and occupational health services including pediatric therapy, vestibular therapy, dry needling, and work injury rehabilitation.

Differentiator

Problem solved

Functional benefit

Products and services

• Valir PACE Program of All-Inclusive Care for the Elderly (PACE) providing comprehensive healthcare, medication, therapy, transportation, social interaction, and caregiver support for individuals age 55+ who qualify for Medicare and Medicaid; designed to enable seniors to age in place rather than enter nursing homes. Available in Oklahoma City (serving 14+ counties) and Alexandria, Virginia.
• Valir Hospice End-of-life hospice care providing compassionate medical care, pain management, emotional and spiritual support, family caregiver support, respite care, veteran-centered programs, and bereavement services for terminally ill patients and their families. Services are covered by Medicare and most private insurance plans and delivered in homes, nursing homes, hospitals, and assisted-living facilities across 22 Oklahoma counties.
• Cherry Blossom PACE Program of All-Inclusive Care for the Elderly (PACE) for seniors age 55+ in Northern Virginia, acquired from One Senior Care and operating as a wholly-owned subsidiary of Valir Health from Alexandria, Virginia. Pending CMS and SAA approval for 2025 operations.
• Valir Physical Therapy Outpatient physical therapy services with 28 locations throughout Oklahoma, operating as part of the H2 Health national network of therapists. Specializes in orthopedic, spinal, work-related injury care, pediatric therapy, vestibular therapy, dry needling, blood flow restriction therapy, concussion management, TMJ therapy, pelvic health, aquatic therapy, massage therapy, amputee therapy, and occupational health services through Healthforce (employment screenings, WorkSteps testing, drug screening, return-to-work programs, and functional capacity evaluations).

Quantifiable outcome

• Patient outcomes among the best in the country
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• One Senior CarecoreStrategic or Co-development Partner · 1 January 2025Valir PACE acquired Cherry Blossom PACE from One Senior Care, located in Alexandria, Virginia. This strategic expansion reinforces Valir's commitment to delivering PACE services throughout Northern Virginia. The acquisition aligns with Cherry Blossom's mission to enhance care for vulnerable populations.
• We Honor Veterans Campaign (National Hospice and Palliative Care Organization in collaboration with Department of Veterans Affairs)coreStrategic or Co-development PartnerValir Hospice is a national partner of the We Honor Veterans campaign developed by the National Hospice and Palliative Care Organization in collaboration with the Department of Veterans Affairs. The partnership implements ongoing veteran-centered education for staff and volunteers to improve care for veterans facing life-limiting illnesses. Approximately 25% of annual U.S. deaths are veterans.
• H2 HealthcoreStrategic or Co-development PartnerValir Physical Therapy became part of the H2 Health national network of therapists with 28 locations throughout Oklahoma. Valir Physical Therapy is transitioning to the H2 Health name as part of continued growth. Services, commitment to care, and the team remain the same under the new branding.

Scale indicators5 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Amedisys: Major home health and hospice provider with overlapping Medicare-reimbursed hospice operations comparable to Valir Hospice's in-home, multidisciplinary end-of-life model.
• InnovAge Holding Corp: The largest pure-play PACE operator in the U.S., directly comparable to Valir PACE in serving dual-eligible seniors through all-inclusive community-based care programs.
• Gentiva: National hospice and palliative care provider operating in many of the same end-of-life service categories as Valir Hospice, with comparable Medicare-billing revenue model.
• Compassus: Multi-state hospice, palliative, and home health operator with similar 24/7 nursing, bereavement, and volunteer programs that mirror Valir Hospice's full continuum of services.
• BrightSpring Health Services: Diversified home and community health platform providing hospice and home health services alongside pharmacy and behavioral offerings — overlapping with Valir's hospice and PACE community-based care model.
• Addus HomeCare: Personal care, hospice, and home health provider serving Medicaid and Medicare populations — comparable to Valir in funding mix, senior population focus, and multi-site community-based delivery.

Broad incumbents

• Encompass Health: National inpatient rehabilitation and post-acute care leader whose rehabilitation focus overlaps with Valir's original rehab heritage and Valir Physical Therapy/H2 Health network.
• CenterWell (Humana): Humana's home health, hospice, and primary care arm — a scaled, vertically integrated senior-care competitor pursuing many of the same Medicare-eligible patients as Valir's PACE and hospice programs.
• Brookdale Senior Living: Large senior living and care provider serving a comparable 55+ demographic, with overlap in community-based care coordination and aging-in-place positioning adjacent to PACE.

Emerging players

• H2 Health: National outpatient physical therapy network that has absorbed Valir Physical Therapy into its brand — a direct operational peer in the Oklahoma rehab market and a strategic partner to Valir.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/valirhealth
• Facebookfacebook.com/ValirRehabHospital

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Valir Health